情系三农--大学生电子商务三创赛获奖作品

第四届全国⾼校电⼦商务“三创赛”优秀作品微城在线商业计划书姓名：学号：班级：前⾔随着Web2.0的迅速发展，各种社交⽹络为⼈们的⽣活提供了更⽅便快捷的信息交流。

Facebook在极短时间内风靡全球，社交⽹络被认为是互联⽹世界继搜索和Web2.0之后的⼜⼀个⾥程碑，社交⽹络也被应⽤在了更多更⼴泛的领域中。

作为近年来最为流⾏的互联⽹应⽤之⼀，社交⽹络能帮助我们与朋友保持更加紧密的联系，认识⽹络中志同道合的朋友，寻找失去了联系的朋友。

⾼校校园⽤户是互联⽹⽤户的主体，同时是社交⽹络系统赖以⽣存和发展的基础。

虽然这些热门的公共社交⽹络系统能够满⾜⾼校⽤户在⽹络社交和沟通⽅⾯的需求，但是缺乏⾼校学⽣在校园中的学习和⽣活等现实环境和真实活动的⽀持，也不能满⾜⾼校学⽣之间在⽂化活动⽅⾯的个性化发展。

基于此，我们团队拟成⽴⼀家以⼤学城为核⼼的微城在线⽹络科技有限责任公司，为在校⼤学⽣提供情感交流、知识共享、共同进步的⾼校社交⽹络平台，并通过在线信息服务和系列增值服务来提升使⽤价值，并通过收取会员费、⼴告费、活动承办费等⽅式来获得盈利。

此平台除了设计有“好友管理”、“信息管理”、“活动推荐管理”、“博⽂发表管理”和“⽤户评论管理”等5⼤⼦系统外，并且有针对性的加⼊了考研专区、考证专区、公务员考试专区、就业培训专区、机构介绍和恋爱交友等基于校园⽂化的社交⽹络组件。

⼀、项⽬介绍1.1公司简介■公司名称：微城在线⽹络科技有限公司■公司理念: 永远为客户提供最优质的服务！■公司⽬标：○1以市场需求为导向，满⾜⼤学校园消费者的需求。

