商务英语函电Lesson16

Here are some examples:.
Instead of saying: We should be obliged if you could contact Mr Smith at an early date.
You say: Please contact Mr Smith soon.
Instead of saying: With reference to your Order 319, the goods were dispatched on the 13 of this month.
You say: We sent your Order 319 on 13 April.
Principles of business letter writing
In order to achieve that you should not convey more than one idea in a sentence. You should not introduce more than one topic in a paragraph. You should not deal with more than one matter in a letter.
I. Full block layout
Use single space within the paragraph. Use double spaces between paragraphs.
If you have quotations or a list of something, you should start a new paragraph, with 5-space indentations on the left. Mark this part out by leaving one line space between this paragraph and the rest of the letter.

商务英 Business Letter
Q:What should be consisted of in a business letter?
A: The business letter consists of seven standard parts:
Smith &Evans Ltd. Registered No. 596183 England 123 Upper Thames Street London EC4V
Evans@
Your ref:
Wongsheng&Co. Rm 509-511 Tongle Bldg Shennan Rd., Shenzhen China
Q:What do you think is the importance of business letter-writing?
Key Terms:
• International trade • Business correspondence • Business negotiation
Importance: Business letters are of crucial importance in the conduct of business activities. They play an essential role in a company’s correspondence with the outside world.
商务英语函电课件-肖银娣
6
Supplementary knowledge Optional parts of a business letter：
• Attention line 交由某人办理
eg: Attention: Miss Wang Hui;

Lesson 1 Importer’s Self-introduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。

多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。

请惠寄商品目录与报价单。

如贵司产品价格有竞争力，本公司必定向你方试订。

恭候回音。

麦克唐那和伊万有限公司（签名）麦克. 伊万经理谨上2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者:感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。

我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。

我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。

可以满足国内外不同市场需求。

谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。

如你方对任何一款感兴趣，请让我方知道。

期盼你方具体询盘。

福建鞋业进出口公司（签名）吴刚经理谨上2010年5月10日习题答案I. Basic Training1.Translate the following expressions into Chinese.报价一流的进口商出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格2.Choose the best answer.1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) bII. Improving TrainingTranslate the following sentence into English.1) We would like to introduce our business range.2) We obtained your name and address from Mr. Smith, who have done business with us for many years.3) We shall appreciate it if you could tell us the goods you are interested in.4) We have received many enquiries from abroad.5)They used to import machines from UK, but now they would like to establish business relationswith us.6) We are the leading importer of electronic products in Lagos.7) If your price is competitive, we would like to place with you an order for 500 electric bicycles.III. Letter-writing Practice1. Finish the following letter by translating the expressions given.1) obtained your name and address2) establish business relations /enter into business relations3) leading importers4) We appreciate your catalogue and quotations.5) If your prices are competitive2. Write a letterDear sirs,We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm.At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed,and shall be glad to receive your lowest quotation as soon as possible.We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately.Your early reply will be highly appreciated.Yours faithfully,Lesson 2Exporter’s Self-introduction译文信件一出口商来信敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。

如需本公司效劳，谨请告知。本公司悉力以赴。
Please 1et us know if we can be of any assistance to you；we will be delighted to help．
祝吉星高照，前程似锦。
We wish you the very best of 1uck and a prosperous future．
If you are not satisfied with sales after two weeks，simply return the unsold merchandise for a complete refund．
贵店绝不会有任何损失。
You have nothing to lose．
And so we are happy to be able to tell you that our new season’s suits are，if anything，more attractive than last year’s and our prices will compare very favorably with those of any of our competitors．
我们高度重视您在过去对我们的惠顾。
In the past I have valued your patronage．
由此我们建立了愉悦互利的往来关系，但是尽管如此，在最近的2个月内，您却没有再向我们订货。
But despite the fact that we have always enjoyed a mutually pleasant and profitable relationship，you have not placed an order with me in recent 2 months．