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外贸函电-建立业务关系第一节P a t t e r n o f w r i t i n g L e t t e r s o f E s t a b l i s h i n g B u s i n e s s R e l a t i o n s建立业务关系信函的写作步骤第三节T e x t E x p l a n a t i o nⅠ课文讲解1D e a r s i r s,W e h a v e o b t a i n e d1y o u r a d d r e s s f r o m a f r i e n d o f m i n e2i n S a n F r a n c i s c o a n d a r e n o w w r i t i n g y o u f o r t h e e s t a b l i s h m e n t o f b u s i n e s s r e l a t i o n s3.（这一段说明信息来源并表明写信的目的。
）W e a r e v e r y w e l l c o n n e c t e d w i t h4a l l t h e m a j o r d e a l e r s h e r e o f l i g h t i n d u s t r i a l p r o d u c t s,a n d f e e l s u r e5w e c a n s e l l l a r g e q u a n t i t i e s o f6C h i n e s e g o o d s i f w e g e t y o u r o f f e r s7a t c o m p e t i t i v e p r i c e s8.（这一段是具体的自我介绍。
）P l e a s e l e t u s h a v e a l l n e c e s s a r y i n f o r m a t i o n c o n c e r n i n g y o u r p r o d u c t s f o re x p o r t9.（最后一段表达早日收到回复的愿望。
Unit 2 Establishing Business Relations第二章建立业务关系Part Three O ther Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic ［si’remik］（陶器的）products in America. We’d like to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。
)2. We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (我们是国营公司，经营土畜产品出口业务。
我们愿与贵公司建立业务关系。
)3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. (兹介绍太平洋公司，它是轻工业产品的出口商，与世界80多个国家有业务关系。
)4. We are exporters of fresh water pearls having years’ experience in this particular line of business. (我们作为淡水珍珠的出口商，在这一业务方面有着多年的经验。
?世纪商务英语----外贸函电(第二版)(教师用书)English Letter Writing in Foreign Trade主编吴思乐胡秋华大连理工大学出版社前言《世纪商务英语—外贸函电》是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。
本书主要针对高职高专商务英语和其他涉外经贸专业的学生..也可以作为其他层次涉外经贸专业的外经贸英语教材。
同时..对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说..本书还可作为自学参考资料。
为方便教学和自学者学习..我们编写了与之配套的练习答案..并提供了常用表达部分的译文。
希望本书能对我们的读者有所帮助。
编者ContentsModule UnitModule 1 Fundamentals of Modern Business Letter Writing 现代商务函电写作基础Unit 1 Basic knowledge of Business letter Writing 商务信函写作Module 2 Preparations for Negotiation 业务磋商的准备Unit 2 Establishing Business Relations 建立业务关系Unit 3. Making Credit Investigation 资信调查Module 3 Procedures of Business Negotiation 业务磋商的主要环节Unit 4 Inquiry 询盘Unit 5 Offer 发盘Unit 6 Counter-offer 还盘Module 4 Conclusion of Business 交易的达成Unit 7 Acceptance and Confirmation 接受与确认Unit 8 Order and Contract 订单与合同Module 5 Negotiation of Main Trade Terms 主要交易条款的磋商Unit 9 Payment and L/C 支付与信用证Unit 10 Packing 包装…Unit 11 Shipment 运输Unit 12 Insurance 保险Module 6 Disputes and Settlement 争议及争议的解决Unit 13 Complaints, Claims and Settlement 申诉、抱怨与索赔、理赔Unit 1. Fundamentals of Modern English Business Letter Writing第一章现代商务英语函电写作的基本知识Part Five Practical Training1. Arrange the Following in Proper Form as They Should Be Set Out in a Letter1) Sender's name: Guangzhou International Trading Corp.2) Sender's address: 198 Yueken Road, Tianhe District, Guangzhou, China4) Sender's cable address: 5527GZ5) Sender's telex address: 3328 gz CN6) Date: September 15, 20077) Receiver's name: Standard Oil Company8) Receiver's address: 38 Fifth Avenue, London, U. K.9) Subject: Refrigerators10) The message:We thank you for your letter of September 3, 2007, enquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable youto make a suitable selection.We look forward to receiving your specific inquiry with keen interest. Basically, there are four acceptable formats for business letters. Students can choose one of the layouts as his or her style. The following is just a sample. Guangzhou International Trading Corp.Address: 198 Yueken Road,Tianhe District, Guangzhou, 510507,P. R. ChinaSeptember 15, 2010Standard Oil Company38 Fifth Avenue,London, EC4, U. K.Dear Madam or Sir:Subject..RefrigeratorsThank you for your letter of September 3, 2007, enquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keen interest.Yours Sincerely,Li MingLi MingEncl. as stated2. Address an Envelope for the Above LetterSince we use the Full-block Style for the letter composing, we should also use the Full-block Style for the envelope.Guangzhou International Trading Corp.198 Yueken RoadTianhe District, Guangzhou,Guangdogn, ChinaStandard Oil Company38 Fifth AvenueLondon EC 4U. K.UrgentStampUnit 2 Establishing Business Relations第二章建立业务关系Part Three Other Commonly Used Expressions and SentencesTypical Sentences:1. Telling the addressee how his name is known in pleasant words. (用令人愉快的语言..说明你是怎样知道对方的)1..We are very pleased to obtain your name from the Industrial Chambers. ..很高兴从行业协会处得知贵公司的名称..2..On the recommendation of Merrs. Harvey & Co., we have learned with pleasure the name of your firm. (由于哈维公司的推荐..我们高兴地得知贵公司的名称。
