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2019年艾瑞咨询行业报告：行业发展趋势、市场规模、竞争格局全面解析Sure, here is a 1000-word response in English first.The 2019 iResearch Industry Report provides comprehensive analysis of the development trends, market size, and competitive landscape of the industry. The report offers invaluable insights into the current state and future prospects of the industry.In recent years, the iResearch industry has experienced rapid development and transformation. With the advancement of technology and the increasing integration of the digital economy, the industry has witnessed substantial growth in market size and influence. The 2019 report delves into these trends and offers a comprehensive analysis of the key drivers shaping the industry.One of the notable trends highlighted in the report is the rise of e-commerce and digital marketing. With the proliferation of the internet and mobile devices, e-commercehas become an integral part of the retail sector. The report discusses the impact of e-commerce on consumer behavior, market dynamics, and the overall economy. Additionally, it sheds light on the growing significance of digital marketing strategies in reaching and engaging with consumers in the increasingly competitive online landscape.Furthermore, the report delves into the emergence of new technologies such as artificial intelligence, big data, and blockchain in the iResearch industry. These technologies have revolutionized the way businesses operate, analyze data, and interact with customers. The report provides a detailed analysis of how these technologies are reshaping the industry and creating new opportunities for businesses to innovate and enhance their operations.In terms of market size, the report offers comprehensive data and analysis on the current size of the iResearch industry and its projected growth in the coming years. It covers various segments within the industry, including online advertising, e-commerce, digital content, and more. The report also provides insights into the regional distribution of the market and theopportunities and challenges presented by different geographical markets.The competitive landscape of the industry is another crucial aspect covered in the report. It offers a detailed analysis of the key players, their market strategies, and the competitive dynamics within the industry. The report also discusses the impact of mergers and acquisitions, partnerships, and new entrants on the competitive landscape, providing a holistic view of the industry's structure.Now, here is the response in Chinese:2019年艾瑞咨询行业报告提供了对行业发展趋势、市场规模和竞争格局的全面解析。
埃森哲报告：技术展望2019埃森哲最新发布的《埃森哲技术展望2019》报告指出，企业正跨入数字化时代的新阶段，成功将取决于其能否运用一系列新技术的能力，为客户、员工及业务合作伙伴带来专属现实和个性化的体验。
该年度报告预测了未来三年内将给企业带来颠覆性影响的重要技术趋势。
本年度《技术展望》报告的主题为“新数字化时代”。
报告指出，随着企业数字化转型全面、深入地发展，新一轮变革的转折点近在眼前。
数字技术能够帮助企业愈加深入、细致地了解客户，为其开辟更多接触消费者的渠道，同时使其与新的潜在合作伙伴共同扩展生态系统。
如今，数字技术已不再是差异化竞争优势，而是企业制胜未来的必备要素。
埃森哲调研了包括411位中国企业领袖在内的全球6,600余位业务和信息技术高层管理者。
近五分之四（79%）的受访者认为，企业已经不再孤立地应用数字技术（特别是社交、移动、数据分析和云技术），而是将其视作企业核心技术基础的重要组成部分。
埃森哲首席技术与创新官保罗·多尔蒂（Paul Daugherty）表示：“随着新数字化时代的到来，企业需要思考一个新的问题：当所有企业都将开展数字化作为必要条件时，如何进行前瞻性布局才能独树一帜？显然，单纯应用数字技术已远远不够。
企业必须不断发掘新的技术力量来创新业务模式，为客户提供个性化体验。
同时，企业领导者还需践行信任与责任等价值观，这将是企业成功的关键。
”《埃森哲技术展望2019》指出，企业若想在快速发展变化的市场格局中脱颖而出，把握以下五大新兴技术趋势至关重要：埃森哲大中华区企业技术创新事业部总裁贾缙表示：“当数字化转型中的企业还在努力打造如创新服务、更高效率或者更个性化等竞争优势时，早一步跨入新数字化时代的领先企业已通过聚合各种力量改变市场本身的运作方式，从单一市场拓展到多个定制市场，按需定制，实时满足需求。
”报告指出，在新数字化时代，企业创新应着眼于构建人们周遭的环境，并在恰当的时机为客户提供产品和服务。
埃森哲咨询方法---了解国外企业运作的最佳作业方法(Best Practice) ，对国内企业有着重要的意义。
而埃森哲认为，这种所谓国际上的“最佳作业方法”，可能也应该越来越多地来自于中国企业。
---“客户与咨询公司之间的关系，类似于法律事务中当事人与律师之间的关系。
”---在经济发达的国家和地区，客户与咨询伙伴之间是一种紧密的合作关系。
项目开展前，咨询公司与客户将进行充分的交流，在充分理解或共同制订客户的战略意图和业务发展方向后，与客户一起规划项目方案和步骤。
在这个过程中，除了客户内部各个机构和人员，通常还会涉及到方方面面的合作伙伴和软硬件供应商。
埃森哲的做法是，始终作为客观中立的第三方，完全代表客户的利益，对项目进行科学有效的管理，并承担相应的责任。