○2运⽤现代的⽹络科技技术与传统营销相结合的管理⽅法，为本公司的社会效益实现最⼤化。

1.2公司概述微城在线⽹络科技有限公司以同城⼤学校园为主要特⾊，专注于同城⼤学⽣联谊交友、学习交流的互动平台。

它不仅为在校与毕业的⼤学⽣们提供丰富的⼤学资讯，也为⼤学⽣提供相互交流，共享资源和下载资料，进⾏知识的互补并相互成长，享受⼀系列线下服务。

全国电子商务三创赛省赛优秀作品在当今数字化的时代，电子商务以其高效、便捷、创新的特点，成为了经济发展的重要引擎。

全国电子商务三创赛作为一项聚焦电子商务领域的重要赛事，吸引了众多优秀学子的参与，涌现出了一大批令人瞩目的优秀作品。

其中，有一个作品令人印象深刻，它是一款针对农村电商市场的创新解决方案。

随着互联网的普及和农村基础设施的不断完善，农村电商市场潜力巨大，但也面临着诸多挑战，如物流配送困难、农产品标准化程度低、农民电商意识薄弱等。

这个团队深入农村进行调研，了解农民的需求和痛点，提出了一个综合性的解决方案。

他们搭建了一个农产品电商平台，整合了当地的农产品资源，并与多家物流企业合作，优化了物流配送路线，降低了物流成本。

同时，为了提高农产品的标准化程度，他们建立了农产品质量检测和追溯体系，确保消费者能够买到放心的农产品。

此外，他们还通过线上线下相结合的培训方式，提高了农民的电商意识和操作技能，帮助农民更好地利用电商平台销售农产品。

这个方案不仅为农民增加了收入，也促进了农村经济的发展。

还有一个作品聚焦于跨境电商领域。

在全球贸易日益频繁的背景下，跨境电商面临着语言障碍、支付安全、海关政策等问题。

这个团队通过研发一款智能翻译软件，解决了语言沟通的难题。

该软件能够实时翻译多种语言，包括商务用语和行业术语，大大提高了跨境交易的效率。

在支付安全方面，他们与知名金融机构合作，采用先进的加密技术和风险控制机制，保障了消费者的资金安全。

同时，他们深入研究各国海关政策，为企业提供一站式的报关、清关服务，降低了跨境电商的运营成本和风险。

另外，有一个作品关注的是电商直播领域。

电商直播作为一种新兴的营销方式，发展迅速，但也存在着内容同质化、主播素质参差不齐、售后服务不到位等问题。

这个团队提出了一个“个性化直播+精准营销”的方案。

他们通过大数据分析和人工智能技术，对消费者的兴趣、偏好和购买行为进行精准画像，为每个消费者提供个性化的直播内容。

全国电子商务创赛省赛优秀作品-V1
以下是“全国电子商务创赛省赛优秀作品”重新整理的内容。

1. 项目背景
电子商务已经成为人们生活中不可或缺的一部分。

越来越多的企业开始在电子商务领域探索，但是仍然存在一些问题，如物流配送速度和效率低下、支付安全问题等。

2. 项目目标
我们希望通过开发一款智能化的电子商务管理系统，解决上述问题，提高企业的电子商务效率和信誉度。

3. 项目内容
（1）物流配送系统
我们开发了一套物流配送系统，可以实时监控物流进程，提高物流配送效率。

同时，还可以根据数据分析优化物流配送路线，降低配送成本。

（2）支付安全系统
我们引入了一些先进的支付技术，如人脸识别、指纹支付等，确保了支付的安全性。

此外，我们的支付系统还支持多种支付方式，方便消费者在购物时选择最适合自己的支付方式。

（3）订单管理系统
我们的订单管理系统可以实现订单的实时监控和管理。

消费者可以随
时查询自己的订单情况，企业可以及时调整生产和物流计划，提高效率。

4. 项目成果
我们的系统已经在多家企业中得到了应用，经过实地测试，成果显著。

物流配送效率提高了30%，支付安全得到了有效保障，订单管理更加高效。

我们获得了省级电子商务创赛的优秀作品称号。

5. 未来展望
我们将继续不断改进我们的系统，加强支持多语言、多货币、多平台
等特性，将其推广到更多的企业中，为电子商务领域的发展贡献力量。

第一章背景分析1.1中国礼品消费市场分析礼品消费市场可分为国内外两大市场，其潜在需求非常可观。

全球礼品需求约2000亿美元，其中美国占40%，欧洲占24.8%，日本占8.7%，中国仅占5.8%。

在美国、德国和意大利举办的大型国际展览中，每场展览的平均成交额约为500亿美元；美国手工艺品的年销售额约为120亿美元，文具及家居用品年销售额约740亿美元（66%的家庭每年消费近400美元，15%的家庭消费860美元）；促销产品达到190亿美元？中国礼品虽然大量占领全球市场，但也面临着潜在的挑战，这主要是由于礼品行业门槛低、劳动密集、工艺相对简单。

