* Li-Ning was launched in Sanshui, Guangdong in 1990. We have worked closely with China’s Olympic Committee since our earliest days. Committed to using our career in sporting goods to advance Chinese athletics, we have thrown our enthusiastic support behind a wide variety of athletic competitions. By 1995, Li-Ning had emerged as a frontrunner in China’s sporting goods industry. In 2005, with Li-Ning still in the lead and sales hitting record highs, we set our sights on becoming a top international brand name.The professionalism of our products is what makes us competitive in the sporting goods industry. At Li-Ning, we view product development as a never-ending competition which demands that we constantly break our old records. Back in 1998, Li-Ning became China’s first domestic company to create a design and development center for apparel and footwear. This made Li-Ning the premier Chinese sportswear label. In 2004 we partnered with the Department of Sports Science and Physical Education at the Chinese University of Hong Kong, applying biomechanical testing to measure the mechanical properties of Li-Ning athletic shoes. We also created a foot profile database of professional athletes, collecting and analyzing data on the unique demands of professional sports in order to create a more specialized and comfortable product. Over our fifteen-year journey, we have expanded what began as a single sportswear line into an equally competitive lineup of athletic apparel, footwear and equipment. Li-Ning is committed to taking its place among the global brand giants. Before long, we expect to be supplying professional products for athletes and amateurs alike, all over the world. This dedication has allowed us to create the nation’s largest sporting goods distribution network. Our international network is also expanding, and we currently have locations in 23 nations and regions.Behind every winning team is a tried-and-true management style, and Li-Ning is no exception to this rule. Through a combination of exploration and hands-on experience, Li-Ning has developed its own distinctive strategy program and management system. This keeps us running smoothly, and allows us to make quick decisions when it comes to implementing strategies. Li-Ning is currently in the process of creating a nationwide ERP-based information system integrating resources such as product design, supply chains, channels and retail sales. By developing an electronic approach to business, we improve both the efficiency of our operations and the image of our brand. From day one, it has been Li-Ning’s objective to “promote Chinese athletics and let sports make a difference in our lives.” Li-Ning has spared no effort to fulfill this mission. Beginning with our support for the Chinese team at the Beijing Asian Games in 1990, Li-Ning has contributed extensively to Chinese athletics and created countless professional opportunities.In our unique corporate culture, each division of Li-Ning works closely with the others to keep us moving forward. This means that all suppliers, vendors and service providers become our partners and that all employees