Corporate Strategy_ 2

管理学✧概括：使学生能全面深刻的认识和了解管理学的基本原理和管理的基本职能，为学生汲取古今中外人类在社会经济活动中所积累的管理思想和管理理论的精华作铺垫。

Management is a basic subject of Business Administration which mainly introduces the basical theories and rules, such as the functions of management, motivation theories, Humanity Assumption theories and the like.✧框架：管理基础理论—组织文化与决策—战略和计划—组织与人事—领导（激励、沟通、领导）—控制✧ManagementfunctionPlanningA process that includes defining goals, establishingstrategy(策略), and developing plans to coordinate（调整）activitiesControllingMonitoring activities to ensure they are beingaccomplished as planned and correcting anysignificant deviations（背离）.OrganizingDetermining what tasks are to be done, who is to dothem, how the tasks are to be grouped, who reportsto whom, and where decisions are to be made. LeadingA function that includes motivating employees,directing others, selecting the most effectivecommunication channels, and resolving conflicts✧管理者角色Management role：明茨伯格的管理理论：1) interpersonal(人际角色)Figurehead(头面人物) Leader(领导者) Liaison(联络人)2) informational(信息传递者)Monitor(监控者) Disseminator(传递者) Spokesperson(发言人)3) Decisional(决策角色)Entrepreneur(创业者) Disturbance handler(混乱处理者)Resource allocator(资源分配者) Negotiator(谈判者)这十种角色是一个相互联系、密不可分的整体。

LO 8-3 Describe two types of vertical integration along the industry value chain: backward and forward vertical integration.
LO 8-4 Identify and evaluate benefits and risks of vertical integration. LO 8-5 Describe and examine alternatives to vertical integration. LO 8-6 Describe and evaluate different types of corporate diversification. LO 8-7 Apply the core competence – market matrix to derive different
• Economies of scope
➢ Savings that come from producing more outputs or providing different services at less cost
❖ Ex: Amazon range of products & services
➢ Explains and predicts the scope of the firm ➢ "Market vs. firms" have differential costs
• Transaction costs
➢ Costs associated with economic exchanges
➢ Competitive bidding process ➢ Less than one-year term ➢ Lower prices cost advantages

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Major Corporate Level Strategies
Single Business Dominant Business Related Diversification Unrelated Diversification
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What is Related Diversification?
Diversification and Corporate Strategy
Corporate Level Strategy – the strategy for a company and all of its business units as a whole Diversification – the primary approach to corporate level strategy Diversified firms vary according to Level of diversification Degree of relatedness
Pharmaceutical segment
Products for anti-infective, antipsychotic, cardiovascular, contraceptive, dermatology, gastrointestinal, hematology, immunology, neurology, oncology, pain management, urology, and virology
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What is Unrelated Diversification?
Involves diversifying into businesses with No strategic fit No meaningful value chain relationships No unifying strategic theme Approach is to venture into “any business in which we think we can make a profit” Firms pursuing unrelated diversification are often referred to as conglomerates

关于企业战略管理的书籍
1. 《竞争优势》(Competitive Advantage) - 迈克尔·波特(Michael E. Porter)
这本书是关于产业和竞争战略的经典著作，讨论了企业如何在竞争激烈的市场中取得持续的竞争优势。

2. 《执行》(Execution: The Discipline of Getting Things Done) - 拉里·鲍西迪, 哈里·查肯, 查尔斯·伯克
该书重点介绍了企业战略的执行过程，强调了将战略转化为实际行动的重要性。

3. 《创新者的解答》(The Innovator's Solution) - 克雷顿·克里斯坦森 (Clayton M. Christensen), 迈克尔·雷曼 (Michael E. Raynor)
本书探讨了创新对企业战略的重要性，以及如何在竞争激烈的市场中保持竞争优势。

4. 《企业战略》(Corporate Strategy) - 理查德·朗博格(Richard Lynch)
这本书提供了企业战略管理的理论框架和实践指导，涵盖了企业定位、资源配置、组织结构等方面的内容。

5. 《蓝海战略》(Blue Ocean Strategy) - 温·陈与李忠华 (W. Chan Kim, Renée Mauborgne)
该书讨论了如何通过创新和颠覆性的思维方式创造新市场，避开激烈竞争，实现企业战略的成功。