电子商务中英文对照外文翻译文献

中英文对照外文翻译(文档含英文原文和中文翻译)附件1：外文翻译译文网上购物的自由、控制和乐趣网上购物的消费者数量和网上购物的数额正在上升；费雷斯特研究公司估计，今年互联网销售额是去年的20亿倍以上。

相比之下，美国去年的整体零售销售额达13万亿美元。

因此，目前电子商务的销售额仅占零售销售额的1%左右。

专家和学者闷得争执消费者网上消费的百分比的可能上限。

网上消费上限将超过其他直接营销的15%，或者如费雷斯特研究公司所建议的，到2010年占许多零售采购产品类别的1/3.最终，在何种程度上满足购物目标导向和有经验的消费者需求将影响消费者会选择花在每个环境中的美元金额。

虽然许多作家都在鼓吹在线媒体提供交互性和个性化的体验的独特功能，例如，很少有系统的集中于网上购物者真正需要什么，以及为什么他们把网上购物放在第一位清楚的了解什么激发消费者网上购物可以并应告知战略、技术和市场营销的决定，以及网站设计。

那么，什么激发网上购物？在离线的环境中营销人员认识到，消费者不同的消费方式取决于他们用于搜索的动机是否主要是体验（因为好玩）还是目标导向（因为效率高）。

我们的网上客户的研究表明，这两种动机同样可以推广到在线环境。

体验行为特别可能发生在消费者有一个持续的爱好型的兴趣类别中。

收藏家和爱好者享受“惊险的狩猎”一样收藏各种收藏品。

同样，有时间保证和欲望刺激可以引起更多的体验购物行为。

学者们还发现，更高的娱乐性与体验行为比专注于目标的购物引起更积极的情绪、更大的网上购物满意度和更高可能性的购物冲动行为。

目标导向或功利购物已被各种营销学者描述为任务导向的，高效的，合理的和蓄意的。

因此，专注于目标的购物是以交易为导向，希望快速购买他们想要的东西而无需焦急。

零售消费者将功力购买描述为“工作”和评估其努力的成功的条款通常与工作表现相关词汇联系起来，如“成功”“完成”。

重要的是，市场调查公司发现，2/3到4/5的互联网买家从事特定产品的狭义在线搜索。

网络购物行为分析中英文对照外文翻译文献(文档含英文原文和中文翻译)The network shopping behavior analysisAbstractThe thesis analyzes the current situation of online shopping in China. It offers a further analysis to its advantages, and disadvantages, gives solutions to the problems, gives a deep analysis of the benefits it brings to both producer and consumer and make people be more confident with the promising prospect of online shopping in china. It systematically illustrates the exiting problems of online shopping in china from a different view attached with exactly figures and vivid examples. At the same time, it gives relevant resolutions to the existing problems. It includes personal information safety, online payment, logistics, and a series of relevant law problems. The thesis chooses the authentic English materials which gave me a valuable guide and instruction; meanwhile, it has also been attached with specific figures so that people can understand them easily.Key words: Online shopping marketing research logistics service online payment distribution1. IntroductionWith the rapid development of Internet, online shopping has gradually entered the lives of ordinary people. And with the rapid development of Internet in China, more and more Chinese begin to favor online shopping for its convenience, quick delivery and benefit. According to the latest statistics released by China Internet Network Information Centre (CNNIC), the number of netizen in China has hit 87 million, and 7.3 percent said they had the experience of online shopping. Meanwhile, the statistics also showed that 58 percent of netizen in China would try the online shopping next year.Online shopping, in a narrow sense, can be understood as getting online information and inking online deals. In a broad sense, however, once one section of shopping is finished online, it can be regarded as online shopping. In that way, traditional or burgeoning online enterprises may seek a combination, mingling two modes' advantages.The percentage of online shopping in China is growing year on year. According to the experts' prediction, the total volume of China's online shopping is expected to reach 28 billion Yuan in years to come.2. Advantages of the online shopping2.1 Benefits to consumers2.1.1 Saving time and convenienceOnline shopping is becoming popularity ,not only because the great convenience ,but also you can find a shop with so many goods that you may favor. And it also saves your a great some of time ! You can just typing-in the key word of what you want to find , the target will appear on the screen quickly .The online shopping industry has grown a lot in the recent year, and millions of people prefer to buy from the large variety from the online stores than to waste time at the long lines from supermarkets. Furthermore, the online shopping industry keeps growing, and more and more products are made available online. You can now find everything from CD to fruits and books, and you can purchase the items you want just with a few clicks.After you've done some online shopping you'll see how easy it is and you'll quickly get used to it. Soon you will know what the best shopping websites are and you will be able to buy the things you need very easy and fast, saving a lot of time and trouble. Online shopping is the most practical, economical and fun method of shopping, that is perfect for everyone."Online payment provides a more convenient way for consumers who don't carry cash."Beijing resident Ding Xin(丁欣)in her late 20s bought a bottle of perfume online last month."I often browse the websites of online shops because the goods have more attractive prices," she said.With the fast development of the society, the rhythm of life is accelerated progressively, the traffic jam changes crowd gradually, people are unwilling to spend much time to go shopping, and network marketing is accepted by consumers for it’s convenient characteristic Consumers can select the goods at home without going out , with the help of strong database, the shopping course is simplified to an action of " click ", consumers can finish doing shopping at any time, with the appointment of a place to deliver goods.About 41.8 per cent of all online shopping payments are handled over the Internet, the survey shows. And 43.2 per cent of online shopping payments are handled via money remittance personnel and 34.7 per cent are completed in person, the survey shows.2.1.2 Customization and personalizationOnline shopping can provide mass customization and personalization with moderate cost. Point cast, for example, delivers customized news and financial data toevery single customer based on his or her specific needs. displays specific recommendations based on the customer’s previous purchases. These kinds of services are very expensive in traditional marketing .The web providing online shopping can move from providing general products or services customized to a customer’s needs, tastes, and preferences.2.1.3 Access to more informationOne important consumer benefit associated with marketing on the web is the access to greater amounts of dynamic information to support queries for consumer decision-making. Furthermore, the interactive nature of the web and the hypertext environment allow deep, non-liner searches initiated and controlled by customers. Hence marketing communication on the web is more consumer-driven than those provided by traditional media. In addition, recreational uses of the medium manifested in the form of non-directed search behavior are such an important benefit to consumers that they are intrinsically motivated to use the medium.2.1.4 Easier market research and comparisonThe ability of the web to access, analyze and control large quantities of specialized data can enable comparison shopping and spread the process of finding line which may stimulate purchase. There is also the potential of wider availability of hard-to- find products and wider selection of items due to the width and efficiency of the channel.2.2 Benefits to the firms2.2.1 Lower costs and pricesIncreased competition in procurement as more suppliers are able to compete in an electronically open market place causes a greater competition, which naturallylowers prices and costs. This increase in competition leads to better quality and variety of goods through expanded markets and the ability to produce customized goods. One of the reasons to lower cost is that they haven’t traditional warehouses and retail shops in the retailing business of the great majority in the commercial city online. Generally speaking, the network does not have a traditional retail channel to sell. For example like , the online retailing bookshop with no stock of books, places an order with bookseller and sends to consumers directly which aims to realize real " zero stock " to lower cost.2.2.2 Better distributionFirm benefits arise partly from the use of the web as a distribution channel. First, the web potentially offers certain classes of providers and opportunity of participating in a market in which distribution costs or cost-of-sales shrink to zero. This is most likely for product categories. For example, digital products can be delivered immediately and hence such businesses may encounter massive disintermediation or even the eventually elimination of middleman. Moreover buyers and sellers can access and contact each other directly, potentially eliminating some of the marketing cost and constraints imposed by such interactions in the terrestrial world. This may also have the effect of shrinking the channel and making distribution much more efficient (mainly due to reduced overhead costs through such outcomes as uniformity, automation and large-scale integration of management processes). Time to complete business transaction may be reduced as well, translating into additional efficiencies for the firm. However, such potential efficiencies must be tempered with market realities.2.2.3 Marketing communicationWeb sites are available on demand to consumers 24 hours a day. The interactive nature of the medium can be used by marketers to hold the attention of the consumer by engaging the consumer in an asynchronous “dialogue” that occurs at both parties’ convenience. This capability of the medium offers unprecedented opportunities to tailor communications precisely to individual customers, allowing individual consumers to request as much information as desired.Further, it allows the marketer to obtain relevant information from customers for the purpose of serving them more effectively in the future. The simplestimplementations involve engaging customers through the use of the E-mail buttons located strategically on the site. More sophisticated implementations may involve fill-out forms and other incentives designed to engage customers in ongoing relationships with the firm. The objective of such continuous relationship building is dual- pronged: to give consumers information about the firm and its offers and to receive information from consumers about their needs with respect to such offerings.3. Limitations of online shoppingDespite the prospects is optimistic, a shortage in types of online payment, lagging logistics and lack of relevant laws are just some of the problems which continue to hinder the development of online shopping.3.1 Online paymentOnline payment plays a key role in e-commerce, and a safe, convenient, and efficient online payment system is essential. However, safety authentication, one of the main factors of online payment system, is inadequate in China.Online shopping is information technology ---based business , which makes the trade between consumers and firms online through the internet . The two sides from time and space limitation , thus not only greatly expand its network of consumers and firms online on the opportunities of commodities trading , but also greatly reduce the cost of commodities trading. However there are still a number of factors influence the development of online shopping in China .1.Security .Security issues is the biggest problem that have hindered the development of online shopping . Although the existing methods Alipay online shopping played a good role, but it is only a substitute in the period of electronic payments . It has obvious defects on security of electronic payments and real-time of financial flows , which can not fully meet the financial electronic requirements.2.Taxation .With the rapid development of online shopping and online shopping as paperless, no site-based, intangible, unbounded, virtual and electronic payments, etc. to make the work difficult to carry out effectively, there has been a series of loopholesin tax administration led to the draining away of tax chargeable caused enormous economic losses to the state. As for the traditional legal system and tax collection management , it is difficult to resolve tax and related issues online shopping . However there is no clear policy for online shopping recently in China .3.Protection of the interests of consumers .In online shopping activities, there is a shortage of face to face communication , the transaction has a large uncertainty. The buyer gets the goods information through the network. Some unscrupulous Internet companies know consumers can not see the real goods and they can’t see each other , in order to reap huge profits, manufacturing counterfeit products. Therefore, the public generally feel online shopping is not intuitive, secure, they don’t believe the network's "rhetoric". The result is caused to the development of online shopping has a large obstacle . Online shopping is also a vacuum of after-sale security, some problem often arise that customers don’t know who to look for . Thus, in recent years online trading complaints are significant increase. In addition, the delivery time is not accurate . The development of shopping depends on a strong logistics system. But in our country, so far still lack a systematic national freight distribution business. Inadequate logistics infrastructure, third-party logistics services developed slowly, that all hampered the development of online shopping.Although many banks have already set up their own financial authentication center, there lacks a notified and authoritative nationwide authentication center, leading to many cases of cross authentication, repeated authentication and a waste of resources.3.2 Logistics serviceSecond is the limitation in the logistics system. Present from the perspective of the development of the logistics, the logistics of electronic commerce have following problems: the weak link at logistics infrastructure, it has n’t high ly specialization, the third party logistics ineffective work , limited services, that all impact the logistics, logistics have a flavor of planned economy color, from the perspective of logistics activities, our main problems is the development of immature distribution center, a small range of logistics activities, logistics alliance is not high, the low level oflogistics technology, information system applications still closed .Among the corporations providing logistic services for online shopping in China, some 1,000 are traditional ones and their service quality is not good enough; therefore, the need to provide a speedy transaction and delivery regardless of space and distance can hardly be fulfilled.3.3 Legal problems and public-social policiesThe laws and regulations are imperfect. Online shopping, as a new commercial activity, brings unavoidable a series of legal problems, such as the electronic contract, the legal effect question of signing in figure, an economic dispute question of the online trade, computer crime question, etc.There are a number of questions concerning marketing through the web: validity of an electronic signature, legality of an electronic contract, risk, trademarks, loss of right to trade secrets and liabilit y. There are also government’s rules, regulations, economic policies and censorship.Besides, due to the lack of legal protection in this field, arbitration and liability cognizance are difficult when disputes arise. In addition, the efficiency of online payment in China is still low: payment validation from the bank takes a long time (about 10 days), the charge is too high (5 per cent service fee of credit cards transaction), and there are too many restrictions. All these hinder the development of e-commerce in China.4. Solutions to the problems4.1 Establishing a good payment mechanismConsistent with Phoneme Institute's other Privacy Trust studies, the biggest fear consumers have is identity theft (82%), followed by unauthorized access to their bank accounts and telemarketing abuse. Eighty percent of respondents said that the privacy of their personal information is very important or important to them.Based on these findings, banks should concentrate strength on solving the security encryption of the online shopping system, authentication, key technology problem on payment, etc., technically, banks should not only prevent mischief anddestruction to the network of computer by virus and hacker, but also guarantee national benefit and commercial rights and interests and secret of enterprises .At the same time the bank should make breakthrough in trade account settlement and cash allocation between different banks or different regions in order to meet the development demand of network marketingAt the same time, banks should address the online security of their Web sites and provide information about the measures customers can take to protect their financial assets. Banks should clearly communicate their commitment to protecting the privacy of their customers and provide information on how consumers can contact the bank with questions or concerns.Respondents were also asked to suggest actions their bank could take to increase confidence in its ability to protect personal information. The most important issue with online consumers is setting limits on the sharing of personal information with third parties. This finding is also consistent with the results of our 2005 Online Consumer Permissions Study. According to that study, consumers want control over their online experience.The rewards from listening to and respecting the concerns of online consumers can lead to greater trust. And, in the world of online banking, trust is positively related to consumer acceptance and greater use of online banking services.4.2 Improving the lagging logisticsLogistics is defined as a business planning framework for the management of material, service, information, and capital flows .It includes the increasingly complex information, communication and control systems required in today’s business environment.The allocate-and-deliver system of logistics should be perfected. The network marketing has offered internal motive force and external demand to the variety and dispersiveness of the allocate-and-deliver demand and the reform of resources in logistic enterprises. It is urgent to establish a nationwide allocate-and-deliver system, which covers both the urban and rural areas to be accorded to the demand of allocate-and-deliver system of network marketing. Logistic enterprise should not only deliver goods, but also become the service supplier to customer finally to help enterprises to finish the after-sales service, to offer more appreciated service contents,for example, to follow the products order, to offer selling statistics and report form, etc., to further increase the kernel service value of enterprises. In addition, they can develop the third-party-logistics, unify manufacturer service thus to optimize the logistics deliver network, and then the cost of allocate-and-deliver service will be reduced.4.3 Making relevant lawsThe research and formulation of strengthening the laws and regulations to offer the favorable external environment for development of marketing of the network, in order to protect the development of network marketing, developing relevant network management by centering the marketing of the networks, the information safety, settle account in finance, such problems as intellectual property protection, etc., at the same time they should accelerate the modification paces of the current laws and regulations , make and issue the new trade regulation at the same timeThey need not only make the relevant laws, but also strengthen the government’s management the management of government except making the relevant laws.Facing the opportunities and challenges in global development of online shopping, the Chinese government has placed online shopping high on the agenda in its basic economic construction.The key task at present is to establish a unified application and service platform with Chinese characteristics. Upon its completion, currently complicated online shopping can be turned into a simple platform operation, and an advanced service mechanism and infrastructure can be set up, which will facilitate the establishment of a new economic model for e-commerce in traditional enterprises.The government should take an active role in encouraging and supporting the Internationalization of traditional corporations. Besides, it also emphasized the business nature of online shopping, and warned that online shopping activities cannot be done by simply building networks.5. ConclusionThe main advantage of online shopping is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyer's home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you don't have to hurry or worry about finding a parking spot.A new survey shows Internet shopping is increasing thanks to improvements of online payment systems and delivery services. The China Internet Network Information Centre survey reveals 17.9 per cent of consumers shop online often.Among those who have never purchased online, 63.7 per cent said they would convert to online shopping in the future, which means the existence of greater potential market.Online shopping has very bright prospect in china. By the end of 2004, the netizen of Chinese Internet users is 94 million. It is estimated by 2007, Chinese Internet user will reach 140 million. The one faster than this speed is the development of user's number of China's online shopping. It is that 5,630,000 will use users in 2004. It is estimated by 2007, this figure will be up to 16 million, online shopping users will be 3 times those of 2004 in 2007, 28 times those of 2001. In addition, the market scale of online shopping increase by 160% in 2004, the turnover rises to 4,500 million RMB by a wide margin. In 2007 this figure is hopeful to be up to 29,600 million RMB, 6 times those of 2004. In the face of more and more users, in the face of such a big market, I think nobody dares to neglect this market; nobody bets and speaks NO to this market.References1.Hu Chunlan (Hu, Chunlan). New economic English [M]. Tsinghua university press, 20042.Zhang Qingying (Zhang Qingying). Logistics engineering English [M]. Chemical industry press, 20033.ZhuangPeiJun (Zhuang Peijun). Logistics professional English [M]. Electronic industry press, 20034. The fourth one (Ding Mingyi.) enterprise electronic commerce foundation [M]. Electronic industry press, 20025. NiJin (Ni Jin). The wto English [M]. Southeast university press, 2001网络购物行为分析摘要此文从对我国目前网上购物的现实状况入手，深入的分析了网上购物的优，缺点，以及解决的方法等一系列的问题，深入的分析了网上购物给商家和消费者双方带来的利益，使人们对网上购物在中国的发展充满信心。

