research to get a feel for your target market. L: Can you specify what sort of information I should look for? Z: First of all you’ve got to find out if there’s any demand for your new product, and what sort of
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Part Ⅱ Scaffolding
Situational Dialogue 1
译文
Li Yan, sales manager, for Boyi Arts Trading Company. Zhang Jian, marketing manager, for Boyi Arts Trading Company.
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Part I Warming-up
(b) Where can the company get the information needed ? Please make another list of information sources.
Information Sources 1 newspaper 2 magazines 3 government report 4 internet 5 industry association journals 6 research specialists
Now Li Yan is asking Zhang Jian for some advice on how to carry out market research. L: Well, Mr. Zhang, could you give us some suggestions about how to start selling our corn basket in