vogue杂志介绍英文PPT精讲
- 格式:ppt
- 大小:8.61 MB
- 文档页数:13
3/1/2010 L IFESTYLE MAGAZINE:V OGUEIntroductionLifestyle magazines have evolved from being just journals with advice columns, some gossip and beauty tips, and other points of interest into brands that have carved niches in special domains and infused identities influential enough to inform our judgement in many facets of life e.g.: what to wear, eat, drink, etc. We have chosen Vogue magazine in this paper to investigate the central features of the magazine’s own brand identity, why firms advertise in the magazine and what role the ads play in the magazine and finally what role the magazine plays in shaping consumer tastes, preferences and behaviour.Brief on Vogue Magazine杂志简介Vogue magazine enjoys an iconic cult status. The name itself- Vogue- is the very epitome and definition of unquestionable trends and fashion statements in tune with the times, which are persuasive and approved as what is “in style”.1 More than any other fashion magazine, Vogue initially a society chronicle digest, has come to represent the gold standard of publications targeting the stylish, culturally sophisticated woman.时尚杂志,喜欢一个偶像崇拜状态。