《首届大学生跨境电商创新创业大赛“互联网贸易”创新创业类C类分册》

Locale全国跨境电商创新创业能力大赛评分标准1. 深入解析Locale全国跨境电商创新创业能力大赛评分标准近年来，跨境电商行业风起云涌，越来越多的创业者和企业纷纷涉足其中。

为了促进行业的健康发展，以及鼓励创新和创业精神，Locale举办了全国跨境电商创新创业能力大赛。

在这场比赛中，评分标准是至关重要的，它直接影响了参赛者的成绩和奖项排名。

接下来，我们将深入解析Locale全国跨境电商创新创业能力大赛的评分标准，旨在帮助参赛者更好地了解比赛要求，提升比赛表现。

2. 评分标准的深度和广度Locale全国跨境电商创新创业能力大赛的评分标准涵盖了多个方面，包括但不限于商业模式创新、产品品质、品牌影响力、市场拓展能力、团队执行力、财务状况等。

从商业模式创新到财务状况，评分标准涉及了从战略规划到具体执行的方方面面。

参赛者需要全面准备，做好各个方面的工作，以确保在比赛中取得优异的成绩。

3. 以简到繁、由浅入深的方式探讨评分标准商业模式创新是评分标准中的重要一环。

参赛者需要展现出对当今市场的洞察力和创新能力，提出具有前瞻性和可行性的商业模式。

产品品质和品牌影响力也是至关重要的，这需要参赛者在产品设计和品牌营销方面下足功夫。

再次，市场拓展能力和团队执行力也不可忽视，这需要参赛者展现出对市场的洞察和对团队的有效管理能力。

财务状况则直接反映了企业的运营状况和发展潜力。

评分标准涉及的方面广泛而深入，要想在比赛中脱颖而出，参赛者需要做好充分准备。

4. 总结与回顾通过对Locale全国跨境电商创新创业能力大赛评分标准的深入分析，我们了解到了比赛的要求及考核方面。

评分标准的深度和广度要求参赛者全面准备，做到商业模式创新、产品品质、品牌影响力、市场拓展能力、团队执行力、财务状况等方面都达到一定水平。

我们也意识到参赛者在比赛中需要展现出的全面能力和素养。

只有做到全面准备，并全方位展现出优秀的能力和表现，才能在比赛中脱颖而出，获得优异的成绩。

中国大学生跨境电子商务创新创业大赛组委会首届中国大学生跨境电子商务创新创业大赛总决赛获奖名单公告(获奖团队排名均不分先后)一等奖跨境电商运营类汕尾职业技术学院环球领略黑龙江外国语学院Miracle大连海洋大学应用技术学院海大商务广东女子职业技术学院香道尔科技1队吉林大学珠海学院创享自由安徽财经大学财子佳人湖南商务职业技术学院湖南商务职院1跨境电商专项技能类五邑大学在邑起“互联网+贸易”创新创业类杭州师范大学ERA中南民族大学蔡绍硕山东理工大学共青团西路88号二等奖跨境电商运营类广州南洋理工职业学院创见徐州工业职业技术学院徐工院先锋队福州外语外贸学院纵横团队江门职业技术学院TOB石家庄信息工程职业学院我们九月在一起重庆第二师范学院哈瑞贸易黔南民族师范学院一加一漯河职业技术学院超能陆战队山东外贸职业学院STAR仙桃职业学院试翼工作室福州外语外贸学院Vfun重庆机电职业技术学院鲜立达广东科学技术职业学院阳光之队跨境电商专项技能类大连东软信息学院iNeusoft营销网站设计工作室漯河职业技术学院等风来“互联网+贸易”创新创业类大连东软信息学院彩豆学堂四川大学CYE创意团队南京大学金陵学院设计学人四川大学ABCE河北金融学院传奇大连东软信息学院有品青年重庆机电职业技术学院药健康三等奖跨境电商运营类五邑大学经济管理学院有心人大连东软信息学院H&Y广东女子职业技术学院博娜金属2队广州南洋理工职业学院Win安徽农业大学经济技术学院青青子衿广东科学技术职业学院经济管理学院拓荒者广州南洋理工职业学院为梦想而战成都学院（成都大学）Sprint广东女子职业技术学院博娜金属1队广州南洋理工职业学院南