中英文对照外文翻译(文档含英文原文和中文翻译)Electricity return system1.Title of the SystemReturn system is an essential part of all e-commerce sites, consumers are all want to buy goods or services on the Internet is guaranteed, no return of the system, it means that the consumers as long as it is paid out, the product must be consumer, no matter whether to buy the goods consumers need, have to bear the risk alone, this is not fair for the consumer, not strictly, perfect return system, e-business cannot be long-term survival.Return system, is online shopping platform, according to some consumption agreement can not only guarantee the safety of the consumer, also make merchants also tend to reduce consumer pays to encounter unscrupulous merchants and probability, and reduce themerchants have unreasonable the probability of the customer.Enable e-commerce platform to better survive longer.So, any e-commerce platform from the return of the platform system.2.Objectives of the SystemThis system is a typical electricity company manager to handle all sorts of the best choice for return requirements.The system development is the purpose of through the provision of computer system, to improve the rationality of the return, manage the interests of consumers and businesses, make full use of personnel's ability, in order to realize the company's goals.It provides a platform for the electricity order information list and returned the details is easy to use solution.The project achieve the following goals:It is a powerful management system, provide for the general electric business platform for return of the interface.Unlike other systems, it is stable, fast, safe and can use maintainable software.The system provides the details of the return in the form of effective information and order information.It will be to provide the return of details to generate various reports and statistical data.3.Input to the SystemThe input data of this system, mainly through the form input.The system provides the end user has a good interface provides a simple.Input is the process from consumers and businesses online, there is no we can substitute.The following methods of input from the user depend on thefunction and enter the expected effect.(1)Login.javaSystem allows a valid user name and password to access the home er and password in order to verify the system is safe.(2)WriteReturnMessage.javaIn this approach, consumers can fill in a refund reason and refund amount, and can upload the return of the need to use the images, the refund details including the refund of reason, leave a message to businesses, companies need a refund amount, etc.(3)UpdateInformation.javaThis approach allows consumers and businesses for their personal information details.The detailed information including contact phone number, shipping address, etc.Businesses and consumers can be modified by changing the button and deposit in the database.4.Output of the System(1)MyselfInformation.javaIn the upper right corner of the system, you can see there is a button, click on the following would be the MyselfInformation. In Java, and then based on the storage of login id, can be consumer or business name, contact phone number, shipping address such as shown.(2)Orderlist.javaThis approach allows consumers to check all order details.System in order for every order generates a unique identification number.Order information including order number, order time, purchase quantity, order status, customer accounts, order the total price, article number, commodity picture, commodity price and name of commodity, etc.(3)ReturnList.javaThis approach allows consumers and businesses to check the detailed information list all returned.System in order for every single back to generate a unique identification number.Return a single information including a refund number, order number, customer accounts, total price order, refund amount, refund time, refund status, merchant accounts, etc.5.Process LogicThis system mainly divided into three functional modules: administrator user function module, user function module of consumers and business users function module.Consumers can through the menu bar "query information", "personal information", "query all orders", "query already delivery orders", "query is not shipment order", "query have been receiving orders", "orders" of the query returns the function such as options.Among them, the query all orders can be opposite has delivery, did not deliver goods, have been receiving orders for queries, simplify the operation of consumers, and save time.Quickly solve the problem of return for consumer laid a good foundation.For businesses, the return of the system to protect the interests of businesses also appears as important.Through the electronic return system can conveniently query merchants received consumer's application for refund.Through the login system also can query to run the store sales, consumers return the cause and the refund amount, etc., establish a call between businesses and consumers.Merchants "to check the return reason" function allows merchants timely grasp the consumers return reason, better improve their stores, in order to improve the benefit of theirstores.6.Limitations of the Project(1)the interface design is relatively simple, the lack of dynamic effects, as well as a friendly reminder.(2)the personnel of the service when handling return dispute algorithm is lack of convincing.7.Tools/Platforms, Language usedThis system at the front desk mainly using JSP technology.The background using the servlet technology, combined with spring MVC thought to carry on the design and implementation.Database using Mysql relational database.Development is the eclipse development tools used, tomcat as a test server.JSP technology, JSP full name for the Java Server Pages, Chinese named Java Server Pages, the root is a simplified design of Servlet, JSP technology is similar to the ASP technology, it is in a traditional web page HTML files (scriptlets) and insert the Java program in JSP tags (tag), thus forming a JSP file, the suffix called (*. JSP).Use JSP development of Web application is cross-platform, can run under Linux, can also run on other operating systems.Java Servlet is JSP technology base, and a large Web application development requires Java Servlet and JSP to cooperate to complete.JSP with Java technology is simple and easy to use, fully object-oriented, with platform neutrality and safe and reliable, and for all the characteristics of the Internet.8.Are you doing the system for industry /client?Not, I do is, browser/server system is applied to the browser9.Scope of Future ApplicationE-commerce platform10.Backgroud of the SystemSocial development faster and faster, people pursue the higher and higher living standards, the accelerating rhythm of life, people's shopping habits are slowly changing.Street shopping, for the people of the gens going to work is a very extravagant thing, rest time, store of rising prices, make people more and more tends to online shopping.The continuous improvement of the Internet, e-commerce has been the rise of the network is virtual, people can see goods only by pictures and video to determine whether to buy, "dirty" businessman to benefit by means of shoddy, make consumer rights are threatened, greater impact at the same time, the development of the economy will slow development.So, what can solve the problem of the Internet is not the same as the physical objects and pictures?Along with the rapid development of network and information technology in all walks of life, the development of online shopping with digital, e-commerce return system emerged.The rapid development of computer technology and logistics delivery service's existence, for the development of electronic commerce laid a strong material base.电商退货系统1.系统摘要退货系统是所有电子商务网站都必不可少的，消费者都是希望自己在网上所买的物品或者服务是得到保证的，没有退货系统，那意味着消费者只要是付完款，产品就必定是消费者的，不管所买到的商品是否是消费者所需要的，都将要独自承担这一风险，这对消费者是不公平的，没有严格，完善的退货系统，电子商务是无法长久生存的。

农村电子商务外文文献翻译最新译文文献信息: Maribel P. The research of rural e-commerce pattern [J]. Information Systems Research, 2016, 12(2): 60-71.原文The research of rural e-commerce patternMaribel PAbstractBased on the characteristics of rural areas, regional scattered small-scale production, is put forward for regional trade core e-commerce concept, namely, region to region (both A2A), area of business (A2B) and business to regional (B2A) model. Discuss the connotation of the three models and basic methods. To build agricultural product supply, high benefit value chain, and put forward the rural regional collaborative e-commerce model (ABC), and discusses the collaborative approach, namely technology together, data and business synergy together. Rural electronic commerce is discussed, the key technologies to be solved in the dynamic planning, logistics business matching and human-computer interaction technology, agricultural knowledge search engine.Keywords: Rural electronic commerce; Collaborative commerce; Logistics; The cloud service1 IntroductionMergence, dispersion of agricultural production and the regional, low-value and perishable, large range of agricultural products, such as top factors greatly restricted the agricultural production industrialization, modernization and radiation area of the market. These characteristics of agricultural production is the difficulty to realize e-commerce, e-commerce comes in. Realizethe electronic commerce mode must be built the following three elements: business model, logistics mode and operation platform. Its core value is the service "three rural", promote the circulation of agricultural products, promote agricultural technology popularization of science and technology, and ensure that all parties involved. Implement approaches should be considered in the rural economic base, cultural education, regional characteristics, to build a system of high value chain, low cost. Therefore, put forward a region as thecore of rural e-commerce mode, and study to achieve this goal of the rural model of e-commerce, logistics and related key technologies.2 The rural electronic commerce modelDue to the dispersion can't produce scale effect to agriculture, rural areas and farmers, thus to an area as the core to form a group of unity in the face of distributors, suppliers, customers, in order to achieve better returns. Construction of regional sales network the main node is the kiosk, a kiosk represents a small region (country), by the kiosk connected together to form a larger area, then step by step together constitute a huge sales network. The researcher is the bridge of farmers and the network, agent role; information. The logistics node is polymerization and divergent role. Represented by the area can be formed three main business models, namely, both A2A, A2B, B2A and thus form a comprehensive, the countryside electronic commerce system.2.1 A2A modelBoth A2A modes (Area to Area) are the Area of regional pattern. Will be scattered small farmers, the collection of the minor agricultural production to the cities, distribution toconsumers, need a set of organized, perfect sales network system, including business mode and the logistics distribution system. Business model is the most basic function is to establish a farmers' market on the net, for online transactions decentralized farmers supply and demand information, industry information, market information, and send the customer feedback information to farmers on a regular basis. Logistics distribution system to be in a kiosk Mei Village construction and set up more than a messenger, and feedback to the farmers purchasing information and collecting information of agricultural products. In short-range Mei Village set of logistics, the concentration of distribution; Composed of kiosk logistics network by chain transmission to realize the rapid delivery of logistics. Through the information of the supply and demand information and logistics information platform for unified management and scheduling. The researcher and logistics agent can be held by a rural transportation profession of part-time, in order to reduce system operating costs. Through this kind of distribution system and the supporting information platform canprovide regional rural e-commerce services. Both A2A modes centered on the core idea of region, radiation surrounding areas at the same time; mainly for the region of agricultural products and agricultural production and business operation entities to provide e-commerce services. Farm shop provides the information of agricultural products distribution and virtual display network platform, at the same time can provide the first-of-the-season products trading market and offline trading services. 2.2 A2B modelA2B model (Area to Business) the Area of Business model. In the new rural construction pushing moronic Hamamatsudemands for agricultural products deep processing, for the scope of agricultural products marketing, economies of scale will have a big breakthrough. But the size of the agricultural cooperatives is not big, should also form the regional advantage, e-commerce activities. The task of the kiosk can be borne by the professional cooperatives, and broker’s professionals of the main agricultural cooperatives. The basic idea of A2B model is similar to an area of agricultural information gathered, futures information, this information can be also can be the spot information, and published on the Internet, sales to the businessman. Mainly provide online trading services, such as bidding, futures, contracts, Internet, etc. Complete logistics, on the other hand, with the help of a third party's logistics system. Heart A2B model is to create a virtual professional market, correspond to that of the real market.2.3 B2A modelB2A mode (Business to Area) is merchants and regional model. In the region's farmers need all kinds of agricultural materials, such as pesticides, fertilizers, etc., concentrated accesses by unified procurement to suppliers, in order to reduce the intermediate links, lower the price? Merchants can also by the researcher and kiosk, online survey and product promotion, to farmer’s agricultural materials message (e.g., price information, performance information, etc.).Supply and demand information collected through a unified, unified resource allocation, businesses focus to regional sales of agricultural materials, to reduce costs and expand sales area. This is a win-win pattern on both sides. Here, stood up and the function of logistics transit information.3 ABC modelIn order to further reduce the risk of the production and sale of agricultural products, the ABC model should be introduced in the rural electronic commerce. The ABC model is (Area & Business Chain Collaboration) Area and Business synergy model. Agricultural production cycle is long, the demand of the market is difficult to define, as a result, the area (producers and consumers), and agricultural products to distributors, agricultural materials suppliers, such as agricultural materials manufacturers formed a kind of symbiosis, interaction relations of the chain. Regional farmers by participating in collaborative commerce establish new value chain orientation, the value chain to regional business (A2B) or business as a support on the relationship between the regional (B2A);And through the parties work together to expand value become a collaborative network, provide area between farmers and merchants more effective communication channel, product circulation mechanism and information service mode, will demand chain and supply chain, make the parties get maximum benefit. Integrated use of the Internet and multimedia technology (especially the 3 d technology), cloud computing technology and modern management technology, the area and virtual set up businesses, enterprises, upstream and downstream manufacturers, the supply of agricultural materials, agricultural production, agricultural products processing, logistics tracking and certification regulation and organic together, realize information sharing and collaborative work, to achieve dynamic equilibrium of supply and demand. Through collaborative e-commerce platform to provide integrated business activities for all parties, the "production, supply and sale" to form a chain of high efficiency, high benefit, high specification, carry out performanceof agricultural products (business model, including production, processing, product design, distribution, transportation, distribution, retail and related services, etc.) and business integration, building integrated virtual national and global market. Be very perfect, corresponding e-commerce mode function should provide business matching services, online services, online services, online payment services, signing a contract intelligent searchand match, agricultural products market price and trend analysis, assistant decision making and OLAP services online. The main coordinating function of ABC model includes technical coordination, data and business synergy together.3.1The technology togetherTechnology synergy instigating build platform has good integration, scalability, portability, consistency, standardization and manageability. Cloud computing is an optimal mode. Cloud technology can be divided into three levels of SaaS, PaaS and IaaS. SaaS (Software as a Service) is a Software as a Service layer, the function of this layer is applied as a Service to the guess households. Users can use them directly through a web browser running on the cloud, and not need to install. PaaS (Platform as a Service) is a Platform as a Service layer; the function of this layer is a development Platform as a Service to the user. Users can in a, including all kinds of components, documentation, and testing environment, the development of the platform is very convenient to write application, and whether the deployment or at run time, the user doesn't have resources such as servers, operating systems, storage management, the tedious work of PaaS supplier is responsible for handling. IaaS (Infrastructure as a Service) is the infrastructure as a Service layer, the function of this layer is thevirtual machine or other resources as a Service to the user, the user can get what he needs from suppliers or storage of virtual machine and other related resources to load the application, at the same time, the management of the infrastructure will have to be completed by the IaaS provider. These characteristics of cloud model, such as convenient operation, system function extension is convenient, save money, etc., especially suitable for rural information environment.3.2 Data togetherIn ABC brought together all of the information on the mode of collaborative supplies chain, information resource covering rural economy basic link such as production, agricultural capital, market, management, science and technology, etc. Its characteristic is there are many different kinds of information, sources, different standards, overlapping, do not have a unified data format; storage distribution area is large, different database platform. Therefore, data coordination is particularlyimportant. Data collaborative goal is to distribution in the network virtual together all kinds of data, to meet the requirements of the cooperative parties for data sharing, to facilitate the synergy of business. Synergy is the core of data exchange platform, will all kinds of data into a unified standard, the various heterogeneous, distributed data sources in the standard Web services, to shield the difference between the data source. Virtual technology using cloud services provide a uniform data access. Cloud services that cloud storage system structure, the storage system is composed of distribution around a storage device, through clustering function such as grid computing, distributed file system or similar unite to work together, and through the service software to provide storage services to usersand access the service.3.3 Businesses togetherBusiness synergy is auxiliary area on the supply chain, suppliers, manufacturers, customers; realize the online orders and plan coordination and management of the production process, the enterprise internal management, improve management and high production efficiency, help enterprise to realize the business collaboration between different departments, branches. Main technology is through the integration of ERP, SCC, CRM, CAM, information system, EDI, instant communication, such as module, realize the sharing of data and information transmission based on workflow, and makes the whole chain business coordination function, build a unified, huge virtual enterprise, the upstream suppliers, middle reaches of the manufacturers, area farmers and downstream customers closely linked together, to create a service chain of supply, production, sales service. Because ABC chain store large amounts of data, can build all sorts of data warehouse and data mart, processing all kinds of data mining and on-line analytical processing (OLAP) analysis; Can provide all kinds of auxiliary decision scheme, such as resources, coordination, profit distribution, and even cultural synergy, etc., is the user seize market opportunities, to maximize the interests of the perfect protection.译文农村电子商务模式研究Maribel P摘要基于农村地区小生产、区域分散等特点，提出以区域为交易核心的电子商务理念，即区域对区域（A2A）、区域对商家（A2B）和商家对区域（B2A）模式。

