2018学年高中英语译林版选修9学业分层测评11 含解析

学业分层测评(十一)Ⅰ.单词拼写1．She found her necklace(项链)gone when she arrived at home after the party.2．When his old father falls ill，he has to shoulder the burden(重担，负担)alone.3．He has frequently(频繁地)been compared to his classmates by his teacher.4．His career was shortened(使变短)because of the terrible accident ten years ago.5．Birds are flying in the forest looking for worms(蠕虫)．6．Milk contains(含有)many important vitamins and minerals.7．The old man has suffered(遭受)from a terrible illness，so he can't go out to work.8．Can you describe(描述)the scenery of the West Lake?9．He made a great sacrifice(牺牲)for his children.10．She counted(数)the pupils in her class，then took them to the playground.Ⅱ.单句语法填空1．A five-year-old boy can speak two foreign languages，which surprises all the people present.2．There is so much suffering(suffer) in this world.3．The beauty of the sunrise is beyond description(describe)．4．He burdened himself with a heavy overcoat.5．He succeeded in the experiment at the sacrifice of his health.6．You can count on him for a truthful report of the accident.7．I turned on the TV and we sat down and watched it.8．You may go with us，or you may stay at home.9．We have studied English for only a year，yet we can act English plays already.10．It was already rather late，so we decided to go home.Ⅲ.阅读理解(2015·重庆高考)In ancient Egypt，a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment.Modernbusinesses have been following his lead，with more tactics(策略)．One tactic involves where to display the goods.For example，stores place fruits and vegetables in the first section.They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip.In department stores，the women's shoe section is generally next to the women's cosmetics(化妆品)section：while the shop assistant is going back to find the right size shoe，bored customers are likely to wander over and find some cosmetics they might want to try later.Besides，businesses seek to appeal to customers' senses.Stores notice that the smell of baked goods encourages shopping，so they make their own bread each morning and then fan the bread smell into the store throughout the day.Music sells goods，too.Researchers in Britain found that when French music was played，sales of French wines went up.When it comes to the selling of houses，businesses also use highly rewarding tactics.They find that customers make decisions in the first few seconds upon walking in the door，and turn it into a business opportunity.A California builder designed the structure of its houses smartly.When entering the house，the customer would see the Pacific Ocean through the windows，and then the pool through an open stairway leading to the lower level.The instant view of water on both levels helped sell these $10 million houses.【语篇解读】本文是一篇说明文。

你知道现在的商家是怎么吸引顾客的吗？他们效仿古埃及店主的做法，通过对商店的环境做一些改变来吸引顾客。

1．Why do stores usually display fruits and vegetables in the first section?A．To save customers time.B．To show they are high quality foods.C．To help sell junk food.D．To sell them at discount prices.【解析】细节理解题。

根据第二段的举例内容可知，商家如此摆放水果和蔬菜的目的是让先买健康食品的顾客感到高兴，这样他们稍后就会买更多的垃圾食品了。

解题时不能凭主观臆断选择答案，B项干扰性很强，商家展示自己商品的高质量是毋庸置疑的，但本文并未提及。

【答案】 C2．According to Paragraph 3，which of the following encourages customers to buy?A．Opening the store early in the morning.B．Displaying British wines next to French ones.C．Inviting customers to play music.D．Filling the store with the smell of fresh bread.【解析】细节理解题。

根据第三段中的．..they make their own bread each morning and then fan the bread smell into the store throughout the day.可知，商家知道烤面包的味道对顾客的感官有诱惑力，于是他们就整天用风扇把面包味吹进商店。

【答案】 D3．What is the California builder's story intended to prove?A．The house structure is a key factor customers consider.B．The more costly the house is，the better it sells.C．An ocean view is much to the customers' taste.D．A good first impression increases sales.【解析】推理判断题。

最后一段中的a California builder这个故事是一个例子，用来说明前面的内容，因此根据该例前面的in the first few seconds可知应该选择D项。

该段主要是说顾客在进店的头几秒钟就会做出是否购买的决定，因此良好的第一印象自然会有助于增加销量。

【答案】 D4．What is the main purpose of the passage?A．To explain how businesses turn people into their customers.B．To introduce how businesses have grown from the past.C．To report researches on customer behavior.D．To show dishonest business practices.【解析】目的意图题。

文章的第一段就点明了主题。

本文主要介绍的是商家是通过哪些手段把人们变成顾客的。