洋梦之队金华职业技术学院开拓者吉林农业科技学院星星之火广东女子职业技术学院金昶泰1队安徽农业大学大约在冬季武昌理工学院武昌理工学院（原名WUT超能队）安徽农业大学经济技术学院*一骑绝尘*重庆师范大学涉外商贸学院E战到底吉林大学珠海学院五月广州南洋理工职业学院晟涵凌薇江门市广播电视大学优越e族石家庄信息工程职业学院90新秀常州工学院莫男男男男郑州升达经贸管理学院合心广州南洋理工职业学院智联精英队（原名康的智联精英2队）南开大学南开人常州工程职业技术学院冠特团队重庆师范大学涉外商贸学院潜力TEENS武汉交通职业学院跨境电商武交院队重庆邮电大学The Wining Streak 广东科学技术职业学院Visionary西京学院西京人长江大学完美组合五邑大学信息工程学院蓝色玛格丽特成都学院（成都大学） D.TWO广州南洋理工职业学院新生力吉林大学珠海学院实创队重庆师范大学涉外商贸学院速享乐电商服务（原名速享乐服务）福建师范大学福清分校We are 伐木林福建师范大学福清分校丸子队福建师范大学福清分校V字队黑龙江外国语学院FireFly湖南商务职业技术学院湖南商务职业技术学院2队大连东软信息学院中易上品广东女子职业技术学院金昶泰2队广东南方职业学院唯五独尊广东南方职业学院我们是同路人重庆师范大学涉外商贸学院客从何处来（原名好风凭借力）广东外语外贸大学南国商学院可迪南商岭南师范学院凌云队福建师范大学福清分校fighting队扬州市职业大学F4广州南洋理工职业学院power（原名百昭队）福建师范大学福清分校Superem T福建师范大学福清分校电商乌托邦江南大学梦锡队长江大学文理学院天狼队江门职业技术学院we are the wonder五邑大学名侦探广州南洋理工职业学院Fighter（原名三丰队）跨境电商专项技能类西北大学软件职业技术学院Fighting队南通大学南通大学仙桃职业学院聚星团队广东女子职业技术学院超人战队广州南洋理工职业学院ShowTime“互联网+贸易”创新创业类成都学院（成都大学）TNT黑龙江外国语学院龙之队我龙威武金华职业技术学院义乌市欧乐服饰有限公司（原名义乌队）西安科技大学汇聚e+ 南京邮电大学通达学院Athna 大连海事大学海之家无锡商业职业技术学院无锡翎天中央民族大学CampusClothing青年团体潮牌服装定制O2O项目黑龙江外国语学院麦苗空降团汕尾职业技术学院龙埠队金华职业技术学院深海微光安徽财经大学“因梦”团队四川大学Visionaries 深圳职业技术学院合众慧深圳职业技术学院商行天下福建工程学院飞马队南通大学Wonder大连民族大学学校四个美丽的地方（原名学校四个浪漫的地方）西安科技大学钛度广东南方职业学院Micro wind武汉轻工大学机械工程学院骓E族中南大学尤趣信息科技有限公司济南大学嗷大喵团队广东财经大学广州果真在线高校社区电商平台（原名草绳蚂蚱创业团队）河北金融学院追逐梦想大连东软信息学院最美亚麻大连东软信息学院14009 邢台学院少林寺武汉轻工大学无界山东科技大学极致触摸重庆师范大学深汕创企“跨境电子商务之星”单项奖南开大学南开人重庆邮电大学梦想young四川信息职业技术学院三食客金华职业技术学院烽火麒麟《附件：首届中国大学生跨境电子商务创新创业大赛获奖队伍信息公示》中国大学生跨境电子商务创新创业大赛组委会清华大学国家服务外包人力资源研究院（代章）二〇一五年十一月十四日附件：首届中国大学生跨境电子商务创新创业大赛获奖队伍信息公示跨境电商运营类跨境电商专项技能类“互联网+贸易”创新创业类“跨境电子商务之星”单项奖。

2023年全国职业院校技能大赛高职组“互联网+国际经济与贸易”赛项外贸B2B模块赛题（1）一、贸易国家美国、澳大利亚二、注册公司公司已完成注册，无需选手自己填写。