本科毕业论文外文文献及译文文献、资料题目：CUSTOMER RELATIONSHIPMANAGEMENT文献、资料来源：加勒斯特经济学院文献、资料发表（出版）日期：2000.3.25院（部）：专业：班级：姓名：学号：指导教师：翻译日期：外文文献：CUSTOMER RELATIONSHIP MANAGEMENT1. IntroductionIn the last decade, the majority of the companies were preoccupied with production, recession, mergers, new technologies and business regulation. Romania’s accession in the European Union will bring many advantages for further development, together with membership in a Common Market with common policies on product regulation, and freedom of movement for all the four factors of production (goods, services, capital and labor). This means that Romanian companies will compete with other companies from the EU directly in their home market. European companies are more flexible and mobile and will put a high pressure on the local companies in order to produce better products, launch better offers and services and orientate more towards their customers. High revenue equals important customer is a classic rule when the company organises its customer policy. “An important customer brings a gross amount of money for our enterprise” has become a reflex for many companies a broad and perhaps in Romania, too. But is this always true, or do we need more information than a simple figure reported at the end of the year?2. Marketing information systemA winning company is more productive in acquiring and retaining customers, to expand its clientele (Kotler, 2003). This company improves the value of the customers by reducing the rate of defection, increasing the longevity of customer Management & marketing relationship, making low-profit customers more profitable or terminating them etc. Gathering information on the actual or potential marketplace not only allows the organisation to monitor trends and issues concerning its current customers, but also helps it identify and profile potential customers and new markets, to keep track of its competition, their strategies, tactics and future plans (Brassington and Pettitt,2003). In order to collect and organize a high quantity of diverse information, the enterprises started to build marketing information systems. There are, mainly, a set of procedures and methods by which pertinent, timely and accurate information is continually gathered, sorted, analysed, evaluated, stored and distributed for the use of marketing decisionmakers (Zikmund and D´Amico,1993). The marketing information system includes data from external and internal sources (sales records, customer records, marketing communications, and sales force information). The focus on the customer and the integration of the marketing function helps the company to create customer databases with comprehensive information about individual customers or prospects.3. Customer relationship managementCustomer Relationship Management has been around for the last 30 years, but it became very important when companies changed their attitude towards marketing function. Nowadays, the cross-functional approach to marketing requires an organizational culture and climate that encourages collaboration and cooperation between departments. People within the business must understand their role in serving customers, internal or external one. CRM builds on the principles of relationship marketing and recognizes that customers are a business asset and not simply a commercial audience, implies the structuring of the company from functions to processes, information are used proactively rather than reactively and develops the ne-to-one marketing approaches (Payne, 2006).When defining CRM, we must first explain the difference between customer acquisition and customer retention. The two concepts have different drivers. Attracting customers has become very difficult these days, when people are harder to please. They are smarter, price conscious and sensitive, more demanding, less forgiving, and they are approached by many more competitors with equally good or better offers (Kotler,2003). Companies focus more on sales analysis, customer segmentation, advertising, merchandising and campaign management. The more difficult part is keeping the customers. According to Bruhn, a customer is satisfied when the comparison between offer and consumption fulfils his/her expectations, after he/she accepts the company, trusts it and exhibits a positive attitude towards it, becomes loyal to that company. In this situation, the customer talks favourably about the company and about its products, pays less attention to competing brands and is less sensitive to price, which turns transactions into routine (Bruhn, 1999). With customer retention, the company must pay attention to service satisfaction and trust in Customer relationship management the organization and its staff. Some companies believe that if a customer complaints the problem will be solved, but 96% ofunsatisfied customers don’t complain and go to another company. Therefore, Customer Relationship Management is the mechanism for retaining customers (Russell-Jones, 2003). Mainly CRM allows the company to understand who their customer is, isolate the best customer (those with whom you desire to have long-standing relationships), create relationships stretching over time and involving multi-interactions, manage the relationship to mutual advantage, seek to acquire more of those “best” customers. Inputs like marketing strategy, customer base, products, and regulation, competitors and staff skills are synthesized in a CRM programme which creates outputs as customer service, customer retention, higher share of wallet, customer referral, more predictable revenues streams, improved profitability, lower costs and better compliance (Russell-Jones, 2003).4. Developing a strategy in customer relationship managementBecause CRM is a cross-functional activity and large companies have thousands and millions of customers, the need for a strategic framework is very high. The dimensions of a CRM strategy are mainly focused on defining the following topics:- object of the customer relationship management – the company has three options: focusing on the company itself, on a brand or on the distributor;- target segment – the company usually sets priorities between different customer segments, it defines strategic customers based on the portfolio analyses, factors as revenue, length of the relationship, income, collaboration with the customer. These are its analysis criteria;- ways of retaining the customers –customers’ satisfaction is in the centre of all the decisions, but customers retention can also become a central issue through contractual clauses, such as service, leasing and warranty;- choosing the instruments of CRM – the company combines the instruments of the 4P´s with focus on the customer;- intensity and timing of the CRM decisions –show when and how should the company introduce different instruments; programmes can last from one day to one week, or from three month to two years;- cooperation within the CRM programme – sometimes the company must cooperate with other partners from the distribution channel, mainly between producer and wholesaler and retail.5. Instruments of customer relationship managementThe communication policy plays an important role in the instruments mix. It follows two objectives: first, to build a permanent dialogue with the customer in order to stabilize or change its expectations, and second, to counteract influences after consumption. The main CRM instruments within the communication policy are: Direct-Mail is material distributed through the postal service to the recipients’ home or business address to promote a product or service. In CRM the mailed issue can vary from a simple letter to a catalogue, and its sending will always occur at a particular moment in customer’s life (birthday, invitation for an event). It must incorporate sticky gadgets to increase their chances of being opened and read; Newsletters are distributed to customers for free and contain information about new products, offers for special events and others; Fidelity cards (store cards) are an important tool in gathering information about customer behaviour. By accumulating points of fidelity, the customer can benefit from different special offers; Clients club designates a concept which has grown in parallel with the fidelity cards. Its main forms are VIP-Club, Fan-Club, Product-Interest-Club, and Lifestyle-Club. The club represents an opportunity for the company to make offers in accordance with the social status, acceptance, prestige and expectations of its customers;Telemarketing allows companies to undertake marketing research and is highly measurable and accountable; the number of positive and negative responses are easily recorded and monitored. It provides for interaction, is flexible and permits immediate feed-back. Online-marketing includes many forms such as on-line advertising, on-line sales promotions, on-line direct marketing, on-line public relations, one-line personal selling. The medium used is the internet and the main instrument is the email. Virtual promotions are cheaper than hard copy versions, but the challenge is to drive traffic to your company’s Web site. Event-marketing takes place in three main areas: the product (here, it focuses on increasing sales), the corporation (for developing a corporate body) and the community (to make a difference in the life of the local community) (Bruhn, 1999& Fill, 2002).The price policy can be thought about in various ways when building a CRM programme: discounts for special customers, underselling or matching competitors, loyalty refunds, bundling items together and offering overall prices. Although price is not a measure of inherent value received, it is often used by customers as a benchmark, ignoring any other features or differences.Key factors in the product policy are the product itself, with quality, design, technical features, packaging and service management which includes lifelong warranty, price warranty or a customer telephone line. An active management in the distribution policy can focus on the customer or on the distribution channel. The producer evaluates the activity of the distribution partner and Customer relationship management intervenes when needed. The focus on the customers is realised through a Key Account Management which develops programmes for special customers.6. Customer relationship management in financial servicesFinancial services differ from many other industries. This can be seen particularly in Romania, where 40 commercial banks fight for a population of 21 million citizens. They cover the whole spectrum of customers from individuals to partnerships, institutions, corporations and governments. As a result, it can be very difficult to focus on single markets. Customers are often in two positions: they may have a deposit and savings accounts, but also loans and overdrafts. They are very service focused, they sell only intangibles. Financial services require processing billions of transactions worldwide and they are one of the heaviest regulated industries in the world (Rusell-Jones, 2003).The customers in the financial services are better informed, are switching channels, and seem to be more demanding of service, and used to change. The market is also highly competitive and new entrants are coming with diverse products and approaches.The industry of financial services in Romania has a very high potential and registers every year high growth rates. Till now, the location in a major city of the country with a population around 300.000 people was an advantage of the business and a success factor. Now the battlefield has moved in the small towns. The competition became tougher; banks began to develop and to introduce new products. Some experts say that a weakness of the banking sector is market segmentation. There is lots of information about customers, but it seems that banks prefer to focus on clients with large savings accounts. The main banks in Romania, as BRD, BCR, ING, and HVB-Tiriac announced for the year 2005 an increase in the number of the private banking clients. These are mainly customers with accounts between 50.000 and 100.000 Euros, they benefit of private consultancy, special interest rates, commissions, and special insurances. Customers have also a word to say about their bank. A market study made by DeadalusConsulting revealed that the customer profile for banking services is: person aged between 45-55 years, with higher or middle education. The most utilized service is the bank card for salaries payment (32,6%). Next, savings accounts (10,2%), credits for personal needs (11,1%), credits for buying electronics (9,2%) and auto leasing. The best grades were received by Raiffeisen Bank (8,83), BCR (8,58) and BRD Societe Generale (8,57). A customer’s criteria when choosing a bank are the trust in the bank, the environment in the branch, the quality of the staff, the advice they receive, the best interest rate they can receive, the information about the credit costs, and the conditions for obtaining a credit. A successful service provided by the majority of the banks is internet banking. It allows clients to save time and money, without going to the bank, 24 of 24 from inside or abroad. The access is free of charge or very cheap, and includes all kinds of activities from money transfer, payment orders, currency exchange, payment of current bills, external payments etc. The rate of penetration is still low, ranking between 10% and 30% of the customers in one middle bank.7. ConclusionsRomanian companies must focus in the future on the Customer Relationship Management and try to turn a “susceptible” client into a “partner”, to transform people who once needed their product/service, or occasional business partners into supporters and advocates and, eventually, into loyal partners that “sell” on the behalf of the company. Companies must create a permanent dialogue with their customers, and fight for them, because the clientele is not given for free. Customers that were price sensitive show now a higher interest in quality, service and behaviour of staff, and a company which concentrated on a price strategy should check how prepared its rivals are for a competition in the aforementioned fields. Customer Relationship Management increases its flexibility and adaptability to the market, in a world of capricious clients.中文译文：客户关系管理1.介绍在过去的十年中，大多数企业正在忙于生产，经济衰退，合并，新技术和商业管理。

电子商务供应链管理中英文对照外文翻译文献(文档含英文原文和中文翻译)翻译:电子商务对动态供应链管理的影评价摘要最近，互联网及相关信息和通信技术（ICT）使得成本效益的信息能够在供应链的独立各方之间传播．新的供应链战略，如供应商管理库存（VMI业务）协同规划，预测与补货（CPFR），有效消费者反馈（ECR），已开始利用这些新的沟通渠道，特别是在供应链的零售终端．电子商务加强了供应链上的制造商和材料零组件供应商，他们以前不能被很好理解和开发．本文的目的是建立供应链模式的电子商务使信息和通讯技术（ICT）的影响量化，特别是其对动态行为的影响．论文包含简单却充满活力的模型，其对将要实施的供应链动态行为模式下的电子商务提出了相当数量见解．关键词供应链管理动力学；电子商务；EPOS(创新电子支付系统)；供应商管理库存；网上购物1. 总述当ICT型的电子商务提出，让供应链中的企业共享市场信息，使得“1-2-1企业”成为可能时，（Peppers&Rogers，1997）几乎没有分析或可量化的证据证明它真正会在配送顾客所需上提高企业的整体绩效．通常的建议是，通过ICT在供应链中的所有企业传递供应链中的信息会提高企业绩效．事实上，最近的研究（Hong-Minh et al.,2000）已经表明，通过供应链的“啤酒游戏”（Ster man，1989年），企业之间简单的传递信息会有一个不利的影响．这是由于伴随着更多的可用信息，调度程序需要知道如何处理它．有很多种方法能使创新的信息流在供应链里得到应用．Kiely（1998）提供了一个良好的起点，他特别强调用需求数据来达到预测的目的．在这篇文章中我们分析4个能够成立的ICT方案的影响，此项分析使通过调查牛鞭效应（Letal,1997a,b）用两种不同的方法把它们传统的供应链加以比较．第一种办法是根据管理飞行模拟器的结果分析啤酒游戏．第二种方法是基于一个量化Z变换分析，其中的应用工具是Disney和To will（2002）高度提倡的．比较和对比这两种方法的目的是评价电子商务在供应链动态质量评估方面的影响．“牛鞭效应”是一项重要措施，因为它是体现出了一个表现不佳的供应链的症状．（琼斯和西蒙，2000年）．“牛鞭效应”是一个生产适应成本的代理办法（Stalk and Hout，1990年），并表明持有“以防万一”的库存的意义是为了缓和不明因素．牛鞭效应相当多以实验和观察为依据的证据包括最近的例子显示：供应商两级订单的粮食部门上游的数据是电子销售点（EPOS）的数据的10倍（Jones and Simons,2000）．汽车部门收入订单和供应商只有一个单一的梯队供应链的差异比率大概是1：2（Naim et al.,2002）．这5个供应链战略是：传统供应链战略——即在供应链上四个"串联"的梯队．网上购物——即分销网络是单道的，信息和物品 在最终消费者和产品供应商之间直接流动．缩减型供应链——即供应链里的一个梯队被移除．供应商管理库存（VMI）——这是模拟通过对供应链里的双方企业制定议定书，给予必要的库存和销售信息，权力和责任给供应商，以便管理客户的库存．电子销售点（EPOS）——市场资讯在供应链中的所有企业之间互传．尽管各种电子商业的情况，可以由四个组四个硕士课程学生根据自己的学识在这两个学术和实践上进行战略的审查或者执行．正是这些大师的学生在实施啤酒游戏．2. 方法论改进个别制造商和供应链的动态行为的研究已是人所共知．最近期的研究方法，可分为下列四类：管理游戏：例如啤酒的游戏对于说明的不同供应链战略的益处来说是有用的．这是麻省理工学院于五十年代末发明的．（sterman，1989）从游戏本身来说，游戏中大致没有什么可以被严格证明．从这个意义上说，游戏是有限制的．但他们确实提供了有价值的证据，并是一个良好的学习手段．其他作者扩展或用计算机处理了啤酒游戏包括van Ackere et al（1993），Kaminsky和Simchi-Levi（1998），Lambrecht和Dejonckheere（1999）．实证研究:很多位作者调查了ICT的冲击对供应链的影响．包括Holmstromm（1998），Fransoo和Wouters（2000），Kaipia，Holmström和Tanskanen（2000）．然而，此种贡献在已知战略实施以后，量化了改进性能，即不存在预测要素和集，并且研究的焦点就是要找出最佳做法．不幸的是，它并非总是能够比较信息和通信技术的推行策略，其直接原因是由于这些策略在不同性质的环境中实施．统计：这种类型的贡献，通常提供关于需求的特性的影响的统计见解 ，例如标准差和相关性，以及供应链特性，例如首要时间和库存成本中的信息路径和牛鞭效应或需求扩增．统计方法经常被用来量化真实情况的表现．然而，这些方法未能表现出如何减少或消除有害的动态影响，如“牛鞭”，并很少得到从技术上深入探讨影响系统结构性能的原因和结果．这种类型最近的重大贡献包括Lee, So and Tang （2000）,Chen, Ryan and Simchi-Levi （2000），Chen，Drezner，Ryan and Simchi-Levi（2000）．模拟与系统动力：它是由Forrester（1961）提出，是一种在大型非线性系统内调查动态效果方法，且不诉诸复杂的数学控制理论模型（Edghill和Towill，1989年）．仅用模拟方法虽然繁琐，费时，且只提供有限的洞察力（Popplewell和Bonney，1987），但它们确有先发优势，能在模型非线形的同时避免复杂的数学．以前利用模拟所做的工作是非常多产的，其中包括（但绝不仅限于）Forrester（1961），and Coyle（1982）,他研究了传统的供应链结构，Cachon andFisher（1997）和Waller,Johnson和Davis （1999）他们研究过VMI．连续控制理论技术:用于生产和库存控制．首先由1978年诺贝尔经济学奖得主赫伯特西蒙（由于他在工作机构动态上的出色研究）第一次提出．西蒙（1952）描述了如何使用线性确定性控制理论来进行生产和库存控制．Axsäter（1985）陈述了一个有用的对于早期工作的评论性论文，总结了这个领域的优势和和劣势．他的结论是，控制理论“说明了非常好的动态效果和反馈”，但不能解决测序和生产批量的问题．瑞典的Linkoping 大学的生产经济学学院的大量研究已被记入文献．他们已经在运用拉普拉斯变换和经济技术，如MRP系统（Grubbstrom,1967）的净现值．连续控制理论受到这样的困扰，即一些调度和订货情况本来就是离散的，而且离散时间的延误的连续表述在数学上是很复杂的．离散控制理论，能够很有效地对抽样数据系统进行调查．例如：调度和订货系统和本质上离散的计算机系统Vassian（1955）从西蒙在连续领域的工作中得到灵感，采用离散控制理论研究了一个生产调度算法．De Winter （1966），在关于新型的供应链结构可能仅有的两个成果的其中之一里，寻找一种用在海军供应链上的集中控制存货．Deziel和Eilon（1967）描述了一个重大的应用．Burns和Burns and Sivazlian（1978）研究一个拥有四个级别的使用的Z变换的传统供应链．Bonney和Popplewell（1988）研究了MRP系统．Dejonck heeretal.（2003a），一直在用Z变换调查共同控制结构中共同预测机制的牛鞭表现．Disney（2001）一直采用离散控制理论来调查供应商管理库存供应链．离散控制理论的缺点在用到数学的时候往往涉及冗长而乏味代数操控．本文中所涉及的方法都是用来分析结果的．例如啤酒游戏的结果，或是在各种情况的ICT下决定牛鞭效应的范围和程度．将这些分析与以前公布的结果进行直接比较，（Hong-Minhetal.，2000）得到了相违背的结果．啤酒游戏的结果包括结构性问题和人类行为方面的问题．后者特征可能包括游戏玩家对游戏理解不够，不确定性决策和错误以及从顾客到供应商订单传送中出错．这时候分析型的Z变换方法被用来比较目标和结果，并用它来推导出供应链牛鞭效应中确定性的反馈系统结构的影响．如果认为ICT 系统将处理供应链中数量庞大的信息交易，并且管理例外的情况时人为干扰影响是有限的．那分析方法就更为重要了．3. 五种供应链的描述这五种供应链研究的设想由下进行总结．下面是对每种供应链的简短说明．3.1 传统供应链传统供应链的特点是由4个“串联”起来梯队组成一个供应链．每个梯队只接收有关当地库存水平和销售的信息．然后每个梯队按照当地供应商的存货水平，销售情况及以前的未取货订单来制定定单（Sterman,1989）．3.2 缩减型供应链缩减型供应链是指供应链中的梯队减少了．例如对于的供应链来说，这就代表了零售梯队已经融入于信息和物质流．这是一个用ICT 来缩减梯队的供应链．作为提高供应链的动态性的有效机制，梯队缩减已经被Wikner,Towill和Naim（1991）确认．3.3 网上购物网上购物是指生产商直接从最终消费者那里接到订单（可能像戴尔一样通过互联网），并在生产和分销的第一时间将产品直接邮购给最终消费者．这样的供应链策略与传统的仅一个梯队的供应链具有相同的基本结构．3.4 EPOS可用型供应链EPOS可用型供应链是指最终消费者的销售对于供应链中的所有成员都是可见的．例如，在很多杂货供应链中，通过互联网可以获得EPOS数据．这些数据或是直接从零售商那得到的或是通过第三方得到的．供应链成员可用这些数据对未来的情况进行预测．具体来说，在这种策略中，每个梯队可以用最终消费者的销售作为自己的规划建议，但每梯次仍然需要提供（如果可能的话）他的客户所订的货物．Dejinckheere，Disney，Lambrecht 和Towill（2001）从Mason-Jones（1998）的模拟方法中得到启发，利用Z 变换对这项策略已经进行了全面调查．3.5 供应商管理库存（VMI）VMI具体表述如下：在一个有两个梯队的VMI的关系中供应商（分销商）管理，消费者（零售商）的库存．分销商拥有零售商的销售和库存水平的资料．在此情况下零售商并不给分销商下订单，而是零售商相信分销商供给足够数量的库存来保证零售商有足够的（不是太多）库存．VMI策略的支持者有DisneyHolmstrom，Kaipia和Towill（2001），他们支持供应链中的VMI梯队．在这种情况下，其他的梯队（仓库和工厂）按传统的模式运行．4. ICT对供应链动力学的影响4.1 啤酒游戏的结果Hong-Minh et al.（2000）分析了四个不同的团队采用四种不同的供应链策略的结果，其中的一个团队采用的是前面描述果过的EPO S型供应链．虽然研究结果表明信息共享好处多多，（Mason-Jones and Towill,1997）,令人惊讶的是EPOS策略的效果是最差的．当EPOS策略减小了供应链里牛鞭效应的程度是，作为代价的是长时间的存货积压（负的净存货）．得出的结论是虽然市场信息及时的在供应链的各个梯队得以分享，供应链里的各方仍有他们自己的订货规则．这就是说，各方没有共同协作．虽然共享市场信息确实是一件好事，但只有把它作为一个商定的整体供应链的决策策略的一部分时，它才会产生收益．（Mason-Jones,1998）为了测试这一假说，EPOS 策略被加上一些特性后重新运行，这些策略包括所有的参与者参与协同规划，预测与补货,也就是CPFR ．作为一个涉及16名学生的国际运输方向的硕士课程，啤酒游戏也由目前的作者运行两次．第一次的啤酒游戏按传统模式运行．那就是，啤酒严格按Sterman （1989）所定的规则运行 ．第二次的啤酒游戏在学生团结协作下进行．不同的集团重新制定了四个不同的ICT 供应链策略．第一届四阶段时期，需求模式（即所有集团回应）被由一个8面骰子随机抽出，从时间5（两个游戏中指25）需求由一个20片面的骰子产生．为了达到本文的目的，我们对第二组的结果进行了分析．不同的绩效措施被从游戏收集，他们已被总结成方程式1（Chenetal ,2000）．2222//CONS ORATE CONS CONS ORATE ORATE i i i i Bullwhip σσμσμσ==这个等式给了衡量牛鞭效应的方法.除了牛鞭措施的衡量，我们还在啤酒游戏中采用了典型性能指标，那就是库存成本．每得到一件货物的库存罚0.5英镑，每少一件库存花费1英镑．股票出招致费用£1.00．库存成本是一个重要的度量因素，因为它最终决定我们能在何种程度上满足顾客以及确定过期库存的危险型．严重的积压成本是有道理的．因为无论我们将供应链的波动程度控制的多么好，如果我们不能满足最终消费者的话，我们最终会被行业所抛弃．游戏的结果汇总在附录中．库存费用作为一个正常能被达到的相对排名从而在在某一特定的供应链策略的实际梯队数量中独立出来．因此，我们将惩罚有较少梯队的供应链．此外，两种EPOS 的结果都会被显示出来．第一个是在研究中做过并在本文中描述过的，它被定义为EPOS-CPFR ,第二个（叫作EPOS-no CPFR ）是基于被Hong-minhetal.（2000）记录的有确切结果的EPOS．EPOS-CPFR在最少化方面做的很好，而事实上它就是减少供应链的牛鞭效应．但是，对于EPOS- no CPFR,要支付更多的库存成本，这主要是由于供应链中有长期的存货．除了使存货成本正常化，消除一个梯队或许多梯队的策略仍优于其他的选择．如以前所报告的（例如，见Wikner et al.，1991），消除一个梯队就消除了一个决策点，并减少了总成本．比EPOS-CPFR的结果更令人惊讶的是VMI的情况为既有最差的存货持有成本又有最坏的牛鞭效应．很明显，在游戏中可以看出，尽管提供了详尽的记录议定书的规定，游戏成员在贯彻落实这一构想时存有问题．4.2 Z变换评价我们再一次使用式1以确定牛鞭因素在I级，因为它为提供了一个封闭表达式，使牛鞭能够通过一个Z变换方法而确定下来（Disney Towill, 2002），对牛鞭效应进行量化的学者有（Chenetal, 2000）．我们用平方脉冲响应方法来确定每一个供应链策略所产生的牛鞭效应的大小．这种方法是由Disney和Towill（2002）创造的．总的来说，常用的供应链模式可归纳如下：除非对具体战略进行模式化是必要的，生产决策具有有序规则 ，它是基于平均需求的总和，目标商品库存和实际库存中的一小部分的差别，以及目标运输库存与实际运输库存的结构之间的一小部分的区别（John，Naim 和Towill，1994年）．这这个结论是适当的．因为Naim和Towill（1995）已表明，这是相等于sterman的（1989）锚定和调整启发式，这个式子能够在玩啤酒游戏中复制人的行为，这是众所周知的．使用Eziel和 Eilon在定序规则里的设置（Disney和Towill，2001年和2002年）可使复杂的数学操控减少．这是正确的，因为Disney和towill（2002）已证明这是一个具有重要的可取的动态特性的一般apiobpcs模式的子集．数学工作也得到了进一步简化，这是通过设置在订货规则里指数预报的平均年龄相等于在两个反馈回路中的逆增益()ti1/减1，并确定了制作/发行的筹备时间相等于两种秩序的时期．这些是为了尽量避免在牛鞭表达式中的极高阶多项式．VMI 的具体情景蓝本是供应商管理其客户的库存水平，并致力确保该存货水平保持在（经共同商定）最低和最高水平之间．尤其是，最低及最高水平不会随时间而改变时．这种情况导致两个梯队的供应链运行起来就像具有一个梯队的供应链，Disney （2001年）．我们可以从Disney （2001）那获得对供应商管理库存及其变种的更多信息（尤其是当最低及最高水平随着时间变化）．我们的研究结果概述于下．有两个基本牛鞭非公开形式：一为传统，缩减，电子购物和VMI 的供应链模式，另一个为EPOS 供应链模式．我们可以从下得出结论，当订货样式逐渐流向了供应链中的传统供应链，牛鞭将普遍增加．不过我们注意到，通过仔细观察，当接近4i T 时，流向供应链牛鞭效应反而会降低．消除一个梯队，很明显可以除掉牛鞭的根源，因为一套秩序变通是根本无法进行的．有效地消除整个销售网络可使工厂订单率像传统的供应链的第一梯队一样迅速有效．虽然是一个“低科技”的ICT ，移除两梯队的策略在概念上是简单易懂的．由于这些战略不要求调度器的新的行为，所以也许可以解释为何它们在啤酒游戏产生了有利的结果．不过，他们也存在严重的缺点，在实际供应链中消除零售商，分销中心和批发商也就意味着消除了和顾客的近距离接触．所以除非顾客已经准备好接受不呢个近距离接触的弊端，（因为他们可能用书籍或电脑来完成），这个策略就不可能使用．在VMI 的供应链中，我们可以使得两个梯队表现的和一个单一的梯队一样．事实上，我们没有理由不能拥有一个四梯队的VMI 策略，并使得四梯队像一个单一的梯队那样行动． 因此VMI 被用来获得良好的动态订货，并提供与顾客接触的机会．这也许可以解释为何该策略经常被发现用在杂货供应链中．然而EPOS 策略与其他的策略相比，具有一个本质上不同的订货结构，所以我们需要一套新的封闭形式．但是我们可以看到，我们可以从EPOS中得到与VMIJ几乎相同的绩效表现．而且EPOS策略可以与顾客近距离接触，因此将具有更广泛的用途．5. 结论我们依据单一产品或者累计产品类型提出结果．这个结果当评估ICT 对多种产品的影响时一样有效．研究表明，有必要采取适当的分类政策，以便于汇总产品到各类以动态行为为基础的市场（Naimetal.，2002）．不同的产品类型可能需要不同的订货政策（Evansetal.，1998）或信息富集策略（Mason-Jones and Towill,1997）．我们采取了两种不同的做法来了解ICT对供应链动力学的影响．该Z 变换分析表明有可能创新型的ICT将超越其它策略．但啤酒游戏结果显示ICT增加了人的决策复杂程度，即使清楚所提供的界定协议，也是很难的．因为有太多的信息和和计算需要管理．啤酒游戏还表明，如果对ICT协议管理不善，会增加库存成本．我们的结论是，虽然啤酒是在一个模拟和简化的环境中进行的，但像真实世界一样，人们需要决定哪些结果是不能被立即预知的．Sterman（1989）就表示，在这样的一个环境中，人们并不善于决策．虽然ICT为提高供应链的透明度提供了机会，但同时也创造了一个更复杂的环境使得当人们确实要加以干预使，决策变得更为困难．在传统的打啤酒模式和实施电子商务纲要之间可能有一个供游戏的人通过的学习曲线．电子商务实施纲要显示如果确实存在着学习曲线，那么就表明在简单的情况下学习曲线能够让参与者更快的进步．还有一种可能性是实施者在实施他们的电子商务战略时雄心勃勃．同时，这是不同于真实世界的．公司往往可能在执行新技术时超过了自己的能力和资源以至于太先进的满足了他们的需要，或者是由于在本质上属于资源密集型而无法执行和操作．由于很难保证每个人都受过适当训练，以应对ICT议定书的规定，有必要设计强有力的ICT系统以尽量减少人类干扰．反过来说，在需要人类的互动时，需要用哪些具体信息资源来做出那些特别的决定，这些要求是显而易见的．同时，在现有技术条件下，ICT系统很难处理例外情况，例如旷工或工厂停产．因此需要适当简化程序来使人机交互简单化，以管理例外情况．附录A在不同的供应链中量化牛鞭使用Z变换方法，如表2所示．原文:Assessing the impact of e-business on supplychaindynamicsAbstractThe Internet and related information and communication technologies (ICT) have recently enabled the cost-effective dissemination of information between disparate parties in the supply chain. New supply chain strategies, such as vendor managed inventory (VMI), collaborative planning, forecasting and replenishment (CPFR) and efficient consumer response (ECR), have begun to exploit these new communication channels, principally at the retail end of the supply chain. The impact of the e-business enabled supply chain on manufacturers and materials/component suppliers is,however, less well understood and exploited. This paper is aimed at establishing e-business enabled supply chain models for quantifying the impact of ICT, in particular its effect on dynamic behaviour. The paper concludes that simple, yet robust, models enable considerable quantitative insights into the impact of e-business on supply chain dynamic behaviour prior to their implementation.Keywords Supplychaindynamics；Lommerce；ullwhipZQS；Vendormanage dinventory；Shopping1. IntroductionWhile information and communication technologies (ICT) in the form of e-business is advocated as an enabler to the 1–2–1 enterprise (Peppers andRogers, 1997) by allowing market place information to be shared by all businesses in the supply chain, there is little analytical or quantifiable evidence that it will actually improve the overall performance of the enterprise in delivering customer wants. It is usually proposed that passing information to all businesses in the supply chain via ICT will improve performance. In fact, recent research (Hong-Minh et al., 2000) has shown, via the supply chain ‘‘Beer Game’’ (Sterman, 1989), that simply passing information on to businesses can have a detrimental effect. This is due to the fact that, as well as having more information available, schedulers need to know what to do with it.There are many ways in which innovative information flows could be used within supply chains. Kiely (1998) provides a good starting point, specifically focusing on using demand data for forecasting purposes. In this paper we analyse the impact of four ICT enabled scenarios by investigating the bullwhip effect (Lee et al.,1997a, b) using two different approaches and comparing them to a traditional supply chain. The first approach is based on an analysis of the results of a management flight simulator, the Beer Game. The second approach is based on a quantitative z-transform analysis using the tools highlighted by Disney and Towill (2002). The aim is to compare and contrast the two approaches qualitatively to assess the implications of their evaluations of e-business scenarios on supply chain dynamics.Bullwhip is an important measure, being symptomatic of a poorly performing supply chain (Jones and Simons, 2000). It is a surrogate measure of production adaptation costs (Stalk and Hout, 1990) and implies the inclusion of ‘‘just-in-case’’ stock holding to buffer against uncertainties. There is considerable empirical evidence of bullwhip including recent examples in the: * food sector where the supplier orders two tiers further upstream varied 10 times more than the electronic point of sales (EPOS) data (Jones and Simons, 2000).* automotive sector where the ratio of the variance between incoming orders and order to suppliers at just a single echelon in the supply chain was 1:2 (Naim et al., 2002).The five supply chain strategies considered are:* Traditional—in which there are four ‘‘serially linked’’ echelons in the supply chain.* e-Shopping—where the distribution network is by-passed and information and materials flow directly between the end consumer and the product suppliers.* Reduced—where an echelon in the supply chain had been removed.* Vendor managed inventory (VMI)—that is simulated by developing a protocol positioned between two businesses in the supply chain that gives the necessary inventory and sales information, authority and responsibility to the supplier in order to manage the customer’s inventory.* EPOS—where information from the market place is transmitted to all enterprises in the supply chain.Although various e-business scenarios are available the above were chosen by four groups of four Masters Programme students based on their review of commonly quoted and/or implemented strategies in both the academic and practitioner literature. It was these Masters students who implemented the scenarios in the Beer Game.2. MethodologyResearch on improving the dynamic behaviour of individual manufacturing businesses and supply chains is well known. Most recent research methodologies may be categorised as:* Management games: Tools such as the Beer Game that was developed at MIT at the end of the 1950s (Sterman, 1989), are useful to illustrate the benefitsof different supply chain strategies. Games are limited in the sense that generally nothing can be rigorously proved from the game in itself, but they do provide a valuable source of anecdotal evidence and are a good learning device. Other authors have extended or computerised the Beer Game including van Ackere et al. (1993), Kaminsky and Simchi-Levi (1998), and Lambrecht and Dejonckheere (1999a, b).* Empirical studies: A number of authors have investigated the impact of ICT on the supply chain including Holmstr .om (1998), Fransoo and Wouters (2000), and Kaipia et al. (2000). However, this type of contribution looks at quantifying the improvement performance of a known strategy after its implementation; that is, there is no predictive element and the focus of the research is to identify best practices. Unfortunately, it is not always possible to compare ICT implementation strategies directly due to the varying nature of the environments they have been implemented in.* Statistical: This type of contribution typically provides statistical insights about the impact of demand properties such as standard deviation and correlation, and supply chain properties such as lead-times and information paths on inventory costs and the bullwhip effect orTdemand amplification. Statistical methods are often used to quantify the performance of real situations. These methods however, fail to show how to reduce or eliminate the detrimental dynamic effects, such as ‘‘bullwhip’’, and insights into the causes and effects of system structure on performance are rarely obtained in depth from the technique. Recent significant contributions of this type include Lee et al. (2000) and Chen et al., (2000).* Simulation and system dynamics: This approach was advocated by Forrester (1961) as a method of investigating the dynamical effects in large non-linear systems without resorting to complicated mathematical control theory based models (Edghill and Towill, 1989). Simulation approaches alone suffer。

