【2018-2019】广告演讲稿范文-实用word文档 (12页)

【2018-2019】广告演讲稿范文-实用word文档

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广告演讲稿范文

篇一：广告的优势和劣势-PPT演讲稿

第二页

what is advertising, Advertising is used to publicize a new product

and to remind the public that a product is still around or to show

the advantages and features of product in comparison with rival

products.

第三页

Nowadays, advertising has become a big industry,In this picture We

can see the different kinds of advertising :internet, television,

newspaper, magazine, ,direct mails, outdoors ,and others,such as,

Billboards, posters, skywriting,fly sheet, Movies, Buses and so on .

no matter where you get around in a city or even in the countryside,

it’s easy for you to find at least one or two kind of advertising

introducing a product.it has a great influence on our life in both

positive and negative ways.

第四页

First I want to spend a few minutes to show you some unforgettable

advertising, the traffic warning(warning us to obey the traffic rules

when we cross the road) Nike(a little boy pee beside the picture

which is write”just do it”) and the Brith control Advertising(this

picture I think many classmates had seen before,it is very famous)

第五页

Now let's come back to the advantages and disadvantages,first, I will

start by talking about the advantages for advertisers,

initially, advertising helps companies improve visibility and product

awareness ,it can attract the attention of consumers and build a

broader customer base. 【2018-2019】广告演讲稿范文-实用word文档

Besides,Advertising can establish a personality for the product.

Personality is important both in positioning a brand and in

developing a brand image .

Finally, Against competitors,it can promotion the merits of the

product, while attacking the weaknesses of competitors

第六页

Lets move on to advantages for consumers,

To start with, most of the Advertising is an artistic creation , The

consumers can gain not only knowledge of goods but also artistic

enjoyment.

Secondly , the fashion advertising always introduce the new

arrivals,so that consumer can stay in fashion.

Besides, advertising is informative and makes our life more

convenient. On the one hand, It provides the customers with a quick

access to the product needed and helps them make better choice about

what to buy, On the other hand, it’s necessity when we are going to

find a job or rent a house.

More importantly, advertising brings competition among advertisers,

which cann’t only urge them to improve the quality of their products,

but benefit consumers in some degree as well. Last but not leastit

stimulate people to take positive action.

第七页

However,advertising has many disadvantages,it is widely criticized

not only for the role it

plays in selling products, but also for the way it influences our

society,

Firstly,In order to attract more peoples attention, in many cases

advertising presents some untruthful information about products so

that customers are easy to be mislead or cheated. Secondly, it

affects our value system, some advertising encourages luxury ,it

suggests a

happier life is the acquisition of more material things instead of

intellectual enlightenment, and some bad advertising contain bad 【2018-2019】广告演讲稿范文-实用word文档

contents, such as: sexy picture which is not suitable for teenagers,

it brings about spiritual pollution.

Thirdly, advertising will increase the price of the products ,since

its cost is ultimately passed on to the customers,

Fourth, when many people buy the same goods or services advertised in

media, they will have similar styles and appear alike, which will

probably lead to the loss of their individuality.

Fifth, It reduces cleanliness. Large number of posters and writings

on the walls. This makes the roads and the walls of the city look

dirty.

Sixth, It’s very annony,too much commercials on TV, commercials take

up a lot of time. A show that's 30 minutes long, becomes an hour long

just because of commercials，. It interrupts a dramatic moment in a

movie or show.

第八页

Finally I want to show you some bad advertising ,1.in a few minutes

to make you younger,2.loss 25-pounds weight in only two weeks, in

fact, it could never have happened 3.baby drink beer, 4,encourages

earn student’s money,5. JobsinTown Marketing(A disgusting door),

6.the wedding ring, .

第九页

In conclution, every coin has double sides, the advantages of

advertising outweigh its

disadvantages. As customers, we should be watchful to misleading

advertising and try to be smart shoppers. On condition we can make

sensible use of advertising, it can surely make our life more

convenient and colorful.

篇二：演讲与口才广告】