广告英语论文——原著非抄袭!

CONTENTSⅠIntroduction ----------------------------------------------------------------------------------------1A Why You Need A Marketing Plan First---------------------------------------------------------1B Why You Need an Advertising Plan-------------------------------------------------------------2ⅡHow to make an Advertising Plan-------------------------------------------------------------3A Create an Effective Advertising Plan-----------------------------------------------------------3B Define Your Customers---------------------------------------------------------------------------3C Define What Makes You Unique ---------------------------------------------------------------4 ⅢSet Advertising Goals and Objectives----------------------------------------------------------4 A Goal setting Part Two --------------------------------------------------------------------------------4a Step One-------------------------------------------------------------------------------------------------5b Step Two-------------------------------------------------------------------------------------------------5c Step Three------------------------------------------------------------------------------------------------5 Conclusion ------------------------------------------------------------------------------------------------6 Reference--------------------------------------------------------------------------------------------------7 Acknowledgements--------------------------------------------------------------------------------------8ⅠIntroductionA.Why You Need A Marketing Plan FirstAn effective advertising plan is only one part of your overall marketing plan. Effective advertising and promotional materials are born from your strong marketing plan. You want everything integrated and working together. The better your marketing plan is, the more effective your advertising plan will be.1.Marketing is probably your company’s only source of income, and as such your marketing plan is probably the most important document you have.2. Your marketing plan accurately describes your market, your customers, your products and services, and your competition.3. Your marketing plan calculates the size or potential of your market.4. Your marketing plan will help you to efficiently allocate money and resources.5. Your marketing plan provides focus, guidance, and direction for effective advertising and business practices.6. Your marketing plan positions your company in the marketplace.7. Your marketing plan will help with proper customer management and retention.8. Your marketing plan will define your communications strategy. It will help your entire company give a planned, clear, comprehensive, and consistent message to your customers, employees, investors, and business partners.A strong marketing plan guides your advertising plan. You don’t want to back into an overall marketing strategy based on your advertising plan.This doesn’t mean you need a forty-page document about your marketing. But you absolutely need a clear, realistic picture of your business environment and of your customers. If you want great advertising, start with a solid marketing plan.Please note: These pages do not try to undertake a comprehensive review of the entire marketing process. Our focus here is on effective advertising. As such, we recommend that you separately review the components of marketing and business planning.Of course Professional Advertising marketing consultants are well versed in marketing and business planning, and we are available to assist you with all of your planning needs.B. Why You Need an Advertising PlanGoing astray in advertising is all too easy. The most creative advertising in the world is worthless if it misses the target audience. The best offer in the world is worthless if it does not offer the benefits your clients want.Even well planned and executed advertising has little value if you don’t keep it in front of your customers. In today’s world of information, it takes at least three exposures just to get your message through the first time. And then you face a huge rate of forgetfulness from your clients.Think about it. Effective advertising comes from good planning, good budgeting, a long-term commitment, and a lot of work. You need great ads that get results.And you need to keep them in front of your customers for the long1. Effective advertising lowers your cost of doing business. Your phone rings, and clients walk in the door. It’s a fact.2. Minimal, limited duration, or random advertising equals wasted money.3. Advertising is not creative or funny if it does not bring in clients.4. Advertising has a cumulative effect, and is a long-term investment. Sales response builds over time if advertising is consistent.5. With consumer goods and services, marketing and advertising affects your market share more than price does.6. Effective advertising comes from solid planning and high quality production.7. Synergy is a real thing in advertising. It comes from the cumulative effect of all of your marketing materials working together.ⅡHow to make an Advertising PlanA. Create an Effective Advertising Plan（Product, Price, Place, & Promotion）Your marketing plan has positioned your company in terms of product, price, and place. You have made decisions about what market segment you will compete in. You have considered products and services, distribution, pricing, guarantees, quality, policies, etc. You have set objectives and goals.Now it’s time to decide how you will promote your company to achieve those objectives and goals.B. Define Your Customers.The number one reason advertising fails is because it is poorly targeted. No advertising is going to be successful if its target audience is not well defined and understood. Talk to your customers and potential prospects. Listen to them. Understand them.We have provided you with some excellent strategies for defining your customers. Please read the Market Targeting Strategy and the Generating Better Qualified Prospects chapters. These two chapters will give you insight into defining your customers, and knowing what they need, want, and desire.There are a few things to note here about your customers. First, your target group does not include the whole world. If you try to advertise to the whole world, you will go out of businessSecond, in many companies, 20% of the customers account for 80% of sales, and often 100% of the profits. These are the high usage customers that you want to target. Define who they are. Third, one