国际商务英语函电(第二版) ppt6

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4. Understand the obligations Of buyer and seller.
Introduction
Orders are usually written on a company’s official order form, which has a date, and reference number that should be quoted in any correspondence which refers to the order. Even if the order is telephoned, it must be confirmed in writing, and an order form should always be accompanied by either a compliment slip or a covering letter. A covering letter is preferable as it allows you the opportunity to make any necessary points and confirm the terms that have been agreed upon.
express your concern for future contacts.
Lesson 13 A Purchase Order
Lesson 14
(A) Partial Acceptance of an Order (B) Reply to the Above
Lesson 15
(A) Sending a Sales Confirmation (B) Counter-Signature Letter
Lesson 13 A Purchase Order
About the letter
An order is a letter (or a printed form) sent by the importer to exporter for supply of a certain quantity of goods. Orders are usually written on a company’s official order form, which has a date, and reference number that should be quoted in any correspondence which refers to the order. The essential qualities of an order are accuracy and clarity. An order or an order letter should:
careful attention to the goods ordered 5)Express your desire for further orders.
Writing Tips
Usually, However, the seller can not accept an order for some reasons, such as goods ordered out of stock, unfavorable terms your customer has asked for, etc. In this case, you should be very careful when writing such rejecting letters. Otherwise, you may affect your potential business with your client. The following are some tips for your benefits:
Chapter VI
Order and Contracts
Objectives:
1. How to place and confirm an order.
2. The contents of a sales contract or sales confirmation.
3. How to fill in a contract in English.
Writing Tips
Usually, the covering letter should: 1)Explain there is an order accompanying the
letter. 2)Confirm the terms of payment. 3)Confirm the agreed discounts, if any. 4)Confirm the delivery dates. 5)State the methods of delivery 6)Advise your supplier how you want the goods
packed
Writing Tips
As soon as a supplier receives an order, it should be acknowledged. This letter should:
1)Express thanks for the order received. 2)Enclose a sales confirmation if necessary. 3)Restate the terms of trade. 4)Assure the buyer of your prompt delivery and
1)Express thanks for the order received. 2)Give the reasons why you can not accept the order while
showing your appreciation of the buyer’s interest in your company and express yLeabharlann Baiduur regret of inability to entertain the order. 3)Offer alternative suggestions for the transaction and