are working toward the same goals. At Li-Ning, we believe there is no limit to human potential. Sports increase our self-confidence. They give us the courage to perform, to tap our hidden potential, to surpass ourselves. This is our vision for the Li-Ning brand, and we have never swerved from our commitment to put it into practice. In 1990, we became the firstChinese sportswear company to sponsor China’s team at the Asian Games. In 1992, we supplied medal ceremony attire for the Chinese Olympic team, becoming the first Chinese sportswear maker to serve as an Olympic sponsor. In 1993, we established a pioneering nationwide franchise system. In 1998, we built China’s first sportswear design and development center in Foshan, Guangdong. In 1999, we partnered with SAP to set up AFS sportswear industry solutions, becoming China’s first sporting goods maker to implement ERP. In 2004, Li-Ning was listed on the main board of the Hong Kong exchange, becoming China's first sportswear maker to be listed overseas. In 2005, we became an official partner of the NBA. In 2006, we became the ATP’s official Chinese marketing partner.Today, Li-Ning is more than just a pioneer in sporting goods; it is also an advocate for healthy living. Supported by our solid track record, we are ready to seize this historic opportunity, to meet the challenges of a global market head-on, and to fulfill the Li-Ning mission: Inspiring and empowering through sports.1990年，李宁有限公司在广东三水起步。
李宁的企业文化汇报人：日期:•李宁简介•李宁的企业使命•李宁的企业价值观目录•李宁的企业精神•李宁的企业行为准则•李宁的企业形象塑造01李宁简介1990年，李宁有限公司在广东三水起步，创办人为著名体操运动员李宁先生。
1992年，李宁公司开始全面进军体育用品产业。
1993年，李宁公司成为第一家中国体育用品企业，并在中国证券交易所上市。
1996年，李宁公司成为国内体育用品行业的领头羊，销售额突破10亿元人民币。
2004年，李宁公司在香港联交所主板上市。
010204李宁公司是中国最大的体育用品零售商之一，拥有庞大的销售网络和渠道。
李宁公司的产品线涵盖了体育服装、鞋类、配件等多个领域，拥有多个子品牌。
李宁公司的研发和设计能力处于行业领先地位，拥有多个专利和知识产权。
李宁公司的销售额和盈利能力持续增长，成为国内体育用品行业的领导者。
03公司愿景李宁公司的愿景是成为一家世界领先的运动品牌公司，以创新、品质、服务为核心价值，致力于提升人们的健康水平和生活质量。
李宁公司致力于推动中国体育事业的发展，支持国家队和地方队的训练和比赛，为中国体育事业做出了积极的贡献。
02李宁的企业使命提供优质的运动装备和服务坚持创新李宁一直致力于提供创新、高品质的运动装备，以满足不同消费者的需求。
追求卓越李宁对产品的设计和生产有着极高的要求，力求为消费者带来最优质的产品。
贴心服务李宁不仅提供专业的售前咨询，还为消费者提供完善的售后服务，确保消费者能够得到满意的购物体验。
举办活动李宁经常举办各类运动活动，如跑步、篮球等，让更多的人参与到运动中来。
健康生活理念的传播李宁通过各种渠道宣传健康生活理念，提醒人们关注健康，鼓励人们通过运动来保持健康。
倡导健康生活李宁积极推广运动文化，鼓励人们参与运动，提高公众的健康水平。
推广运动文化，提高公众健康水平李宁一直关注社会公益事业，积极参与各种公益活动，为社会做出贡献。
关注社会公益扶持青年创业员工成长李宁支持青年创业，为他们提供资金和资源，帮助他们实现创业梦想。
李宁品牌的分析报告目录一、前言二、公司简介三、调研方法四、问题分析五、设计策略5.1 设定方向5.2 集中力量5.3 提供一致性六、自我不足一、前言经过10多年的发展，李宁虽已成为中国本土的第一体育用品品牌，与国内同类品牌相比具有一定的竞争优势，但同时又存在着很多问题。
如果这些问题得不到解决，李宁在今后激烈的市场竞争中会越来越吃力。
我们从大量的二手资料中发现了李宁存在的问题，如目标消费群模糊不清，品牌个性不鲜明等。
针对这些问题，我们结合老师教授的专业知识，对二手资料和一手资料进行了详细的分析，然后从企业管理者的角度制订了相应的设计策略来解决这些问题。
二、公司简介李宁公司于1990年在广东三水起步，创立之初即与中国奥委会携手合作，通过体育用品事业推动中国体育发展，并不遗余力赞助各种赛事，1995年，李宁公司成为中国体育用品行业的领跑者。
经过十几年的发展，李宁公司由最初单一的运动服装发展到拥有运动服装、运动鞋、运动器材等多个产品系列的专业化体育用品公司，并逐步成为了代表中国的、具有东方元素的国际领先的运动品牌公司，目前旗下拥有的品牌包括：知名的李宁品牌、超过160年历史的法国顶级户外品牌——艾高（AIGLE）、国际领先的乒羽品牌——红双喜以及倡导“快时尚”的大卖场品牌— ZDO新动。
李宁的发展历程：● 1990年-1992年---创立阶段● 1993年-1995年---高速发展阶段● 1996年-1998年---经营调整阶段● 1999年-2001年---二次发展阶段● 2002年-2003年---品牌重塑阶段● 2004年至今------专业化发展阶段2009年，李宁品牌全面国际化战略开始，并且将产品的款号进行了新一轮的国际重塑，与NIKE、ADIDAS等国际大鳄采用类似的区分方式，加速李宁海外发展布局。
从家族企业向现代企业的演变，从本土品牌向国际品牌的努力，李宁在两方面都给了中国企业积极的示范意义。
