A business proposal for leading English Salad Bar

BEC商务英语（高级）写作模拟试卷116(题后含答案及解析)题型有：1. PART TWOPART TWO1．One product of your company is not selling well, while competitor’s products are doing fine. The Director has asked you to write a proposal to advertise it. Write a proposal for the Sales Director:- describing the current situation of the product and the whole market- explaining why your company should advertise for it- summarising the time and media you choose to make the advertisement- outlining how the advertisement would generate extra business. Write 200-250 words.正确答案：Proposal for product advertisement To: Grahame Black From: Julian White Re:IntroductionSales of VC juice last quarter is not very satisfying, with net profits down by 1.5%. And it doesn’ t seem to be getting better this quarter, from April to June. On the contrary, our competitor’ s products are doing fine. ObservationsThe rival firms’ advertisement is a vital factor for their VC juices’good market. While our company stopped advertisement and publicity last quarter, there was a significant decrease in sales. And some new rivals’entering into market surly intensified the competition. Therefore, I suggest that some advertisements be made to attract customers to publicise our products. RecommendationsI hope the following measures can be taken to advertise products: First, some posters should be made for sales promotion as summer will be the best season for drinks and juice, so I think that posters of various juice products should be pasted and given out. That will cost us about $100.Second, a new advertisement should be made on TV to show the new taste and package of our products, teenagers will like that very much. The ad should appear at 19:00 every day, three months in a row. That will cost us about $1200.Third, as most colleges surf the net nowadays, some interesting games and flashes advertising our products should be put on the internet. And more posters should be given out to internet bars. That will total to about $1600.ConclusionWith these advertisements and sales promotion, I’m sure our company can regain our leading position in VC juice market.解析：题目要求针对公司产品销售不佳的情况，写一则做广告进行宣传的建议。

A business proposalAccording to my personal experience, some communication problems do exist in our department. For example, I often encounter a certain scene when one of our staff member asked his/her colleague to send a file to him/her while the colleague said he had already done it before. Beside this, it is quite common when two staffs shirk their responsibilities to each other.It is obvious a waste of time and resources and thus make our work inefficient. Considering the first situation, we can just send our colleague a message when we complete our task. This small action can make everyone clear about the schedule. When it comes to the second circumstance, we find that proactive communication to draw a clear responsibility is a must.Considering the two problems I mentioned above. Inefficient co mmunication and prevarication are two main problems. We need to promote active and efficient communication among our staff s. In order to achieve this goal, a detail suggestion should be m ade to remind us some certain circumstances we should avoid. B esides, a lecture by some experienced business managers is also preferred. The second goal we want to achieve is to clearly delin eate responsibility in advance. This not only requires timely com munication, the trust between employees and their sense of responsibility are the key points in the same time. We need to creat e a harmonious atmosphere and establish understanding between our employees.。

商业策划书英语作文English: A business planning proposal is a comprehensive document that outlines a company's goals, strategies, and action plans to achieve its objectives. It typically includes an executive summary, company description, market analysis, competitive analysis, marketing plan, operations plan, financial projections, and implementation timeline. The executive summary provides a brief overview of the entire document, highlighting key points and enticing the reader to delve deeper into the details. The company description delves into the history, mission, vision, values, and unique selling proposition of the business. The market analysis examines the industry trends, target market demographics, and competitive landscape to identify opportunities and risks. The competitive analysis evaluates the strengths and weaknesses of key competitors to determine the company's competitive advantage. The marketing plan outlines the strategies for promoting the company's products or services to attract and retain customers. The operations plan details how the company will operate on a day-to-day basis to deliver its offerings efficiently and effectively. Financial projections include revenue forecasts, expense budgets, cash flow projections,and break-even analysis to demonstrate the company's financial viability. The implementation timeline sets milestones and deadlines for executing the action plans and tracking progress towards achieving the goals outlined in the business plan.中文翻译: 商业策划书是一份全面的文件，详细描述了一家公司的目标、战略和行动计划，以实现其目标。

