电子商务专业英语
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UNIT 1英—中
This Info-Guide is designed for beginners. It will help you understand
the concept of
本信息指南为初学者设计。
e-Business and how e-Business can improve your own business processes.
You will be able to test
它将有助于你理解电子商务的概念跟电子商务是如何改进公司业务流程
的。
your own e-Business readiness and learn where to go for more information
on getting started with
据此你可以检验自己是否为开展电子商务准备就绪，以及从何处获取更
多相关信息。
e-Business.
As we know that electronic commerce, B2C, or e-Commerce refers to
online sales.
正如我们所知道的那样，电子商贸，又称B2C或e-commerce，指的是
在线销售。
Electronic business or e-Business, on the other hand, refers to more than just
selling online.
另外，不仅仅指的是在线销售。
E-Business is about utilizing Internet technologies – such as simple e-
mail, online banking
电子商务是利用互联网技术——如简单的电子邮件、在线银行解决
方案、
solutions, websites, and more sophisticated applications such as web-based
customer relationship
网站，以及更为复杂的解决基于网络的客户关系管理等问题的应用软件
management solutions – to provide superior customer service, streamline
business processes,
来提供优良的客户服务，流线型业务流程
increase sales and reduce costs.
以及降低成本、增加销售。
Therefore, any business owner who uses the Internet to develop or
enhance their business is
因此，任何使用互联网来发展业务的企业都会选择电子商务。
using e-Business, This means that you may already be using e-Business inyour own business.
这意味着你也可能已经准备好了要在你的企业内部发展电子商
务。
The Internet is an electronic communications network that allows
computers around the
互联网是允许全球计算机相互“对话”的电子通信网络。
world to “talk” to each other, Any computer that is connected to the Internet
can exchange
任何一台接入互联网的计算机都可以
information with other connected computers.
同其他联网计算机交换信息。
The World Wide Web, or simple the Web, is a subset of the Internet. It
functions as the
World Wide Web，简称万维网，是互联网的子网络。
Internet’s navigation system and allows users to view the Internet network
through the use of
它作为互联网的导航系统，允许用户通过登录站点来浏览互联网。
websites.
UNIT4 英—中
The past two years have seen considerable changes in the environment for
e-Business, in the
在过去的两年中，在可应用的技术和所能利用的方法上，
technologies available and the way in which they are deployed. Some of
these changes have
电子商务的环境发生了相当大的变化
slowed the pace of e-Business development, and there have been some highly
publicized business
其中一些变化减缓了电子商务的发展步伐，甚至一些知名企业因此倒闭
了。
collapses. Coupled with a major correction in April 2000, and the subsequent
global economic
加上2000年4月股市的一次大调整以及随后的全球经济的不景气，
downturn, some companies think that e-Business is no longer an issue – that
it can be ignored, and
一些公司开始认为电子商务不再是个值得关注的议题——它可以被忽
略，that business can go on as it always has gone on. Such a belief is ill founded
and dangerous.
公司业务可以按照原有的模式运作。产生这样的信念是基于错误的根
据，也是十分危险的。
E-Business continues to be one of the major issue facing businesses today.
How quickly
电子商务仍然是当今企业面临的主要问题之一。
they adapt, how well they adapt, and how flexibly they respond to changes in
technology, in
在业务关系和客户行为中如何快速地应用，如何应用的好，如何灵活地
应对技术的变化，
business relationship and in customer behavior will determine their success,
and indeed their
将决定他们的成功，实际上也决定了他们的生存能力。
ability to survive. The adoption of e-Business is even more important for
businesses in a global
在全球经济下滑的情况下，对于企业来说，电子商务的应用就会更加重
要。
economic downturn. Accenture analysis has shown that firms who use e-
Business effectively are
埃森哲公司的分析已经显示有效地使用电子商务的公司
able to generate revenue increases of 10% to 20% and cut costs by 20% to
45% .In an era when
能增加10%到20%的收入，同时降低20%到40%的成本。
firms will be facing an increasingly competitive environment, it is essential
that adopt e-Business
在公司竞争越来越激烈的时代，用电子商务来降低成本和增加收入是必
要的。
to cut costs and to drive revenues.
Despite the economic slowdown, worldwide revenues from e-business
should continue to
尽管经济在衰退，但是全世界电子商务的总收入仍将保持强劲增长。
grow strongly. eMarketer, an internet consultancy estimates that worldwide
revenues are projected
互联网资讯服务公司eMaeketer估计到2004年全世界的总收入计划将达
到3.5万亿欧元。
to grow to $3.5 trillion by 2004. E-business growth will be stronger in Europethan in the US, as
随着欧洲的不断追赶，其发展将比美国更迅猛。
Europe catches up.
Business-to-business(B2B) rather than Business-to-consumer(B2C)
revenues account for
企业与企业间(B2B)的收入，而不是企业与客户间(B2C)的，
the most significant element of e-business revenues. While much of the hype
surrounding
占据着电子商务收入的最主要的部分。尽管很多天花乱坠的电子商务
e-business was in the business-to-consumer arena, it is now clear that
business-to-business
方面报道都是围绕B2C展开的，但是现在非常清楚的是：B2B模式的电
子商务
e-business provides the greatest opportunities for the enterprise sector.
eMarketer estimated that
却 给 企 业 或 者 部 门 提 供 了 更 巨 大 的 机 会。 据eMarketer预
测，
the relative importance of business-to-business e-business will grow from
69% of total European
B2B电子商务的重要性将继续加强，到2004年其收入占欧洲电子商务总
收入的比率，
e-business revenues in 2000 to 77% of total European e-business revenues by
2004. In the US, the
将 由 2000 年 的 69% 上 升 到 77%。
relative share of business-to-business revenues will increase from 70% in
