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U7 MarketingQueue up for ages: line up for a long time排长时间的队Run out: be sold up卖光Launch the new campaign: launch the new promotion campaign发起一轮新的促销大战Be worth something: worthy值得Fantastic: amazing/marvelous惊奇的Distinguish from … (differ from)区分Long-lasting: durable耐用的Promotion gift促销礼品Marketing mix营销组合Market research/segment/share市场调查/市场区分/市场份额Consumer behavior/profile/goods消费者行为/消费者概况/消费物品Product launch/lifecycle/range产品研发/产品周期/产品系列Sales forecast/figures/target销售预测/销售数据/销售目标Advertising campaign/budget/agency广告活动/广告预算/广告代理商Individual marketer个体营销人员Get close to somebody接近Analyze the data and trends分析数据和趋势Pick up what’s affecting them and their behavior找出影响他们行为的因素Develop their marketing strategy设计营销策略Customer strategy客户策略The most attractive (customer)具有吸引力的客户群Profit利润Pricing（n.）定价Deliver （release/issue）发布Great influencing skills具有强影响力的技能Get people understand what’s behind the strategies让人理解策略背后的内涵Deliver pricing strategy发布定价策略Match the customer’s needs with company’s assets and capabilities将客户需求与公司资产以及能力相结合Management Consultant管理咨询Target your offer and design your offer to the needs of…设计、销售产品去满足……To group customers客户分组Customer segmentation: to group similar types of people together客户分组Design questionnaire设计调查问卷To commission (implement, carry out)执行Fragrance香水Diamond钻石Regain: win back重新赢回Top spot: top place最高点Center on: focus on关注；把……当作中心To date: up till now迄今为止Wear perfume喷香水An extraordinary achievement in an industry that sees an average of almost 300 perfumes launched every year.在行业上的不同寻常的成就为见证了每年三百种香水的研发。
商务英语视听说听力原文马龙海第七单元Marlon Hai unit 7- Marketing and SalesMarketing and sales are crucial aspects of any business. Effective marketing and sales strategies can help a company increase revenue and profit margins in a competitive market. In this unit, we will look at the key concepts and techniques involved in marketing and sales.Marketing is the process of identifying customer needs and wants and developing a strategy to promote and sell products or services to meet those needs. The four Ps of marketing are product, price, promotion, and place. Product refers to the actual goods or services that are sold to customers. Price is the amount that customers pay for a product or service. Promotion includes all the activities that are used to promote the product, such as advertising, sales promotions, and public relations. Place refers to the distribution channels through which the product is sold and delivered to customers.Sales, on the other hand, involves the actual selling of a product or service to a customer. Salespeople must be knowledgeable about the product or service they are selling. They must also be able to identify the needs and wants of the customer and match them with the features and benefits of the product. Successful salespeople also use a variety of techniques to build rapport with customers, such as active listening, asking open-ended questions, and using positive body language.One important aspect of marketing and sales is market research.Market research involves gathering and analyzing information about customers, competitors, and market trends. This information can be used to develop effective marketing and sales strategies. Market research can be conducted through surveys, focus groups, and other methods.Another key concept in marketing and sales is the sales funnel. The sales funnel is a model that represents the various stages that a customer goes through before making a purchase. The stages of the sales funnel are awareness, interest, desire, and action. At each stage, the customer becomes more engaged with the product or service, until eventually they make a purchase. Successful marketing and sales strategies understand the importance of each stage of the sales funnel and use strategies to engage customers at each stage.Finally, it is important to consider the role of technology in marketing and sales. Technology has revolutionized the way businesses market and sell products. Digital marketing, for example, has become increasingly important in reaching customers through channels such as social media, email, and search engine marketing. Salespeople can also use technology to manage customer relationships and track sales performance.In conclusion, marketing and sales are critical components of any business strategy. By understanding the key concepts and techniques involved in marketing and sales, businesses can develop effective strategies to increase revenue and profitability. This includes understanding the four Ps of marketing, the sales funnel, market research, and the role of technology.。