英语商务作文范文Subject: Business Proposal for Collaboration on Sustainable Packaging SolutionsDear Mr. Johnson,I hope this letter finds you in good health and high spirits.I am writing to you on behalf of Green Innovations Ltd., a leading provider of eco-friendly packaging solutions, to propose a potential collaboration between our companies.Our Objective:At Green Innovations, we are committed to reducing the environmental impact of the packaging industry. We have developed a range of biodegradable and recyclable packaging materials that have been successfully implemented by various businesses, leading to significant reductions in waste and improved sustainability.Proposal Overview:We believe that integrating our sustainable packaging solutions into your product line could not only enhance your brand's eco-credentials but also cater to the growing consumer demand for green products. Our proposal includes:1. Customization: We offer tailor-made packaging solutions to fit the unique requirements of your products, ensuring both functionality and environmental responsibility.2. Cost-Effectiveness: Our materials are competitively priced, ensuring that the transition to sustainable packaging doesnot compromise your profit margins.3. Support and Training: Our team will provide comprehensive support and training to ensure a smooth transition and to maximize the benefits of our packaging solutions.Benefits for Your Company:By partnering with us, your company will be able to:- Position itself as an environmentally responsible business. - Attract a new segment of eco-conscious consumers.- Meet the increasing regulatory requirements for sustainable business practices.Next Steps:We would be delighted to arrange a meeting to discuss this proposal in more detail and to answer any questions you may have. Please let us know a suitable time for you, and we will ensure our team is available.We look forward to the possibility of working togethertowards a more sustainable future.Yours sincerely,[Your Name][Your Position]Green Innovations Ltd. [Your Contact Information]。

英语作文商务提案Here is an English essay on the topic of "Business Proposal" that is more than 1,000 words in length, as requested. The essay is written in English without any additional title or unnecessary punctuation marks.Business proposals are essential tools for organizations and individuals seeking to secure new clients, partnerships, or investments. A well-crafted business proposal can effectively communicate the value proposition, outline the scope of work, and demonstrate the capabilities of the proposing party. In the competitive business landscape, a compelling business proposal can make the difference between securing a lucrative contract or missing out on a significant opportunity.The primary purpose of a business proposal is to persuade the recipient to accept the proposed solution or partnership. To achieve this, the proposal must be tailored to the specific needs and concerns of the target audience. It should clearly articulate the problem the proposal aims to solve, the proposed approach, and the anticipated benefits for the client or partner.One of the key elements of a successful business proposal is the executive summary. This concise section, typically one to two pages in length, provides an overview of the entire proposal, highlighting the key points and capturing the reader's attention. The executive summary should include a brief description of the proposing organization, the proposed solution, the value proposition, and the desired outcome.Following the executive summary, the proposal should delve into the details of the proposed solution. This section should provide a comprehensive understanding of the approach, the methodology, and the timeline for delivery. It is essential to demonstrate a thorough understanding of the client's needs and to propose a solution that directly addresses those needs.Another crucial component of a business proposal is the qualifications and experience of the proposing team. This section should showcase the relevant expertise, credentials, and track record of the individuals or the organization who will be responsible for delivering the proposed solution. By highlighting the team's capabilities, the client can gain confidence in the proposing party's ability to successfully execute the project.In addition to the technical aspects of the proposal, it is important to include a detailed budget and timeline. This section should provide aclear breakdown of the costs associated with the proposed solution, including any potential expenses or contingencies. The timeline should outline the key milestones and deliverables, ensuring that the client has a clear understanding of the project's duration and the expected outcomes.To further strengthen the proposal, it is often beneficial to include case studies, testimonials, or references from previous clients. These elements can provide tangible evidence of the proposing party's ability to deliver successful outcomes, thereby increasing the client's confidence in the proposed solution.Finally, the conclusion of the business proposal should reiterate the key points, summarize the value proposition, and clearly state the desired next steps. This section should leave the client with a sense of urgency and a clear understanding of the proposed path forward.Crafting a compelling business proposal requires a strategic approach and a deep understanding of the client's needs. By focusing on the value proposition, the proposed solution, the qualifications of the team, and the financial and timeline considerations, the proposing party can increase the likelihood of securing the desired outcome.Ultimately, a well-written business proposal can be a powerful tool inthe pursuit of new business opportunities, partnerships, or investments. By effectively communicating the proposing party's capabilities, the proposed solution, and the anticipated benefits, the business proposal can be the catalyst for building long-lasting and mutually beneficial relationships.。

