外 语 系教案
课程名称 商务英语
课程类型 专门课
总学时数 28 理论学时 28 实践学时 0
适用班级 07英语
任课教师 余清雏
编写时间 2007年9月
使用教材 体验商务英语综合教程 高等教育出版社
第 次课 学时： 授课时间：第 周
2 Context: Unit 1
Title: Introductions
The tone of a business relationship can be set by an initial introduction. It is important
to make a good impression right from the first handshake. When meeting businesspeople
for the first time, is it better to be formal or informal? If in doubt, advise students to
adopt a more formal approach. Here are some points to remember when making business
introductions in English-speaking Western countries:
a. Introduce businesspeople in order of professional rank – the person of highest
authority is introduced to others in the group in descending order, depending on
their professional position.
New words
haze n. [C, U] 霾；烟雾
marijuana n. [U] 大麻
economy n. [C] 经济；（被视为某个经济实体的）国家
a market / planned economy
campus n. [C, U] （大学的）校园
We have rooms for 5, 000 students on campus.
demonstration n. [C] 示威（活动）
There were a number of demonstrations against the new tax.
radicalism n. [U] 激进主义
governor n. [C] （美国）州长
dissident a. 持不同政见者的
n. [C] 持不同政见者
1. a group of dissident writers
2. The government has promised to release some dissidents.
liberal n. [C] 主张变革的人
clash n. [C] (~ between) 冲突；激烈争吵
Yesterday violent clashes broke out between police and protesters.
establishment n. 1. (the ~ )（国家的）统治集团，当权派
2. [U] 建立；确立
1. It's no good fighting the establishment.
2. Since the establishment of the club two years ago, membership has doubled.
passion n. [C, U] （爱情、愤怒等）强烈的情感
学习文档 仅供参考 Unit 2 Negotiation
Related Information
Negotiation Skill Development
Although everyone negotiates informally all the time without even being aware of it,
formal negotiation is a skill that can be learned through experience and practice. People who
negotiate a lot tend to be much more skilled at it than people who have not participated in many
formal negotiations. Experienced people are more likely to know what to say, when to make
concessions, when not to, what to concede, what not to, and, in general, how to manipulate the
situation to their own advantage. For this reason, negotiation tends to favor the experienced
party.
In general, it is useful to know and understand the difference between integrative (or
win-win) negotiation strategies and distributive (or win-lose) strategies. Win-win strategies are
Good afternoon, everyone. Welcome to my presentation
today. My presentation will be divided into two parts. At first,
I’ll talk about the problems about our company .Then I’ll show
you my ideas about the problems. If you have any questions, I
will be very glad to answer you after my presentation.
Ok, first, let’s talk about the problems. As we all known, our
market share has declined by 25% in the last two years. Brand
loyalty, price, copycat’ products, Brand image, account for the
big loss, and these are also what we need to devote ourselves to
solving.
Now, let’s move on to the solutions, this will be also the
main part of my presentation. As far as I’m concerned, copycat’s
products, brand image, these two are the problems demanding
prompt solution. We can see the chart from the report, most of
our former market share was taken away by the top five