三、业务推广通过B2B跨境电子商务平台进行公司和产品的推广和宣传，获得进出口业务机会。

1.建站管理（1）管理公司信息完善自己的公司信息，需填写公司的主营业务、更多的经营产品、公司详细信息、设置公司标志、公司形象展示图。

管理及查看公司的营业执照、管理体系证书、产品检测报告、荣誉证书、专利证书等。

要求：①主营业务：填写公司的主营业务，要求为英文，尽量完整，至少填写1项，最多可填写5项。

②更多的经营产品：填写公司的其他经营产品，要求为英文，尽量完整，最多可填写10项。

③公司详细信息：描述公司的详细信息，要求为英文，尽量填写完整。

④设置公司标志：从系统给定的图片中任意选择一个作为公司标志。

⑤公司形象展示图：从系统中选择图片，最多3张。

（2）A&V认证完成公司A&V认证，获得认证标志。

（3）管理能力评估加入金品诚企，管理查看管理能力评估报告（企业能力评估报告、主营产品认证报告）。

（4）店铺装修从系统中选择店铺主题及设置Banner，注意店铺整体风格。

2.管理产品（1）发布产品选择产品类别，填写产品详情，发布产品供进口客户搜索、查看。

具体填写内容为：①产品名称：英文，不超过128个字符。

产品名称应包含商品的英文名全称、产品特征（属性）等，避免罗列和堆砌。

②产品关键词：填写英文，至少填写1个关键词，最多可填写3个。

③产品图片：从图片银行中选择1-6张对应商品的图片。

④产品属性：包括原产地、3个产品属性、毛净重、体积，根据系统中的商品资料填写。

⑤交易信息：包括FOB价、最小起订量、结算方式，根据自己的实际需求填写。

⑥物流信息：包括发货时间、港口、供货能力，根据自己的实际需求填写。

⑦产品详情：使用英文进行详细描述。

可包含产品标题、产品描述（具体为产品规格型号、属性等）、产品展示图、包装和运输、公司信息等内容。

互联网+国际贸易综合技能竞赛外贸业务能力 B2C 模块一、【单选题】1.跨境进口是指海外卖家将商品直销给国内买家，一般是国内消费者访问境外商家的购物网站选择商品，然后下单，由境外卖家发国际物流给国内消费者。

目前主要有两种模式：保税模式和直邮模式，这两种模式都以个人物品入境申报，缴纳（）。

A.增值税B.消费税C.行邮税D.关税2.2014年2月海关总署决定增列海关监管方式代码“（）”，全称“跨境贸易电子商务”，简称“电子商务”，适用于境内个人或电子商务企业通过电子商务交易平台实现交易，并采用“清单核放、汇总申报”模式办理通关手续的电子商务零售进出口商品（通过海关特殊监管区域或保税监管场所一线的电子商务零售进出口商品除外）。

A.0110B.1210C.9610D.22103.敦煌网平台中，如果卖家申请“请款”，一笔订单最多可以申请几次？（）A.1B.2C.3D.44.在亚马逊平台中，可以通过哪个按钮将库存货物的发货方式由自行配送转为亚马逊物流配送？（）A.Add another conditionB.Change to Fulfilled by AmazonC.Advertise listD.Match low price5.速卖通平台中，卖家上架商品的标题最多可以有多少个字符？（）A.100个B.128个C.136个D.150个6.请选择合适的单词选项，补充英文句子。

We promise to give you a full refund if the products are not as （）.A.describeB.describesC.describedD.describing7.Wish平台使用CSV文件批量上架产品中，“Size”指的是产品尺码。

以下哪项是错误的“Size”的填写方式？（）A.MB.XLC.9.5D.M，L8.速卖通平台上，有一款产品同一时间段内设置了“全店铺打折”和“限时限量折扣”活动。

附件一：
全国高校首届电子商务“三创”挑战赛江西赛区参赛队获奖名单
高职高专组
附件二：
全国高校首届电子商务“三创”挑战赛江西赛区最佳指导教师名单本科组：
高职高专组：
附件三：
全国高校首届电子商务“三创”挑战赛江西赛区优秀指导教师名单
高职高专组：
附件四:
全国高校首届电子商务“三创”挑战赛江西赛区优秀班集体获奖名单
1、江西师范大学2007级电子商务班
2、南昌大学2007级电子商务1班
附件五：
全国高校首届电子商务“三创”挑战赛江西赛区优秀组织奖获奖名单
本科组：
1、江西师范大学
2、南昌大学
高职高专组：
1、江西外语外贸职业学院
2、新余高等专科学校。

第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。

附件一第一届OCALE跨境电商创新创业能力大赛全国总决选竞赛方案一、竞赛说明第一届OCALE跨境电商创新创业能力大赛全国总决选为现场创业情景路演，参赛队不区分运营所使用平台，统一根据组委会给定的案例资料进行准备，现场阐述应对解决方案，并且应对评委的提问，多维度、全方位地考察参赛创业团队的跨境电商运营能力、团队合作能力、交流沟通能力、创新创业能力。