外贸函电建立业务关系范文(热门3篇)（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作总结、工作计划、合同协议、条据文书、策划方案、句子大全、作文大全、诗词歌赋、教案资料、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as work summaries, work plans, contract agreements, doctrinal documents, planning plans, complete sentences, complete compositions, poems, songs, teaching materials, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!外贸函电建立业务关系范文(热门3篇) 外贸函电建立业务关系范文第1篇外贸英语商务函电词汇-11 ESP: English for Specific/Special Purposes 专门用途英语2 BE: Business English 商务英语3 Correspondence for Import & EXport 进出口函电4 Good quality stationery 优质信笺信纸5 Neat typing 整洁6 Even spacing 间隔匀称7 Short paragraphs 段落精短8 Correct Grammar， Spelling and Punctuation 语法、拼写、标点正确UNIT TWO INQUIRIES1 potential business 潜在业务2 prospective customer 潜在顾客3 customers of long standing 长期顾客4 potential supplier 潜在供应商5 trade fair 贸易博览会6 the latest issue of 最新一期…7 integrated software package 完整软件包8 substantial order 大宗订单9 quantity discount 数量折扣10 cash discount 现金折扣11 list price 标价、目录价格12 eXport terms 出口条件13 pictured/illustrated catalog 带插图的商品目录14 article number / Art.No.货号15 bulk buyer 大买户16 business concern 商行17 business relations / relationship 业务关系18 business status 业务状况19 commercial counselor 商务参赞20 commercial counselor’s office 商务参赞处21 means of packing 包装方法22 parent company 母公司23 sales literature 促销资料24 trading association 贸易关系25 trade journal 行业刊物26 firm offer 实盘27 non-firm offer: offer without engagement 虚盘28 trade discount 同业/批发折扣29 bill of eXchange (bill / draft; B/E)汇票30 documents against payment: D/P 付款交单31 shipping documents 装运单据32 line of business 业务/经营范围33 specific inquiry 具体询价UNIT THREE REPLIES AND QUOTATIONS1 regular customer 老顾客2 be in a position to do 能够3 for your consideration/reference 供你方考虑/参考4 promotional novelties 促销小礼品5 profit margin 利润赚头/幅度6 by separate post/mail/cover: separately 另邮/函7 bathroom fittings 浴室设备8 building contractor 建筑承包商，营造商9 net price 净价10 cash with or外贸函电建立业务关系范文第2篇外贸函电：主动与新买家建立关系Dear Mr.Jones:We understand from your information posted on that you are in the market for teXtiles.We would like to take this opportunity to introduce our company and products， with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture andeXport of teXtiles.We have enclosed our catalog，which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction at which includes our latest product line.Should any of these items be of interest to you， please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.; Sincerely，John Roberts外贸函电建立业务关系范文第3篇商务英语会话：建立贸易关系良好的贸易关系可以使得双方的贸易进行得通畅顺利，从而形成双赢的局面，那么，如何”开口_建立贸易关系呢？下面这两则对话可以给你一些启示。
Establishing Business Relations第二章建立业务关系Part Five Practical TrainingTranslate the following English into Chinese.P38mercial Counselor’s Office商务参赞处2.Industrial Chambers行会3.business line业务范围4.with a view to do sth本着做…的意愿；以…为目的5.enclosed is(are)our..随函附寄6a wide/full range of.一系列7.at your end在你处/地8.please let us know/inform us务请告知9.We look forward to your favourable and prompt reply我们期待收到贵方即时的好消息。
10.On the recommendation of Chambers of Commerce in Tokyo.we have learned with pleasure the name of your company.承蒙东京商会的推荐，我们高兴地得知贵公司的名称。
11.Through the courtesy of Mr Bush.we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us.承蒙布什先生介绍，我们得知贵公司是当地主要的电子产品进口商之一，且希望与我们建立业务关系。
12.We now avail ourselves of this opportunity to write to you with a view to enteringinto business relations with you.我们借此机会致函贵公司，希望建立业务关系。
外贸函电期末重点总结这是我自己总结的重点，如有错漏，欢迎指出哦！写作部分集中在PPT的5至9单元；后面没说的单元也会在考试中涉及，但所占分数很少。
