美女唱歌走调广告雷人成都市民投诉：忍无可忍！Between bus, elevator... more than 10000 screen broadcast heroine to practice about a hundred times just singing so many audiences mirror out of tune: Be driven beyond forbearance “ outside long booth, ancient course edge... “ “ outside long booth, ancient course edge... “ merchant gentleman goes to work in the morning, the mobile TV scroll of the bus is putting this song. Sit in the office, the LED advertisement screen of elevator mouth is putting this song repeatedly. Sit towards evening the bus comes home, putting this song again. Go excellent and downstair, elevator mouth still is being put! “Female child grows beautifully, but singing is complete out of tune, sound big, let a person be driven beyond forbearance simply! “ Mr Gu says. Same “ be driven beyond forbearance “ the person is not little -- , complete Chengdu adds up to TV of shift of 16500 many numbers and LED advertisement screen, round-the-clock scroll broadcasts this advertisement, include mouth of elevator of bus, supermarket, office building to wait. Advertisement overview the setting sun falls on the west, the lover is sent off. The belle that a suit white skirt, head wears straw hat and dim tonal, form a beautiful picture scroll. Background music rings, be “ send off “ prelude. The belle is abrupt dehisce: “Outside long booth, ancient course edge... the limit of the day, the horn of the ground... “ sing so that be absent completely on cadence, a few degrees of broken sound, the straw hat on the head is blown suddenly still by wind. Male friend cried at once, face about ran. Later, the male friend that shifting country car runs, use fruit of one lump sugar to stem the belle’s mouth, singing just stops abruptly. Advertisement word appears on screen: “Mouth at a loose end, especially dangerous. “ the audience has a headache average citizen: Be driven beyond forbearance simply “ I was driven beyond forbearance simply! “ recently, mr Gu is hit into Chengdu business to sign up for a hot line to say. Mr Gu lives in Xin Honglu, work in red star road. Eve in the morning, he takes 8 cars to go to work, mobile TV scroll is being put “ send off female “ , noise of a few escape stands after he yearns originally, also singing in the TV near back door unexpectedly: “Outside long booth... “ is in unit, the seat of Mr Gu relies on the door, the LED screen of elevator mouth also is in repeat broadcast “ outside long booth “ , average 2 minutes of 30 seconds repeat broadcast, voice is very big, whole office can be heard. Working in systemic heart, abrupt by “ outside long booth “ interrupt, colleague of a vixenish often enrages the office so that take a table. Mr Gu comes to the front of screen frequently, prepare to put out screen, but he did not discover any switch however or sound moves section key-press. Towards evening, mr Gu sits the bus comes home. Be squeezed in railroad car among, favour good person is much noisier, do not cross him or always feel auditive in indistinct have a voice: “Outside long booth, ancient course edge... “ issued a bus to walk into a village, the LED advertisement of elevator mouth is flickering, still putting unexpectedly “ outside long booth, ancient course edge “ , “I lie on the bed in the evening, that sound is entirely in ear, wanted completely to break down. “ Mr Gu says. Recently a week, outside dividing Mr Gu, still many reader is hit into Chengdu business to sign up for a hot line to mirror this matter, they were used in succession “ be driven beyond forbearance “ this word. Ms. Xue that lives i n 9 lis of banks takes 3 buses to commute everyday, distance 40 minutes. She what learn advertisement one’s previous experience, still feel this advertisement has originality quite at the beginning, but time became long,do not meet with. Prevent the gentleman expresses, when going to work, get elevator mouth “ send off female “ torment, think on the weekend eventually can ear root is quiet, see a movie in shadow city unexpectedly when, the cinema also is broadcasted unexpectedly before show “ outside long booth, ancient course edge “ . Public transportation driver: Can pretend not tolisten to only “ I sit in driver seat, cannot see a picture, can hear voice only, make a noise a bit, listening completely to go out is what child advertisement. Indescribable, namely sing femaly run tone, do not know in expressive what child. “ 28 cars driver considers a master to say, the digital shift TV on the bus is medium company centralized management, want bus total power supply only, TV is broadcasted automatically, they do not have a law to shut, also cannot move volume. Yesterday, the