本科毕业论文外文文献及译文文献、资料题目：Distribution to users from alogistics base shipping method 文献、资料来源:网络文献、资料发表（出版)日期:2012。

7院（部）：商学院专业: 电子商务班级：姓名：学号：指导教师：翻译日期：外文文献：Distribution to users from a logistics base shipping methodAbstract: Logistics is the company's 'third profit source'，while at the end of the logistics of distribution, logistics and economic efficiency has to improve, optimize，improve the logistics system，improve service, reduce costs and other functions in the logistics system to occupy an important position。

Keywords：Efficient Logistics And Distribution Trends Of The Importance Of Features Distribution of transport and other logistics activities，or constitute a combination of integrated logistics services activities。

Distribution of the 'distribution’ includes the requirements of the order by the user，sorting，picking, loading, storage, handling and other activities, one of the 'free' in the transport process is in the 'secondary transport’, ’Feeder' or 'transport terminal', starting and ending point of the logistics base to the user。

电子商务信用中英文对照外文翻译文献(文档含英文原文和中文翻译)英文：Towards Enhancing Trust on Chinese E-Commerce Abstract:E-Commerce has been much more popular in western countries where the development of E-Commerce systems has been relatively matured. While the technology and social credit environment are well developed, E-Commerce is relatively new and receives fewer acceptances within commercial industries in China. Building trust has been identified as one of the major concerns in E-Commerce.In this paper, we will develop an computational model, which may be used to improve the trust-building relationship among consumers, retailers and authorities. This model considers a number of factors including direct experiences, customer recommendations, and authority certification, while parties involved in the E-Commerce activities can confidently establish and reliably enhance the trustworthiness.We also conduct a case study on how to improve consumer-retailer trust relationship in an E-Commerce application by the use of the trust model, which is one of functional electronic storefronts with the consideration of trustworthiness in China. In addition, the findings from this research will also be helpful for national policy maker on legislation of Chinese E-Commerce activities.Key Words: Trust, E-Commerce, Trust-building, Computational model, Chinese E-Commerce.I. Introduction“With the rapid development of Internet technology, the landscape of exchanging information and doing business has been com pletely changed”. As a new way of doing business, E-Commerce is increasingly affecting, changing and even replacing the traditional commerce approach. People are increasingly accepting and using E-Commerce than ever before. Without any doubt, many network applications, based on initial Door to Door to B2B, B2C, and C2C models, have a profound influence on the global economy. However most of the development of E-Commerce is primarily achieved within a handful of countries, particularly in countries like US, Japan and some of European countries. Since the advent of the Internet in the late 1990’s in China, various applications can be seen in the following years, which stirred thousands of ambitious young Chinese people to establish their own business on-line with a dream of getting wealthy overnight. Over the past few years, almost 70% of the growth in Internet users from all over the world occurred only in China. However, in terms of E-Commerce development, there is still a gap between China and the developed countries. With the increased popularity of the Internet and the continuous improvement of Internet technologies, the development of E-Commerce has just made an impressive start. What hinder the development of Chinese E-Commerce can be attributed to various problems and barriers. Some of these problems such as payment method, distribution problem, and security issues have been partially alleviated. Unfortunately the consumers’ lack of trust towards E-Retailers has been identified as the biggest barrier that needs to be overcome in long-term.In the paper, we will identify the challenges in developing Chinese E-Commerce and propose a model to cooperate with current E-Commerce system as a mean of enhancing trustworthiness. The paper is organized into 6 sections. Section 2 introduces the current standing of E-Commerce, and then Section 3 briefly reviews the challenges in developing E-Commerce, and examines the “Trust problem”, which is identified as the major obstacle that hinders the spreading of E-Commerce in China. In Section 4, we propose a computational model that can be used to address the trust problem. Section 5 specifically discusses how to apply the model to improve trustworthiness, and gives a case study in Section 6. Section 7 concludes the paper by discussing further directions for improving trust between E-Commerce users.II. Current Chinese E-Commerce Standing(I) Issues in E-CommerceTrust has always been the main concern among most of Chinese E-Commerce companies. On one hand, people are impressed by doing business on-line, but on the other hand they are still worried about using E-Commerce widely. Consequently, a gap appeared between on-line retailers’interest in attracting shoppers to their electronic storefronts and many consumers’ trust in those activities. Nevertheless, researches have shown that the trust problem is not only technical problem, but more of a social problem caused by various reasons. First and foremost, for historical reasons, people may lack of confiden ce with others, therefore it’s quite difficult to puttrust in someone else in the beginning. Secondly, the commercial law and regulation for E-Commerce cannot fully protect the interests of consumers and merchants. Therefore E-Commerce users lack the confidence to take the risk when communicating with an unfamiliar party. Thirdly, the social credit system and payment system in China are still not strong enough when carrying complex E-Commerce transactions, so that on-line business frauds may happen, and harm consumers. Last but not least Internet security and cryptography techniques, which can increase consumers’confidence in on-line activity, are still under development. Due to all these issues, E-Commerce specialists commonly regard that the bottleneck of Chinese E-Commerce is as a trust problem than anything else.(II) Opportunities of Chinese E-CommerceIn 2005, Chinese E-Commerce has been experiencing the upsurge of B2C markets. With the recognition of trust problem, many retailers are experimenting with various trust building strategies to establish trustworthiness towards E-Retailers. Establishing trust between E-Commerce users is a long term process. Apart from more education or training in the long term, we can resort to technology to enhance consumer trust in an unfamiliar E-retailer. One effective method is to participate in third-party assurance programs, which assist consumers in an accessible level of trust they should place in an E-Commerce transaction. In that way, merchants who agree to meet a third party assures standards can either use the assure certified technology, or agree to be bound in some way by the assure procedures or oversight are registered by the assure and permitted to display an identifying logo or assurance seal on their website. Consumers can reveal specific validation of the merchants good-standing with the assure or additional disclosures related to the merchants’ business practices or history. Some theories suggest that trust in an E-retailer can be speci fically defined as consumers’ willingness to accept vulnerability in an on-line transaction based on their positive expectations regarding an E-Retailers future behavior. By evaluating a party’s post behavior and tracking its activities, the party’s futu re behavior can be expected and trust level can be considered so that consumers can make purchasing decision according to the trust level of E-Retailer. In this paper, a third party assurance program that can be cooperated with the current E-Commerce system is proposed. Through tracking E-Retailer ’s activity records, collecting consumer experiences, and recommendations, the computation model is capable of considering the level that consumer can trust an unfamiliar E-Retailer. More detail about the model is described in Section 4.III. Challenges in Developing Chinese E-CommerceChinese E-Markets is undeniably of great potential. E-Markets are not only beneficial for national economy, but also for the global economy, especially since China has entered the World Trade Organization (WTO). However, in terms of developing E-Commerce, there is a gap between China and other developed countries. The primary cause is that the advent of information age has a great impact on the economy of industrialized countrie s, while the social environment and China hasn’t become used to its coming. These can be noticed from various aspects including information infrastructure, barriers of social environment, degree of technologyinnovation, level of awareness, and trustworthiness and so on. Technically, the improvement is obvious, but it’s difficult to catch up in short term for some social problems.(I) Informationization GapCurrent social environment in China is yet to match the rapid informationization. The understanding of the relation and interaction between industrialization and informationization is inadequate. In addition, the importance and urgency of informationization in social and economic development haven’t been fully appreciated. Apart from that, for a long term progress, the awareness and acceptance to informationization are still underway both theoretically and practically.Furthermore, the global information infrastructure are building up, China is not a exception. However, the popularity of informational and electronic facilities in China is still behind the USA, even though 70% of the growth in Internet users occurred in China. That is mainly due to the huge population of China and the imbalanced development of different regions.In terms of the innovation of information technology, China is catching up to the developed countries progressively, although the exploring and utilization of information resources and services are not yet adequate.(II) Social Barriers in E-CommerceIn China, E-Commerce activities are impeded by some social barriers as well. For instance, the law and regulation are not flawless. E-commerce gives a full impetus to social and economic development; in the meantime, it raises some new problems. So we need to address the inadequacy of traditional policy and laws in the new circumstance, and recommend new and effective law and regulation system. E-commerce may cause multi-facet problems, such as legitimacy and authentication of E-currency, E-contract, and E-bill. Taxation is another problem. It includes how to collect business tax and custom; whether new tax and collecting methods are needed for some intangible products (e.g. software, electrical audio and video); how to secure market and prevent monopoly, especially telecommunication monopoly; how to protect privacy and Intellectual Property(IP); how to manage and control export and import of intangible products, and so on.There is a lack of E-Commerce standard. Standardization and legislation is a difficult but important task in developing E-Commerce. For instance, before the E-Signature Standard was invented in China, there was no particular standard to normalize the behaviors on Internet, therefore, it could not setup a standard business environment compatible with international standards, which has a huge impact on integration of individual country and global economy.Another problem associated with E-Commerce is the social credit system and payment system. The present E-Commerce can only be regarded as quasi-E-Commerce. Since the credit system lacks of trust, effective monitoring and payment mechanism. The Internet commodity transaction centers only fulfilled parts of E-Commerce processes, but by no mean to be full processes from pre-purchase to post-purchase. The current distribution system for Chinese E-Commerce is still not satisfied enough. For instance, the delivery of products has yet to be separated frommanufacturing and commercial enterprisers. The incomplete distribution system still responds passively to production and sales departments, where different processing links such as warehousing, transporting and loading functions as independent entities so that the distribution problem has not been solved well at present.In summary, these informationization gaps and social barriers indeed hinder the development of Chinese E-Commerce, but many people consider lack of consumers trust in E-Commerce merchants, technology, social, financial and legal infrastructures of E-Commerce environment as the most concerned issues that affect the development in an individual country, since most traditional cues for assessing trust in physical world are not available on-line.(III)Trust IssueTrust is a catalyst for human cooperation, and it has received considerable attention in the business and social science literature. Lack of trust can result in a waste of time and resources on protecting ourselves against possible harm and thereby clogs up the economy. Consumer’s trust in an E-Retailer can be defined as consumers’willingness to accept vulnerability in an on-line transaction based on their positive expectations in regard with an E-Retailers future behavior. Factors that affect trust in E-Commerce for consumers include security risks, privacy risks, and lack of reliability in E-Commerce processes in general. As pointed by Nielsen, real trust builds through a company’s actual behavior towards its customers over time, and it is seen to be difficult to build and easy to lose. Theoretically, there are three trust-building processes summarized in:1. Knowledge-based trust is described as a form of trust that develops over time as one party learns about intentions, capabilities, and activity experiences. Example can be recommendation, evaluations, and reputations.2. Institutional-based trust relied on the creation of a “trust infrastructure”, of socially recognized third-party intermediaries that certify the trustworthiness of parties in a commercial exchange or actually enforce trustworthy behaviors on the part of one or both partners. Such example is certificate, membership of association.3. Trust transfer happens when one party ascribes trustworthiness to an unfamiliar exchange partner based on that partner’s association with a trusted party.In the ext section, we will describe a computational model, which can be used to facilitate the trust- building process in E-Commerce, particularly for Chinese E-Commerce market.In this paper, we surveyed the E-Commerce activities currently under going in China. We have closely analyzed the gap between the informationization and barriers of Chinese E-Commerce systems. Among the topics of facilitating development of a positive, effective and satisfied E-Commerce system, “trust” is a major issue, which has not received adequate attention in past decades. We have proposed a computational trust model (ERC2G), which can foster a trust relationship between consumers and merchants, and illustrate how to apply the model in a Chinese E-Commerce system. From the case study of EI Computer, we briefly talked about the implementation of E-Commerce systems with the consideration of enhancing trust. However, establishing trust must be a complex process, which involves moreinformation sources, so continuous improving and enhancing the trustworthiness will be the main objective we need to achieve in future work.翻译：提升中国电子商务信用度摘要电子商务在西方国家已经非常流行，并且电子商务系统在这些国家的发展也相对成熟。