同时，也负有为客户的敏感信息进行严格保密的责任。
从某些角度来说，客户与咨询公司之间的关系类似于法律事务中当事人与律师之间的关系：当事人信任律师，律师则完全为当事人的利益服务。
---目前在国内，咨询公司与客户之间还难以快速达成真正意义上的充分交流和信任。
对于咨询公司的“顾问”作用，还经常被表面化地理解为仅仅提出建议或意见。
事实上，全球著名咨询公司的真正价值在于，通过长期为全球范围内各行业的领先机构提供服务而积累形成的项目管理和项目综合执行的经验与能力。
这对于确保客户大型复杂项目的整体成功，并在其后续的运营中让项目投入产生相应的效益，会起到关键的作用。
---为了使这种经验和能力真正地发挥作用，埃森哲非常强调具体参与客户的实际工作。
一个复杂的大型项目，绝非仅仅依靠方法论或者几位专家、若干文档就能够完成的，一定需要客户、咨询公司及其他参与方在各个层面上进行充分的协作。
而任何一个环节的薄弱或失误，都可能造成整个项目的失败。
所以，埃森哲通常与客户组成“混合”团队，项目相关各层面的工作均由双方人员共同开展。
除参与具体的工作外，咨询人员还可以在各个层面上帮助客户掌握并使用国际上先进的作业方法。
认识埃森哲管理咨询团队客户与渠道 ‒ 杨葳，张晖，李琳作为埃森哲管理咨询客户与渠道服务主管， 你有何启发感想？埃森哲的客户与渠道管理服务是帮助企业在数字化的大潮下将“以客户为中心”的思想和理念变成日常的运作和实践。
中国拥有全球最众多的数字化消费者，也是在电子商务领域最具创新的国家，数字化带来了客户购买行为的巨大变化、商业模式的颠覆。
渠道不再是传统的金字塔结构，而是向多触点全渠道的多样化、数字化发展。
客户也从“唯我独有”变更成“生态共享”。
面临数字化创新带来的机会和挑战，埃森哲的客户与渠道管理服务深入洞察客户的购买历程行为趋势，帮助企业以客户体验为核心，大数据分析为支撑，采用最先进的数字化技术创新面对数字化客户端到端的响应能力，实现竞争力的提升。
向内，帮助企业革新内部运作机制和模式，改善工作流程，以最高效和敏捷的方式实现新的发展和超越。
产品行业的客户涵盖了我们生活中的衣食住行，想象一下我们提供的咨询方案都会最终影响到我们自己，是不是会非常的激动？我们帮助过中国最大的B2C 电子商务公司设计他们的运营模式，我们帮助过某全球著名的汽车公司设计和推广基于数字化的“最佳客户体验”业务模式，我们帮助在亚洲和中国领先的房地产公司设计运营模式，我们帮助某全球领先的啤酒公司设计创新的客户体验及营销方式 – 数字化KTV 。
杨葳张晖在埃森哲的难忘经历？你喜欢埃森哲什么地方？我是从INHOUSE 转到咨询行业的，我印象最为深刻的是我进入埃森哲的第一个项目。
对于一切都是全新的我面临的压力可想而知，每天都需要学习海量知识。
在这个既痛苦又新鲜的过程中我得到了长足的进步，团队最终高质量的交付了项目，并得到了客户的高度认可。
© 2017埃森哲版权所有。
埃森哲及其标识与成就卓越绩效均为埃森哲公司的商标。
李琳埃森哲提供了行业内领先的员工培训体系，提供了数字化的工作环境，我们的同事互相帮助，我们的领导鼓励大家创新，我们是行业内唯一一家可以提供端到端解决方案的公司。
Leading brands are using data to humanize their customer relationships and learning where to draw the line between invasive and inventive.Accenture Interactive’s 2019 Consumer Pulse Surveyns.See people, not patterns.ContentsMilestones in digital advertising Just because you can doesn’t mean you should Data gathering, within reason What customers want from digital advertising Regulations take hold The line in the sand The seamless experience Methodology35 79 11121415Lessons from the front lines of digitaladvertising on how to use data respectfully and responsibly.MANY CONSUMERS FEEL BRANDS don’t know them well enough to serve them in a way that makes them feel special, but when those brands seem to know too much—and act on that knowledge—they can quickly lose consumers’ trust. That push and pull between consumers’ desire to be known and their wish for privacy has increasingly become an issue for brands. As we mark the 25-year anniversary of what has been celebrated as one of the first digital banners, digital advertising plays a bigger role in the cultural conversation than ever before.Milestones indigital advertising1994200519982015199620082007for the first time.201819972009demographics.20062019Sources:https:///en-uk/marketing-solutions/blog/posts/infographic-of-the-week/2019/Infographic-of-the-Month-A-Look-Back-at-25-Years-of-Digital-Advertising https:///technology/archive/2011/08/infographic-the-history-of-video-advertising-on-youtube/242836/https:///theblog/2019/05/28/u-s-digital-ad-revenues-tops-100-billion-for-the-first-time-in-2018-per-iab-report/This year Accenture Interactive conducted a consumer pulse survey to gain an understandingof how brands are creating paths to success with their digital advertising campaigns. We surveyed 8,000 consumers in Canada, France, Germany, Italy, Spain, Sweden, the UK and the US to findout their answers.Consumers increasingly expect brands to know and understand them at a time when first-party data, gained from consumer interactions, is taking hold. Our research focused on three areas: What are consumers’ experienceswith digital advertising?What are the drivers of consumers’ online purchases?What are the most effective data-driven marketing efforts and challenges?WE FOUND THAT MANY CONSUMERS feel the automated techniques brands are using to serve them are not effective. The algorithmic recommendations brands make to them, based