完美.格式.编辑
专业.资料.整理
Unit 4 AdVertiSi ng
Part I BUSin ess VOCabUIary
DireCti ons: There are 20 in complete Senten CeS in this part. FOr each
SentenCe there are four ChOiCeS marked A, B, C and D. Choose the ONEthat best
completes the Senten ce. The n mark the COrreSP Onding Ietter On the
AnSWer Sheet With a Single Iine through the Center. ThiS Part totals 20
POin ts, One POint for each Senten ce.
C1 Outdoor advertis ing is One of the fastest grow ing _____________ in
the market.
A markets B SeCti ons C Segme nts D
SeCtOrS
D2 The world of outdoor advertis ing billboards, tran sport and ‘ Street
furniture ' is _________ about $18 billio n a year, just 6% of all the
worl d' S SPending on advertising.
A
WOrthWhiIe B WOrthy CVaIUed DWOrth
C3 The soaring costs of TV are ____________________ clients to conSider
商务英体验商务英语综合教程3第三版第七单元答案语
1. used after a number to express the total size of an area 平方的______ [填空题]
空1答案：square
2. a collection of things sharing a common attribute 种类，类别______ [填空题]
空1答案：category
3.formed or united into a whole 综合的，合并的______ [填空题]
空1答案：incorporated
4. a circumscribed geographical region characterized by some distinctive features 区域______ [填空题]
空1答案：zone
5. to persuade sb. to do sth. or go somewhere, usually by offering them sth. that they want
诱惑______ [填空题]
空1答案：entice
6. a small light set in a ceiling and directed downward 向下照射的小聚光灯;筒灯______ [填空题]
空1答案：downlight
7. ______a lamp that produces a strong beam of light to illuminate a restricted area, used
to focus attention on a stage performer 聚光灯 [填空题]
空1答案：spotlight
8. ______to locate and correct errors in audio equipment 调试 [填空题]
Keys ( 参考答案)
Unit One An Overview of Business Letter Writing
(Omitted)
Unit Two Application Letters
I. Translation 1. I am responsible for receiving telephone calls and visitors, scheduling all of the appointments,
and organizing the paperwork and correspondence.
2. My work experience, together with my educational preparation would qualify me for the
position.
3. Should you wish to have more information, I would be happy to come and see you at a
mutually convenient time.
4. I think you will agree that I am, at least, a strong candidate for the position you are offering.
5. I feel that I am competent to meet the requirements which you have specified.
II. Decide whether the following sentences are suitable or not in an application letter and try
to explain which part is wrong. 1. 提出不合理要求
2. 不宜提以前被解雇的原因
欧洲制造
除了顶级奢侈品牌，几乎每一个时尚品牌不是已经在亚洲生产，就是已经考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。它在过去的五年通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在Lares,Puerto Rico的最后一间公司所属工厂，并外包所有产品。
巴宝莉（Burberry）持有许多亚洲许可安排。在2000年它决定更新三洋十年的日本许可证。这意味着几乎一半的巴宝莉以零售价进行的销售将获得许可继续在亚洲生产。然而同时日本的消费者偏好集团在欧洲生产的产品。
三洋为应对人们不喜在亚洲工厂生产的巴宝莉产品的虚荣心的需求，在日本的银座开了旗舰店，专卖从欧洲进口的巴宝莉产品。
在《金融时报》的采访中，许多管理者说顶级奢侈品牌将在亚洲越来越多地出现，就像在欧洲一样。古驰（Gucci）的总裁多米尼克迪索说，无论是真是假，亚洲消费者坚信来自欧洲的奢侈品一定要在那儿生产才是最好的。
控制古驰的巴黎春天百货公司的总裁Serge Weinberg说他不会将古驰的生产转移到海外。然而行业内一些产家承认，即使对于顶级奢侈品牌，这样的改变都即将到来。普拉达（Prada）的总裁Patrizio Bertelli说，“意大利制造”的品牌是重要的，但我们真正要提供的是一种风格，而风格是一种文化的展示。因此他承认优质时尚产品的生产也许不需要在意大利。
欧洲工商管理学院的市场营销教授Amitava Chattopadhyay说，品牌在消费者的脑海中是品牌联想的组合，其中之一是产品原产国。对于奢侈品来说，品牌的作用是举足轻重的。破坏它是一种弥天大罪，没有品牌经理会想弄坏出产地和品牌形象的平衡。