out of ten people strongly influence the other nine. They are the movers and shakers of the world. They participate heavily in community and business activities. They interact with several different large groups on a regular basis. They can and they will influence your success. Define who they are, because you also want to get your message to them.Make no mistake – your advertising plan needs a clear, concise, written definition of who your customers are. Age, sex, marital status, economic status, geographic location, what they read, think, trust, value, desire, and any and all other relevant information should be included in your definition.C. Define What Makes You UniqueIn your marketing plan, you described the market you compete in. You probably narrowed a larger market down into an area that you specialize in. You have chosen an area of specialization, and that makes you special.With your advertising, you want to clearly and concisely tell people about what makes you special and different from your competition. In your advertising plan, you want to describe your area of specialization in one unique message.Look, if you really want to be successful with marketing and advertising, you need a simple, unique, easy to understand message. In advertising it’s called a Unique Selling Position (US P). It’s what differentiates you from all of your competitors, and it makes you special.For your advertising plan, you want a short, one-line description of what makes you special. Until you find your unique selling position, your advertising willnot be effectiveⅢSet Advertising Goals and ObjectivesYour marketing plan outlined some broad sales goals for your company. You know the total market size, the strength of your competitors, and the amount of business that may be available for you to take. In your adver tising plan, it’s time to define how you are going to get there.Your advertising plan will be modified according to your choice of media. Direct mail is different from newspaper advertising. How many times you send a brochure will differ from how many times someone reads your ad in the yellow pages.For the purpose of this discussion, let’s look at how advertising in the newspaper works. But even if you don’t use the newspaper, the basic fundamentals of advertising planning described below apply to you.Your number one goal is probably to reach a certain level of dollar sales. Let’s take a look at how you plan to achieve your sales goal. And stick with us here –it’s time to do some math.A Goal setting Part Twoa Step OneYou start by dividing your desired sales by the value of each customer. This will give you the number of customers your ads need to bring you over a given time period to achieve your desired sales.Let’s work on the assumption that five exposures to your adv ertising will be enough to generate an understanding of your message for the target audience. [If you have been running your ads consistently, it would only take two or three exposures].b Step TwoOK. You know how many customers you need. You believe that each customer needs to see your ad five times before they seriously consider your current offer..If your offer is at least equal to the competitions, then your market share should be close to the share of total market advertising that you run. In other words, if you run 10% of the total advertising in the market, then over time you should get 10% of the total business, everything else being equal.Of course the better you position yourself, the better you target your customers, and the better your advertising strategy, the better you will do. Alternatively, poor strategy and low quality advertising will get you bad results.But ultimately, only experience will really tell you what you are going to get. If you are just starting out, you are going to have to guess at your customer response rate. And don’t be overly optimistic. Budget for the long haul. Read Newspaper Advertising for more on this.The good news is that by measuring your response rate over time, you will be able to calculate the effectiveness of any given advertising campaign. And, you will be able to accurately predict how many customers will walk in the door on a regular basis. Read Testing and Tracking Ads for more.c Step ThreeNow you look at the demographic profile that your newspaper is promising you. If your newspaper promises you 5,000 people in your specific target audience, then you can expect to get 50 customers when 5,000 x .01 percent of them have seen your ad five times each.If your newspaper can’t deliver that big of an audience, then you can’t expect that big of a response. To get your 50 customers, you know you will have to do additional advertising elsewhere.But even if your newspaper can deliver, how much space do you have to buy?Here is a rough estimate of what happens in the real world when people read the newspaper. With a full-page ad, you would get 75% of the people to notice it. A half page would get you 50% of the people. A quarter page ad would get you 30% of the people. An eighth page ad would get you 15%. A sixteenth would get you 8% or so.Thus, your 1/8 page ad would be seen by 15% of the 5,000 people in your target audience each time it runs. If you need 25,000 exposures to get your 50 customers, then you need to run your 1/8 page ad .15 x 5000 x 33 times = 25,000 exposures. You need to run your ad 33 times to get the required exposure.The best we can do up front is to estimate what is going to happen, and make sure we are being realistic about what our ads can do. Advertising planning is about making the best decisions based on what we know, and what we can estimate.For more information on how best to use media, please read Using Media More EffectivelyConclusionAt the conclusion of the article should have a comprehensive grasp of the processes of advertising planning. They should have developed their skills in producing effective written client proposals and in presenting a convincing case. They should have acquired further competence in group work.Reference1、《广告创意与表现》饶德江主编中央广播电视大学出版社，20012、《广告策划》徐智明高志宏著中国物价出版社1997、13、陆谷孙．英汉大词典[z]. 上海: 上海译文出版社，19894、《广告策划的艺术》（英国）乔恩·斯蒂尔著中国出版社AcknowledgementsI would like to take this opportunity to express my gratitude to all the people who have ever help me in this paper. My sincere and hearty thanks and appreciations go firstly to my teacher : Miss chen who teach me more about English knowledge .And I am also extremely grateful to sally whose suggestions have given me much into these studies.。