on their demographics and past behaviors and purchases, don’t accurately reflect their intention.A salesperson in a store asking thoughtful questions to figure out what a shopper might like to buy is typically much more effective. But often, digital advertising behaves in a way that suggests a brand does not know the shopper at all. Or a brand collects data without having a clear purpose for doing so. That practice can create many risks and is no longer acceptable to consumers or regulators.The good news is that there is a big opportunity for brands to take a more mindful approach to data collection and to design a holistic customer experience while doing so. Consumers do want a better, more customer-focused experience, with 65% willing to share more personal data in return. Amazon is a good example. Many consumers are willing to hand over personal data to the giant e-commerce retailer because of their level of trust in how this information will be used and the high level of service they will receive in return. Brands that treat data collection and data strategy as part of the consumer experience can benefit from greater consumer willingness to share information. For instance, Accenture Interactive found that 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. Providing consumers with value for their data, ensuring that the brand won’t lose or abuse their data, and recognizing consumers in a way that puts them at ease are all part of a better experience. This approach requires a human and humane approach to data. Think about typical personal interactions. People expect someone they’ve met beforeto recognize them—and they expect someone they’ve never met not to recognize them. The same logic applies digitally. Forward-thinking brands are finding ways to approximate how humans behave, in a humane and ethical way.Just because you candoesn’t mean you shouldSee people, not patterns.CONSUMERS INCREASINGLY EXPECT BRANDS’ digital advertising to show they are known and recognized, as long as there is transparency around what the brands are doing with their data. Accenture Interactive found that 87% of consumers think it’s important to purchase from brands or retailers that understand “the real me.”When digital advertising was new, a brand’s advertising team had a lot of latitude to experiment, and consumers weren’t as vocal about privacy worries. Today, however, as we mark the 25th anniversary of what theindustry has cited as one of the first digital banner ads*, digital advertising is part of everyday life. Consumers have current preferences for how they want brands to interact with them digitally. Their tolerance for the way most data is collected may vary with demographic factors, such as their age, gender or even geo-localization. Regardless, they don’t want brands to go too far and violate their privacy when delivering a custom-tailored, 360-degree experience.Data gathering, within reasonAmong consumers who said a brand had communicated in a way that was too personal, 71% said that it was because the brand had information about them or their family that they didn’t share directly.71%See people, not patterns.One central task of leaders in this environment is to limit data gathering to information they have a right to know, and they must provide value in exchange for that data. With 76% of consumers saying they are uncomfortable with data collection via a microphone or voice assistant, providers of these devices will have to make clearer the value exchange when they do collect this data, or there will likely be a backlash. Handlingdata responsibly is a fast-emerging component of corporate accountability. As the executive who comes closest to owning the brand experience, the CMO plays a pivotal and fast-evolving