近一两年来，一些发展中国家参与制作礼品，对中国产品有潜在影响。

中国礼品的年增长率已超过12%。

然而，与许多“中国制造”行业一样，中国的大多数礼品都集中在低端市场。

礼品的开发设计、知识产权保护和品牌营销都是我们急需改进的薄弱环节。

改革开放以来，人们的礼品消费经历了四个有趣的变化阶段。

第一代是“衣食住行”：上世纪80年代初，由于收入有限，商品供应不足，人们买不起昂贵的礼物。

奶粉、麦芽奶油、鸡蛋、水果等在今天似乎一文不值。

它们绝对是当时最好的礼物。

第二代是“实用型”：上世纪80年代末90年代初，人们生活水平普遍提高，送礼逐渐强调品位，注重外观与实用的结合。

比如包装精美的红塔山、茅台等名烟名酒开始走红。

第三代是“健康”：上世纪90年代中后期，进入小康社会的人们更加注重生活的品质和品位，于是各种补品和保健品成为送礼的首选。

保健品中蕴含的“送健康礼物”主题，既符合社会发展的特点，又满足了公众的情感需求。

可以说，这是其在礼品市场成功的关键因素。

第四代是“精神的”：进入21世纪，随着社会的进步，人们的送礼观念发生了很大的变化。

买礼物的新奇和时尚越来越受到关注。

他们尽量表现自己的审美情趣和高雅的风格。

礼物已经从“物质”变成了“精神”。

一本书、一幅画和一张音乐票都是表达你感情的好礼物。

电子商务三创大赛：全国大学生电子商务“创新创意创业”挑战赛（以下简称“三创赛”）是由教育部主办、面向全国高校（含港澳台地区）的大学生竞赛项目，是教育部高等教育司重点支持项目，是激发大学生兴趣与潜能，培养大学生创新意识、创意思维、创业能力以及团队协同实战精神的学科性竞赛。

竞赛简介：“三创赛”在教育部高等教育司、国家发展和改革委员会高技术产业司、工业和信息化部信息化推进司、商务部信息化司、科技部高新技术发展及产业化司、团中央学生工作部等部委的指导下进行，也得到地方政府和广大企事业单位的积极支持和热烈响应，取得了圆满成功。

竞赛背景：教育部、财政部《关于实施高等学校本科教学质量与教学改革工程的意见》指出，应当加强实践教学与人才培养模式改革创新，大力加强实验、实践教学改革。

通过开展“三创赛”，激发大学生的创业兴趣和潜能，在与企业项目接轨的实战过程中培养大学生的团队协作能力和创新精神。

随着我国电子商务支撑环境不断完善、应用模式不断拓展、创业浪潮持续高涨，我国电子商务的发展存在着巨大的创新空间。

由于电子商务创业的成本低、风险小、见效快，因此电子商务的创业实践也容易引进到高等学校电子商务专业的教学活动中，特别是通过产学研结合等模式进行人才培养模式的综合改革。

从2009年开始，举办以“创新创意创业”为主题的全国大学生电子商务三创赛，营造出了产学研紧密结合的大学生实训实战氛围。

大学生通过竞赛挑战企业需求项目，激励创意、创新、创业热情，建立高校教育教学与社会经济发展紧密联系的立交桥。

竞赛宗旨：电子商务是一门专业学科，我国经济社会的发展也对创新型电子商务人才培养提出了迫切的需求，“三创赛”为大学生理论联系实际，学以致用，强化网络交互能力、团队协作能力、项目组织开发能力等大学生创新创业素质培养，在实践中学习、在实战中成长，提供了施展才华的广阔空间。