广告英语的翻译论文商业广告在现实生活中比比皆是，广告作为一种应用语言，是当今社会广泛使用的交流媒介。

下文是店铺为大家整理的关于广告英语的翻译论文的范文，欢迎大家阅读参考!广告英语的翻译论文篇1英语广告中双关语的翻译摘要：双关语是英语广告中较为常见并且非常受欢迎的修辞手段。

由于语言、文化及表达习惯的差异，双关语在翻译的过程中较为艰难，并也在翻译界存在一定的争议。

本文通过对英语广告和双关语的特点、功能及其对其两者之间的关系分析了解，从翻译学的角度，利用翻译学理论，对双关语在英语广告中的翻译做出初步的探讨。

关键词;英语广告;双关语;翻译一、英语广告在经济高速发展的今天，广告已然成为商业活动中的最重要因素。

在我们的生活中，每天、每处都可以看到很多不用类型的广告。

(一)广告的定义广告，即确定的组织或个人为了一定的目的，依靠付出费用，在规定的时间内，按照要求，由指定的媒体，将真实信息传播出去的一种交流活动。

(二)英语广告的特点作为一种特殊的方式让商家通过广告来促销自己的产品，因此英语广告具有其自身独特的特点。

其特点大致可以分为三个方面，即词汇、语法及修辞。

1.词汇特点。

(1)形容词。

根据语言学家G.H Leech统计的数据表示，有20个形容词经常被使用在英语广告中。

例如，good/better/best， free， fresh， wonderful， full， great等等。

(2)简单词。

为了广大消费者，广告商通常会选择一些简单的词语使来自不同层次、不同年龄的消费者看到广告时能明白广告的内容。

例如，“I Like It!” “I couldn’t believe it!”这两句广告语中，“like”和“believe”都是简单词语，但却能让消费者马上明白其含义，也不会产生异义。

(3)新创词汇。

为了使消费者对广告能够印象深刻，广告商也会创造出“新词”，例如故意拼错一些大家都非常熟悉的英文单词。

例如，”The Orangmostest Drink in the world.”中的”orangmostest”就是作为故意拼错的新词汇出现在广告中的。

广告让人们变得雷同英语作文English: Advertising plays a significant role in shaping people's behaviors, beliefs, and preferences. It has the power to influence society by promoting certain products, lifestyles, and ideologies, ultimately leading to individuals becoming more alike in their consumption choices and preferences. Through constant exposure to advertisements across various media platforms, people are bombarded with images and messages that instill certain desires and guide their decision-making processes. As a result, individuals may find themselves conforming to societal norms and expectations that are often perpetuated by advertisements. Furthermore, advertising often creates a sense of urgency and FOMO (fear of missing out) by presenting limited-time offers, exclusive deals, and popular trends, prompting individuals to follow the crowd and make similar choices as others. This phenomenon not only leads to a homogenization of consumer culture but also limits diversity and individual expression as people gravitate towards what is popular or perceived as desirable based on advertising influences.Translated content: 广告在塑造人们的行为、信念和偏好方面扮演着重要角色。

广告英语翻译论文广告英语作为一种应用语言，因其所具有的特殊效用，已逐渐从普通英语中独立出来而发展成为非规范化的专用语言。

下文是店铺为大家整理的关于广告英语翻译论文的范文，欢迎大家阅读参考!广告英语翻译论文篇1浅议广告英语翻译摘要：广告的翻译有别于其他文本,其最主要的翻译原则是实现功能的对等，从而实现其商业价值。

本文通过对广告英语的特点、翻译原则及方法的简要分析，旨在为广告翻译提供一点参考。

关键词：广告英语语言特点翻译原则翻译方法广告作为一种特殊的信息传播方式，除了本身所具有的商业价值，由于高度的艺术性特点已经日益演变成了一种文化，与人们的日常生活密不可分。