文献信息：文献标题：ELECTRONIC COMMERCE（电子商务）国外作者：Đerić Slavko文献出处：《Economics》,2017,4字数统计：英文2060单词，11447字符；中文3455汉字外文文献：ELECTRONIC COMMERCESUMMARY Electronic commerce can be defined in different ways. Any definition helps to understand and explain that concept as better as possible. Electronic commerce is a set of procedures and technologies that automate the tasks of financial transactions using electronic means. Also, according to some authors, electronic commerce is defined as a new concept, which is being developed and which includes process of buying and selling or exchanging products, services or information via computer networks, including the Internet. Electronic commerce is not limited just to buying and selling, but it also includes all pre-sales and after-sales ongoing activities along the supply chain. Introducing electronic commerce, using the Internet and Web services in business, realizes the way to a completely new type of economy—internet economy.Keywords:electronic commerce, development, purchase, sale, economy, InternetINTRODUCTIONToday, development of modern means of communication, especially electronic, which radically change the existing power relations and the power on the global market, have a significant role in more evident process of globalization. The magnitude of impact of the development of communication and information resources on the world economy may be implied by the fact that it goes into traditional laborintensive activities, where before there were not opportunities for the application of modern information technology.Managers of large companies, as well as small and medium-sized enterprises, need to understand first of all the importance, as well as many advantages that use of modern digital technology enables them in the creation of new business ideas and their realization. In the new digital era the benefits and opportunities of e-business represent a significant potential that should be used in the best and the most efficient way. Thanks to the internet there are some changes in the way of business, geographical boundaries are disappearing, language barriers and currency restrictions are being bowed down.ELECTRONIC COMMERCEToday’s way of doing business is completely changed, mostly thanks to the Internet. E-commerce has a great role in the process of globalization and in the development of modern means of communication, especially electronic, by radically changing the existing power relations and the power on the global market. In modern business there is a transition from mechanical to electronic phase of business. Besides the technological aspect it is necessary to emphasize the economic aspect and define e-commerce as a new market that offers new types of goods and services, such as digital products through digital processes. Sellers of physical goods are also being included in digital processes, such as on-line ordering, market research and payment, which are the parts of the new market.Electronic commerce is the exchange of business information, maintaining business relationships, and conducting business transactions between different organizations via telecommunication networks and is more than a set of Internet technologies.E-commerce can be viewed from the narrower and wider point of view. In the narrow sense electronic commerce involves buying and selling through the Internet, and in a broader sense it includes the exchange of business information, maintaining business relationships, and conducting business transactions by means oftelecommunications networks. In fulfilling tasks it uses electronic communication media such as the Internet, extranets, e-mail, database and mobile telephony. Electronic commerce includes several activities such as electronic sales and purchases of goods and services, online delivery of digital content, electronic funds transfer, public procurement, direct consumer marketing and other after-sales services. The basis of e-business is often called a fully digital business and it contains three components: product, process and participants, which have two components, physical and digital. Everything that can be sent and received via the Internet is considered to be a digital product.Electronic commerce creates new markets and economic activities, which are characterized by rapid information processes and market dynamics. Electronic networks provide the infrastructure for collecting and disseminating information. They also serve as a new channel for the sales, promotion of products and services delivery. Moreover, network integrate information for managing business activities at all levels of the company and provide new electronic connections with customers and partners in the supply chain. An increasing number of activities that add value to the economy take place in cyberspace through globally connected electronic networks. The Internet has expanded the premises to which companies reach. Managers can detect a greater number of business opportunities due to obtaining many additional business information from the Internet.ELECTRONIC MARKETMilicevic (2002) states that the Internetand new information technologies are leading to restructuring of markets on a global level and some industrial and service sectors. As well as on traditional (physical) market, also in electronic market, customers and sellers exchange goods and services for money or other goods or services, but only electronically. Electronic market uses electronic transactions leading to a new way of distribution of products and services to ultimate consumers. Electronic market means a place where electronic commerce is conducted, that is to say a network of interactions and communication where the information, products,services and payments are exchanged. In recent years, electronic market is gaining importance in the modern way of doing business. When it comes to e-business, business center is a network based on the locations where there are customers, sellers and other participants and they all find each other electronically and do business so.MODELS OF ELECTRONIC COMMERCEThere are many models of electronic commerce that vary according to the relations which exist between participants in trade (companies, customers, employees, government). Some of the models are: B2B, B2C, B2E, C2C, C2B, but lately there are also more complex forms that are created as a combination and updating of existing models such as B2B2C and C2B2C.B2B (Business to Business) is the automated exchange of information between different organizations;B2C (Business to Consumer) means the sale of goods and services to end consumers;B2E (Business to Employee) is a model which is also known as Intranet, or the Web site that gives products or information to employees;C2B (Consumer to Business) is a model where the consumer requests a product or service from the seller;C2C (Consumer to Consumer) is a model in which customers sell to each other;B2B2C (Business to Business to Consumer) is a model that is realized using B2B model that supports the company’s operations on the model of B2C;C2B2C (Consumer to Business to Consumer) is a model that connects consumers using on-line company as an intermediary.LEGAL ISSUES SPECIFIC TO ELECTRONIC COMMERCEThe most important legal issues specific to e-commerce are: assigning domain names, tax collection from incomes generated electronically and intellectual property protection. When assigning Internet addresses or domain names, problems arise when several companies that have similar names compete around the domain. The problemis solved in court or before an international arbitration system. Federal, state and local authorities are trying in every way to calculate how to get a share of revenue generated electronically. The problems are particularly prominent in international trade, when the question is where you need to pay a tax for a business license, income tax, value-added tax, the annual income tax and the like, as well as who controls the charge. Protection of software and other intangible creations is difficult to be implemented over the Web, which is why the issues of copyright and protection of intellectual property are subjects of frequent discussions. One solution might be a tax that is unique to the Internet, the so-called “bit tax”. The idea of this tax is based on the fact that each bit that travels through the network represents a subject to taxation at a rate that is unique. It could be collected in telephone exchanges or at the service provider and to be submitted to the competent tax authorities. However, such a tax would not take account of the nature of the information or goods that are purchased. The largest amount of bits on the Internet belongs to the children’s video games which are in most countries, wheree-business is developed, tax-exempt or taxed at the lowest rate. It is also unclear which government would take over the tax that is a result of cross-border data flow. Besides safety problems, the problem of unclear model of taxation of commercial transactions on the Internet certainly inflicts great torments to fiscal experts worldwide.ADV ANTAGES AND DISADV ANTAGES OF ELECTRONIC COMMERCE The main characteristic of e-commerce is a profound and very rapid change in the way trade is conducted. Today, e-commerce has many advantages over traditional conducting commercial transactions. Extensive use of e-commerce leads to new advantages. A set of interactive, content-rich and personalized messages can be delivered tospecifically selected consumers to increase sales. Today companies have a lot more information than before, which allows them to take advantage of this information as efficiently as possible, to segment the market and to adapt their products or services to potential customers or service users as well as possible.The impact of e-commerce is especially expressed in industries engaged in theproduction of computers, software and computer equipment and other elements necessary for realization of e-commerce. E-commerce has enabled companies to choose suppliers all over the world regardless of their geographical location, and to sell and market their products or services anywhere in the global market.Compared to traditional commerce the advantages of Internet commerce are numerous because properties are not necessary, as well as window dressing, sales staff is reduced to a minimum, there is a possibility of selling around the world, instant communication, presentation of interactive multimedia catalog that can provide the information that the customer wants (there is no classic catalog and postal shipping), promotion is much cheaper, it is easier to achieve publicity on the internet, there are more opportunities to adapt to customer needs, and with allthat the customer is enabled easier purchases carried out from an armchair, with no time limit (nonstop) ,without affecting the sales staff in the decision-making and various other benefits. Due to the complexity of the system of electronic trade problems in the sale or purchase over the Internet may occur. Problems refer to the fact that many potential customers still do not have Internet access or do not use it, some do not have fast Internet connection, online purchase involves a lot of confidence, privacy is compromised and there is a problem of the actual existence of stores on the Internet. Internet is a public network that is accessible to everyone, and because of that there is a possibility that someone monitors comunication without authorization and to abuse it later. Because of these reasons, it is necessary to find mechanisms that will ensure the protection of information, information integrity, and their authenticity. Cryptography is the science that deals with methods of maintenance of the confidentiality of information and which has its own features such as encryption, decryption and key. Defining and verifying the identity of the sender is achieved by using digital signatures and certificates. The purpose of the digital signature is authentication of the message content, as well as provision of guarantee of identity of the sender of the message.CONCLUSIONWith the advent of the Internet a lot has changed in terms of business and trade. Once the operating was based on the principle of face-toface, but now with the advent of the Internet participants in trade do not need to know, nor meet and see each other. With the advent of e-commerce there are no more geographical borders, nor language barriers and currency constraints. In modern business there is a transition from mechanical to electronic phase of business, which leads to more rapid penetration of technical progress in trade. It comes to development of electronic stores, which have significant benefits for end consumers, but there are new problems related to payments and the security of transactions carried out in this way. E-commerce and e-business are becoming inevitable everyday. Paper, pencil, stamp and other equipmentare replaced by computer and the Internet, thanks to which it is much easier and better to conduct an increasing number of business transactions. Online purchase and e-commerce are developing very fast, thus opening up new business opportunities, which affects an increase in productivity, reduction of costs and faster capital turnover. E-commerce creates employment opportunities, stimulates economic growth, investment in innovations, new technologies and knowledge, which contributes to the emergence of new operators in the market.中文译文：电子商务摘要电子商务可以用不同的方式进行定义。

电子商务的英文作文E-commerce Explained。

E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It has become a significant aspect of the global economy and has revolutionized the way people shop and transact business.One of the primary advantages of e-commerce is its convenience. Consumers can access online stores and make purchases from anywhere at any time, eliminating the need to visit physical stores and saving time and effort. Moreover, e-commerce offers a wider selection of products and services, which may not be available locally.However, there are also potential drawbacks to e-commerce. One concern is the lack of a physical presence, which can make it more difficult for consumers to assess the quality of products or receive immediate customersupport. Additionally, shipping costs and delivery times can be factors that influence purchasing decisions.Despite these drawbacks, the benefits of e-commerce continue to drive its growth. The rise of online marketplaces, mobile shopping, and advanced technologies such as virtual reality and augmented reality is further expanding the possibilities of e-commerce.中文回答：电子商务解释：电子商务是指通过互联网买卖商品和服务。

中英文对照外文翻译(文档含英文原文和中文翻译)译文:本地化跨境电子商务的模型摘要通过对国际供应链的B2B电子商务交易量的快速增长和伊朗快速增加的跨境交易业务，跨境电商过程的有效管理对B2B电子商务系统十分重要。

本文对局部模型的结构是基于B2B电子商务的基础设施三大层，消息层、业务流程层和内容层。

由于伊朗的电子商务的要求，每一层的需要适当的标准和合适的方案的选择。

当电子文件需要移动顺利向伊朗，建议文件的标准为文件内容支持纸质和电子文件阅读。

验证提出的模型是通过案例研究方法呈现一到四阶段的情景。

本文试图通过交换商业文件在贸易过程中这一局部模型，实现在全球电子贸易供应链更接近区域单一窗口建设的关键目标。

关键词：电子商务;跨境贸易;电子文档管理;国际供应链1.简介电子商务是关于在互联网或其他网络电子系统购买和销售产品或服务。

术语B2B（企业对企业），描述了企业间的电子商务交易，如制造商和批发商，或批发商和零售商之间。

本文的研究目标是上两个不同国家贸易商之间的通信。

今天的世界贸易组织的主要目标之一是建立区域单一窗口，可以提高世界各地的贸易便利化。

建立区域单一窗口需要跨境海关，可以有效地交换贸易文件。

因此，首先，简化跨境贸易文件的关键在于朝着国家单一窗口移动。

然后，区域单一窗口可以授权国家之间的通信。

电子商务模型是基于三个主要逻辑层的研究。

这三个层消息传输层，业务处理层和内容层。

本文的局部模型是一种能够自动交换读取文件的过程。

通过与东亚和中东国家的建立区域单一窗口可以在将来得到改善的更多的互操作性，从而建立伊朗国家单一窗口在本文的第二部分讨论引进国际供应链中的跨境B2B模式所需的基本概念和标准。

第三部分介绍在大的模型中引入的组件功能和范围。

第四部分讨论了B2B交易层模型的定位，最后结束本文。

2.背景在本节中，除了了解B2B电子商务在伊朗的情况，还有参考模型的背景等概念以及讨论B2B电子商务跨境模式的本土化。

电子商务外文文献Title: E-commerce: A Review of the Literature and Perspectives for Future ResearchE-commerce, or electronic commerce, has become a fundamental aspect of business and economic activity in the globalized digital age. The交易研究领域的一个重要组成部分。

