商务广告的翻译

（5） Not all cars are created equal. –Mitsubishi
（6）To smoke or not to smoke, that is a question. (香烟广告)
（7） Better late than the late. (美国高速公路上的安全宣传标语） 迟到总比丧命好”
（5）本产品以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称。
以…著称：are known worldwide for /be famous for/be characterized by/with 用料讲究：materials 图案新颖：novel designs, and. 色泽秀丽：delightful colors 工艺精湛：exquisite workmanship
The product is famous for its materials, novel designs, delightful colors and exquisite workmanship.
（6）顾主满意的服务 客观合理的价格 至为可靠的质量上乘 效率的交货
Customer satisfaction Affordable prices Reliable quality Efficient delivery.
（6）-----Which lager can claim to be truly German? ------This can.（旁边画有一罐啤酒）
语音双关 例如：
• 百依百顺（电熨斗）
• 趁早下斑，请勿痘留（香港一家化妆品公司）
• 食全食美（某酒店广告语）
• 阿里山瓜子, 一磕就“ 开心” 。(阿里山瓜子广告)
（2）晚报不晚报（北京晚报）

妙！
（Volkswagen汽车广告）
• 新颖别致
聪明不必绝顶（生发灵广告）
译：Wiseness does not come from baldness. We know Eggsactly how to sell Eggs. 译：我们肆无忌惮地知道如何卖鸡蛋。 English.(英语教学磁带广告） .(英语教学磁带广告 A sound Way to Learn English.(英语教学磁带广告） 译：有声地学习英语，优胜的学习方式。
【译文】The
例2 【原文】一夜之中，每时每刻，玉兰油晚霜使 一夜之中，每时每刻，
您的皮肤始终保持湿润，增加皮肤的自然再生能 您的皮肤始终保持湿润， 舒展细微皱纹，让您的皮肤显得更柔软更年 力，舒展细微皱纹，让您的皮肤显得更柔软更年 轻。
All through the night, Night of Olay night, enhances the natural regeneration of your skin by keeping it constantly moist,easing tiny wrinkles and making delicate. your skin softer and more delicate.
家有三洋，冬暖夏凉（三洋空调广告）
译：With Sanyang at home,warmth in winter and coolness in With summer will be with you.
口服心服（台湾矿泉水广告）
译：By drinking it,you will marvel at it. By If only everything in life was as reliable as a Volkswagen. 译：假如生活中的一切都有大众汽车那么可靠，世界该有多

无论是女装和童装，还是男士衬衫，它们绝对是 百分百一流品质，百分百一流品位。
9.4 翻译实训
二、将下列句子译成汉语或英语。
5．No more sore feet, no more crowded stores, no more endless shopping lists. With just one call, you can wrap up all your holiday shopping by giving Newsweek as a gift to your family and friends.
参考答案
11.香浓可口 13.包装新颖美观 15.男女老少皆宜 17.韧硬兼顾 19.价廉物美
12. 结构坚固 14. 质量第一, 用户至上 16. 技艺精湛 18. 规格齐全 20. 防病治病，延年益寿
9.4 翻译实训
二、将下列句子译成汉语或英语。
1．Clean your breath while it cleans your teeth. 既洁齿又生香
9.4 翻译实训
一、将下列广告语翻译成汉语。
1．reliable performance 2．structural durability 3．perfect in workmanship 4．high quality materials 5．pleasant in after-taste
9.4 翻译实训
这则广告的译文如下：
9.3 翻译赏析
译文：
My hair was dry, coarse and unmanageable. But from the time I began to use Pantene Pro-V Treatment Shampoo, it has become healthy and shiny. This is because Pantene Pro-V Treatment Shampoo contains unique Pro VB5, which deeply penetrates your hair from root to tip. Its new improved formula gives your hair extra protection against damage, leaving it healthier and shiner.

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进无止境 Go Further
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6. 套译法 城乡路万千, 路路有航天。 East, west, Hangtian is best. Better late than the late. 迟到总比丧命好。 To smoke or not to smoke, that is a question. 烟，吸还是不吸，这个问题值得考虑。 Not all cars are created equal. 不是每辆车都生而平等。 古有千里马，今有三菱车
For next generation. （百事可乐） 新一代的选择 Every time a good time.（麦当劳） 分分秒秒聚欢笑 Just do it.（耐克） 想做就做/只管去做！ Begin your own tradition.（百达翡丽手表） 代代相传，由你开始。
What we do, we do well. 我有我品质。
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一、广告的分类
Torben Vestergaard & Kim Schroder 在著作 The Language of Advertising 中，将广告分为两大类：
commercial advertising（商业广告） non-commercial advertising （非商业广告）
(19) safeBiblioteka (20) rich.
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2、修辞丰富
双关、比喻、拟人、押韵、排比等
Ask for More.（香烟广告） Good teeth, good health. （牙膏广告） Light as a breeze, soft as a cloud. （服装广告） Unlike me，my Rolex never needs a rest．（劳力士手表）