苹果公司发展历史 英文版.ppt

MacOSX
iPad
History of "2003"
iPad MiNi
History of "2004-2006"
iPad MiNi
History of "2007-2009"
iPhone
History of "2010"
iPad
History of "2011"
A wise words of Jobs
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. that you would kII)
History of "1980-1983"
Apple Lisa
History of "1984"
Apple Macintosh
History of "1985-1986"
Apple lays off 1200 employees. Stephen Jobs officially resigns as chairman of Apple. Apple sues Steve Jobs. Apple drops suit against Jobs & he founded NeXT. Inc.
Timeline of the Apple Inc.

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iphone5
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iphone相关数据
先来看iPhone。瑞士信贷的报告称，苹果iPhone自五年前发布后至 今，虽然不乏有实力的对手出现，但从系统、软件、芯片、品 牌等诸多因素构成的生态系统看，对手很难缩小与苹果iPhone 的优势差距。 在过去的2010年，苹果iPhone占据着智能手机市场16%的份额，位 居全球智能手机三甲之列，而在营收上，苹果凭借着这16%的份额获 得了29%的营收，排在第一位。 在以App Store为代表的软件应用上，HIS的统计显示，其收入达到 17.8亿美元，占据了四大程序商店总收入的82.7%，遥遥领先于同行 的对手。而ABI研究公司发布的有关应用下载的研究数据称，近79亿 个应用程序已被从移动应用商店中下载，这之中的56亿个来自于苹果 的App Store，占了70.9%。 总之，苹果iPhone不但在智能手机的整个生态系统，就是在生态系 统的各主要组成部分上都有着压倒性的优势。
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ipod touch5
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•乔布斯在2007年1月9日举行的Macworld会议上宣布推出iPhone，该设备于同 年6月29日在美国当地时间下午6点正式开始销售，此时成百上千的客户已在商 店外排成长队等候，目前iPhone4已经在全世界热销。iPhone开创了移动设备 软件尖端功能的新纪元，重新定义了移动电话的功能。
1984年，革命性产品 Macintosh上市，首次将 图形用户界面应用到个人 电脑之上。
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1985年，创始人乔布斯辞职离 开苹果，让位于斯卡利
1996年，创始人Steve Jobs重回 苹果，改革产品线，与微软联盟 ，公司重获生机。
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2、引领风尚的创新者——大事记

15
Sales Strategy
Apple Inc. has become well known for its advertisements, which are designed to reflect a plan of marketing their products to creative individuals.
三个苹果改变了世界 第一个诱惑了夏娃 第二个砸醒了牛顿 第三个掌握在乔布斯手中
Steve Jobs 1955-2011
Name：Steve Jobs Nationality： American. Born：February 24, 1955, in San Francisco, California. Education：Attended Reed College in 1972.
Apple
Switch 丨 environmental 丨Innovation
WANGFEI ZHANGYI
FUWEITING ZHANGYUEYI
1
COMPANY PROFILE
Apple Inc. is an American multinational corporation that designs
3
Apple's retail and online stores are very unique
They play more the role of education and support notsales. They are very simple, even a little too far simpler to at least the most clear sign of providing information. They give people the impression that a lot of people there to help you.