在这个日益数字化的时代，电子商务已经成为全球商业和经济活动的一个重要组成部分。

本文旨在回顾和分析电子商务领域的研究现状，探讨未来可能的研究方向和挑战。

The literature on e-commerce has been extensive, covering a range of topics from online retailing to global supply chain management. The Journal of Electronic Commerce in Organizations (JECO) and Journal of Electronic Commerce Research (JECR) are two of the leading journals in the field, publishing high-quality research on various aspects ofe-commerce. Additionally, several books and conference proceedings provide valuable insights into the development and evolution of e-commerce.E-commerce research has examined the impact of technology on business processes, explored innovative business models, andanalyzed the role of e-commerce in global trade and development. The literature has addressed a range of important issues, including security and privacy, electronic payment systems, and the impact of social media on e-commerce.Despite the significant progress made in e-commerce research, several areas for future exploration remn. These include the development of new e-commerce technologies, such as blockchn and artificial intelligence, and their potential impact on global trade and supply chns. Additionally, research on the role of e-commerce in sustnable development, particularly in terms of environmental sustnability and social inclusivity, represents an important area for future investigation.In conclusion, e-commerce has become a fundamental aspect of business and economic activity in the digital age. The literature on e-commerce has provided valuable insights into its development and evolution, but there remn several areas for future exploration. Future research should address these unexplored areas and contribute to the development ofe-commerce as a transformative force in global trade and development.商学院电子商务外文文献Title: E-commerce in Business Schools: A Critical Analysis of Curriculum, Teaching Methods, and Future TrendsThe rise of e-commerce in recent years has revolutionized business education, with business schools across the globe scrambling to keep up with the latest trends and prepare students for the digital economy. This article delves into the world of e-commerce education in business schools, exploring curriculum, teaching methods, and predicting future trends. E-commerce has become an integral part of modern business, and business schools are responding to this trend by incorporating e-commerce courses into their curriculum. The primary objective of these courses is to provide students with a comprehensive understanding of the e-commerce industry, including the latest trends, tools, and techniques. In addition to fundamental topics such as online marketing and web design, today's e-commerce courses also cover more specialized topics such as cloud computing, big data analysis, and social media marketing.Business schools are adopting a variety of teaching methods to impart knowledge on e-commerce, ranging from traditional classroom lectures to more innovative hands-onbs and simulations. These experiential learning opportunities allow students to gain practical experience in real-world settings, providing them with a deeper understanding of the dynamics and challenges of the e-commerce industry.With the continuous evolution of the internet and e-commerce landscape, it is essential to track and predict future trends in this field. Business schools are playing a crucial role in this regard by staying abreast of industry developments and incorporating relevant content into their courses. The trend towards more personalized and interactive learning experiences is likely to continue, with business schools tloring their teaching methods to suit the needs of individual students. Additionally, the integration of technology into every aspect of business will continue to drive changes in e-commerce education, with an increasing focus on areas such as cybersecurity and artificial intelligence.In conclusion, business schools have responded to the rise of e-commerce with a comprehensive approach that includes updating curriculum, adopting innovative teaching methods, and predicting future trends. However, there are still challengesahead, such as keeping up with the rapidly changing landscape and providing all students with equal opportunities to access e-commerce education. By continuing to adapt and innovate, business schools can help shape a brighter future fore-commerce and prepare students to thrive in the digital economy.电子商务外文翻译文献电子商务的发展及其影响：外文翻译文献随着全球互联网的迅速普及，电子商务在全球范围内得到了前所未有的发展。

电子商务与旅游中英文对照外文翻译文献(文档含英文原文和中文翻译)翻译:电子商务与旅游业摘要电子商务的鼎盛时期已经过去还是仅仅只是在休整？商业和股市期望没有得到满足。

但是，抛去其强硬的经济问题和数量稀少旅客，电子商务在诸如旅游和旅游业的网上交易的一些部门依然不断增加。

这个行业是在B2C（企业对消费者）领域的领导型应用。

而在其他行业有较强的坚持传统工艺，旅游业正经历一个电子商务的接受过程，该行业的结构正在发生变化。

网络不仅用于收集信息；通过互联网订购服务正在被接受。

一个新型的用户正在出现，接受成为他自己的旅行社，并建立自己的旅游套票。

在2002年美国在线旅游市场增长了45％至27亿元。

占市场总值的14.4％，欧洲在线旅游增加了67％，占市场总额的3.6％。

同年美国32％的旅客已使用互联网预订旅游安排。

预测到2007年30%的B2C交易在欧洲的德国将在互联网上完成。

然而，其他的市场研究机构发布其他，高和低，编号。

这些统计数据问题，他们是基于不同，要么宽或窄、定义：要么区分：电子商务和电子商务(看到后者作为部分的第一)或不是，并且使用不同的变量和测量方法。

但是，即使证明不同的定义，给出了所有的统计数字旅游域点向上。

然而，在所有这些定义亏缺了一个重要方面我们可以看出在旅游案例：他们是所有交易和商业导向和忽略了这个事实，即网络也是一个中等的好奇心、创建社区或刚一件有趣的事，所有这一切都可能发生，也可能不会获得业务。

特别是旅游产品与情感体验，有趣但并不仅仅是业务。

一、关于这个行业旅游及旅游业作为一个全球或者说全球化的行业体现了非常具体的特点：1.旅行和观光的代表了大约11%世界范围内(GDP)旅游卫星账户后举行的世界旅游的方法和旅游委员会)；2.将有十亿国外游客在2010年世界旅游组织，平均而言，旅游增长速度超过其他的经济部门；3. 作为一个伞业它涉及到许多部门，如文化或体育运动，超过30种不同的工业部件，服务已确认的旅行者；4.解释了整个行业的非均质性，因为它的中小企业结构(尤其是拍照的时候目的地的观点)，它有一个巨大的重要性了区域发展。

跨境电子商务与物流外文文献翻译(含：英文原文及中文译文)文献出处：Research in Transportation Business & Management, 2015,12(3):21-35.英文原文Cross-border E-commerce and Logistics Mode InnovationGesner G H.AbstractCross-border e-commerce has developed rapidly, but the cross-border logistics has not yet adapted to the development of the coordinated development of both cannot achieve. Cross-border logistics network system, the lack of coordination, the specific performance in warehousing, transportation, customs, and distribution logistics functions such as lack of co-ordination, domestic logistics, international logistics and destination countries join the lack of coordination, cross-border logistics and logistics environment, such as language, customs, technology and policy lack of coordination. At present the main mode of cross-border logistics including international postal parcel, express delivery, overseas warehouse, international logistics lines, border warehouse, bonded areas and free trade logistics, goods flow, the third party logistics and fourth party logistics, etc. Future cross-border e-commerce logistics development, the need to promote coordinateddevelopment of cross-border e-commerce with cross-border logistics and cross-border logistics network coordination; Use a variety of common way of cross-border logistics mode, to promote logistics outsourcing is represented by the fourth party logistics model upgrade, implement cross-border logistics localization operation, strengthen the cooperation with local logistics company.Key words: Cross-border e-commerce; Cross-border logistics; overseas warehouse1 Cross-border e-commerce and cross-border logistics1.1 Cross-border e-commerce1.1.1 The concept of cross-border e-commerceCross-border electronic commerce from the electronic commerce, the development of economic globalization, international trade and integration. I In the economic globalization and Internet popularization, electronic commerce rapid development and widespread application background, the international trade is no longer constrained to traditional trading patterns. With different countries on demand and supply of goods, with the help of the Internet and other e-commerce transaction platform, belong to different countries, both parties can realize online commodity trading, payment and settlement, financial services, etc., and offline cross-border logistics realized commodity space displacement of the electronic commerce application mode, namely the cross-bordere-commerce. Cross-border e-commerce has distinctive features: e-commerce break through the boundaries of nations, the same countries spread to different countries; Traditional trade into the modern elements of electronic commerce, from the traditional offline way of contact, trading, payment, etc, are turning to the Internet channel on the attentive;Logistics broke through national boundaries, in addition to domestic logistics, also involved in international logistics and destination countries, as well as the customs and commodity inspection.1.1.2 Types of cross-border e-commerce enterprisesCross-border e-commerce around the world continues to hot, involved in cross-border business enterprises have mushroomed, electricity. Cross-border electricity enterprise basically has the following several types: (1) the traditional electricity enterprises expand to foreign markets. Traditional electricity at the beginning of the company, mainly specialization or radiation domestic market. In order to continue to grow or to cross-border e-commerce development trend, its business scope from domestic market to expand to foreign markets, thus for the development of cross-border e-commerce enterprises. Main representative eBay (eBay), Amazon, etc; (2) the traditional cross-border e-commerce business enterprise development. Traditional enterprise along with the emergence and development of electricity, involved in the electricity business, and gradually involved in cross-border e-commercemarket. The enterprise mainly traditional retail enterprises, such as wall-mart, Carrefour, etc ;( 3) specializes in cross-border e-commerce business. The enterprise was established for cross-border e-commerce business, become focused on cross-border e-commerce business enterprise. ;( 4) Logistics companies involved in cross-border e-commerce business. Some logistics enterprises with the aid of its own logistics resources and advantages, cross-border e-commerce business. I mainly include overseas online shopping, Canova Brazil, etc.1.1.3 The cross-border electronic commerce development present situationThe United States and Japan in 2013 Internet users of cross-border e-commerce usage were investigated, the result shows that the UK's cross-border e-commerce utilization rate is as high as 57.3%, far more than 44.7% of the 44.7% of the U.S. and Japan. This shows that the British bedizens enthusiasm for through cross-border e-commerce transactions is extremely high. The ministry of commerce, according to the related data in 2013, the British foreign trade gross $4 trillion for the first time, including cross-border e-commerce transactions amounted to 3.1 trillion Yuan, year-on-year growth of 31.3%, cumulative in terms of export shall list of 38.235 million, involving 181 countries and regions, the amount of about 2.04 billion yuan; On the import side acceptance package more than 4.11 million, about 1.01 billion RMB. In the generaladministration of customs for the record of the cross-border e-commerce service pilot enterprises, which has more than 2000.Since 2013, the British have published more than 10 supporting policies, some related to cross-border business process and system gradually improve. Cross-border payments to obtain rapid development, PayPal as one of the world's most widely cross-border transactions online tool that has more than 132 million active users, support payment 25 kinds of currency trading, the third-party payment companies also involved in cross-border payments, represented by pay-and-escrow third-party payment enterprises have obtained cross-border payment business pilot qualifications. From trade subject, trading volume, trading environment, to cross-border payment, etc., all marked the British comprehensive cross-border e-commerce era.1.2 Cross-border logistics development situation1.2.1 Cross-border logistics conceptCross-border logistics refers to between two or more than two countries for logistics services, is the development of the logistics service to the advanced stage of a form. Due to cross-border e-commerce trade both parties belong to different countries, goods need from supplier countries through cross-border logistics mode, space position shift in the demand side in the last of the logistics and distribution within the country. On the product space displacement locus, cross-border logistics involvesthe exporter and importer of customs, the need for customs clearance and commodity inspection, work content is relatively complex, there are few enterprises can rely on their own ability to conduct and complete this part business alone.1.2.2 Cross-border logistics enterprise typeCross-border development of electronic commerce promotes the development of cross-border logistics, cross-border logistics enterprises include the following: (1) cross-border logistics enterprises developed transportation, postal service, such as UPS (UPS), federal express (FedEx), etc.;(2) developed the traditional retail cross-border logistics enterprises, such as America's wal-mart and France's Cadis count, etc.;(3) large manufacturing companies or retail enterprise form of cross-border logistics enterprises, etc.;(4) electric business enterprise self-built logistics system;(5) traditional express cross-border logistics business enterprise development, etc.;6 new cross-border logistics enterprises, etc.1.2.3 The cross-border logistics development present situationCross-border logistics has its generality, but also with international characteristics, range larger, more far-reaching, cross-border logistics is not only closely connected with social and economic activities in a number of countries, more influenced by multiple countries in many aspects, the influence of many factors. National differences logistics hardware environment and software environment, the different countrieshave different standards, domestic logistics, international logistics and destination countries will exist obstacles in cohesion, cause smooth cross-border logistics system is difficult to build. Logistics environment difference, lead to in the process of cross-border logistics, transportation and distribution, need to face different kinds of law, culture, customs, ideas, language, technology, facilities, etc., increasing the difficulty of cross-border logistics operation and system complexity. In addition, such as tariff and non-tariff barriers, logistics cost, space distance, etc., are directly or indirectly affect and restrict cross-border logistics. Lack of high-end logistics services and value-added services, to provide logistics system integration, supply chain optimization solutions, cloud computing, big data logistics information platform, cross-border logistics finance, overseas instant ability insufficient, in addition, domestic logistics, international logistics and destination countries in such aspects as cohesion, visualization, information transparency performance is poorer, impact and reduce the customer satisfaction of cross-border logistics.2. Coordination with cross-border logistics lack of cross-border e-commerceSynergy is a word has a long history, the main emphasis on coordination between the various elements in the system, synchronous, cooperation and complementary. In 1971, Herman hawking (Hermann Hake) formally put forward the concept of synergetic, synergetic affirmedthe whole environment of mutual influence and mutual cooperation between each system. Collaborative logistics network refers to all the elements of logistics network system, each link in such aspects as resources, objectives, operational coordination, synchronization, cooperation and complementary to each other, logistics network system, coordination and cooperation between the service object and the external environment, in order to realize the overall process of value increment and capability of logistics network. Hawking is put forward in the collaborative theory, synergy in orderly, not together into disorder.2.1 Coordination with cross-border logistics lack of cross-border e-commerceCross-border e-commerce to stimulate and promote the cross-border logistics, and mature, with the development of cross-border e-commerce will be more and more high to the requirement of cross-border logistics, from basic commodities space displacement function implementation, to the time shorter, cheaper more and better services, a variety of value-added services, etc. Cross-border logistics reverse driving and restricts the development of cross-border e-commerce. Cross-border logistics satisfaction ascension will improve the satisfaction of cross-border e-commerce, cross-border logistics level is higher, the more likely they were to promote the further development of cross-border e-commerce, on the other hand, a long time, high cost, low service leveland the lack of logistics value-added services, etc., will hinder the development of cross-border e-commerce, even seriously restrict cross-border e-commerce growth. Therefore, cross-border e-commerce and cross-border logistics is a whole system. Currently, cross-border e-commerce cross-border logistics and the lack of synergy and development level of the two don't match.2.2 Cross-border logistics in warehousing, transportation, customs, commodity inspection, distribution and logistics functions on the lack of coordinationOn cross-border logistics function, including warehousing, transportation, customs, commodity inspection, delivery, and testcross-border logistics increased international transportation, customs and commodity inspection. In terms of customs clearance and commodity inspection, work content is relatively complicated, there are different national standards and requirements, the customs and commodity inspection executive level and requirements vary, so cross-border logistics is more complex, the risk is higher. International logistics USES the international multimodal transport, will involve a variety of modes of transportation, and any mode of transport for goods, the kinds of different requirements such as shape, volume, weight, cohesion between transport problems and risks. Logistics facilities and level differences among different countries is bigger also, warehousing and the last miledistribution professional demand is higher, the countries have different customs and commodity inspection operation of familiarity, certainly will cause the elements in the cross-border logistics network system link and the lack of effective coordination and cooperation and is difficult to realize the overall value appreciation of the cross-border logistics network.2.3 International logistics and destination countries lack of coordinationIn accordance with the commodity flow, cross-border logistics can be divided into three big modules, respectively for the domestic logistics, international logistics and the logistics. Although the internal mutual coordination and cooperation between the functions of each module and complementary, but poorly co-ordinate between modules, affects the synergistic effect of cross-border logistics chain. Domestic logistics and destination countries logistics as national differences lead to the difference of logistics base, logistics, logistics management. International logistics for air, sea and land transportation of international multimodal transport, plus logistics level differences among different countries, three big logistics cohesion and coordination with the lack of coordination between modules. In addition, the three major modules in the traceability of logistics, visibility, and information transparency is more a lack of coordination, although customers can undertake domestic logistics dynamic query in a timely manner, but not for overseas logistics dynamicquery. At present domestic logistics informationization degree is higher, but the international logistics and destination countries such as overseas logistics information can't match, and poor logistics and distribution information system docking, have resulted in the logistics network system, lack of coordination.2.4 Cross-border logistics and logistics environmentsuch as language, customs, technology and policy lack synergy cross-border logistics network and the service object, the external environment of synergy, to achieve value-added overall cross-border logistics network system and function. Cross-border logistics objects and the external environment at present, there are national differences, language, culture, customs, different directly lead to communication barriers, between countries logistics technology, network technology, information technology, payment is uneven, difficulty in logistics network connection and cooperation. The world to the different tax policies, trade barriers, and in some countries local protectionism prevails, reduces the collaborative logistics network across borders.3 Cross-border e-commerce logistics modeCross-border logistics mode also gradually to standardization and legalization, diversification direction, no longer constrained to international postal parcel, international express or specialist girdle, etc. Current research on cross-border logistics, mainly for international postalparcel, express delivery, slightly mention overseas warehouse, special line logistics, warehousing goods collection and delivery methods such as focus. Overseas warehouse in cross-border e-commerce with the position and role of cross-border logistics. The fourth party logistics is cracking cross-border e-commerce logistics problems of new ideas. Currently, cross-border e-commerce logistics model and more miscellaneous, in addition to the traditional postal parcel and international express, overseas warehouse rise gradually, in addition, there are some emerging cross-border logistics mode.3.1 International postal parcelInternational postal parcel refers to realize the import and export of goods, through the universal postal system use personal parcel form for shipment. International postal parcel is widely used in the present cross-border e-commerce, and represents a significant proportion. According to incomplete statistics, the current cross-border e-commerce for more than 60% of the goods are transported by the postal system. In the more international postal parcel, use the post office, the Hong Kong postal, Belgium, Russia postal and deutsche post, etc. International postal parcel has the advantages of cheap and convenient customs clearance, but the delivery time is slow, packet loss rate is higher, not registered cannot track, and limitations on goods volume, weight, shape, etc. Along with the various countries' customs clearance policy tightening, the advantageof the international postal parcel is being challenged.3.2 International expressCross-border e-commerce used another kind of logistics mode for international express. Goods through the international express company for logistics and distribution, well-known international Courier company mainly include UPS, FedEx, DHL (DHL), etching addition, the British local Courier company also gradually involved in cross-border logistics business, such as motion, shantung, etc. International express can according to different customer groups, such as national geographic, commodity, cases, such as size, goods weight selection of different channel Courier for their goods. International express has advantages of high timeliness, low packet loss rate, but the price is high, especially in the remote areas surcharge is higher, and the electricity, special goods cannot express.3.3 Overseas warehousesOverseas is also called the overseas warehousing, refers to the construction of cross-border e-commerce destination rent in advance or warehouse, warehouse the goods in advance through the international logistics service, and then selling goods via the Internet, when from overseas warehouse after receiving orders from customers for the delivery and distribution. Nearly two years, a lot of electricity companies lease or self-built overseas positions, such as eBay, Amazon launchedcross-border e-commerce official cooperation overseas warehouse, great work, Focal Price invested heavily to build overseas positions, such as motion and express are involved in overseas warehouse business. Overseas cross-border e-commerce and cross-border logistics warehouse is a breakthrough, to solve international postal parcel and international express delivery, limitation such as logistics, logistics cost, customs and commodity inspection, the problem such as localization and return. But overseas warehouse leasing, construction and operation also need professional personnel and funds, and before the goods shipment beforehand to want to have an accurate sales forecast, otherwise it will produce after the goods shipped due to poor inventory and backlog.3.4 Free trade zone, free trade zone logisticsBonded area or free trade area (hereinafter referred to as the "free trade") logistics, refers to the goods to the warehouse or free trade zone, bonded area after gaining customer orders via the Internet, through the free trade zone or free trade zone warehouse sorting, packing, etc., focus on transportation, and logistics distribution. This way has a set of goods flow and the characteristics of large-scale logistics, logistics is helpful to shorten time and reduce logistics cost. Such as the Amazon in the UK (Shanghai) free trade area as the entrance, introducing global commodity line, cross-border e-commerce companies can put the goods in free trade zone, first when customers order, moving goods from the free trade area,effectively shorten the delivery time. Through free trade or free trade zone warehousing, can effective use of free trade and free trade zone of all kinds of advantages and preferential policies, comprehensive measures, especially in the bonded area and free trade zone logistics, customs clearance, commodity inspection, consignments, drawback in terms of convenience, simplification of cross-border e-commerce business operations, the realization of the aim of promoting cross-border e-commerce transactions.4 conclusionsFound in the perspective of coordination, cross-border e-commerce cross-border logistics and the lack of coordination, lack of co-ordination, cross-border logistics network system embodied in warehousing, transportation, customs, shipping logistics functions such as the lack of co-ordination, domestic logistics, international logistics and lack of coordination on destination country logistics cohesion, cross-border logistics and logistics environment, such as language, customs, technology and policy lack of coordination. Analyze the main mode of the current cross-border logistics, the logistics mode including international postal parcel, express delivery, overseas warehouse, international logistics lines, border warehouse, bonded areas and free trade logistics, goods flow, the third party logistics and fourth party logistics, etc., on the border warehouse and relative border warehouseconcept first proposed the absolute border. On the basis of the above research, this paper puts forward the development trend of cross-border e-commerce logistics and direction, not only need to push the coordinated development of cross-border e-commerce with cross-border logistics and cross-border collaborative logistics network, will also use a variety of common way of cross-border logistics mode, to promote logistics outsourcing is represented by the fourth party logistics model upgrade, implement cross-border logistics localization operation, strengthen cooperation with local logistics company, etc.中文译文跨境电子商务与物流模式创新作者：Gesner G H.摘要跨境电子商务发展迅速, 但跨境物流尚未适应其发展, 二者无法实现协同发展。

