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中国移动能力开放白皮书（V1版）中国移动2016年12月目录1前言 (1)1.1 范围 (1)1.2中国移动十三五“大连接”战略 (1)2中国移动能力开放愿景 (2)3中国移动能力开放 (2)3.1 能力开放概览 (2)3.2基础通信能力 (3)3.2.1 短信/语音验证码 (3)3.2.2 超级短信 (4)3.2.3 云端群呼 (4)3.2.4 语音/视频会议 (5)3.2.5 来电身份提示 (6)3.2.6 拨打验证 (7)3.2.7 后向流量 (8)3.2.8 融合通信 (9)3.2.9 典型案例 (12)3.3互联网能力 (15)3.3.1 和通行证 (15)3.3.2 互联网计费 (18)3.3.3 数据分析服务 (21)3.3.4 消息推送 (23)3.3.5 互联网广告 (24)3.3.6 139邮箱能力 (26)3.4 物联网能力 (29)3.4.1 应用开发能力 (29)3.4.2 BaaS支撑能力 (30)3.4.3 多源接入及存储能力 (32)3.4.4 通信状态数据服务 (34)3.4.5 流量信息服务 (36)3.4.6 SIM卡信息数据服务 (38)4结束语 (39)1前言1.1 范围本白皮书立足中国移动十三五期间“大连接”战略，详细介绍中国移动能力开放愿景，旨在汇聚中国移动的优质资源、能力为合作伙伴提供全方位服务，与合作伙伴共同构建开放生态，实现互利互赢。
第一版重点推出基础通信能力、互联网能力和物联网能力。
1.2中国移动十三五“大连接”战略中国移动将牢固树立“创新、协调、绿色、开放、共享”的发展理念，准确把握万物互联时代特征，立足当前，布局长远，全面实施大连接战略。
中国移动在厚植用户优势的基础上，不断拓展连接广度和深度，着力做大连接规模，做优连接服务，做强连接应用，努力开拓大市场、打造大网络、夯实大能力、构建大协同，在确保发展质量的基础上持续提升连接价值，到2020年实现连接数量“翻一番”。
2011年中国移动互联网大事记1、中国移动在6城市正式启动TD-LTE规模试验布局4G经工业和信息化部正式批复同意，中国移动于2011年第一季度正式启动在上海、杭州、南京、广州、深圳、厦门6个城市组织开展TD-LTE规模技术试验。
2、盛大无线创办面向Android开发者的Joy开发基金1月18日，盛大无线在无线互联网新产品推荐会上宣布，投资2000万，为Android开发者创办Joy开发基金，该基金主要面向Android开发者，采取先付订金的投资方式。
3、我国手机网民规模突破3亿1月19日，中国互联网络信息中心（CNNIC）在京发布了《第27次中国互联网络发展状况统计报告》。
《报告》显示，截至2010年12月底，我国网民规模达到4.57亿，较2009年底增加7330万人；我国手机网民规模达3.03亿，依然是拉动中国总体网民规模攀升的主要动力，但用户手机网民增幅较2009年趋缓。
4、腾讯推出类kik移动IM应用——微信1月21日，继小米科技的米聊、盛大Kiki之后，腾讯推出了类kik移动IM应用—微信iPhone版，微信类服务崛起，对移动运营商造成巨大冲击，在移动IM领域注入了创新活力。
5、中关村移动互联网产业联盟在北京成立1月26日，中关村移动互联网产业联盟在北京成立。
该联盟旨在支撑战略性新兴产业布局、推动中关村移动互联产业圈的加速发展，引领创新、辐射全国，将中关村国家自主创新示范区打造成为全国移动互联网产业中心。
6、移动互联网广告平台多盟创始团队首次亮相2月21日，拥有大众点评网、口碑网等近百家合作伙伴的移动互联网广告平台多盟（Domob）创始人团队首次公开亮相，阵容强大，包括百度核心技术负责人齐玉杰、前激动网总裁张鹤、卓望信息技术分责人边嘉耕和139移动互联网研发负责人王鹏云。
7、中国联通推出沃Phone及我国首个自主知识产权的智能终端操作系统2月28日，中国联通旗下自主的OMS操作系统以及搭载该系统的多款机型，在联通公司正式发布。
(讯)移动互联网是以移动通信和互联网的融合为技术基础，旨在满足人们在任何时候、任何地点、以任何方式获取并处理信息需求的一种新兴业态。
移动互联网是新一代信息技术的重要组成部分，也是中国发展战略性新兴产业的重点区域。
“十二五规划纲要”明确提出了“新一代信息技术产业将重点发展新一代移动通信、下一代互联网”。
2011年12月国务院在有关部署加快发展我国下一代互联网产业的常务会议中指出，发展下一代互联网“对于加强信息化建设，全面提高互联网产业发展水平，具有重要意义”。
会议明确提出了今后一个时期我国发展下一代互联网的路线图和主要目标。
可以说，和云计算、物联网等新兴热点领域一样，移动互联网已经完全纳入了中国重点发展的战略性新兴产业范围。
回顾2011：移动互联网的产业格局初步形成(1)地理格局：初步形成“南北呼应，西部崛起”的总体分布。
中国移动互联网产业主要集中于珠三角、环渤海、长三角和以成都、重庆、西安为核心的西三角这四大区域。
该四大区域的产业规模超过全国整体的90%以上。
其中，广东省的优势尤为明显。
2011年，广东省移动互联网产业产值超过1200亿元，凭借终端制造的巨大优势，稳居中国移动互联网产业产值的龙头；环渤海区域是中国移动互联网产业的第二中心，这一地区在移动终端制造、移动互联网软件与服务等领域都具有较强的实力；长三角地区也是中国移动互联网产业的重点地区，该区域在与移动互联网有关的软件和服务方面具有较强的实力，终端制造能力相对较弱；而西三角地区是中国移动互联网产业最具成长性的区域。
(2)结构格局：产业发展迅速，产业结构以终端为主。
2011年，中国移动互联网产业规模超过3500亿元，高增速的一个原因是全球移动终端产能迅速向中国集中，从而拉动了产业迅速成长。
市场角度的数据也同步验证了中国移动互联网产业的迅猛发展。
另外一个原因是移动互联网用户的稳定增长。
从2004年开始到2011年12月份，移动互联网用户从区区350万户增长到3.56亿，增长幅度将近百倍。
2011 Annual Results 2011Annual ResultsChina Mobile Limited15 March 2012Management PresentMr. WANG Jianzhou Executive Director & ChairmanMr. XI Guohua Executive Director & Vice ChairmanM XI G hMr. LI Yue Executive Director & CEOMr. XUE Taohai Executive Director, Vice President & CFO1Overall Results for 20112Operating Performance for 2011 3Financial Results for2011Financial Results for 201111Overall Results for 2011HighlightsCustomer Base Continued Expanding while Voice Stable and Positive Growth in Operating Performance Fast Data Business Development and RapidExpanding while Voice Business Growth SteadyCustomers near 650 millionin Operating Performance despite Various ChallengesOperating revenue up 8.8%Growth in WirelessData TrafficData services revenue [1]Voice usage up 12.3%Net profit margin at 23.8%rose to 26.4% of total revenueWireless data traffic revenue up 450%up 45.0%Good Progress in 3GSGood Progress in 3G Operations and TD-LTE TrialSatisfactorySustainable Development to Create Shareholder ValueTD LTE transmission speed 3G