Business Communication PPT.Chapter 06

globalization: 全球化； a vast potential market: 一个无法估量的巨大市场； contribute to: 为……做贡献； attract a fraction of that Chinese market: 在中国市场获
得一小部分份额；
建议：注意英方发言时的一些惯用的表达方ports: 净出口； business investment: 商业投资； social security:社会保险； special favors: 特殊优惠； Silicon Valley: 硅谷； balanced economic growth: 经济的平衡发展； Medicaid: 医疗补助计划 ； trade imbalance: 贸易不平衡；
countryside and farmers; 经济增长方式：economic growth pattern; 市场机制：market mechanism; 外汇投资机构: foreign exchange investment institutions;
2021
Sight Interpretation （1）
2021
Vocabulary Work
经济体制问题：the economic system problem; 外汇储备：foreign exchange reserve; 非金融类的外汇投资: non-financial foreign investment; “三农”问题：the issue concerning agriculture and
2021
Vocabulary Work
mass manufacturing: 大规模制造业； generate clean energy: 生产清洁能源； Medicare: 国家老年人医疗保险制度； social safety net: 社会保障； eliminate barriers: 清除障碍； mechanization of farming: 农业机械化；

7. Meanings are the fact, ideas, feelings, reactions, or thoughts that exit within individuals and act as a set of filters for interpreting the decode messages.
Use of Language
1I.nThneeugsoetoiaf tpioolnar,izleadnglaunagugaegoeperates at two levels: the logical level and the pragmatic level.
2W. Theeocfotnevneyraenaccetonf ovetrobanllyimtmoetdhiaecysubstance of a threatening 3s. tTahteedmegerneet bofultanaglsuoagteoinittesnusintyspoken messages. Gibbons, Bradac, and Busch identify five linguistic dimensions of making threats.
（渠道是信息从一方传递给另一方的管道。）
6. Decoding is the process of translating messages from their symbolic form into a form that makes sense.
（解码是把信息从符号形式转化为有意义形式的过程。）
By giving the individual a chance to ponder at length the other party's message, and to review and revise one's own communication, e-mail may indeed help less interpersonally skilled parties improve their performance, especially when the alternative is negotiating sponta-neously (face-to-face or by phone) with a more accomplished other party.

• Not important
Business Dress
Casual or Not?
Business Scheduling
Cultural Variations
Office hours
Cultures vary in
Lunch period
Business days
The Use of Humor
Assignment
• What is the importance of appropriate etiquette and protocol in intercultural business communication?
Next most IMP.Guest
Cocktail Party
The Goal
• To meet as many people as possible • No body expects to get into deep discussion
Tipping
Gift-giving Etiquette
Chapter 6
Intercultural Business Etiquette and Protocol
Learning Objective
• Understand the importance of appropriate etiquette and protocol in intercultural business communication • Identify cultural differences in naming systems, business card exchange and other initiating business contacts • Understand how cultural differences in social entertainment may affect intercultural business communication • Understand how gift-giving practices vary from culture to culture

McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
3.1 Use of Language
• In negotiation, language operates at two levels: the logical level and the pragmatic level. • We often react not only to the substance of a threatening statement but also to its unspoken messages. Gibbons, Bradac, and Busch identify five linguistic dimensions of making threats. • Whether the intent is to command and compel, sell, or gain commitment, how parties communicate in negotiation would seem to depend on the ability of speaker to encode thoughts properly, as well as on the ability of the listener to understand and decode the intended messages. • A negotiators choice of words may not only signal a position but also shapes and predict it.
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.