Chapter2 A Changed Global Reality 世界经济格局新变化
Say this for the young century: we live in interesting times. Not quite 2 1⁄2 years ago, the
world economy tipped into the most severe downturn since the Great Depression in the 1930s.
World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial
economies. Financial institutions that had seemed as solid as granite disappeared as if they were
no more substantial than a bunch of flowers in the hands of an old-style magician. 对于新世纪，我们得这样说：我们生活在一个有趣的时代。差不多两年半之前，世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。世界贸易进程大幅放缓。失业队伍也越来越快，这在旧工业经济体系表现尤为突出。原来坚如磐石的金融机构也消失了，似乎还不如老套的魔术师变的花束看起来真实。
Given that the scale of the downturn was so epochal, it should not be surprising that the
nature of the recovery would likewise be the stuff of history. And it has been. As they make their
Unit10(T)BusinessResponsibilityandEthics
英语阅读
Unit 10 商业责任与商业道德
I. Related Background Information
1. The Role of Business
The Commission on Business in Society defines the role of business in
the context of globalization and changing societal expectations and
articulates messages on issues relating to business in society. Business
makes a huge contribution to economic and social development.
Companies are eager to encourage environmental and social progress by
remaining true to their own business principles. Whether these are formal
or informal, they play an important role in bridging cultural diversity within
companies and in enhancing awareness of societal values and concerns.
2. Social Responsibility
Principle that businesses should actively contribute to the welfare of
Copyright © 2015 Pearson Education, Inc.
1 Introduction to Business Essentials 10e Instructor’s Manual
Welcome to Business Essentials 10e. Whether you are an experienced instructor or an adjunct
teaching Business Essentials for the very first time, one thing is clear: Students will learn better
if you tie your instruction to identifiable learning goals. Doing so will also make your course
embedded assessment easier to monitor and measure. This instructor material has been written to
make your lecture preparation easier, to provide you with some tips and resources to make you
look good in front of the classroom, and above all else, to help you to teach in such a manner that
students learn the valuable information contained in each chapter of Business Essentials.
How do I use this Instructor’s Manual?
商务英语第二版 王关富 课文翻译-Chapter8
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财富：如何改变苹果 乔布斯的十年
北京时间11月5日《财富》文章指出,专横但又极富才华的乔布斯是如何改变苹果的呢?
这是一段扣人心弦的创业故事:年轻的乔布斯在上个世纪八十年代一手创立了苹果,九十年代回归,在随后的十年里,他在鬼门关前转了两圈,也曾陷入违反证券法 的丑闻,但是他领导苹果开发的一系列产品一直到今天还很畅销,他经常作出的一些令人不愉快的行为成为四个不同行业的主流个性,数次荣登亿万富豪榜,长期担 任硅谷最有价值公司的掌门人.
这听起来是不是有点象天方夜谭? 也许吧.但是这却是史蒂夫乔布斯的真实经历,他对他接触到的任何事物都产生了巨大的影响.
商业界过去的十年是属于乔布斯的.就在一年之前,任何关于他的生平介绍的文章似乎都带着一丝告别的意味. 但是时至今日,乔布斯又回来了.
他经常签的“再多一件事(one more thing)”放在他自己的身上也同样合适.经过上半年长达6个月的病休之后,他又精神抖擞地出现在3.4万苹果员工的面前.他在离开的期间接受了肝脏移植手术.
在乔布斯年轻的时候,他的身边就聚集了一大批富有才干的追随者.现在乔布斯已经到了54岁,仅仅是简单地列出他的辉煌成就就足以解释他为什么能够当选财富杂志的“十年CEO”.仅在过去的十年里,他就从根本上改变了音乐、电影和手机等三大市场的格局.而他对最初起家的电脑行业的影响力也是有增无减.
他是一位少见的全球知名的生意人.
即便是从未看过苹果年报或者商业杂志的消费者也能滔滔不绝地谈论乔布斯的设计品位、优雅的零售店以及他不拘一格的广告创意.