customer market share over 40%2012planned dividend 2011 full year dividend up 10.4% to HK$3.327 pershare, dividend yield [2]4.4%TD-LTE transmission speed comparable with LTE FDD, bandwidth costs significantly lower than 3G2012 planned dividend payout ratio of 43%Note:[1] Data services revenue comprises revenue derived from SMS & MMS, wireless data traffic and applications and information servicesStable and Positive Growth in Operating Performance20102011ChangeOperating Revenue (RMB Billion)485.231527.9998.8%EBITDA (RMB Billion)239.382251.025 4.9%EBITDA Margin49.3%47.5%-1.8pptNet Profit (RMB Billion)119.640125.870 5.2%Net Profit Margin24.7%23.8%-0.9ppt N P fi M i247%238%09Basic Earnings per Share (RMB) 5.96 6.27 5.2%Fare Changes in Environment and Capture Development OpportunitiesMobile penetration continued rising with diminishing growth ICT industryintegration brings business substitution Traditional MobileCommunicationsdiminishing growthEmerging Mobile Internetbusiness substitution and cross-sector competitionS ddl d t kI t if i k t Saddled network resulted from explosive data traffic growthIntensifying market competitionFavorable Factors for Sustainable DevelopmentAccumulated years of operating experience and advantages in scale, network, brand, services and talents, etc.IT applications and proliferation of smart terminals bring new value accretion TD-LTE’s accelerated industrialization and commercialization bring new impetus to future development future developmentEstablished Overall Strategy to Four-Network Co-ordination to Remain Market Leader in Establish Leading Position in Enhance Core CompetenciesStrengthen CompetitivenessRemain Market Leader in Mobile Communications the Mobile Internet Industry Construct smart pipeGSMof Full Service Develop high value businessSatisfy demand for a faster, more convenient and more efficient customer experiencePrimarily carry voice and low volume, high value data from handsetsBuild network infrastructure to support high value business, enhance basic resources reserveBuild an open platformProvide an environment for innovative application servicesTD-SCDMAPrimarily carry data from handsetsHighlight differentiationExtend advantages in mobile, and integrate mobile and fixed, i l d i li b iCreate featured businessesCreate businesses which areWLANPrimarily carry Internet data from wireless and wire line businesses Focus on efficiencyProvide high bandwidth, distinctive, competitive and with comparative advantagesPresent an integrated PCs and handsetsTD-LTEhigh value access and scale-develop standardized productsTargeted business interfacePromote close-coupling of terminals and businesses to t th b t iWill primarily carry high bandwidth,high quality wireless broadband servicesdevelopmentService excellence for quality individual customers, expand t t d t t d create the best experience targeted corporate customers and develop select family customersRational Investment ScheduleCAPEX StructureCAPEX(RMB Billion)4%9%6%6%3%16%8%124.3128.5131.918%57%6%26%24.3%25.6%Mobile communicationsTransmission Business 20112012 Budget41%201020112012Budget networks O ti i i t t t t f i t t t d h Buildings & InfrastructureSupport systemsdevelopment OthersCAPEX / Operating revenuegCommit to Four-Network Co-ordination, solidify traditional voice advantages and satisfy traffic growth demandOptimize investment structure, focus on investment return and enhance core competenciessatisfy traffic growth demand Support technological innovation and business development of Mobile Internet, Internet of Things and cloud computing, etcActively reserve infrastructure