随着全球化的发展，各国之间的交流日益增加，商品的流通也是必然结果，广告的翻译因此也应运而生。

作为一种特殊的应用文体，广告的翻译有其自身的原则及特点。

在翻译英语广告文字时，译者要最大程度上实现翻译对等，也能最大限度的实现其商业价值。

一、广告英语的特点广告词的词汇及结构一般都比较简单，但形式灵活多样，内涵丰富，有其鲜明独特的风格，说服力强,能够迎合广告受众的心理，激发他们的购买欲望和行为。

1.广告英语词汇特点广告用词十分讲究，比较注重美感，常常选用形象生动富有新意的词语。

例如LG手机的广告“I chocolate you(爱巧克力哟!)”巧妙地运用了“chocolate”这个词，并对名词进行了词类转化，把这部手机比作巧克力。

由于巧克力对大部分人，尤其是青年人有着极大的吸引力，同时也是一种浪漫时尚的象征，很多人都亲切地称这款手机为“巧克力”，足见广告用词的魅力所在。

2.广告英语句式特点在句式上，广告用语也有自身的特点。

广告都一般多用简单句、祈使句、省略句。

例如安踏的广告“We are the champion.(我们就是冠军。

)”这一个陈述句虽简单，却体现出安踏产品的质量及产品的品牌影响力，带有几分体育运动的积极向上的精神和霸气。

雪碧的一则广告:“Obey your thirst.”(服从你的渴望)。

广告离不开产品质量英文作文Title: The Indispensable Link between Product Quality and AdvertisingIn the dynamic landscape of modern marketing, advertising serves as the vanguard for products seeking to penetrate the market. It's a common misconception that advertising is solely about creating catchy slogans and captivating visuals. However, the true essence of effective advertising lies in its inseparable bond with product quality. This essay delves into the significance of this relationship and how it shapes consumer perception and loyalty.Product quality forms the bedrock upon which advertising campaigns are built. Without a solid foundation ofhigh-quality goods or services, even the most creative advertisements can quickly lose their impact. Consumers have become increasingly discerning, and repeated exposure to subpar products advertised with exaggerated claims can erode trust in both the product and the brand. Therefore, advertising that is grounded in the truth about the product's capabilities fosters a sense of reliability and authenticity.Advertising is more than just a tool for promotion; it's a mirror reflecting the quality of the product. When a companyinvests in high-quality advertising—whether it’s through meticulous design, compelling storytelling, or accurate representation—it signals to the consumer that the product itself is worth the investment. This alignment between the advertisement and the product quality enhances consumer confidence and sets realistic expectations, leading to higher satisfaction rates and repeat purchases.While short-term sales boosts might be achieved through misleading advertising, the long-term success of a brand hinges on maintaining product quality. Advertising campaigns that emphasize the durability, effectiveness, or unique features of a product contribute to building a loyal customer base. This strategy not only ensures repeat business but also encourages positive word-of-mouth, one of the most powerful forms of advertising.In conclusion, the relationship between product quality and advertising is symbiotic and essential for the sustainable growth of any business. Advertising, when rooted in the truth about product quality, serves as a powerful tool for building trust, enhancing brand reputation, and fostering customer loyalty. It's a reminder that in the world of marketing, qualityshould never be compromised, for it is the silent but potent partner in every successful advertising campaign.。

广告英语语言特色探析摘要：作为一项介绍与推销商品的应用工具,广告在当今社会已经成为商品经济的必要手段,广告英语的语言特征及社会功能也越来越受重视。

本文结合大量来自英文原版杂志的广告实例,从词汇特点、句法特点和修辞特点三个方面分析了广告英语的语言特点。

关键词：广告英语；词汇特色；句法特征；修辞手法一、引言何谓广告？《辞海》中的广告定义是：向公众介绍商品、报道服务内容或文娱节目等的一种宣传方式。

一般通过报刊、电视台、招贴、电影、幻灯、橱窗布置、商品陈列等形式来进行。

因此，广告是告知社会各界广大公众的一种宣传活动并且需要通过一定的媒介来进行宣传的，广告是刺激新需要的一种工具，它教会人们如何作为一个消费者，改变人的价值，并诱导他们去求得丰足。

随着市场经济在我国的确立和发展，随着我国加入WTO，随着世界经济的全球化，外国广告大量涌入，而我国的企业为开拓海外市场亦需要出口广告，所以，如何理解和运用公共英语是个很现实的问题。

本文侧重从广告英语的词汇、句法和修辞手段三方面结合实例来谈谈广告英语的特点。

二、广告英语语言的词汇特色由于广告是作为传播信息的主要手段，加速商品从生产到消费的流通，促进竞争，指导消费，这就要求广告用语具有感染力，富有感情色彩，给消费者以美的享受，陶冶情操。

广告英语的词汇丰富多彩，具有独特的特点，广告英语中的用词与日常英语是有区别的。

广告英语词汇的特点可归纳如下。

2.1动词广告英语中大量使用动词，特别是单音节的动词，如get,make,give,love,buy,need,use等是经常使用的动词。

广告英语语言上的要求应该是简练、通俗、上口和易于记忆。

单音节动词具有上述特点。

日常生活中人们使用最多和意思最明确的词是单音节动词，在翻译这样的简单动词时,可以直接翻译。

如“We make it simple. ”(Honda汽车广告)可译成“一切变得很简单。

”也可采用意译,如“Ask for More1”(摩尔香烟的广告)译成“再来一支,还吸摩尔”。

英语广告语论文六篇英语广告语论文范文1广告美是实现广告目的的一种主要手段、主要功能。

要弄清美在广告功能中的定位，就必需先弄清广告有哪些主要功能。

广告主要有三大功能:信息功能、审美功能、劝说功能，信息功能是实现其他两大功能的基础，审美功能是供应信息、实现劝说功能的途径，劝说功能是信息与审美相结合所要达到的目的［6］。

通过对例1的广告翻译进行分析，我们了解广告审美在翻译中的定位。

假如广告没有供应信息，或者供应毫无意义的审美素材，就无法达到劝说别人的目的。

因此，在广告翻译中，信息的转换仍旧是基础，不行忽视。

翻译广告的时候也要尽量忠实地把原广告的信息翻译过去。

如上面的翻译事实所示，原广告是推销玉米的广告“Tryoursweetcorn”，翻译成中文广告以后，还是推销玉米“请尝甜玉米”。

广告内容的实质不能转变，所以在翻译的过程中还是体现了忠实性。

其次，由于广告是一种单向的公众宣扬活动，没有强制性，带有很大的随便性，因而必需注意所表达的内容与形式的审美效果，否则难以引起公众的留意，实现其目的。

广告审美不仅要注意广告的内容，而且要注意表达的形式。

在广告翻译的过程中尤其要留意原广告形式美的传递。

在上面这则广告翻译的实例中，fromeartoear就体现了多重美感，在翻译成汉语以后也基本上保持了这种美感。

在翻译广告的过程中，假如原广告之美有所丢失，译者必需通过其制造进行审美补偿。

例2:Wherethereisawill，thereisaway．Wherethereisaway，thereisToyota(车到山前必有路，有路必有丰田车)原广告通过仿拟(Parody)家喻户晓的习语，在广告中产生一种大家都很熟识的声韵美、意韵美，进而拉近广告与受众的心理距离。