UNIT 1 商业书信的撰写1、注意书信的格式（包括信头、封内行名和地址、编号、附件等）格式如下：2、写作时使用平头式、缩行式或混合式均可以，建议使用平头式（如书本P8所示）3、签名在有资格授权的情况下的书写：per procurationem 或per pro.或p.prop.p.For…例如：per pro. The Asian Trading Co.UNIT 2 建立业务关系1、“把……介绍给……”的表达：Through the courtesy of …, we know your company 通过……我们知道你们公司Your company has been kindly introduced to us by…你们的公司蒙……介绍给我们We owe your name to the …多蒙……把你们的名字介绍给我们on the recommendation of …由……介绍Let us introduce …让我们介绍一下……We wish to introduce ourselves to you as…我们把自己作为……介绍给你们be introduced to 被介绍给……2、经营范围的表达…fall within our business activities\ fall within the business scope of……属于我们的经营范围Our lines are mainly …我们主要从事……3、建立业务关系enter into (establish, build，open up) business relations with 与……建立业务关系4、at an early date:尽早5、enclose：附寄，附在信里Enclosed please find our brochure. 随信附寄我们的产品手册。
Unit 2 Establishing Business Relations & Inquiring Credit Reference1.重点信函：建立贸易关系的信函（范例可参见课本第25、30、31及34页），包括的内容有:A.The Source of InformationB.The Intention of the LetterC.The Business Scope of the CompanySelf-introductionD.The Financial Position and Integrity of the CompanyE.The Enclosure/RequestsF.The Close of the Letter2.重点句型（可自行选择一两句识记）：A.The Source of InformationWe have learned/heard from… that…We have obtained your name and address from…We owe your name and address to…, who have informed us that…Your name and address has been recommended to us by…, with whom we have done business for many years.Through the courtesy of…, we have come to know your name and address and are informed that…On the recommendation of…, we have learned with pleasure your name and address.B.The Intention of the LetterWe write to you now with a view to building up business relations with your firm.As this item falls within the scope of our business activities, we shall be pleased to enter into business relations with you.C.The Business Scope of the CompanyOur company deals with (deals in, trades in, handles, is in the line of, specializes in) the import and export of …我公司经营…的进出口业务。
Unit 2 Establishing Business Relations & Inquiring Credit Reference1.重点信函：建立贸易关系的信函（范例可参见课本第25、30、31及34页），包括的内容有:A.The Source of InformationB.The Intention of the LetterC.The Business Scope of the CompanySelf-introductionD.The Financial Position and Integrity of the CompanyE.The Enclosure/RequestsF.The Close of the Letter2.重点句型（可自行选择一两句识记）：A.The Source of InformationWe have learned/heard from… that…We have obtained your name and address from…We owe your name and address to…, who have informed us that…Your name and address has been recommended to us by…, with whom we have done business for many years.Through the courtesy of…, we have come to know your name and address and are informed that…On the recommendation of…, we have learned with pleasure your name and address.B.The Intention of the LetterWe write to you now with a view to building up business relations with your firm.As this item falls within the scope of our business activities, we shall be pleased to enter into business relations with you.C.The Business Scope of the CompanyOur company deals with (deals in, trades in, handles, is in the line of, specializes in) the import and export of …我公司经营…的进出口业务。
Unit 2 Establishing Business Relations 建立业务关系1、On the recommendation of···由···推荐2、Establish business relations coincides with ones/enter into business relations with sb.与···建立业务关系3、Catalogue and pricelist 目录和价格表4、Enclose（v.）把···封上；随函附寄enclosure ( n.)附件；装入物eg: Enclosed please findour Sales Confirmation in duplicate.随函附上我方售货确认书一式两份，请查收。
5、我们得悉贵公司名称，特此致函希望与贵方建立贸易关系。
（establish relations with）We have come to know the name of your corporation and are pleased to write to you in the hope of establishing business relations with you.6、本公司是专营出口中国工艺品的公司。
（specialize in）We specialize in the export of Chinese arts and crafts.7、贵方如能合作，我方不胜感激。
（appreciate）It will be appreciated if you can give us your cooperation.8、随函附上我方价目表两份。
（enclose）Enclosed are two copies of our price list.9、我公司欲扩大和中国的商务联系。