reporter was visited 6, 8, 28, 49 drivers that wait for many bus. They state this advertisement is broadcasted in succession too frequent, listen popular irritated. A master says helples sly: “Can be used to as far as possible only, also the passenger is mirrorred, I close to be not dropped again, can absorption drive, pretend what child did not hear. “ chief shows number of Sichuan sky related department of mobile TV ad, they received a few passengers and bus driver a few days ago complain, report “ send off female “ advertisement faze civilian. For this, company general this advertising sound from before 65 to 75 decibel, reduced designedly 10 to 20 decibel. Additional, divide numerous medium to also receive what old people hits to complain a phone, say that advertising sound makes a noise, the company sends a person to changed version of another of this candied company advertising. Scale is quite large: More than 10000 screen broadcast Chengdu business to sign up for a reporter to learn from TV of shift of number of sky of Sichuan wide report repeatedly, on June 28, “Send off female “ advertisement is in 2400 buses, 90 aviation passenger is received send a car, 30 sell receive send broadcast on 3400 120 car, school bus, taxis. In the meantime, still have red flag supermarket 500 screen, college dining room has 60 screen, reach screen of 19 long-distance stations, add up to broadcast on about 10 thousand mobile TV, time is arrived at 7 o’clock in the morning in the evening at 8 o’clock. China inspect medium controller young lady of the Song Dynasty says: Will rise on June 28, 2500 or so shift that basically go up in 1626 buses broadcast this ad on TV, everyday about 88, volume is average 86 decibel, frequency adventitious. Begin from July 9, cent numerous medium also begins to broadcast “ send off female “ , basically distributing in each capital on the TV of many 4000 liquid crystal of mouth of elevator of building, apartment, at the same time still 1000 handle car plane ad more. Classics Chengdu business signs up for reporter statistic, 3 companies in all more than 16500 screen, be in from morning till night everyday broadcast repeatedly “ send off female “ . Expert view was obtained famous spend sacrifice beautiful praise spend chairman of association of advertisement of the Chengdu City Fan Jian is repaired express, the times of information explosion, the businessman hopes his product is remembered by people, but this kind is disregarded aesthetic, it is only famous spent advertisement, cannot achieve not only expect the result, also be a kind of harm to brand itself. “Good advertisement work, link of a kind of affection can be established between commodity and consumer, show the concept that gives the beauty and human nature, the audience produces good opinion naturally and remember you, is not to make an audience uncomfortable, because feel disgusted, ability is so impressive. Sacrifice is aesthetic come eyeball of try to gain, do not be w orth to advocate. “ literature of Sichuan university and Zhang Xiaoyuan of head of department of news institute news express, originality also should have a bottom line, this bottom line has aesthetic feeling namely. “This ad strategy still has originality, originality is worth to encourage. But advertising purpose is to make commodity obtains consumer to approbate, arouse consumer to be opposite of commodity and manufacturer love, is not pure for eyeball of try to gain. This kind of advertisement was obtained famous degree, but sacrificed beautiful praise degree, learn a meaning to go up from transmission for, also cannot be a success. “ heroine practices not easily about a hundred times just be being sung so of outof tune “ every product is different,advertisement also ought to extraordinary. “ yesterday, when the chief yellow gentleman that makes this ad company is accepting Chengdu business to sign up for a reporter to interview, say, they most designed this advertising theme first: The candy of this company is a kind “ silence sb tool “ . Why can you create “ send off female “ ? Mr Huang says, average person looks the belle sings is very Orphean, they want to break this kind of inertial thinking namely, capture contrast to make a person impressive. Advertisement heroine is the spare actor of Beijing, singing is very pleasant. To achieve advertisement result, she cooperated to sing about a hundred times “ send off “ just find now such feeling: Run completely tone, shout oneself hoarse, cannot help laughing letting a person. The version of this complete out of tune that hears now, transcribe also undertook 10 just