假如把这则广告直译为“有意志，就有出路;既有出路，就有丰田车”，原广告的美就会丢失，广告也就不能带来应有的效应。

为了达到广告原来应当达到的效果，必需对广告的美进行补偿。

广告英语论文五篇第一篇：广告英语论文【摘要】为了实现广告的特殊的劝说功能,广告商用尽各种策略,修辞则是其中重要策略之一。

修辞作为一门劝说的艺术能帮助广告商实现其预期的目标。

文章从心理语言学的角度,探讨多种修辞格运用的心理语言学基础。

【关键词】广告英语;修辞格;心理语言Abstract :Ad —writers employ all kinds of strategies to fulfil the special function—persuasion of advertisements。

Rhetorical devic2es are the important strategies ,which contribute to the realization of expected aims of the ad-writers。

The paperwill probe into rhetorical devices in adverting English on the basis ofpsycholinguistics。

Key words :Advertising English;Rhetorical devices;Psycholinguistics当今社会广告无处不在,作为引进国外科学技术和介绍国内产品的一座桥梁,广告英语也愈来愈被人们关注。

由于广告的劝说功能,使得广告英语在文体方面具有特色。

为了能够成功地劝说受众,能激起大众的兴趣以期最终采取购买行为。

广告商运用各种策略,而运用修辞格则是其中策略之一。

修辞是一门劝说艺术,一种可以控制或改变他人信念乃至行为的工具、技巧或手段。

各种修辞格的运用使得广告能更具说服力。

心理语言学是通过研究语言和言语,从而进一步了解心智的本质和结构的科学。

广告商运用了多种修辞格使得广告能产生较好的效果,本文将以此为基点,探讨其心理语言学基础。

一隐喻隐喻研究源远流长,有人说,隐喻是一种修辞格;有人说,隐喻是一种范畴错置。

英语广告鉴赏论文范文一：商务英语广告的语言艺术广告成功的关键，就是要让其所使用的广告语言具有很强的感染力。

成功的广告语可以吸引消费者的目光，让消费者产生购买商品的欲望，同时还可以让消费者享受其中的语言艺术，并使其长记不忘。

因此，广告的核心就是语言，上乘广告可以让群众称为杰作。

由此不难看出，广告应具有相应的艺术品位。

随着经济发展的全球化，对英语广告的研究也变得尤为重要。

一、词汇艺术一创意拼写在制作英语广告时，许多广告的设计者重视对广告词语进行创新，一些现有的词语往往满足不了创作者要求，这就需要其创造新词，甚至杜撰一些相对奇怪的词语。

广告设计者通常会故意拼错广告语中使用的词或者字，有时还会在广告词中加上前缀或后缀。

这也使创造的新词往往与原词在形态上存在差异，但这并不影响广告词最终要表达的意义。

这种制作广告的手段相对新颖，也使制作完成的广告更加生动有趣。

例如，一则音响广告:Hi-Fi，Hi-Fun，Hi-Fashion，onlyfromSo-ny.这则音响广告中的词语采用了押头韵的方法，其中使用的词也是对原有词汇“Hi-fi”进行的创新，这主要凸显了音响的效果。

二头韵和尾韵在许多英语广告中，经常会发现广告词使用头韵和尾韵，这在一定程度上使广告词更具有节奏感，让消费者印象深刻，并将广告变得更有感染力。

例如，一则啤酒广告:MyGodness，myGuinness.这则啤酒广告中使用的词语押韵，这使词语的音韵更加婉转，并相互缠绵，也将词汇原有的静态转变成动态，这让整则广告具有独特的情感和意境，并让消费者感受到其中的语言艺术。

三动词和形容词1.动词广告制作的目标就是促使消费者进行商品消费，这也使得广告语中经常使用动词，从而促进消费者的消费行为。

应用广泛的动词有need，choose，give等，大都是一些单音节动词，而且这些动词在人们的交流中经常被使用，将其运用到广告语中，会使整则广告给人通俗易懂又轻松愉快的印象。