BusinessProposal商务建议书Business Proposal 商务建议书建议书是指单位或个人对某项事业或工作有所研究和思考，进而向有关领导、政府、企事业单位、专业团体提出改进措施和建设性意见所形成的一种书面材料。

它也是英文商务写作常见的一种文体。

可以将其视为报告类文书之一种，但是它与其他报告相比有其自身特点，因此英文中常用一个特定的名称“Proposal”来界定此类文书。

Part I Occasions That Call for Writing (书写场合)“Too many good ideas die in business for the lack of a written proposal.”当你想就某一问题提出对策、设想、建议或行动方案时，你可以进一步考虑“是否应该起草一份建议书？”这种主动提供的建议书在英文中称为unsolicited proposal，其主旨大多在于改变现状或改善局面。

因为不是受命于人，自发性建议书的内容可有很大的自由度。

但这样的文章必须有很强的针对性。

首先要使对方意识到现存问题的严重性或某种需求的迫切性，然后拿出你的方案，提出建设性意见。

非主动提供的建议书(solicited proposal)则指那些应对方要求而写的规划或方案，如投标书则属此列。

一般此类文书均属于正式文件。

收件人在审阅完建议书后往往必须做出明确答复，要么“肯定（接受、认可）”，要么“否定（否决、回绝）”。

你的目标是：使对方无论从文本的外表还是内容本身都能很好体会到你作为文件呈递者所具备的高度责任感、求实敬业精神和良好的职业风范。

其次，你的说理必须充分，使对方完全了解他想知道的内容，并相信你有足够的把握兑现自己的承诺，这样才能说服对方给你开绿灯。

…Part II How to Write (如何书写)针对自发性建议书，其行文大体可分为三个步骤：√Problem 揭示或认定问题所在√Objectives 提出目标方向√Solution 推出实施方案更具体的布局体例可参见下列小标题:√Problem 问题√Proposal Solution 对策√Schedule 日程√Cost/Budget 支出/预算√coord ination 协调√Benefits 效益√Conclusion 结束语有时简短的建议书只需表述三个基本内容：项目规划(Proposed action)、人力配备(required personnel)和经费(fees)。

商务英语一级考试答案一、选择题（每题2分，共10分）1. What is the most appropriate way to address a business email to an unknown recipient?A. Dear Sir/MadamB. Hello everyoneC. Hi thereD. To whom it may concern答案：A2. Which of the following is NOT a typical section of a business report?A. IntroductionB. BodyC. ConclusionD. Personal opinion答案：D3. In a business meeting, when should you avoid using your mobile phone?A. When taking notesB. When waiting for your turn to speakC. When the meeting is adjournedD. At all times答案：D4. What is the purpose of a SWOT analysis in business?A. To evaluate the strengths and weaknesses of a companyB. To assess the opportunities and threats facing a businessC. To determine the company's market shareD. To forecast future sales答案：B5. Which of the following is the correct way to greet someone in a formal business setting?A. Hey, how's it going?B. What's up?C. Good morning, Mr. SmithD. Hi, dude答案：C二、填空题（每题2分，共10分）6. When making a presentation, it's important to maintain eye contact with your _______ to show confidence and engagement. 答案：audience7. A _______ is a document that outlines the terms and conditions of a business agreement.答案：contract8. In business communication, it's crucial to be _______ and concise to ensure clarity and effectiveness.答案：clear9. The _______ is the part of a business plan that describes the company's goals and objectives.答案：executive summary10. When dealing with international clients, it's important to be aware of cultural _______ to avoid misunderstandings. 答案：differences三、阅读理解（每题2分，共20分）阅读以下商务邮件，并回答问题。

商业提议英文作文1. Proposal for a New Marketing Strategy。

I've been thinking about our current marketing strategy, and I believe it's time for a change. Our current approach seems outdated and doesn't resonate with our target audience. We need to revamp our strategy to staycompetitive in the market.2. Introducing Influencer Marketing。

One idea that I think could really make a difference is influencer marketing. We should consider partnering with popular social media influencers in our industry to promote our products. This approach can help us reach a wider audience and build trust with potential customers.3. Leveraging User-Generated Content。

Another way to engage our audience is by leveraginguser-generated content. We should encourage our customers to share their experiences with our products on social media platforms. This not only creates a sense of community but also acts as free advertising for our brand.4. Embracing Video Marketing。