评委将根据参赛队的表现进行评判。

二、参赛对象通过第一届OCALE跨境电商创新创业能力大赛创业排名赛决选出的队伍。

创业排名赛各组别不同运营平台成绩排名前2位的团队进入全国总决选，即中职组（A）、中职组（D）、高职组（A）、高职组（D）、本科组（A）、本科组（D）。

三、竞赛内容及形式全国总决选竞赛形式为现场创业情景路演，各参赛队通过抽签时拿到组委会给定的案例资料进行准备，根据资料要求做现场阐述，并回答评委的提问。

四、评委现场竞赛评委由院校专家及企业专家组成，其中企业专家比例不少于60%。

评委组成应不少于10人，设组长一名，副组长一名。

五、竞赛时间每队阐述时间为5分钟，答辩5分钟，评委评分2分钟，整个竞赛需时约4.5小时。

六、竞赛地点安徽国际商务职业学院。

七、竞赛简明日程安排日期 日程安排6月20日 公布参加全国总决选队伍及竞赛方案7月16日 参赛队报到、领队会议（抽签、领取案例资料）、各参赛队备赛 7月17日上午 开幕式、各参赛队备赛、评委会议7月17日下午 跨境电商全国总决选现场竞赛7月18日 跨境电商企业创业合伙人见面会7月19日晚上 考察、颁奖仪式、闭幕式7月20日 返程八、费用标准承办单位向参赛院校收取参赛费用，用于竞赛期间3名选手、1名领队和1名指导教师共5人的食宿、竞赛及赛后市内考察。

费用标准：外经贸职业教育教学指导委员会成员院校：4500元/每队；非外经贸职业教育教学指导委员会成员院校：5500元/每队；竞赛期间食宿、市内考察统一安排，不另收取费用，往返路费自理。

跨境电商人才初级认证考试题库（含答案）一、单选题1．在T/T付款方式下,单据是通过（）传递的A、买方向卖方银行B、卖方直接向买方C、卖方向买方银行D、卖方向买方货代参考答案：B2．滚动Banner最多可上传几张图片？A、3B、2C、4参考答案：C3．如下关于绝大多数中东阿拉伯客户特点描述错误的是？答案选项:性格急躁交货期限卡的紧样品跟成品一致性要求高不喜欢接收各种有地方特色的小礼物4．邮政的航空大包航程一般需要多久？A、3周B、2周C、4周D、1周参考答案：B5．产品的图片、标题等产品重要信息高度重复,被认定为构成( )的作弊行为A、重复发布B、产品侵权C、重复铺货D、类目错放参考答案：C6．通常采用不公开审理解决争议的方式为A、协商B、诉讼C、仲裁D、调解参考答案：C7．在单据的“三相符”中,占首要地位的是A、单货相符B、单同相符C、单证相符D、单单相符参考答案：C8．我国加工贸易合同审批的主管部门是A、国务院B、海关C、国家发改委D、商务厅（委）参考答案：D9．以下哪个不是B2B网站A、环球资源网B、淘宝C、阿里巴巴国际站D、中国制造网参考答案：B10．关于中大买家采购服务给供应商带来的影响,下列说法错误的是？A、公开频道不符合报价条件的供应商点击报价后,会有对应的文案提示B、中大买家发的RFQ,可以有20个报价席位；符合报价的供应商完成报价后,审核时间比普通报价略长C、符合报价资格的供应商收到的通知信会提示是来自中大买家的采购需求D、中大买家采购服务不利于中小企业的外贸发展参考答案：D11．通过以下哪种方法,可以在国际站找到买家的求购信息?A、BUYERSB、SUPPLIERS参考答案：A12．产品详情中出现图片失效的原因有可能是A、产品是零效果产品B、图片太大C、该图片在图片银行被删除D、图片格式不对参考答案：C13．如下关于非洲市场相关内容描述错误的是？答案选项: DA非洲35%-60%的人口仍在贫困线上挣扎，收入较低B非洲5%-15%的人口通常来自世界各地，收入较高C非洲25%-40%的人口拥有较强的刚需，生活不算穷也不富裕D非洲每年进口到国内的货物量很小14．下列关于销售现状发生变化中“双赢”描述正确的是？A、所有答案都不对B、单纯的经济利益上的盈利C、单纯的心理上的双赢D、保证经济利益的同时满足心理上的愉悦参考答案：D15．以下哪项关于视觉营销的说法是错的？A、视觉营销就是网络营销。