The Homogenization of Society: The Role ofAdvertisingIn today's consumer-driven world, advertising has become a ubiquitous force, shaping our desires, influencing our choices, and often dictating what is considered "cool"or "trendy." However, this constant bombardment of advertisements promoting similar products and lifestyleshas had a profound impact on society, leading to a homogenization of individuals and cultures.Advertisements, by their nature, aim to sell productsor services. To achieve this, they often employ psychological techniques such as emotional appeals andsocial proof to persuade consumers. These techniques often involve portraying a certain lifestyle or identity as desirable, often with the implicit message that failing to adopt this lifestyle makes one uncool or out of touch. This, in turn, creates a sense of urgency and FOMO (Fear Of Missing Out) among consumers, leading them to conform to these advertised norms.The rise of social media has further exacerbated this trend. Platforms like Instagram and TikTok are filled withadvertisements and sponsored posts promoting the latest fashions, gadgets, and travel destinations. These postsoften feature influencers or celebrities who are paid to endorse these products, further blurring the lines between advertising and authentic expression. As a result, many individuals, especially younger ones, find themselves constantly comparing their lives to these idealized versions, leading to feelings of inadequacy and the desireto conform.This homogenization is not limited to material possessions or lifestyles. It also extends to values and beliefs. Advertisements often promote a certain set of values, such as individualism, consumerism, and materialism, as the norm. This, in turn, can lead to a watering down of cultural differences and a loss of diversity. For instance, many traditional cultures and communities have uniquevalues and beliefs that are often overshadowed by the more dominant, Western-influenced values promoted by advertising. The homogenization of society brought about by advertising can have several negative consequences. It can lead to a lack of diversity and creativity, as individualsare encouraged to conform to a single, advertised norm. It can also foster feelings of inadequacy and dissatisfaction, as people constantly compare their lives to these idealized versions. Furthermore, it can erode the unique values and beliefs of different cultures, leading to a loss of diversity and richness.In conclusion, advertising, while an important aspect of modern society, must be approached with caution. While it plays a crucial role in informing consumers and driving economic growth, it also has the potential to homogenize society and erode cultural diversity. It is, therefore, imperative that we are mindful of the messages we consume and strive to maintain our individuality and cultural heritage in the face of constant advertising pressure.**广告让人们变得雷同**在当今的消费驱动型社会中，广告已经成为一种无处不在的力量，塑造着我们的欲望，影响着我们的选择，并经常决定什么被认为是“酷”或“时尚”。

To advertising, are you ready?Abstract:With the rapidly improved and developed society, advertising, acting as an essential part of our social life, is now getting more and more stronger. While scores of ads, variously advertised, make our life colorful and wonderful, some mendacious ads, generated by some ad companies, come into being and make a big influence on our daily life. In order to make the most use of ads, we should support public service ads and civilization ads, instead of the unreal and negative ones. Once the ad producers take the initiative to generate more positive ads, which do good to us, advertising, in my view, will be fantastically appealing, and even more than that!Keyword:Advertising, Commerce, Originality, Civilization,celebrity endorsement 1.Definition of a advertising:1.1.Origin of advertisingTalking about advertising, it is a long story. It is remarked that advertising was born linked with the beginning of commodity production. Its history can be traced back to ancient times. Including Greek and China, four ancient civilizations, developed from primitive society to a brand new one with two labor divisions(Agriculture and Animal husbandry, Agriculture and Handicraft), gradually formed commerce with the appearance of seller, buyer ,and remaining production, esp. Thus, with goods produced and products exchanged, advertising was then showing up.1.2.Old statement of advertisingMany kinds of definitions are given to the word “advertising”. In divergent period, advertising got a representative meaning, taking the years before 1890 for example when its meaning “News about product or service”, was well-known and commonly accepted by several western countries. At that time, advertising was much more likely to be a channel, transmitting information, just the same with News Report.1.3.New explanation of advertisingAdvertising ,according to the American Marketing Association(AMA), introduces products, services, and concepts through mass media where ad costs must be given, and is described as a kind of communication recognized by others. And simultaneously, it’s very convincing. In the dictionary “Websters”,the various meanings of advertising were proved that it deserved different characteristic in divergent era, due to the changing social environment and human environment. Hence, the comprehension of advertising is changing.2.Categories of advertising:Ads ,on the whole, can be classified as following kinds:On the basis of mass media, ads are presented as newspaper, magazine,TV, network and radio. Ads, on purpose, come out in the forms of commerce, firm, brand, conception and public while on transmitted range, ads are classified as global, national, local and regional ones.3. The original purpose of advertising:Advertising, endowed with vivid language and deeply-recognizant conception, is similar to our human brain. Once the ads are watched or heard by public groups, even everyone, the first image emerging on their mind will be the enterprise celebrity, directly speaking, the level of estimation to products. Ads, at the same time, make it the first object to get a better benefit, without getting rid of it. No matter what kind of ads it is, without exception, it will always own a meaning or a purpose. That is to remind us of the inner inspirations hiding in our hearts, and to instruct them. Only by this way can ads be the successful ones.Being a part of commerce behavior, commercials propagandize for products as best as best can be. That ’s the original purpose of ads, and final. Substantial results will be seen, on the one hand, if we obey this object with originality in ads planning. On the other hand, how to make a propaganda perfectly will be the touchy issue after that.4. Problems existing in modern times:4.1. InvestigationInvestigation 1: Purpose of AdsBased on this pie chart, we can see that the majority number of the investigated(87%) consider that ad-producers generate ads for product celebrity so as to earn a profit. Only 6 percent of people guess that ads areproduced for a relaxing mood, while alittle more than it(7%) is given for other reasons.Investigation 2: Whether products accord with ads or notThe survey describe that most of the investigated (about62%) mention it that productscan hardly accord with ads whichis appealing, while those goodstotally accord with ads get a minimum with 3%. Besides, 35% ofthe products are partially accord as it can be seen.4.2 Celebrity endorsement。