resources to enhance service quality of key customersTD-LTE Scale-Deployment AcceleratedPhase 1:Scale-trial in 6 cities,Base stations will exceed 200,000through new-builds or smooth 201120122013constructed over 900 basestationsupgrade to extend scale of pre-commercial trialPhase 2: Scale-trial in 9 cities to construct over 20,000 basestations. Smooth upgrade of base stations in major cities inZhejiang and Guangdong. Hangzhou and Shenzhen toRapid Formation of Global Scale Steady Progress incommence pre-commercial trialCommercializationScale TrialSatisfactory results in trial, transmission speedcomparable to that of LTE FDD, bandwidth costsTD-LTE Advanced officially certified as 4Ginternational standardsignificantly lower than 3GSuccess in TD-SCDMA network smooth upgrade40 international operators have joined the“Global TD-LTE Initiative”5 operators worldwide have officially launchedLaunched multi-mode chipsets, multi-modesmartphone debut within current year which willsupport TD-LTE, LTE FDD, 3G and 2Gcommercial networks, more than 10 confirmedcommercial plans2014 heralds over 500,000 base stationsworldwide and over100terminal models availableworldwide and over 100 terminal models available,covering over 2 billion populationLooking to the FutureFurther implementation of sustainable development strategiesActively promote development of Mobile Internet Fully leverage Four-Network synergyStrive to strengthen competitiveness of full service Focus on quality, service, innovation, and enhance overall core competencies Strive to CreateValue for p Improve marketing efficiency, manage data traffic, and expand information services to enhance value ShareholdersaccretionFocus on mechanism reform, process optimization, organizational support, and continuously drive organic momentumorganic momentumAgenda2Operating Performance for 2011Enhanced Quality, Improved Services and “Customer, Our Priority; QualityService Our Principle”“Quality is the Lifeline of a Communications Company”Innovation to Drive Enterprise Sustainable Development Strengthened InnovationService, Our Principle”Communications Company”Sustainable DevelopmentBasic network qualityGSM call drop rate reduced toBasic servicesLeading customer satisfaction in the Network innovationPromoted Four-Network Co-ordination 0.32%, successful connection rate increased to 99.26%3G call drop rate reduced to 0.35%, successful connection rate increased industryLowest customer complaints in the industry10086connection rate was 894%Promoted IP development Enhanced deployment of basic network resourcesto 98.99%10086 connection rate was 89.4%, first contact resolution rate at 87.5%Data business qualitySuccess rate of KPIs such asProtection of consumer interestsLaunched “0000”inquiry and un-Business innovationMobile Market has became theSuccess rate of KPIs such as subscription and un-subscription for key products rose to 99%Proprietary business product quality significantly improved and Launched 0000 inquiry and un subscription hotline, proactive alerts, refund for Monternet billing disputes before investigation, etc.Reported spam SMS was down 38%Mobile Market has became the world's largest Chinese application software platformContinued expansion of Internet of Things and “Wireless City”Business support qualityquality significantly improved, and quality of Mobile Monternet business effectively enhancedElectronic channelsReported spam SMS was down 38%Management innovationThings and Wireless City applicationsExcellent business support in billing and data business subscriptionProportion of processed business transactions reached 