Unit 2 Establishing Business Relations & Inquiring Credit ReferenceI. Translate the following sentences into English.1. We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you, in the hoping of establishing business relations.2. We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries.3. We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing.4. We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you airmail the catalogue and price list of the goods available at present.5. For our credit standing, please refer to the Bank of China, Shanghai Branch.II. Write a letterDear Sirs,We have obtained your name and address from the Commercial Counsel of your Embassy in Beijing and are pleased to write to establish business relations with you.We are informed that you are in the market for Chinese Cotton Piece Goods, and this item falls with the scope of our business activities. To acquaint you with our goods available for export, we are enclosing a catalogue and price list.We are looking forward to your early reply.Faithfully yours,Unit 3 Enquiries and RepliesII. Translate the following sentences into English.1. Please quote us your best price CIF Shanghai, including our 3% commission.2. Should your price be found competitive, we intend to place an order with you for 300,000 yards of Cotton Cloth.3. One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April.4. To enable you with our products, we are sending you by air 2 sample books.5. In reply to your enquiry of April 28th, we are now sending you our latest price list for your reference.III.Dear Sirs,We learn from a friend in Shenzhen that you are exporting light industrial products, especially electric appliances. There is a steady demand here for the above-mentioned commodities of high quality of moderate prices.Will you please send us a copy of your catalogue, with details of your prices and terms of payment? We should find it most helpful if you could also supply samples of these goods.Faithfully yours,IV.Dear Sirs,Re: Electric SawWe are in the market for electric saws. Please send us your latest catalogue and details of your specifications, informing us of your price CIF Xi’an, please also state your earliest possible delivery date, your terms of payment, and discounts for regular purchase. If your prices prove reasonable and satisfactory, we shall soon place a large order with you.Faithfully yours,V.Dear Sirs,We welcome you for your enquiry of Oct. 10 and thank you for your interest in our products. We are enclosing some copies of our illustrated catalogues and a price list giving the details you ask for. Also under separate cover, we are sending you some sample.Please note that payment should be made by irrevocable L/C payable at sight against presentation of shipping documents. We allow a proper discount in view of this first business between us.We await your acceptance by fax.Faithfully yours,Unit 4 Quotations, Sales Letters, Firm Offers & Counter OffersI. Translation.1. We are studying the offer and hope that it will keep open till the end of the month.2. We believe that you will place a large order with us owing to the high quality an reasonable price of our products.3. We will allow you 10% discount if you purchase 5, 000 dozens or more.4. As to the terms of payment, we often require confirmed, irrevocable letter of credit payable by draft at sight.5. You are cordially invited to take advantage of this attractive offer. We are anticipating a large order from the United States, and that will cause a sharp rise in price.6. We will send you an offer with shipment available n the early May if your order reaches us before March 10.7. Because there is a brisk demand for the goods, the offer will be open only for 5 days.8. We are sending you an offer, subject to your reply here by 5 p.m., our time, Tuesday, July 7.III.Dear Sirs,In reply to your letter of May 5, we’re sending you an offer, subject to your reply here by 5 p.m., our time, July 27, as follows:Commodity: Boots for ladiesSpecification: more than 20 assortments with new designs of brown or red colors (details in catalogue)Quality: leather of high qualityPrice: CIF Tianjin US $ 95.00 to 300.00 per pair according to various designs Quantity: 1,000 pairsPayment terms: Confirmed, irrevocable L/C payable by draft at sight to be opened 30 days before the time of shipment.Packing: as per buyer’s optionShipment: SeptemberWe are expecting your early order.Yours faithfully,IV.Dear Sirs,We thank you for your offer of May 25 for 1,000 pairs of women’s boots at US $ 95.00 to 300.00 per pair CIF Tianjin.We immediately contacted our customers and they showed great interest in the quality and design of your products. However we would give our suggestion of an alteration of your payment terms.Our past purchase of other women’s boots from you has been paid as a rule of confirmed, irrevocable L/C at sight. On this basis, it has indeed cost us a great deal. From the moment to open credit till the time our buyers pay us, the tie-up of our funds lasts about four months. Under the present circumstances, this question is particularly taxing owing to the tight money condition and unprecedentedly high bank interest.In view of our long business relations, we suggest that you accept “50% by D/P, 50% by L/C”.Your early reply will be highly appreciated.Faithfully yours,Unit 5 Orders, Acceptances and Rejections1. 1) on, fulfill, with, to, without2) to, with, on3) of, from, for, on, terms4) with, in, in, to, on, of5) in, for, of2. 1-5 CACAC 6-10 CCDBA3. 1) We shall place a trial order with you for 500 sets provided you will give us a 5% commission.2) We are working on your Order No. 678 at present and please believe that we will effect the shipment within your stipulated time.3) Owing to heavy commitments, many orders haven’t been made, we can only accept orders for October shipment.4) Our stock is exhausted and we are not in a position to accept fresh orders. However, we will contact you by cable as soon as new supplies are available.5) Shipment should be made during August to October in three lots, with 100 tons each.4. Dear Sirs,We are pleased by your prompt reply to our inquiry of July 10, 2003 and now wish to order from you as our Order No. 987 enclosed.Yours faithfully,XI’AN INTERNATIONAL COMMERCE CORPORATIONTel: 87253425 Fax: 87181900ORDER FORMOrder No. 987 July 20, 2010/6/19Messrs. JB SIMPSON & CO. LTD18 Deansgate BlackpoolPlease supply the following itemsDescription: A: SA-135 Video RecorderB: VT-462 Video TapeC: RC-A43 Mini Radio Cassette RecorderQuantity: A: 1,000B: 1,000C: 5,000Unit Price: FOB Xin Gang inclusive of our 5% commissionA: US$ 600.00 eachB: US$ 5.5 eachC: US$ 18 eachPayment: L/C at 90 days’ sight to be opened 30 days before shipment.Package: By standard export cases.Delivery Date: Before the end of August in one/two lots.6. Dear Sirs,We are pleased to have received your Order by fax dated March 3 for 500 sets of knitting machinery. Thanks.We have immediately contacted the manufacturer. But they refused our request since the machine sells well, and there is a great shortage of raw materials and still a large number of orders. After our repeated negotiations, they finally promised to accept the order and to make delivery of 100 sets each month, beginning from next January.We are aware that you are in urgent need of the products, but uncertain whether you wwill agree on the above delivery date. We are making contact with manufacturers elsewhere and will let yuknow as soon as there is any favorable news.Meanwhile, we are enclosing our catalogue covering all the articles available at present. If you are interested in any of the items, please inform us. We will surely give prompt attention to your requirement.Yours faithfully,Unit 6 sales confirmation and purchase contract1. 1) 包装：货物须包装于新的适应长途运输（包裹/空运）和天气变化的牢固木箱，并具有防潮防震之功能。
第一节P a t tｅｒnｏｆwｒｉt i n gＬｅtｔeｒs o fＥs t a b l i sｈi n g B u sｉn e sｓR e l a tｉo n s建立业务关系信函的写作步骤◆建立业务关系的信函要写得诚恳、真挚、礼貌。
ﻫ这种信函的结构一般包括1.首先说明信息来源（告知对方你从何渠道得知对方的姓名地址四个步骤:ﻫ的）;[T hｅs oｕrｃｅoｆi n f oｒｍa t i oｎ(ｈo wｙｏu l eａｒnｅd o fｈiｓｃoｍp a nｙ)]；ﻫ情景搭配用语：[Ｕsｅf uｌe xｐｒe s s i o n s]●Y o u r cｏm p a n yｈａs b eｅn kｉn d l y i n t r o d u c eｄt o u sｂy…(你们的公司由……介绍给我们。
）ﻫ●Wｅo w e y o u rｎa m eｔoｔhｅ…(我们感谢……把你们的名字介绍给我们。
)ﻫ●W e l e a rｎｔhｒｏu gｈ…tｈa t…(我们通过……得知……)●Wｅl eａr n f rｏｍ…ｔh aｔ…(我们得知……)ﻫ●O nｔh eｒe c o m m e n d a t i oｎo f…(由……介绍)ﻫ2．对你的公司作一个简单的介绍（例如公司的业务范围,稍稍“宣传”一下你的产品和服务）；[Ｂｒｉｅfｉn tｒo d u cｔi o n t oｙo u rｏwｎcｏｍp a n y(t h e s c o p e of y o u r b u s i n e s s，ｌｉt t l e“a d v e r t iｓiｎg”o n y o u r p rｏｄu c t s oｒs eｒvｉc e)]情景搭配用语：[U sｅf u lｅxｐｒeｓs iｏnｓ]●W eｗｉｓh t oｉn t r o d u c e o uｒsｅl v e sｔo y o u aｓa…(我们把自己作为……介绍给你们。