succeed for many times. To Chengdu business newspaper reporter considers the request that interviews her heroine, mr Huang is euphemistic refuse. As to why to choose “ send off “ this song, mr Huang expresses: “The first, this song everybody familiar to the ear can detailed. Next, the create person of this song dies old, without copyright issue. “ the controversy that encounters at present to advertisement, mr Huang says, suffer numerous to advertising view of a few criticism, a bit won’t affect their creative work, also won’t change advertisement originality at this point. Manufacturer angst spends 100 thousand sales volume to did not break through this candied Chengdu branch to be located in red made of baked clay temple everyday one office building. Song Zian weighs the controller that the company is in charge of popularizing sale, company headquarters is in Yunnan, establish nearly 20 years to come sales volume all the time not lukewarm not fire. He guides a group to came 2006 Chengdu, went a few years, also invest many money every year to promotion sale, but the effect is not very good, his times feeling pressure. At the beginning of this year, this ad that Song Zian sees one originality company of Beijing is made for them piece hind, feel very open-eyed. “This advertisement just is issued in Chengdu. “ the Song Dynasty says, since June 28, this “ send off female “ advertisement is the examine and verify that passed normal procedure. Include ad piece 500 thousand yuan of the charge that make, this advertisement had cost many yuan 300 up to now. The company needs to pay about 100 thousand yuan fee for this everyday, it is the expenses with very large brushstroke to them. “Likelihood advertisement effect is not get effect instantly. “ Song Zian says, advertisement is comprehensive go up line half month, the sale outstanding achievement of this brand candy has no revolutionary progress, but final advertisement result still needs longer examine actually to just know. And the face is aimed at this advertising to consumer a lot of controversy, song Zian expresses, everybody sees below different environment this advertisement can have different understanding, everybody does not have the likelihood to understand advertising meaning completely. Netizen of language of small Yan Wei: You are sung more I am not bought more, you do not have money to make ad! On sina small gain, many netizens are quite deep t o this feeling. Deng Yike: “Abhor send female advertisement off! Put 67 times on the bus every morning, there still is pregnant woman on the side, difficult Taoism child as a child ‘ do not wear tone ‘ ? “ candied floss moon: “You are sung more I am not bought more! You do not have money to make ad! “ is occasionally on the road: “Do you think the closest advertisement is very successful? Appear on TV of space of domestic TV, bus, floor between one night. But, botch of good song must can’t bear pleasant to hear, advertisement is failure actually! “ the 4th city initiated forum of Chengdu this locality the name is “ saw name of XXX(candied company) new ad, can you still buy XXX? “ voting investigation. The netizen of 62.20% expresses “ do not buy stoutly, so disgusting advertisement “ , the netizen of 14.63%expresses to be indifferent to, 12.20% say to never had been bought, 7.32% express or can continue to buy, the person of 3.66% never has heard of the rest the candy of this brand. Platinum of head of thunder person advertisement: “Spend the New Year not to accept a gift this year, receive a ceremony to receive cerebral platinum only “ the picture that the edge sings to jump by the side of ad saying and two cartoon old people, put year after year almos t; Gold partner: “Send father, send mom, send an elder brother, send an elder sister, send a teacher, send a fellow student... “ long parallelism sentence make a person suffocative; Heng Yuanxiang: “Heng Yuanxiang, ovine sheep; Heng Yuanxiang, monkey monke y monkey... “ sound is stupefied is to let everybody think television “ cassette “ ; Clear mouth lozenge: “Want to know the flavour of kiss? “ a problem lets everybody gooseflesh full ground; The United States adds clean: Let little boy speak “ mom, was br ought up I should marry you to do wife “ “ wish “ , offend come to oppugn; Before paragraph the advertisement of loud cry type that time rolls out on public transportation and mobile TV, “58 with the city -- , “ what call the person is distracted. Liu of cartography of Duan Yun of Xu Yalan’s press photographer flies to Zhang Man of reporter of exercitation of Chen Dong of reporter of Chengdu business newspaper’s trainee。