76%Professional operations ofinternational and terminal businesses Construction of centralized bases (Center of Excellence),data center,(Center of Excellence), data center, call center, and storage and logistics centerContinued Expanding Customer BaseTotal Customers Net Additional Customers Total Customers(Million)Net Additional Customers(Million)6173 6.2%655511.2%6495761.7365.55584.02649.5715.1930.5120.7051.21201020113G3G20102011Net additional customer market share reached 49%, continued to lead in the industrySteady growth in medium and high-end customer base through continuous improvement of service qualityCorporate accounts increased to 3.24 million, of which individual customers close to 36% of total customersSteady Growth of Voice BusinessVoice Services Revenue *Total Voice Usage Voice Services Revenue Total Voice Usage(RMB Billion)(Billion Minutes)5.9%12.3%364.189343.9853,461.63,887.252152520102011*Voice services revenue: includes voice usage servicesrevenue and voice value-added services revenueMOU (Minutes)20102011Optimized integrated marketing, “Unified Go-Tone Tariff” to whet voice usage of high and medium-end customersPromoted “Two-city Roaming Discount” and “Super Holiday” to tap voice potential of segments such as long distance and roamingImplemented international tariff alignment to stimulate high value voice demand Implemented international tariff alignment to stimulate high-value voice demandRapid Data Business Development ContinuedData Services Revenue Wireless Data Traffic Revenue ata Se ces e e uee ess ata a c e e ue(RMB Billion)264%(RMB Billion )44.4286.3%8.4%45.0%15.4%139.33026.4%24.9%0.19130.6440.7393045343.689286.9%435%Wi l d t t ffi T t lWLAN revenueMobile data traffic revenue48.440120.76843.2352010201130.45343.5%Wireless Data TrafficWireless data traffic revenue /Total revenue 44.42830.6442010201146.46246.889(Billion MB)361.4152.1%SMS & MMS Wireless data traffic 40.2143.3200.4103.1161.0397.9%56.1%Applications and information servicesWLAN data trafficMobile data trafficData services revenue / Total revenue20102011Good Progress in 3G Build-out and OperationsRapid Customer Development3G customers exceeded Optimized NetworkCoverage3G network coverage Mature TerminalSupply ChainTerminal supply chain 3G customers exceeded 51 million with over 40% market share3G network coverage reached county level and above cities, with nearly 220,000 3G base stations and good network quality Terminal supply chain continued to mature, 60 models of TDsmartphones generated sales, 32 models of~RMB1000smartphones Customer structure optimized, proportion of handset customers Focused on deepnetwork coverage and optimization of the target customer base ~RMB1,000 smartphones Per unit TD handset subsidy down almost 30% YoYupliftedcustomer baseCreated a New Mobile Internet LifeFeatured Businesses + Integrated InterfaceSmart Pipe + Open PlatformB ild f l t ffi i t d R id th f f t d b iBuild a useful, easy-to-use, efficient and smart pipe Mobile Market:Rapid growth of featured businesses Mobile Mailbox Revenue59.6%(RMB Million)Mobile Music Revenue7.8%22069(RMB Million)Adhere to “Open Cooperation, Develop through Competition”Consumer-oriented sales platform, developer-oriented i l tf l h i i t d t l tf 201020119641,5392010201120,46822,069service platform, supply chain-oriented support platform Cumulative registered customers 158 million, cumulative application downloads 630 millionMobile Video Revenue242136.0%571(RMB Million)Mobile Reading Revenue 153.8%627(RMB Million)Established 5 major capabilities for open platformsMM cloud services, Internet of Things