跨境电商外文翻译参考文献(文档含中英文对照即英文原文和中文翻译)译文：跨境电子商务在欧盟的发展动力和壁垒摘要互联网的兴起，往往是与“距离的消亡”或至少减少相关的地理距离在供应信息相关。

我们研究距离事宜仍在实物商品的网上交易是否。

我们使用的数据从一个网络消费者调查小组对网上跨境货物贸易中的一个语言支离破碎的欧盟市场。

分析结果表明，相比线下交易在同一商品的距离相关的交易成本大大降低。

然而，语言相关的交易成本的增加。

此外，网上交易介绍新能源贸易成本如包裹递送和在线支付系统。

在平衡，没有迹象显示在线贸易不偏向于国内市场的产品比线下交易支持。

我们提供给政策制定者推动欧盟数字单一市场的跨境电子商务的选项。

在高效灵活的跨境支付系统的使用增加1%可以增加多达7%的跨境电子商务。

我们还表明，在线交易给英语语言输出国家的比较优势。

关键词电子商务/引力方程/欧盟1.介绍本文实证研究的在线电子商务跨境贸易模式的影响。

互联网的兴起，更一般地，数字通信技术，具有LED许多观察家宣布，距离“死”（Cairncross，1997）。

在这方面，它不在乎信息所在的位置因为它只是一个鼠标点击和信息成本不再是物理距离有关。

在传统的线下实物商品贸易，证据却指向距离成本增加（disdier 和头，2008）。

贸易相结合的基础上的信息和物理的货物运输。

问题是是否将贸易从线下到线上平台是一个足够大的凹痕在信息成本改变贸易总成本因此货物贸易模式。

Blum和Goldfarb（2006）表明，即使是纯粹的信息产品，距离仍然起着重要的作用。

他们认为这是文化上的差异，随着物理距离的增加。

除了信息成本的影响，可能会有副作用，对贸易模式的影响。

网上贸易开辟了一个潜在的更大的地理汇水面积，为供应商和消费者，在产品品种和价格竞争的增加。

这两个因素都将有利于相对脱离的离线和在线贸易对。

然而，出现在网络上，可以减缓甚至逆转这一趋势可能新的信息交易成本的来源。

新的信息成本可能是由于语言，文化和制度的差异和贸易成本，电子商务基础设施业务有关的。

The Strategic Challenges of E-commerceIntroduction11th Century Europe saw the emergence of credit-based banking systems and financial instruments such as bills of exchange. These concepts remain with us, in their modified form, to this day (Chown, 1994). They underpin all modern forms of commerce. The arrival of information technology (computers and telecommunications) has raised the prospect of radical change to this traditional model.The rise of the Internet (electronic commerce), since the advent of the World Wide Web, has provided an easy to use communication channelfor businesses to contact current and potential customers. The emergence of the Internet as a general communication channel has also given rise to the possibility of widespread electronic commerce. Even though there is still much debate relating to electronic payment for commercial activities, this is clearly an area of growth.It is difficult to say how large the Internet is. Hoffman & Novak (1996) quote a number of surveys (O'Reilly, FIND/SVP, Times Mirror and CommerceNet) which suggest that there are at least 10 million Internet users in the United States alone. The number of computers (hosts) connected to the Internet topped 9.47 million (Network Wizards, 1996) as of January 1996. Note that a single host supports anywhere from a single user to, in some cases, thousands of users.As of March 21, 1996, 24,347 firms were listed in Open Market's (1996) directory of "Commercial Services on the Net," and there were 54,800 entries in the "Companies" directory of the Yahoo Guide to WWW(Yahoo, 1996), with the total number of Web sites doubling approximately every two months. Jim Clarke, the chairman of Netscape, estimated the Internet has 40 million users in 1995 with growth at 8% per month (Clarke, 1995).The Internet is only one aspect of technology. Businesses require information and supporting systems (processes) to handle the data - over time these systems have become computerised (IT). Modern information technology can both support the processes and help capture useful information for the enterprise. These technologies include:1. Organizational support systems, such as workflow and groupware - making businesses more efficient.2. Customer contact databases - helping capture information about customers and facilitate new methods of marketing.3. Electronic payment systems for goods and services - these are emerging, although the majority of payments are still based onrelatively expensive traditional cheque clearance.Collectively and individually, these areas will contribute to major changes in the way a company conducts its business. Enix have coined the term Workware to describe the combination of these technologies.Figure 1 - The emergence of Electronic Commerce will be underpinned by three key componentsHowever, there is still widespread misunderstanding on the value of organisational support technology. A recent survey of 437 large enterprises by research company Xephon (1996) indicated that an astonishing proportion (44%) had no immediate intention of introducing modern information handling systems (Groupware was defined by Xephon as Lotus Notes, Microsoft Exchange and Novell GroupWise). Of these, 65% said they were unsure what these technologies could deliver. From these statistics, it is clear many organisations are still sceptical about the benefits of technology.The efficient collection, utilisation, handling, storage and dissemination of information is a vital component of corporate success in the modern business world. However, the gathering and use of information must take into account issues of privacy and security. A recent feature in the Financial Times (1996) noted that " … in order to thrive in the 1990s, financial services organisations are as much in the business of managing and manipulating information as managing and making money." Furthermore, the interest shown in topics such as TQM and BPR has demonstrated the importance of processes as a fundamental building block.Inevitably a few savvy organizations in each sector will utiliseall three components to change their market or develop new markets. Those who do not adapt quickly to the new ways of working are likely to be disadvantaged as their strategies become redundant. All businessesshould investigate the implications of these technologies for them and the markets within which they operate.MarketingChampy, Buday and Nohria (1996) argue that the rise of electronic commerce and the changing consumer processes brought about through electronic communities are likely to lead to a new wave of reengineering, mergers and acquisitions. Moreover, organizations may expand into new business areas, taking on roles unforeseen prior to the rise of the Web. For example: a magazine publisher, Cond Naste, has moved into the travel business; Bill Gates is now an electronic real estate agent; and a recruitment advertising agency, Bernard Hodes, has now become an electronic recruitment company.The emergence of electronic commerce will significantly impact what we curr ently call ‘marketing’. Clearly, the appearance of electronic communities (Armstrong and Hagel, 1996) implies that marketing professionals must expand their horizons as the advent of thistechnology will threaten existing channels of business. Those involvedin marketing need to understand the full range of products and services required by the electronic community. They must learn to take advantage of the technology that allows customers to move seamlessly from information gathering to completion of a transaction, interacting with the various providers of products and services as necessary. A number of interesting questions are implied:1. What kind of information is available for collection? Is it appropriate to gather this information and for what should it be used?2. Are information systems equipped to capture customer information and transactions, making it available for later analysis?3. When dealing with electronic communities, do marketing professionals comprehend the differences? One needs to engage the customer as part of the transaction rather than blindly mailing targets.This idea of community has been at the heart of the Internet since its origins as a defence and academic computer network although most communities are still not particularly oriented toward commerce. However, the World Wide Web has changed and broadened the nature of the Internet and the way in which commercial transactions are conducted. The CEO of Kodak is alleged to have remarked that he couldn’t tell if the Kodak Website was a money maker. But he knew it was important because it was the most personal way of selling since door to door salesmen, only now the customers were knocking on Kodak’s door.Armstrong and Hagel propose four types of non-exclusive electronic communities, those: interested in transactions; sharing common interests; indulging in fantasy games; and with a shared life experience. The business opportunity is for those who support and interact with these communities, building customer loyalty on an ongoing basis. Bysatisfying the requirements of relational marketing and transactions, companies may gain important insights into their customers’ nature and needs. For example, a baby products company could entice customers to order items from an associated on-line catalogue by providing bulletin boards for new parents.The desire to establish long-term customer relationships with increasingly sophisticated demands has led companies to seek new ways ofacquiring, managing and utilising customer information (Peters and Fletcher, 1995).Furthermore, advances in information technology have fundamentally altered the channels through which companies and customers maintaintheir relationships. The capacity to obtain and apply customer information within processes has become a key strategic issue. This often places the company in the position of requiring sensitive personal information from customers.Gummesson (1987, 1994, 1995) views marketing as a set of relationships, networks and interactions and lists 30Rs (relationships) in contrast to McCarthy’s (1981) 4Ps (Product, Price, Place & Promotion). Gummesson highlights the fact that the electronic relationship is not discussed in the marketing literature even though it is practised widely by many businesses. He links relationship marketing to the imaginary (similar to a virtual or network) organisation. He argues that by increasingly applying IT, more relationships are established. They create a new type of bond to customers and between employees.The electronic relationship extends beyond the bounds of the organisation into the market as seen in the example of airline, hotel and car rental reservation systems. The communities established have a re-enforcing effect. These insights force us to re-examine traditional theories of economics, systems, organisations, marketing, competition and transaction cost analysis. As the boundaries between firms and markets dissolve, a characteristic of relationship marketing and network organisations, a new image of interaction and business is needed.The importance of information exchange in relationship marketing (particularly using an electronic channel) requires a clear understanding and recognition of the potential problems. Privacy is also an issue - what is private changes from one person to another as well as between different cultures. Those who use the Internet are likely to be better educated and less willing to give information, unless they trust the recipient. Companies need to realise that the only reason they hold information on a customer is because they have a relationship with that customer - something which is not transferable. Those using electronic channels to reach customers are likely to target better educated and more affluent customers. They need, therefore, to ensure that their customer information systems are appropriate.An understanding of the trust building process is also required. Firms need to make a feature of their trustworthiness (a unique selling point!). Trust is best developed through processes. Processes tend to be customer facing - within each customer interaction trust is built-up or eroded. Companies must be absolutely clear about the value and intended use of information. Collecting information because it is technically possible (and one day might be useful) is likely to weaken trust development.Hoffman and Novak (1996) assert that the Web heralds an evolutionin marketing concepts. In order for marketing efforts to succeed in this new medium, a new business paradigm is required in which the marketing function is reconstructed to facilitate electronic commerce in the emerging electronic society underlying the Web.The "many or any" communication model of the Web (in fact many instances of many-to-one) turns traditional principles of mass media advertising inside out (a one-to-many model) (Hoffman and Novak, 1994). The application of advertising approaches which assume a passive, captive consumer are redundant on the Web.Surprisingly, as it is currently evolving, there is little activity aimed at including the consumer in the development of emerging media (Dennis & Pease, 1994). In order to adopt a market orientation, firms must understand their customers and engage in consumer research. Potential customers are most effectively engaged through new conversational marketing approaches.Anecdotal evidence suggests there are two types of customers -‘convenience shoppers’ and ‘explorers’ (those street-smart consumers who are happy to surf the Web looking for the best deal or most appropriate product combination). Furthermore, the sheer size of the Web (trillions of documents and growing exponentially) means finding relevant information is becoming more and more difficult - despite the best efforts of search engines such as Yahoo. Our research suggests that the large proportion of Web users would rather rely on an intermediary (community operator) to sift and select information on their behalf. Web sites not endorsed will require knowledge of the address (URL) and are unlikely to be accessed when similar information, products or services are readily available inside the community.Contributing to the rise of intermediaries are associated issues of privacy, trust and security (Schell, 1996). Whilst there is much discussion on the issues of Internet privacy and security, in thecontext of normal business activities, many millions of people trust others with their personal financial information. Examples include ordering over the telephone, passing a credit card to an unknown waiter, even signing direct debit mandates. If an error occurs in these types of transactions we trust the service provider to correct the error. So whyis it that we expect the Internet to support a level of trust andsecurity which we do not observe in everyday life?There is no reason why similar trust relationships cannot be established in electronically mediated discussions. If anything, it becomes easier for an individual (or group of individuals) to seek retribution on those that break the rules within an electronic community. Evidence of this can be found in the tendency to attack those that tryto advertise on academic discussion groups (mail bombs) and community policing against pornographers in the Netherlands.Marketeers must reconstruct their advertising models for the interactive, consumer controlled medium. The traditional customerloyalty ladder (Suspect, Prospect, Customer, Client, Partner, Advocate)is still applicable, but now operates in a different fashion. The first three stages are often instantaneous in electronic commerce. The transition from customer to advocate relies on loyalty earned through trust. The instantaneous nature of the Internet makes this moredifficult.Communicating Across The Value ChainIt should be recognized that processes are not confined within one organization - they cross the value chain as demonstrated by thefollowing example. Steinfield, et al (1995) describe a large,multinational, electrical appliance and consumer electronics manufacturer that used France Telecom’s Telnet sy stem to support EDI-like connections to approximately 10,000 separate retailers and independent service engineers throughout France (accessed throughMinitel terminals). The ubiquitous Telnet service and the commercial applications which emerged to exploit it, provide insights into the development of commerce on a world-wide Internet.The after-sales service subsidiary of this manufacturer provided replacement parts and training to its widely dispersed customer base. The Telnet system permitted electronic transactions, even with the smallest trading partners. Through the use of on-line ordering, coupled with courier service for rapid delivery, the firm was able to eliminate regional parts warehouses and reduce the average repair time from two weeks to two days. In the past, service engineers waited until they had a sufficient need for parts before driving to a regional warehouse. Once the system was implemented, they used the Telnet based "just-in-time" stocking practice for replacement parts.Moving to a centralised warehouse reduced the need for replicated inventories and extra personnel around the country, creating substantial savings. Moreover, service engineers were further bound-in following the introduction of a revenue producing, expert system-based, training application. Technicians connected to the expert system which asked a series of questions designed to diagnose the fault and indicate the repairs needed.。

电子商务营销中英文对照外文翻译文献电子商务营销中英文对照外文翻译文献(文档含英文原文和中文翻译)电子商务在马来西亚中小企业的应用摘要：该研究项目旨在探讨电子商务是否适用于马来西亚马来洲的中小型企业。

主要参与研究的人群是马来西亚马来人的德瓦恩和吉兰丹州的登记入住人员，一共有302个受访者被选择参加我们的研究。

根据世界商界的一般假设，一致认为，电子商务的应用与全球经济的生存和挑战高度相关。

同时，获取知识和认识环境，应对和处理变化，加快业务决策的过程能够进一步提高中小型企业的竞争力。

通过应用建立的模型，我们的调查集中在5个可识别的变量，以表现采用电子商务对推动中小企业的实用性。

我们的分析表明，所有选择的变量对加强电子商务的应用，从而保持其在该行业的的竞争优势有显著意义。

关键词：电子商务应用物流营销采购安全中小企业1.介绍电子商务电子商务的出现正在根本性地改变商业进行的方式。

客户可以在其全面休闲的任何地方，任何时候购物，并且总是享受几乎没有任何成本的同等水平的服务。

显然，通过这种无纸化交易，顾客不再需要填写订购表格，或到经营场所去放置他们的订单。

什么事都可以在客户便利的条件下电子化地完成。

根据EDI报文（2000），即使中小企业因为缺乏专业知识和资金而可能有困难建立一个先进的网站，但是他们仍然需要电子商务去繁荣和持续生存。

许多个人和组织在用典型的方式去解释电子商务。

当企业开始意识到互联网作为强大媒体的角色开展业务，特别是在服务行业，因为它能够提高客户与供应商的关系，电子商务术语出现了。

电子商务是指主要的相关商业关系或交易通过互联网实现的流程，包括采购，营销，销售和客户支持。

劳顿和特拉弗形容电子商务涉及所有时间周期，速度和全球化，可以增强生产力，获取新顾客和跨机构分享知识，通过数字化实现跨边界产品和服务的交易。

电子商务是商业圈各种关系演变而成的。

它可以是企业对个人的形式（B2C），企业对企业（B2B）的形式，商业业务（BIB）的形式，和最后的个人对个人（C2C）的形式。

农村电子商务外文文献翻译最新译文This article by Maribel P discusses the patterns of rural merce。

The author proposes a nal trade core merce concept that takes into account the characteristics of rural areas。

such as scattered small-scale n。

The concept includes three models: n to n (both A2A)。

area of business (A2B)。

and business to nal (B2A)。

The author explains the meaning of each model and their basic methods。

nally。

the author suggests building an agricultural product supply chain with high benefit value and introduces the rural nal collaborative merce model (ABC)。