role, with 90% of decision-makers agreeing that the CMO should be the internal advocate for their customers, according to research by Forrester Consulting and Accenture Interactive*. And, as otherC-suite leaders and board membersstart to share this accountability, the CMO will play a key role in bringing all parties together to make decisions that affect the future of the brand.A new conversation must take place among C-suite executives and boardsto make sure they get this right. Companies face real risk if they don’t, including regulatory risk, reputationalrisk and bottom-line risk. Those whofind the right route to success bytruly listening to and knowing their customers will have a tremendous opportunity with consumers.See people, not patterns.WHAT MANY CONSUMERS ULTIMATELY WANT is for digital advertising to have the same social intelligence as a familiar salesperson in their favorite store—one who can tell from the expression on their face that they’re in the mood to splurge or that they’re in a hurry because it’s a Tuesday night and they need to get home to dinner. That salesperson has the social intelligence to avoid certain missteps, such as suggesting the consumer might need a new bathing suit for an upcoming Hawaiian vacation that the salesperson overheard the consumer mention. The brands that approximate that human touch best (using automation) will stand out and win consumer loyalty. Brands that can’t pull it off will feel sterile.What consumers want from digital advertisingNearly 30% of consumers said a brand had become “too personal”—and 69% of these consumers would stop doing business with a brand or reconsider their relationship to the brand because of this.69%See people, not patterns.Among consumers who left aretailer/branded website because of poor personalization, 51% think invasive ads are on the rise.Sponsored51%Effective strategies include Full transparency.Many consumers are willing to share data if brands are transparent about how it is being used.Smart use of walled gardens.Even when brands rely on high-quality data sources such as Amazon, Facebook and Google, consumers’ experience should be as consistent as possible across platforms.Creating a cohesive experience.The digital ad experience should be connected to the customer experience, whether on the web or in the store, though ads should be tailored to the channel where they appear.So how can brands hit the mark?CONSUMERS’ EXPECTATIONS AREN’T THE ONLY FACTOR that brands need to consider when it comes to managing data. Brands need to pay close attention to the evolution of privacy regulations, such as GDPR and CCPA, as they make advertising decisions. What should and shouldn’t be done in the current environment will be shaped by how rights granted under these two laws are interpreted.Having a good handle on compliance will become increasingly important. With regulators starting to impose substantial fines to enforce GDPR, brands face the risk of negative publicity if their advertising practices are seen as out of bounds. Brands will also need to be aware of what their supply chain is doing, as this may be seen as their responsibility.Brands must build the data architecture of enterprise systems in a way that reflects current regulations. Ultimately, brands must be respectful of the rights of consumers to get access to their data, be “forgotten” or request portability. This must be baked into their technology.Regulations take holdBrands can’t rely on regulators alone to set the pace for their policies,however. While GDPR has improved the ad industry, leading to less fraud and higher-quality audiences, there are still undesirable practices that remain legal under GDPR. For instance, brands have the ability to listen to customers through their