capabilities, Promoted integrated interface of terminal and 2010201120102011247e-commerce capabilities, location-based capabilities, Fetion+businessPromote proliferation of smart terminals, client software compatible with mainstream OSsCustomer scale and information resources Leveraged Proprietary Mobile Internet AdvantagesPlatform capabilities and business applications p pp Network scale and channel systemBusiness aggregation and industry integrationFour-Network Co-ordination Continued to LeadTD-SCDMA GSMTD SCDMAPrimarily carry voice traffic,moderately carry handset data Primarily carry handset data,smooth evolutionto TD-LTEy y 700,000 base stations with networkutilization between 70 to 75%. Voice quality maintained leading edgeClose to 220,000 base stations, data traffic up 58.4%, network utilization increasingCreate wide and deepcoverage, high-quality,TD-LTEWLANhigh-speed world-classwireless networkCarry high bandwidth high quality Essential component of wireless Carry high bandwidth, high quality wireless broadband business in future, strive for TDD/FDD integrated development Essential component of wireless broadband network, carry PC / handset Internet dataConstructed nearly 22million APs integrated developmentSmooth completion of Phase 1 scale trial in 6cities, started Phase 2 scale trial in 9 citiesConstructed nearly 2.2 million APs, successful authentication rate up reached 99.3%Strengthened Full Service Capabilitiesto Enhance Service Quality for Key CustomersBuilt Metropolitan Area Network Strengthened full service access capabilityEnhanced coverage of core Area NetworkEfficiency-FocusedProvided high bandwidth and high value access Scale development of Enhanced coverage of core areas in large and medium-sized citiesIP-based core network (2G / 3G / WLAN / TD-LTE)Commercial buildingsResidential buildingsScale-development of standardized productsEnhanced fixed access bilit f t Broadband AccessWireless accessIDC machinecapability of corporate customersDeveloped high valuebroadband family customers Targetedroomsbroadband family customersPublic Internet and IDCService excellence forquality individual customers Developed targeted corporate customers CorporateIndividualFamilyDeveloped public Internet and IDCSt d di d l l corporate customers Developed select family customersStandardized, large-scale, low-costPositive Progress in “Wireless City”Mobile Internet Internet of ThingsSmooth progressWireless City:31 provinces (217 cities) inked “WirelessCity”cooperation agreementsNational deployment basically complete Opportunity and platform to expand “Share of Daily Life Services”for individual customers, and “Share of Information Services”for companies and industries Covered 10 categories or 50 key applicationsServices for companies and industries Conduit of industriesAnchor of Mobile Internet, Internet of Things and cloud-based applicationsand cloud based applicationsSubstantive Progress in ProfessionalOperationsChina Mobile Group China Mobile InternationalRapid establishment of global networkcapabilityStrengthened centralized terminalprocurement and channel constructionTerminal Company Limited China Mobile International LimitedCommenced construction of Hong Kong /international submarine cable POPs and globalnetwork centerAverage per terminal procurement costdropped by nearly 20%Enhanced subsidy effectiveness through flat Bandwidth transmission costs down by over90% per MBchannels to gradually reduce distribution costsLeveraged scale advantage to expand Increased scale of terminal salesinternational businessInternational voice usage up over 50%Actively promoted international