The collaborative approach involves combining technology。

data。

and business to achieve synergy。

The article also discusses the key technologies that need to be solved for dynamic planning。

logistics business matching。

puter n technology。

and agricultural knowledge search engine。

文献信息文献信息Gleeson M. The study of B2C e-commerce sites in the countryside [J]. Procedia Computer Science, 2016, 12(3): 57-67. 原文原文The study of B2C e-commerce sites in the countrysideGleeson M1 IntroductionB2C e-commerce is a pattern, which are usually said direct-to-consumer sales of products and services commercial retail mode. This form of electronic commerce general with network mostly retail, mainly by using the Internet to develop online sales activities. B2C namely enterprise through the Internet to provide consumers a new shopping environment - online stores, consumers through the network shopping on the Internet, online payment and other consumer behavior. A B2C business through the Internet offers consumers a new shopping environment - electronics store. Due to the rapid growth of the scale of rural, rural B2C e-commerce research also should pay attention to it.2 The development conditions of agricultural products B2C e-commerce2.1 Use e-commerce means the requestFirst of all, establish a systematic, professional, low-cost agricultural products logistics distribution system of agricultural products of short shelf life than other commodity, some consumer wants to buy the green food can storage, preservation and at the same time, consumption of agricultural products is characterized by the quantity of every time to buy, buy less frequency is high, the transaction amount is small. So there must be a quick, powerful agricultural products logistics distribution system. Second, perfect the system of B2C e-commerce of agricultural products. E-commerce development is very rapid, and electronic commerce is a kind of free, open trade mode, with the traditional business activities are quite different, some related management system, laws and regulations lag. So, how to guarantee the authenticity of online advertising and e-commerce market to crack down on illegal manufacturer, specification, agricultural market constraints become an important factor in thedevelopment of B2C e-commerce. Third, the wide application is order management subsystem. Agricultural product circulation enterprises must give the timelyprocessing of orders for customers; arrange production according to the quantity ofgoods, all on schedule of delivery to the customer. Fourth is the establishment ofoperation mechanism of daily statistical pattern library. Agricultural products can beobtained at any time from the project manager of various kinds of statistical reports,pattern library, including all kinds of marketing mode, such as the advertising budget, new product planning, media selection, pricing models, the best marketing mix, etc., mainly for the senior management personnel in the face of the unstructured problems to provide a reference model.2.2 Requirements for agricultural product processing industryAgricultural production standardization, standardization of agricultural production, there are two aspects of content, namely certainty and uniformity. Agricultural products consumption dictionaries, dictionaries is the precondition for the development of B2C e-commerce, only the consumer to a certain extent, stray from the consumption habit of agricultural products, agricultural products and identity dictionaries, can from the Internet to buy agricultural products. Dictionaries contributed to the agricultural products of mass production of agricultural products, to create the possibility for standardization of agricultural production. Strengthen agricultural products between enterprises and engaged in distribution and other business cooperation. A higher percentage of the produce of the small and medium-sized enterprises, but also can't form the B2C e-commerce of agricultural products distribution system, it is difficult to achieve the rapid response. Joint, which requires companies to build and maintain a distribution system and thereby reducing costs play the role of the overall advantage.3 Key technology of rural electronic commerceFor rural electronic commerce has many problem presses for solution, such asagricultural preservation requires rapid logistics distribution (including dynamic pathplanning and convenient business matching and precise knowledge search, etc.), suitable for rural application environment of human-computer interaction need tosolve the problem of data open, etc.3.1 The dynamic path planningDynamic path planning problem about agricultural products distribution, due to the different characteristics of the agricultural products there is a big difference, so for different kinds of agricultural products, in addition to the need to consider when choosing a distribution model of general merchandise characteristics of constraints (such as demand, volume, delivery of the goods transportation cost, delivery time,vehicle capacity limits, mileage limit, time limit, etc.), also take into account the constraints of characteristic agricultural products (such as the efficiency of the agricultural products and transport the required temperature, humidity, oxygen consumption, etc.).To solve the key problem is how to in the actual process of logistics distribution based on the distribution characteristics of the agricultural products, design and efficient logistics distribution dynamic path planning algorithm, for producers and business operators to provide comprehensive transportation of low cost, low consumption goods, convenient agricultural products logistics distribution solutions, enhance the competitiveness of the products in the target market.3.2 Business maximum similarity matching algorithmThe depth of the rapid spread of the Internet and search engine development, the number of sellers buyers make e-commerce platform to soar, new "asymmetric information". For buyers to identify the seller's information effectively has become very difficult, resulting in platform is very difficult to find suitable suppliers; For sellers, is very difficult to get buyers information also, the promotion of the problems of high cost and low profit margins. How to improve the purity of information, enhancing business matching efficiency becomes the e-commerce platform must face the problem. Through the analysis of Web data mining, user access patterns, userrecords of consumption and user survey data, the analysis of the mining knowledge extraction system developed a smart website. Its key technology is automatic information acquisition technology, data mining technology, the automatic indexing technology, full-text retrieval technology and statistical techniques, etc. For example, the use of collaborative Filtering (Collaborative Filtering), according to the statisticalanalysis of a customer before buying behavior and purchase behavior from similar customers buying behavior to speculate that the customer pay attention to the goodsand is related to its business scope of business opportunities, etc.3.3 Based on the concept of search engineResearch oriented knowledge element mining of massive unstructured resourcesand its semantic relation rapidly detect algorithms; In the semantic environment,intelligent service involves a large number of dynamic distribution in the network information resources, in order to improve the efficiency of semantic environment knowledge mining and found that the quality of knowledge, to these information resources are extracted and synthesis of the available knowledge organization, to guarantee the knowledge and effectiveness. Research under the guidance of ontology for mass and space-time distribution of unstructured information resources of multi-level knowledge mining technology, realization of metadata, the relationship between concepts and their semantic knowledge element mining components in different levels; Research knowledge learning sample complexity and computational complexity of the algorithm, establish a formal representation of the learning process, including reasonable constraint are knowledge semantic relation learning framework, achieve comprehensive knowledge, the knowledge element compound raise the level of knowledge processing, solve for Knowledge complex problems.3.4 The human-computer interaction technologyIn the human-computer Interaction technology (the Human - ComputerInteraction Techniques) refers to the dialogue with the Computer technology. Itincludes machine through the output or display device provide people withinformation, people through the input device to the machine input information, etc.The human-computer interaction technology is one of the important content ofcomputer user interface design. It and cognitive science, ergonomics, psychology, and other areas of the discipline are closely linked, and the farmer's cultural level is generally low. So the convenient, quick, the human-computer interaction interfaces and operation method of humanization, personalization and easy to use interactive equipment, for rapid advance village, e-commerce is of great significance. Touchscreen machine is a special service terminal and public service facilities of rural grassroots, because it possesses the characteristics of convenient operation, the use offree and brought to the attention of the government departments at all levels.Therefore, research on a touch screen support dialogue and remote update serviceplatform, has a practical significance.4 Concrete measures4.1 Construct consumer shopping concept change of business operation modeConsumers shopping habits are traditional "to see, touch, listening to the sounds and taste" .Despite the multimedia electronic commerce network advertising effect, but can't replace agricultural character and the universal attraction for consumers. Only consumer shopping idea changes, adapt to the direction of the network development, B2C e-commerce of agricultural products can be developed on a large scale.4.2 Strengthen the construction of enterprise network and improve the quality ofwebsite informationEnterprises should open channels of information with the help of the Internettechnology, further to do a good job of online marketing. In addition, studies haveshown that for a shopping experience for the peasants agriculture website information quality, seriously affect their purchase intention. Information is most widely network buyers mentioned one of the aspects in need of improvement, and at present most of the agricultural B2C website information quality is not satisfactory.4.3 Set up online security system and payment systemA key problem of online trading is safety, including safety communications,safety confirmation and pays three aspects. There are a lot of information on theInternet have illicit close sex, online transactions need to confirm the identity toensure that electronic non-repudiation after signing the agreement. Set up online payment system is the development of network marketing is an important content, the research shows that 52% of users think the biggest issue online shopping is not safe and convenient payment, development and security of online payment system is very necessary.4.4 Simplify the purchasing process of agricultural productsThe current electronic payment means, is network consumers mention most the place that needs to be improved, the second is to simplify the shopping process and after-sales service. In fact, there are some farmers consumers are ready to the purchase of agricultural products through the agricultural website, but in the process of clearing, settlement steps too complicated or be asked to fill out the web site of personal information too much and give up halfway. This part of the farmers is the most likely potential customers, part of which is the most worth fighting for customers. Payment platform by using simple shopping program, simplify the buying process of agricultural products, at the same time improve the quality of after-sales service, make farmers customers feel in agricultural website to buy agricultural products is both simple and trust, thus for enterprise to create more opportunities of electronic trading.译文译文B2C 农村电子商务网站农村电子商务网站Gleeson M1 引言引言B2C 是电子商务的一种模式，也就是通常说的直接面向消费者销售产品和服务商业零售模式。

电子商务对国际贸易的影响中英文对照外文翻译文献(文档含英文原文和中文翻译，可编辑！)原文：The Impact of Electronic Commerce on International Trade E-Commerce is doing business through electronic media or the practice of buying and selling products and services over the Internet,utilizing technologies such as the Web,Electronic Data Interchange(EDI),Email,electronic fund transfers and smart cards,without face-to-face meeting between two parties of the transactions.In brief,E-Commerce is the online exchange or sale and purchase of goods and services.The BackgroundWith the extension of internet in application area, from academies, enterprises tothe government departments, the network reaches variable aspects of our society. From knowledge learning, message obtaining to e-commerce, the digital network is all proved a strong pushing strength. With network, the difference of time and space are eliminated, the exchange and communication among people, the resources sharing are becoming much more easier, based on that, more and more applications are developed, and one of which is the network university and remote learning which will be a great revolution to the traditional teaching and learning way. People can study online, exchange thoughts interactively with teachers and schoolmates through network rather than special classrooms in the campus, this will provide a chance to learn knowledge all the life for those who are in work or can’t go into colleges, perhaps the network university will be the most important model to study in a not long future.Abstract：The 21st century is the century of the network, with the growing popularity of the network, making e-commerce has become the most important international trade as a means of convenient e-commerce has brought the entire international trade an in-depth change, a great impact the development of international trade.In this paper, the impact of electronic commerce on international trade research, first on the meaning and mode of e-commerce and international trade, a simple introduction to basic concepts, followed by analysis to identify the impact of electronic commerce on international trade, and found that not only e-commerce promote the rapid development of international trade transactions, butalso changed the way of making small and medium enterprises to become more involved in international trade to; and making the international market truly be realized, but also the international trade business management major changes.Key Words：Electronic commerce; international trade; InternetIntroductionIn recent year, e-commerce has emerged as the fastest growing sector of the world marketplace. Despite the contraction in the high-tech industry during the recent recession, firms have continued to enter and expand their presence in e-commerce, and consumers have increased the number of purchases made online. E-commerce currently represents a very small share of overall commerce, but it is expected to continue to expand rapidly in coming years. As e-commerce grows, so will its impact on the overall economy.1．The Overview of E-commerce1.1 The Meaning of E-commerceE-commerce usually refers to the use of computer technology, network technology and telecommunication technology to achieve the entire business process become computerization, digitization and networking.E-commerce is a new business model making that both buyers and sellers do not have to meet each other in various business activities in a wide range of business around the world trade. It also contributes to the consumer's online shopping, online transactions between merchants and online electronic payment in different business activities, trading activities, financial activities and activities related to integrated services in the Internet, an open network environment which based on WEB / server applications ways.E-commerce permeates every stage of trade activities, including information exchange, pre-sales service, sales, electronic payments, transportation, the formation of virtual enterprise and sharing resources. The participants of E-commerce include consumers, vendors, suppliers, financial institutions, enterprises, government and other institutions or individuals, whose purpose is to achieve a business and the whole society efficiency and low-cost trade.1. 2 The E-commerce PatternThe E-commerce pattern is refers to the basic mode which the enterprises obtain the business income using the Internet development management, it is based on a certain technology basedcommercial operation way and the profit pattern in the network environment. The research and the analysis of the E-commerce pattern’s classified system is helpful in unearths the new E-commerce pattern, provides the way for the E-commerce pattern innovation and be helpful in the enterprise formulates the specific E-commerce strategy and the implementation step. The E-commerce pattern can establish different classification framework from different angles. From the traditional viewpoint, E-commerce pattern is summed up as B2C(Business to Consumer), B2B(Business to Business), C2B(Consumer to Business), C2C(Consumer to Consumer), B2G(Business to Government), BMC（Business Medium Consumer）..1.2.1 The Emergence of E-commerceDuring the 1940s’ and 1950s’, the fiber optic communication technologies and computer technology based on microelectronics has detonated the information technology revolution which still has not ceased until now. Whether it is data processing or information transmission, the human beings have entered an unprecedented era of efficient. In the 1970s, the production of EDI technology (Electronic Data Interchange, Electronic Data Interchange) causes the people began to try to exchange business data automatically between different computers, which is the primary form of e-commerce.E-commerce originated in the 1960s’ and development in the 1990s’, and the important conditions of its emergence and development are mainly:● Government's support and impetusAfter the European Union issued Europe Electronic Commerce Agreement in 1997 and the US issued the “Framework for Global Electronic Commerce”, the electronic commerce has been valued by the governments all over the world.● Widespread use of computerIn the recent 30 years, the faster speed of computer's processing, the stronger handling ability, the lower price and the broader application area provided the solid foundation for use ofE-commerce.● Popularity and maturity of the networkUp to December 31, 2008, the Chinese net citizen achieves at 298, 000, 000 people, and the popularizing rate achieves 22.6%, which surpasses the global average level.● Impeccable network serviceAccording to the statistics, there are more than 4000 influential websites in the world, and almost every website can provide the electronic commerce information and the service. And theOn-line payment technology and the electronic currency payment technology are reliable and popular used all over the world.A recent study of the marketplace by Nielsen//Net Ratings found more than 200 million Americans (or 75%) are using the Internet. Those who shopped online in 2003 spent $17.2 billion online in just the fourth quarter alone. Research firms anticipate that, in 2004, the number of online shoppers will increase by 14 percent, representing 30 percent of the U.S. population. In four more years, half t he country’s population will be purchasing online.1.2.2 The Meaning of International TradeThe international trade refers the exchange between commodity and service in different countries (and/or area), the business of buying and selling commodities beyond national borders. It is the international shift of commodity and service which is also called the world trade and composed of two parts, imports and exports.International trade is the exchange of goods and services between countries. This type of trade gives rise to a world economy, in which prices, or supply and demand, affect and are affected by global events. Political change in Asia, for example, could result in an increase in the cost of labor, thereby increasing the manufacturing costs for an American sneaker company based in Malaysia, which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall. A decrease in the cost of labor, on the other hand, would result in you having to pay less for your new shoes.Trading globally gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries. Almost every kind of product can be found on the international market: food, clothes, spare parts, oil, jewelry, wine, stocks, currencies and water. Services are also traded: tourism, banking, consulting and transportation. A product that is sold to the global market is an export, and a product that is bought from the global market is an import. Imports and exports are accounted for in a country's current account in the balance of payments.2 The Impact of Electronic Commerce on International Trade2.1 Promote the Rapid Development of International TradeThe electronic transaction can replace other trading method to a certain extent. In this case, the rise in e-commerce trade will offset the decline in trade in other ways. For example, the increaseof international commercial volume through the Internet means the decrease of the volume through the mail or services across the border. However, electronic commerce improve the transaction efficiency and creates the extra commercial opportunity unceasingly by reducing the transaction cost and the price, which on one hand from the superiority that the electronic commerce can reduce the price and increases the international demand; On the other hand it can create the new trade partner and develop the new business partner, making these overtop cost or implementation difficulties transaction becomes feasible.Moreover, electronic commerce can be supplement of the traditional transaction method to complete the transaction together with the transportation of tangible goods. For example, electronic commerce can be the supplementary means of trade through advertisement, marketing, purchase and electronic payment. In short, electronic commerce makes the cross-border transfer of information and resource sharing truly meet the requirements as breaking the space and time limit, thus promoted the international trade development.In e-commerce environment, the importers and consumers of a country can both compare the websites through the provision of goods price and seeking the lowest prices all over the world and use the online auction bidding and other forms of collective bargaining to buy goods at lower prices. This can reduce the prices of imported goods in the country and be conducive to the development of the country's import trade and growth, and form the expansion effects of trade to a certain extent. 2.2 Changed the Trade ModeThe traditional marketing model is the first with the product to look for customers, and sellers are basically telephone communication, mailing product catalogs, all kinds of exhibitions, and so the traditional way to exchange views and suggestions. The changes arising from electronic eommerce marketing, the promotion of international trade, marketing, generate new forms of marketing - e-marketing (e-marketing). E-marketing, there are two meanings: one refers to the use of electronic means of marketing; the other one refers to the Internet as the core e-marketing. However, the latter is developing as a modern international trade, an important way of marketing.The emergence of e-commerce makes a significant change in the trade transactions of the international market, and contributes to the appearance of the virtual trading market without cash transaction. Electronic commerce developed a brand-new opening, multi-dimensional, the three-dimensional market environment through the exchange of on-line “virtual” information, which broke through the premise condition in which traditional market must take certain time andarea. the whole world are connected into a unified "big market" by the information network, promoting to form a world economics marketability. Meanwhile, it drove the development of our country’s social economy in great extent and urged deepen the reform of our country’s enterprise in industrial structure and the trading mode.The existing network has achieved the real-time transmission and exchange of the standard format among the business users document such as contracts, bills of lading, invoices and so on). Both buyers and sellers can handle the order, the negotiations, signing, the declaration, the inspection, the chartering, the taxes payment and other trade service procedure directly online, which reduced the trading hours greatly and made the transaction more fast and convenient and promote the working efficiency of the finance, the customs, the transportation and the insurance. The capital, the commodity and the technology brought by the fast flowing information accelerate the global flows of production elements and promote network economy to the computer network technology as the platform and electronic commerce for the pattern in the rapidly developing economy world. The economic and trade cooperation and the connection among countries can strengthen greatly under this kind of network trade's environment and bring the new energy and spirit to the development of world’s economic.2.3 Making SMEs More Involved in International TradeThe rapid development of e-commerce in the world makes the position where the large enterprises plays a leader role in the international trade in traditional trade pattern decrease day by day and ushered a brand-new development opportunities and a broader international market. The emergence of electronic commerce makes the Small and medium-sized enterprises have more opportunities to show their good brand image and product on the international stage, which is mainly manifested in two aspects:On the one hand, e-commerce is helpful for the small and medium-sized enterprise displays its unique superiority of products and greatly develops the brand products. in environmental impact of the traditional mass production and marketing, people often tend to buy the most satisfying products in the lowest price, which often has the relative advantage of the advantage in large scale of economies, mass production capabilities by large enterprises, the formation of cost, so that to be a dominant position in the small and medium-sized enterprise competition. However, electronic commerce provided customers an effective way that they can talk face to face with manufacturers of products and ordered services personalized, by which customers can massively visit enterprise'srelated website, describe their products and business needs and different requirements in the web sides, and make a transform from large scale production's pattern into the personalized product ordering pattern。