computer mics, but should they? Even though by law they can do this, is this the time to reflect and say “Have we gone too far?” As a result, until ePrivacy laws impose more order on what brands can do with “legal” data and activate it, brands must consider the ethical aspects of their choices on storing and using it.of consumers agree it is important that every interaction they have with a brand is excellent, whenever or wherever they happen in the decision to purchase from a brand or retailer.93%See people, not patterns.See people, not patterns. The line in the sandEVEN IF BRANDS FOLLOW REGULATIONS, it’s easy to take things too far in their digitaladvertising, as noted earlier. Some discover they are inadvertently angering consumerswhen the damage is already done while others are, frankly, bad actors.There’s a price to pay if it seems like a brand is invading consumers’ privacy. Brands needto develop a balanced data strategy to avoid that perception, while still making the mostof consumers’ desire to be known and recognized for who they are. The key to using anyof this data is to use it responsibly and humanely.There are ways to make third-party data more efficient, transparent and ownable. AccentureInteractive worked with a leading financial services institution to modernize its data strategyin the context of Facebook altering how brands may use data to identify and target audienceson their platform. Accenture Interactive built a plan to help the company take direct controlof its relationship with its third-party data providers, bringing more transparency to their datacosts and performance, and improving the institution’s ability to launch and scale campaigns.And as a result, the institution improved its speed to market by four times.Zero-party data :You make your consumers want to tell you something by giving them value.First-party data :You are respectful about what you collect and only gather what you have a right to know and what will help you better tailor the experience to consumers’ needs.So how does a brand set the right tone in its data usage?Second- and third-party data :Using a humane, balanced approach to the data ecosystem (incorporating resources such asplatform data and third-party platform matching), you can round out your view of consumers.For instance, the auto industry has embraced the use of third-party data to gain access to audiences based on factors such as car ownership or lease data, which isn’t available otherwise.There are several types of data brands can use to create a balanced data strategy:GIVEN THE MANY MOVING PARTS in today’s digital advertising environment, it can be tricky to define a “better” customer experience.So what do we know for sure?Consumers are not asking for splashier banner ads. They want to be treated holistically and see the entire experience improve. As a result, brands need to focus on consumers’ experience at every interaction in the customer journey, from websites and mobile apps to physical stores. The data brands gather and how they use it will curate customers’ experiences. At the same time, opting out of collecting or licensing data should not have to be part of the consumer experience.Although brands may wish to stitch every available data source together across business platforms in a seamless manner, that’s not possible because platforms don’t want brands to be able to do that. A more effective route to creating a great customer experience is building a respectful and empathetic data—and audience—understanding strategy that uses the best combination of rightfully, transparently available information.The seamless experienceTo create a seamless experience, brands can benefit from:• U sing fresh opt-in alternatives to track users, such as encouraging consumers