充分调动涉及电子商务的各行业、企业资源，联合各协会组织会员企业以多种形式参与到竞赛的全过程。

全国电子商务三创赛省赛优秀作品在当今数字化的时代，电子商务以其强大的创新活力和广阔的发展空间，成为了经济领域的一颗璀璨明星。

全国电子商务三创赛省赛更是汇聚了众多优秀的创意、创新和创业作品，展现了年轻人在电商领域的无限潜力和独特视角。

其中，有一个作品令人印象深刻，它聚焦于农村电商领域，旨在解决农产品销售难的问题。

过去，由于农村地区交通不便、信息不畅等原因，许多优质的农产品难以走出大山，农民的收入也因此受到了限制。

这个团队通过深入调研，发现了问题的关键所在，并提出了一套行之有效的解决方案。

他们首先搭建了一个农产品电商平台，整合了各地的农产品资源，并进行了标准化的品牌包装和质量检测。

为了提高平台的知名度和影响力，他们还通过社交媒体、短视频等渠道进行了广泛的宣传推广。

同时，团队与多家物流公司达成合作，解决了农产品运输的难题，确保了农产品能够新鲜、快速地送达消费者手中。

另外一个优秀作品则关注到了跨境电商中的文化交流问题。

在全球化的背景下，跨境电商发展迅速，但不同国家和地区之间的文化差异却给交易带来了一定的障碍。

这个团队通过深入研究各国的文化特点和消费习惯，开发了一款智能翻译和文化适配的软件。

该软件不仅能够准确翻译商品信息和交易条款，还能根据消费者的文化背景提供个性化的推荐和服务。

此外，他们还建立了一个跨境电商社区，让消费者和商家能够在这里交流分享经验，促进了不同文化之间的理解和融合。

还有一个作品致力于打造一个绿色环保的电商平台。

随着人们环保意识的不断提高，对绿色产品的需求也日益增长。

这个团队抓住这一机遇，建立了一个专注于绿色产品的电商平台。

平台上的商品都经过严格的环保认证，确保其符合可持续发展的标准。

为了鼓励消费者选择绿色产品，团队还推出了一系列的优惠政策和环保奖励机制。

同时，他们与环保组织合作，开展了各种环保宣传活动，提高了公众的环保意识，推动了绿色消费理念的普及。

这些优秀作品之所以能够脱颖而出，离不开团队成员们的创新思维和扎实的实践能力。

第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。

第四届全国高校“创新、创业、创意”电子商务大赛“心动365”特色礼品网站策划目录第1章背景分析 (5)1.1 中国礼品消费市场分析 (5)1.2 针对需求 (6)1.3 针对问题 (6)1.4 针对平台 (7)1.5 背景总结 (7)第2章项目概述 (7)2.1 公司名称 (7)2.2 企业理念 (8)2.3 公司组织架构 (8)2.4 运营网站 (8)2.5 网站简介 (8)2.6 盈利模式 (8)2.7 投资分析 (9)2.8 创业团队 (9)第3章市场分析 (13)3.1 SWOT模型分析 (13)3.2 行业发展分析 (13)3.3 竞争对手分析 (14)3.4 STP分析 (15)3.4.1 市场细分 (15)3.4.2 目标市场 (15)3.4.3 市场定位 (15)3.5 市场前景预测 (15)第4章经营内容 (17)4.1任君选挑 (17)4.2 如您所愿 (17)4.3 品牌推荐 (18)4.4 新品上市 (24)4.5 私人定制 (25)第5章网站功能 (27)5.1 幸运会员旅游方案推荐 (27)5.2 会员管理 (27)5.2.1 个人会员注册 (27)5.2.2 商家注册 (28)5.3 支付系统 (28)5.3.1 支付方式和交易流程 (29)5.3.2 支付宝安全支付 (30)5.4 其他功能 (31)5.4.1 抽奖体系 (31)5.4.2 礼品商家广告业务和在线调查业务 (31)5.4.3 纪念专区 (31)5.4.4 快乐分享 (31)5.4.5 互动专区 (32)第6章公司战略 (33)6.1 总体规划 (33)6.2 详细规划 (33)6.2.1 短期目标 (33)6.2.2 中期目标 (33)6.2.3 远期目标 (34)第7章商业模式 (35)7.1 商业模式简析 (35)7.2 关键要素 (35)7.2.1 客户价值 (35)7.2.2 盈利模式 (35)7.2.3 关键资源 (36)7.2.4 关键阶段 (36)第8章营销策略 (38)8.1 营销原则 (38)8.1.1 三四原则 (38)8.1.2 4C原则 (38)8.2 营销策略 (38)8.2.1 学生群体营销策略 (38)8.2.2 上班族营销策略 (39)8.2.3 礼品生产企业营销策略 (39)8.3 营销推广 (40)8.3.1 初期推广 (40)8.3.2 网站资源合作 (40)8.3.3 社会化营销推广 (40)8.3.4 积分促销策略 (41)8.4其他策略 (41)8.4.1 赞助高校比赛 (41)8.4.2 举办大学生原创礼品设计大赛 (42)8.4.3 公益慈善 (43)8.4.4 爱心接力 (43)第9章财务分析 (44)9.1 投资分析 (44)9.1.1 资金来源 (44)9.1.2 股本结构与规模 (44)9.1.3 资金使用 (45)9.1.4 投资收益与风险分析 (45)9.2 财务分析 (46)9.2.1 主要财务假设 (46)9.2.2 主要财务报表 (47)第10章风险分析与解决方案 (49)10.1 技术风险 (49)10.2 市场风险 (49)10.3 财务风险 (49)10.4 法律风险 (50)附表1 评分标准 (51)附表2 全国大学生原创礼品设计大赛报名登记表 (52)附表3 奖项设置 (53)第1章背景分析1.1 中国礼品消费市场分析礼品消费市场可分为国内外两个市场，其潜在需求均十分可观。