在卖场内行走
Walking the Store
咨询我们的员工
Asking our staff
真情时刻范例: 零售店
Example MOT: Retail Store
序号
NO
1 2
3 4 5
真情时刻
Moments of Truth (MOT)
停车
Parking their Car
进入卖场
Entrance the Store
从顾客角度来看
10 大服务质量
10 CUSTOMER POINT of VIEW on SERVICE QUALITY
#1 有形资产
#1 TANGIBLES
卖场的设备设施、环境的整洁度 以及工作人员的仪容仪表
“Appearance of physical facilities, equipment, personnel and communication materials.”
停车
Parking their car
从卖场离开
Exit from Store
找手推车/购物篮
Looking for Trolley / Basket
收银台结账
Cashier transaction
进入卖场
Entrance the Store
购买产品
Buying product
等候服务
Waiting for Service
帮助顾客解决他(她)们的问题
Helping customers to solve their problems
好的顾客服务不单单是满足顾客需求, 而是要超 出顾客期望!!!
Good Customer Service are not only FULFILL but EXCEED customer Expectation !!!