to authenticate on websites and mobile applications• B ringing ad-tech contracts in-house to access more effective, transparent data collection methods • B uilding the data architecture of enterprisesystems in a way that reflects current regulationsBrands should also make sure the approaches they use extend throughout their advertising efforts. Consumers expect companies to take note of all of the information about themselves that they’ve chosen to share, no matter where that takes place.UNITED STATESCANADAUNITED KINGDOMFRANCEITALYGERMANY SWEDENSPAINMethodologyACCENTURE INTERACTIVE SURVEYED 8,000 CONSUMERS from North America and Europe about their digital advertising preferences when it comes to interacting with brands, retailers and service providers.MALE50.24%FEMALE (4,019 respondents)United States:United Kingdom:Canada: 12.51% (1,001 respondents)France: 12.50% (1,000 respondents)Germany: 12.34% (987 respondents)Sweden: 12.66% (1,013 respondents)Italy: 12.49% (999 respondents)Spain: 12.50% (1,000 respondents)Copyright © 2019 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture.This document makes reference to marks owned by third parties.All such third-party marks are the property of their respective owners.No sponsorship, endorsement or approval of this content by the ownersof such marks is intended, expressed or implied./programmaticAbout Accenture InteractiveAccenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report for the fourth year in a row and was named a 2019 Most Innovative Company in Advertising by Fast Company. To learn more follow us @AccentureACTIVE and visit About AccentureAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 492,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at ContactTo learn more about Accenture Interactive Programmatic Services visit / programmatic or contact:Scott TiemanProgrammatic Services and Personalization Global Lead—Accenture Interactive scott.w.tieman@Javier Pérez Moiño Programmatic Services and Personalization European Lead—Accenture Interactive javier.perez.moino@@jpmoino。
商业模式研究综述商业模式（Business Model），有些学者称之为商务模式，或称之为业务模式。
随着网络经济的不断发展，企业界又常常将商业模式与商业形态、电子商务混为一谈，更有甚者认为商业模式是“基于网络的一种模式”。
为了避免概念模糊以及科学、准确地对其界定，本文统一将其称作“商业模式”。
一、商业模式定义的有关综述有关商业模式的定义，国内外学者给出了不同的说法。
商业模式定义提出可以追溯到上世纪九十年代，著名管理学大师彼得·德鲁克(Drucker，1994)将其称为经营理论(BusinessTheory)。
加拿大著名管理学家亨利·明兹伯格(Mintzberg，1994)把企业组织的商业模式称为战略思想（Strategic Thinking）。
实际上，稍早提出这样类似概念的还有加里·哈默尔和 C.K.普拉哈拉德（Gary Hamel&C.K.Prahalad,1989），他们所说的企业“战略意象”(Strategic Intent)比较符合商业模式的实际含义。
他们通过对世界上成功企业的考察后指出，战略不应该是一种规划，，战略在本质上应该是一种意象，它是企业渴望得到的远大前程和领先地位。
布兹-艾伦&汉密尔顿公司(Booz,Allen&Hamilton)管理咨询顾问艾伯特·维西奥和布鲁斯·巴斯特纳克(Viscio&Paternack,1996)认为，环境的变化是引起企业商业模式变化的主要因素。
一个好的商业模式必须包含五个构成部分：(1)核心观点(Global Core)。
包括自我定位(Identity)、战略领导(Strategic Leadership)、核心能力(Capabilities)、控制目标(Control Mission)、资本使命(Capital Mission)；(2)经营单元(Business Unit)；(3)服务项目(Services)；(4)治理模式(Governance)；(5)系统联系(Linkages)。
平均45分,埃森哲发布《2019中国企业数字转型指数》在中国市场，野蛮生长的互联网时代已经终结，同时经济下行压力依然严峻。
面对变化莫测的外部环境和竞争格局，数字转型已然成为中国企业家将外部压力内化为变革动力的首要且必然选择。
“2019年中国企业数字化转型平均成绩为45分，比2018年的37分提高了20%以上。
而且，转型领军者的占比从去年的7%提高到了9%。
”9月10日，埃森哲大中华区企业技术创新事业部总裁贾缙在埃森哲“中国企业数字化转型论坛”上所作的《2019中国企业数字转型指数研究》报告解读中如此表示，数字技术给了这些领军者新的武器、新的发展动力，使他们在行业中有了更大的话语权，并且有自信面对未来。
以下内容为报告的主要内容，完整报告见下文。
然而，我们在企业高管层面的问卷调研并未发现悲观情绪，大多数中国企业在逆境中并未收缩投资与创新，反而主动求新求变：有67%的中国企业领导者表示，未来1至2年将持续增加当前核心业务上的投资，更有54%的企业领导者表示，不仅要强化核心业务，还要为探索新业务增加投入。
面对变化莫测的外部环境和竞争格局，该如何抓住机遇、应对挑战，是当下每个企业家都要面对的课题，而数字转型已然成为中国企业家将外部压力内化为变革动力的首要且必然选择。
调研显示，在影响企业未来发展的诸多外部因素中，受访企业最为关注的是技术与商业的融合。
中国企业家对数字机遇所形成的共识来自于过去数年以来数字经济在中国的蓬勃发展。
2018年，中国数字经济规模达到31.3万亿元，占GDP比重达34.8%。
数字化浪潮已经席卷所有行业，各行各业的数字颠覆者和使能者不断涌现，给传统企业带来冲击与颠覆的同时，也孕育了更多的机遇和可能。
同时，数字技术正加速向传统产业融合渗透，“了解数字技术，让数字技术为我所用”成为传统企业未来发展的新动能。
根据埃森哲商业研究院对领军企业数字转型的常年跟踪调查，借助数字化成功转型的企业，普遍以业务转型为导向建立战略格局，而非单纯以新颖的技术工具或局部流程变革驱动。