dedicated linesAccelerated signature terminal debutFocused on 3G smart terminal salesReduced international roaming tariffs toenhance customer perceptionEnhanced negotiation power reducedEnhanced quality and specifications ofterminalsOptimized quality and control mechanism to Enhanced negotiation power, reducedsettlement costs and customer tariffs to whetvoice usageInternational roaming tariffs to 38 majorOptimized quality and control mechanism toascertain competitivenessStrengthened terminal specification and testingto improve end-to-end service quality destinations reduced substantially, outgoingroaming business volume up by over 35%Promote “Green Action Plan”Scale-promotion of “smart energy-savingaccording to frequency loading”, Promote Mature Technologies Annual savings of energy 1.6 billion kWh,i b 112000d “distributed base stations”, “naturalresource cooling” and other energy-saving technologiesC t t d 8970b gtimber 112,000 m 3and steel 94,000 tons The Company’s power Constructed 8,970 new energy base stationsGreen packaging applications at 69%The Company s power consumption per unit of telecommunications traffic decreased by Promoted standardization of SIMminiaturization,cumulative reduction of Innovate on Energy-Saving A li tiy 11% YoYminiaturization, cumulative reduction of white pollution 6,000 tonsLaunched paperless business operations, e-billing and other green services Applications Developed smart transportation andlogistics, and pursued precise scheduling to reduce emissionsRealize Sustainable DevelopmentContinueto enhance quality to ascertain Continue to enhance quality to ascertain overall leadershipConstantly improve service to enhance customer satisfactionContinue to innovate to bolster development Realize Sustainable Development standardsEnhance market expansion to maintain scale advantagespFocus on refined management to achieve low-cost and efficient operationsAgenda3Financial Results for 20113Favorable Revenue Growth ContinuedTotal CustomersOperating Revenue584.02649.5711.2%(Million)(RMB Million)T t l V i U 2010201152799988%(Billion Minutes)Total Voice Usage3,887.212.3%485,231527,9998.8%(Billion Minutes)201020113,461.6Wireless Data Traffic20102011(Billion MB)143.3361.4152.1%20102011Industry-leading Profitability(RMB Million)Net Profit(RMB Million)Basic EPS119,640125,8705.2%(RMB)24.7%23.8%5.966.275.2%Net profit margin20102011(RMB Million)EBITDA239,382251,02549.3%47.5%4.9%20102011Net profit for 2011 included the share of profit ofShanghai Pudong Development Bank (“SPD Bank”)amounted to RMB4306million The Group recognized its Note: EBITDA 率EBITDA margin 20102011amounted to RMB4,306 million. The Group recognized its share of SPD Bank’s 2011 comprehensive income based on its unaudited financial information which was releasedStrong Cash Flow ContinuedNet Cash Inflow from Operating Activities Sound and Efficient C it l M tStrong cash flow (RMB Million)Operating ActivitiesCapital Management 231379226756generating capability Secured fund Continued to supportfavorable business growth231,379226,756management Centralized fund allocationProvided a solid foundation for the 20102011Strict and efficient capital expenditure management sustainable healthy development of the Company(RMB Million)Free Cash FlowHighly centralized corporate financing Prudent investment Created value for shareholders107,03298,208Prudent investment strategies20102011Optimize Operating Revenue StructureBefore Re-categorizationAfter Re-categorizationOperating RevenueOperating Revenue Usage and Monthly FeesVoice ServicesVoice Usage ServicesVoice Value added Services Voice