4.1984年，推出革命性的Macintosh电脑,首次将图形用户界面应用到个人
电脑之上
5.1985年，被Sculley扫地出门创办NeXT；
6.1986年，乔布斯收购Pixar；
7.1996年，苹果收购NeXT乔布斯担任顾问；
8.1998年，iMac成为美国最畅销个人电脑 ；
9.1999年，苹果推出iBook、G4和iMacDV；
10.2000年，苹果公司再次出现季度亏损，分额下降，股价大跌；
2020-02-23
2
苹果公司发展历史
11.2001年10月，苹果公司推出第一款Mp3播放器（iPod G1)，宣布开设苹果零售店。
12.2003年，推出最早的64位元个人电脑Apple PowerMac G5。
13.2005年，斯蒂夫•乔布斯宣布下一年度将采用英特尔处理器。
预期，但其空前的火暴场面还是难得一见的。
但令人多少感到有些意外的是，自开始上市销售（确切的说，应该是早
在iPhone上市之前），iPhone就频遭质疑。对于苹果来说，眼下最为棘手
的是因为iPhone电池的内置设计，用户不能自行更换，而受到众多用户的
控告；由于产品设计的原因，iPhone使用的安全性也受到质疑；近日，又
有一家名为SP Technologies的公司(以下简称“SP”)指控苹果iPhone的
触摸屏设计侵犯了该公司的专利。
2020-02-23
22
苹果公司危机处理
苹果公司分别针对“电池设计、使用安全性及设计专利侵权”等三个质 疑进行深入的危机公关应对分析： 一、电池设计问题 •iPhone电池设计的问题对于苹果公司来说，确实是一个非常棘手的问题。 •iPhone电池设计遭受质疑的原因主要在于以下几点 •1.电池使用的便利性问题。 •2.电池的使用成本过高。 •3.电池的使用寿命过短。 •4.用户的知情权问题

Substitute For replacement, Apple had to face the impact of this, as the most advanced technology (such as chips, hardware, software and so on) the researchers and developers, Apple has a great advantage. But if the alternatives can offer higher than the value of existing products, this will pose a threat to the existing products, based on this, the Apple Corp should strengthen the market research and investment. Such as hardware, such as Lenovo, Dell computer company will develop to the direction of thin and light, like Lenovo pad; software, Microsoft has been the Apple Corp's biggest competitors, such as the operating system; in the mobile phone industry, the rise of Nokia occupy a large market share, its sales increased year by year. 替代品
Products
IPOD iPhone

want a chance to change the world?
你想用卖糖水来度过余生，还是想要一个机会来改变世界？
(The line he used to lure John Sculley into becoming Apple's CEO)
2.Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。 死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老 一代，给新一代开出道路。
3.If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next。 你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要 在前一件事上徘徊太久，想想接下来该做什么。源自 史蒂夫-乔布斯十大励志名言



6.Remembering that you are going to die is the best way I know to avoid the
trap of thinking you have something to lose。
谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。
4.There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind。 佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。

5
HISTORY
1986–1997: Mac Iphone Ipod and Ipad
1
2
3
4
1998: Apple
introduced a new all-in-one computer : the iMac.1988:第一台电
脑IMAC
2001:The first
official Apple Retail
Apple
Switch 丨 environmental 丨Innovation
WANGFEI ZHANGYI
FUWEITING ZHANGYUEYI
1
COMPANY PROFILE
Apple Inc. is an American multinational corporation that designs
三个苹果改变了世界 第一个诱惑了夏娃 第二个砸醒了牛顿 第三个掌握在乔布斯手中
Steve Jobs 1955-2011
Name：Steve Jobs Nationality： American. Born：February 24, 1955, in San Francisco, California. Education：Attended Reed College in 1972.
April 1, 1976 : Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne, to sell the Apple I personal computer kit.
April 16, 1977: The Apple II was introduced.
May 1980: The company introduced the Apple III in and attempted to compete with IBM and Microsoft in the business and corporate computing market.

•
2,900 full-time
temporary employees
4
headquarters
Apple Inc.'s world corporate headquarters are located in California. This Apple campus has six buildings and was built in 1993 .
1981–1985: Lisa and Macintosh
History6

The success of the PowerBook and other products brought increasing revenue. Apple introduced the Centris line,the result was disastrous as consumers did not underst1a9n8d6–th1e99d3i:fference betweenRimsoedealnsd. fall

In 2011, Jobs announced that he would take another medical leave of absence to allow him to focus on his health. on October 5, 2011, Apple announced that Jobs had died, marking the e2n0d11o–f parneseernat:for ApPpolset–InSct.eve Jobs era
1976–1980: The early years
5
History

in 1982 Steve Jobs was pushed from the Lisa team due to infighting. In 1984, Apple next launched the Macintosh. Jobs resigned from Apple and founded NeXT Inc. in 1985.