跨文化交际教案英文版chapter 6 culture's influence on perception

Chapter VI Culture’s Influence on PerceptionⅠTeaching Objectives1. To identify Hofstede’s cultural dimensions and cultivate students to be able to understand thevarious implications of cultural values for international communication2. To identify how culture affects sensing3. To identify the process of human perception4.To identify the distinction between high and low context culturesⅡLeading inⅢT eaching ProceduresStep1Have students look at the following lead-in pictures:Ask students warming-up questions:What can you see in these pictures?What kind of ability do you employ to identify these pictures?Step26.1SensingGeneral IntroductionSensation is the neurological process by which people become aware of their environment. Of human senses, sight, hearing, smell, taste, and touch are the most studied.The Human Information Receptor People’s Senses and Their LimitationsTactile StimuliOlfactic Stimuli(Smell of exhaustfumes)Auditory Stimuli’s police whistle)Tactile Stimuli(other pedestrian bumps into you)to you)Auditory Stimuli(car horns)Visual Stimuli(color ofstoplight)Visual Stimuli(officer directingTaste StimuliTaste Stimuli(flavor of bitter)e. TouchTouch may simply be considered as one of five human senses; however, when a person touches something or somebody, this gives rise to various feelings. Thus the term "touch" is actually the combined term for several senses.Effects of Culture on SensingDuring intercultural communication, many of the stimuli come from the cultural, microcultural, andenvironmental context.No two of us can assume that our sensations are the same. The routefrom stimulus to sensation is in part conditioned by culture.Stinky tofu (Strong-smelling preserved bean curd) is disfavored by quite a large number of people,however, it is favored greatly by people in the south, esp. in Hunan Province.6.2 PerceivingThe Process of PerceptionThe process of perception can be divided into three stages: selection, organization, and interpretation. a. SelectionThe first step is selection. Within their physiological limitations, people are exposed to more stimuli than they could possibly manage.b. OrganizationThe second step is organization. Along with selecting stimuli from the environment, peoplemust organize it in some meaningful way.What are they doing?Culture can affect the process of perception when communication takes place. When communicators come from different cultures, however, not only the meanings, but also the mental categories are very different.Cross-cultural Difference in Sensation and PerceptionThere are four reasons for which people differ across cultures in their ability to gather incoming information:a. Conditions of the physical environmentb. Indirect environmental conditionsc. Genetic differencesd. Cultural differences in how people interact with their environment 6.3 High versus Low ContextHave students listen tothe lead-in case High-context Culture and Low-context culture .Ask students warming-up questions:● Why did the Chinese doctor feel unhappy and distressed?● What are the differences in ways of expression between the Chinese doctor and the Canadiandoctor?● Are the differences in their ways of expression and their communicative conflicts caused, tosome extent, by the different cultures in which they were brought up? ⏹ High-Context CultureCultures in which little of the meaning is determined by the context because the message is encoded in the explicit code are labeled low-context culture.An American standing on chair in restaurantgiving speech at his leaving his hometown⏹Low-Context CultureCultures in which less has to be said or written because more of the meaning is in the physical environment or already shared by people are labeled high-context culture.Tea Ceremony⏹Comparisons Between High-Context Culture and Low-Context CultureIn low-context cultures, verbal messages are elaborate and highly specific. Logic and reasoning are expressed in verbal messages; in high-cultures, most of the information is either in the physical context or internalized in the person.Case Analysis: Chinese Style—Nonverbals●What are the differences in communication styles between the Chinese old scholar and thewestern traveler?●Can you imagine some problems or communicative barriers caused by differentcommunication styles of high-context and low-context culture.Do you think they will have communication problemsdue to their different communication styles.Step3Distinguishing between High-context Culture and Low-context Culture:辨别高语境文化和低语境文化：教师通过辨别不同的文化现象引导学生了解高语境文化和低语境文化。