Value-added ServicesValue-added Services Fees Data Services Voice Value-added Services SMS &MMS SMS Business Wireless Data Traffic Wireless Data Business Applications and Information Services Other Data Business Include: Mobile Music,Include:MMS, Mobile Music,Mobile Paper,Mobile Paper, Mobile Reading,Mobile Reading,Mobile Video, etc.Mobile Video, etc.Other Operating Revenue Others Include: Interconnection Revenue Include: Interconnection RevenueComparative figures have been reclassified to conform with current year presentation. This change in Optimization of operating revenue structure is consistent with the business development. It enhances the comparability of information with international peersCo pa at e gu es a e bee ec ass ed to co o t cu e t yea p ese tat o s c a ge presentation has no effect on reported net profit or operating revenue for any of the periods presentedOperating Revenue Structure201120102009SMS & MMS Revenue8.8%9.7%10.6%2011Wireless DataTraffic Revenue 8.4% 6.3% 4.5%Applications and Information 92%89%84%InformationServices Revenue9.2%8.9%8.4%Data Services Revenue26.4%24.9%23.5%26.4%69.0%46%4.6%Voice services revenue Data services revenueOther operating revenueNote: The above data are expressed as a percentage ofoperating revenueStructure of Operating ExpensesOperating Expenses08% 1.0%68.9%71.3%67.5%Interconnection Leased lines 0.8%4.5%17.8% 4.5%18.4%0.7%4.8%177%PersonnelDepreciation 5.0% 5.4%187%183%17.7%4.8%Selling Expenses237%18.7%18.3%17.7%Others2010201122.1%23.7%200921.8%Note: The above data are expressed as a percentage of operating revenueHealthy and Solid Capital Structure(RMB Million)(RMB Million)Short Term Debt1,6845,551Long Term Debt28,61728,615Total Debt30,30134,166Shareholders Equity649,064576,157 Shareholders’EquityTotal Book Capitalization679,365610,323Total Debt / Total Book Capitalization 4.5% 5.6%Cash & Bank Deposits333,100292,508Net Cash*302,799258,342Interest Coverage281x171xI t t C281171Note: Net cash represents cash & bank balances minus total debtCredit RatingMoody’s Aa3/Outlook PositiveS&P AA-/Outlook StableThank YouExtracts from Audited Consolidated Statement ofComprehensive Income for the year ended 31December 2011Comprehensive Income for the year ended 31 December 2011–Appendix I2011201020112010(RMB Million)(RMB Million)Operating Revenue Voice Services 364189343985(RMB Million)(RMB Million)Profit fromOperations (cont’d)151,299150,754Other Net Income 25592336Voice Services 364,189343,985Data Services 139,330120,768Others24,48020,478Other Net Income 2,5592,336Non-operating NetIncome 571685Interest Income 8,4135,658527,999485,231Operating Expenses Finance Costs (565)(902)Share of Profit of Associates4,306558Leased Lines 5,1883,897Interconnection 23,53321,886D i ti 9711386230Share of Loss of Jointly Controlled Equity (1)(18)Taxation(40,603)(39,047)P fit f th Y 125979120024Depreciation 97,11386,230Personnel 28,67224,524Selling Expenses 96,83090,590Profit for the Year125,979120,024Attributable to:g p ,,Other Operating Expenses125,364107,350376,700334,477Equity Shareholders ofthe Company 125,870119,640Non-controlling Interests 109384Profit FromOperations151,299150,754Profit for the Year125,979120,024Re-categorization of Revenue Components (2009-2011)–Appendix IIAppendix II 2011(RMB Million)2010(RMB Million)2009(RMB Million)Operating Revenue 527999485231452103Operating Revenue 527,999485,231452,103Voice Services 364,189343,985327,283Data Services139,330120,768106,105SMS & MMS Revenue 46,46246,88947,671Wireless Data Traffic Revenue 44,42830,64420,456Applications and InformationServices Revenue 48,44043,23537,978Services