大学英语关于广告的作文English: Advertising plays a significant role in our daily lives, constantly bombarding us with messages about products, services, and ideas. Whether it’s through traditional forms of media such as television and print, or through social media and the internet, we are constantly exposed to ads. While some people may find advertising intrusive or manipulative, it cannot be denied that effective advertising can influence our perceptions, behaviors, and purchasing decisions. It has the power to shape societal norms, influence cultural trends, and even drive economic growth. However, with the rise of false and misleading advertising, there are growing concerns about the ethical and moral implications of advertising. Therefore, it's important for advertisers to adhere to ethical standards and for consumers to be critical and discerning of the ads they are exposed to.中文翻译: 广告在我们的日常生活中起着重要作用，不断用关于产品、服务和观念的信息轰炸我们。

The Pros and Cons of Advertising in OurDaily LifeAdvertising, a ubiquitous force in our daily lives, has both positive and negative impacts on society. It plays a crucial role in shaping consumer behavior, promoting brand awareness, and driving economic growth. However, excessive or misleading advertising can also have negative consequences, such as manipulating consumer choices, leading to unhealthy consumer habits, and even affecting social values.**The Pros of Advertising**Firstly, advertising helps businesses reach out to a wider audience and increase brand awareness. Through various media platforms, companies can effectively communicate their product features, values, and benefits to potential customers. This not only helps businesses grow but also enables consumers to make informed choices.Secondly, advertising drives competition and innovation among businesses. To stand out from the crowd, companies need to be creative and innovative in their advertisingstrategies. This not only benefits the businesses but also benefits the consumers, who can enjoy a wider range of products and services.Thirdly, advertising supports economic growth. As businesses invest in advertising, they create job opportunities, increase tax revenues, and contribute to the overall economic prosperity of a country.**The Cons of Advertising**However, excessive or misleading advertising can have negative impacts on society. Firstly, it can manipulate consumer choices. With the help of sophisticatedadvertising techniques, companies can persuade consumers to buy products that they may not actually need or want. This can lead to unhealthy consumer habits and wasted resources. Secondly, advertising can affect social values. Sometimes, advertisers use sex, violence, or other controversial elements to attract attention. This not only violates social ethics but also affects the values of young people.Lastly, advertising can be intrusive and annoying. With so many advertisements bombarding us every day, it can be difficult to ignore them. Some advertisements are even intrusive, interrupting our online experiences or popping up at inconvenient times.**Conclusion**In conclusion, advertising has both positive and negative impacts on society. While it plays a crucial role in promoting businesses and economic growth, it can also manipulate consumer choices, affect social values, and be intrusive. Therefore, we need to be aware of the potential risks and make informed choices when it comes to advertising. Businesses should also strive to create advertising that is both creative and ethical, respecting the rights and values of their customers.**广告在日常生活中的利弊**广告，作为我们日常生活中无处不在的力量，对社会既有积极影响也有消极影响。

广告让人们变得雷同英语作文Advertising has a significant impact on shaping people's opinions and behavior. 广告对塑造人们的观点和行为具有重要影响。

One problem that arises from advertising is that it can lead to people becoming homogenous in their preferences and choices. 广告带来的一个问题是，它可能导致人们在偏好和选择上变得雷同。

When consumers are bombarded with the same advertisements promoting the same products or lifestyles, their individuality can become diluted. 当消费者被大量相同的广告所轰炸，宣传的是相同的产品或生活方式时，他们的个性可能会变得模糊。

Furthermore, this homogenization can lead to a lack of diversity in society, as people become more inclined to conform to the ideals and norms presented in advertisements. 而且，这种同质化可能导致社会缺乏多样性，因为人们更倾向于遵循广告中呈现的理想和规范。

In addition, the pressure to conform to advertised standards can create a sense of inadequacy and low self-esteem for those who donot fit the mold. 此外，遵循广告标准的压力可能会让那些不符合标准的人产生自我感不足和低自尊。

广告中的英语文体世界众所周知，现在的世界是经济全球化的世界，应该说不只是经济，其他方面像政治、文化、军事等等一系列的交流中英语经变的不可缺少了。

而各个方面的英语渗透都有着明显的具体体现，今天我们就来具体说说在广告的领域中英语的巨大影响力。

从广告的文体特点着手,从文化的角度探讨如何在广告翻译中实现在功能对等的基础上的等效。

英语广告在遣词造句以及修辞上既表现出相似性又存在着差别,因此,在翻译广告时,应根据具体广告的不同特点,采用灵活的译法,译成符合目的语读者审美习惯和审美需要的广告,以促进产品的销售。

这是英语与汉语在表现厂家的意图时最重要的一点，其次就是要让广大消费者明白英语广告与其他语言的广告之间没有语言上的差别，只是几种不同的表达方式而已，就像一句“我爱你”的几个不同版本一样。

