U n i t7P r o m o t i n g a c t i v i t i e sP a s s a g e IT i p s f o r G o i n g t o C h i n a’s T r a d e s h o w s Text Related InformationThe World Exposition (Expo)The World Exposition is an international exhibition showing mankind's achievements in society, culture, science and economy. It also looks at the future of mankind.The World Exposition is organized by the government of the country in which it is held, and its scale and impact have exceeded all other international trade exhibitions. It has been called "the Olympic Games of economic, cultural and scientific fields."The first session of the World Exposition was held in London in 1851, and some 40 expositions since then have been held in turn by different developed countries. In 2002,Shanghai won the bidding as the hosting city of 2010 Expo and thus China will be the first developing country to hold this grand exhibition.According to the Bureau of International Expositions' (BIE) new regulations, World Expositions are divided into two types: those, which are registered and cover a broad or general theme, and those, which are recognized and concentrate on a specific theme. The former is held every five years and lasts six months. And the latter usually lasts three months and is held once between two registered ones. The 2010 World Exposition for which Shanghai won the bidding belongs to the former. The '99 Kunming World Horticulture Exposition hosted in China is the latter.Important Words1. shock n.--a heavy blow, a great hit 打击，震动，震惊ExamplesHe still hasn’t recovered from the shock of the car accident.It was a great shock for him when his wife died .2. live a.--of current interest, broadcast while being performed 活的，现场的，直播的ExamplesThe foreign visitors were very much interested in the live performance of the drum dance.It is a custom for most Chinese families to watch a live television program on the Eve of the Spring Festival.3. partner n.--a member of a business, a spouse 生意伙伴，配偶ExamplesHusband and wife are called partners for life.The American company is looking for a business partner in China.4. observe v.-- follow closely, abide by 遵守，信守，遵循ExamplesBoth parties are expected to observe the terms of this contract.All drivers are required to observe the speed limit.5. potential a.-- capable of being but not yet in existence, latent 潜在的，潜力的ExamplesIt is often hard for a company to find its potential problems.Every soldier is a potenti al army officer.6. literature n.-- printed material published by a company which is intended to encourage people to buy that company’s products or services 广告宣传资料ExamplesAll the available literature on the subject has been collected.A descriptive l iterature is added to every product produced by this company.7. fruit n.-- result, outcome 成果，结果，果实ExamplesThe farmers gathered together to enjoy the fruits of their labor.I do hope that your hard work will bear fruit.8. ensure v.-- make sure or certain, insure 确保，保证，担保Measures have been taken to ensure that the work can be done in the right way.This letter of introduction will ensure you an interview.9. conduct v.1) lead or guide (sb/sth) 领导，指导、引导或带领…I asked the attendant to him to the door/ him out.A guide the visitors round the museum.2)a. direct (sth); control; manageconduct business/ a meeting/ negotiations, etcShe was appointed to conduct the advertising campaign.b. direct the performance do (an orchestra, a choir, a piece of music, etc)A concert concerted by sir Colin Davis3) conduct oneself well, badlyconduct oneself honorably, with dignity, like a gentlemanHow did the prisoner conduct himself?4) (of a substance ) allow (heat, electric current, etc) to pass along or through itCopper conducts electricity better than other materials do.10. engage (sb) in sth (cause sb to) take part in or be occupied in sth（使某人）参加某事或从事某事I have no time to engage in gossip.be engaged in politics, businessI engaged him in conversation.11. ensure (US insure) v.1) make sure; guarantee 确保，保证，担保The book ensured his success.Please ensure that that all the lights are switched off at night.2) make (sb) certain to get (sth); assure 使（某人）一定得到（某事物）；保证得到These pills should ensure you a good night’s sleep.12. frustrate v.1) prevent (sb) from doing or achieving sthHe had hoped to set a new world record, but was frustrated by bad weather.2) male (efforts, etc) useless; defeatBad weather has frustrated plans to launch the spacecraft today.3) upset or discourage (sb)Mary was frustrated by the lack of appreciation shown of her work.adj. frustratedfrustratingn. frustrationDifficult Sentences1.I was surprised to find the exhibition hall being packed with both products and visitors.Analysis:The exhibition hall being packed with…is a complex object made up of the object the exhibition hall and its complement being packed with…我惊奇地发现展览会的大厅里挤满了各种各样的产品和参观者。