Revenue Others24,48020,47818,715Note: During the year, the Group re-categorized the presentation of revenue components in the consolidated statement of comprehensive income. The new presentation categorizes operating revenue into voice services revenue, data services revenue and other operating revenue. Voice services revenue mainly includes the revenue derived from voice usage services and voice value-added services which were categorized in value-added services fees in prior years' presentation. Data services revenue mainly includes revenue derived from SMS & MMS, wireless data traffic and applications and information services.,ppThis change in presentation has no effect on reported profit or loss, total income and expense or net assets for any of the periods presented.Extracts from Audited Consolidated Balance Sheet as at 31December 2011as at 31 December 2011–Appendix III2011(RMB Million)2010(RMB Million)Current Assets 382,685321,832Non current Assets 569873540103Non-current Assets 569,873540,103Total Assets 952,558861,935Current Liabilities (273,244)(255,630)Non-current Liabilities (28,895)(28,902)Total Liabilities (302,139)(284,532)Net Assets650,419577,403Operating DataAppendix IV-Appendix IV20112010Total Customers (Million)649.57584.02MOU(Minutes)525521ARPU(RMB)ARPU (RMB)7173Average Revenue per Minute (RMB)0.1360.140Total Voice Usage (Billion Minutes)3,887.23,461.6T t l V i U(Billi Mi t)3887234616Wireless Data Traffic (Billion MB)361.4143.3 Including: Mobile Data Traffic (Billion MB)161.0103.1 SMS Usage (Billion Messages)736.1711.0Average Monthly Churn Rate 3.21% 3.22%Forward-looking StatementCertain statements contained in this document may be viewed as forward-looking statements within the“forward-looking statements”meaning of Section27A of the U.S.Securities Act of1933,as amended,and Section21E of the U.S.Securities Exchange Act of1934,as amended.Such forward-looking statements involve known and unknown risks,uncertainties and other factors,which may cause the actual performance,financial condition or results of operations of China Mobile Limited(the“Company”)to be materially different from performance forward looking any future performance,financial conditions and results of operations implied by such forward-looking statements.Further information regarding these risks,uncertainties and other factors is included in the Company’s most recent Annual Report on Form20-F filed with the U.S.Securities and Exchange Commission(the“SEC”)and in the Company’s other filings with the SEC.。
2011年，注定是“中国·移动互联网”井喷的一年，这不是Leo哥胡吹，正所谓“天时、地利、人和”所致，不喷不行！天时：我们正处于计算产业的第五个十年，从1）60年代的大型机、2）70年代的小型机、3）80年代的个人电脑、4）90年代的桌面互联网到5）21世纪第一个10年的移动互联网；过去有人说这第五个十年起始于日本的i-Mode，随后在中国带来了SP的繁荣，但我更愿意把全球移动互联网的元年定义为2007年（这就是移动互联网2.0的开始），因为那一年Apple发布了第一代iPhone，我们今天所经历的一切移动互联网变革，都始于那神器的问世！从2007年算来，2011年已经是移动互联网的第5个年头，前面4年的铺垫为随之而来的井喷做足了准备，技术的准备、用户的准备、资金的准备、产业链的准备。
这里挑几个重点的说：1）移动云计算平台及技术、2）移动传感器技术<物联网范畴>、3）智能手机平台、4）移动应用商城、5）移动社交平台、6）触摸及语音等人机交互技术、7）移动支付平台、8）移动IP网络通信技术、9）增强现实技术及平台...等等...都得到了长足的发展和储备，它们将在这个十年大方光芒，而2011年就是井喷的拐点！地利：桌面互联网时代的中国并不领先，但是也并未落下，基本上和美国一前一后紧相随；虽然我们的创新变革能力不及硅谷，但是山寨（此处用作褒义词）复制能力全球第一，这种能力锻炼了整个产业、培育了大批用户、积累了巨额财富；凭借这些积累，中国必将成为世界第一的移动互联网消费市场！这里还有几处细节：1）中国的手机用户保有量超过美国，但渗透率却不及美国。
说明中国的移动用户还有很大的发展空间；2）中国的手机用户收入水平不及美国，但是消费冲动性却超过美国。
随着中国人均收入水平的提高，移动互联网用户的消费能力还有很大的提升空间；3）中国用户在手机更新换代频率方面一直超越美国，这成就了更大规模的终端消费市场！人和：移动互联网井喷需要几类人的贡献，今天，他们都准备好了：1）用户：一年比一年更给力；2）资本：一年比一年更疯狂；3）运营商：江湖大佬地位受到了严重挑战，不得以放下身段礼贤下士/草根；4）手机品牌商：同质化严重到空前的程度，从渠道竞争走向整合能力的竞争，积极笼络草根创业者；5）互联网巨头：开始臃肿，疲于不停的抄袭以及微创新，再无革命性产品的问世，被迫开放平台拥抱草根创新；6）草根创业者：一年比一年更风光！不过，不论是巨头还是草根，今天都没有人能预料明天，我们唯一能做的就是尽可能对整个产业做一个概括性的了解，然后结合自己熟悉的细分领域确定今后的行动方向。