随着我国经济的蓬勃发展和进出口贸易的日益兴盛,中英文广告的翻译显得越来越重要。

广告翻译不仅同产品信誉、销售规模和经济效益息息相关,而且在一定程度上反映出一个国家和民族的文化素质。

一、要体现遣词造句简洁典雅一般来说,英文广告词的句子比较简短,讲求利落有力,大量使用省略句、祈使句及破折句,忌讳用结构复杂的长句,行文口语化强。

在谭卫国.《英汉广告修辞的翻译》中英语广告用词多具有通俗语体色彩,且词语多含有积极意义,行文构句多使用单音节词(monosyllables) 和合成词, 如have , see , buy , come , get , make ,give ,keep ,great ,rich ,f resh ,new ,crisp ,top - quality ,economy - size ,brand - new 等。

除此之外, 一些创新词、杜撰词和外来词也颇为常见,如sunkissed ,eggsactly ,timex , kleenex ,playtex , y 等。

另外,为了让读者对所宣传的产品有一个良好的印象,形容词和副词的比较级,最高级也常常在广告语篇中出现,如best ,better ,milder ,hottest ,plushest ,softest 等。

有关广告的议论文英语作文Advertising is an essential part of modern society. Itis a powerful tool that businesses use to promote their products and services, and it is ubiquitous in our daily lives. However, there is a growing debate about the impactof advertising on our society. Some argue that advertisingis harmful, while others believe that it is beneficial. In this essay, I will examine both sides of the argument and offer my own opinion.On the one hand, critics of advertising argue that itis harmful to society in a number of ways. Firstly, they argue that advertising creates unrealistic expectations and desires, which can lead to dissatisfaction and disappointment. For example, advertisements for beauty products often feature models with flawless skin andperfect bodies, which can make people feel inadequate and insecure about their own appearance. Secondly, criticsargue that advertising promotes materialism and consumerism, which can lead to a range of social and environmentalproblems. For example, the production and consumption of goods can lead to pollution, resource depletion, and waste. Finally, critics argue that advertising is manipulative and deceptive, and that it can be used to exploit vulnerable people, such as children and the elderly.On the other hand, supporters of advertising argue that it is beneficial to society in a number of ways. Firstly, they argue that advertising provides valuable information to consumers about products and services, which can help them make informed choices. For example, advertisements for pharmaceutical products often provide information about the benefits and risks of the product, which can help people make decisions about their health. Secondly, supporters argue that advertising stimulates economic growth and creates jobs, which can have positive effects on society as a whole. Finally, supporters argue that advertising is a form of free speech, and that people have the right to express their opinions and ideas through advertisements.In my opinion, advertising can be both harmful and beneficial, depending on how it is used. While advertisingcan provide valuable information and stimulate economic growth, it can also create unrealistic expectations, promote materialism, and be manipulative and deceptive. Therefore, it is important for businesses and advertisersto use advertising responsibly, and for consumers to be critical and discerning when evaluating advertisements.In conclusion, the impact of advertising on our society is complex and multifaceted. While there are valid arguments on both sides of the debate, it is clear that advertising is an important and powerful force in our lives. As such, we must be mindful of its potential to harm or benefit society, and strive to use it in ways that promote the common good.。

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Plagiarism is a serious offense in academic and professional settings. It involves copying someone else's work, ideas, or words without giving proper credit. This dishonest practice undermines the integrity of the original author and can have severe consequences for the plagiarizer. It is important to understand the negative impact of plagiarism and the measures taken to prevent it.Plagiarism is like a thief stealing someone'sintellectual property. It is an act of deception that shows a lack of respect for other people's ideas and hard work. When someone plagiarizes, they are essentially takingcredit for something they did not create. This not only harms the original author but also cheats the plagiarizer out of the opportunity to develop their own skills and knowledge.To combat plagiarism, institutions and organizations have implemented various anti-plagiarism measures. One common approach is the use of plagiarism detection software, which scans documents and compares them to a vast databaseof existing works. This helps identify any similarities and potential instances of plagiarism. Additionally, educators and professionals emphasize the importance of propercitation and referencing to give credit where it is due.Avoiding plagiarism requires a commitment tooriginality and integrity. It is essential to conduct thorough research and gather information from various sources. However, it is equally important to properly attribute the ideas and words of others through citations and references. By doing so, one can demonstrate respectfor the original authors and maintain their own credibility.Anti-plagiarism efforts also extend beyond academia. In the digital age, where information is readily accessible,it is crucial to educate individuals about the ethical useof online content. This includes giving credit to the original creators of images, videos, and written content.Many websites and platforms have implemented strictpolicies against plagiarism and copyright infringement to protect the rights of content creators.In conclusion, plagiarism is a dishonest act that undermines the integrity of original authors and cheats the plagiarizer out of their own growth and development. To prevent plagiarism, institutions and organizations have implemented various measures, such as plagiarism detection software and emphasizing proper citation and referencing.It is important for individuals to understand the negative impact of plagiarism and commit to originality andintegrity in their work. By doing so, we can foster aculture of respect for intellectual property and creativity.。