下载文档原格式
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==泰国广告词篇一：泰国广告近年来，泰国广告业异军突起。
从广告公司的前端创意，到制片公司的后端执行，“在整个亚太地区，泰国被公认为是一个拥有高水平广告创意的国度。
”泰国广告以独特的创意和独具匠心的制作，在亚洲乃至在世界刮起了一股“泰国旋风”。
在纽约广告奖、戛纳广告奖、伦敦广告奖、克里奥广告奖、莫比广告奖等全球五大广告奖中，都少不了泰国广告的身影。
此外，在亚太广告节、Shots、Oneshow等顶级广告大赛中，泰国广告界也屡屡获奖。
本文结合一些优秀泰国影视广告作品，对泰国广告的风格特点及其创作经验作一探析。
一、泰式幽默泰国是个拥有神秘混合宗教色彩的东南亚国家，有着浓厚而独特的地域风情。
泰国广告人立足于本国独特的文化传统，融汇广告发达国家的经验，形成了一种独特的广告表达方式，呈现出与众不同的鲜明特色。
如同智威汤逊的创意群总监薛瑞昌所言，“当你要拍平实、幽默、真诚的tone调，就会优先考虑泰国。
”“杰出的广告应该非常引人注目、令人叹服或者令人信服，能给受众留下产品或服务的长久印象。
”广告为了引人注目，应该在尽可能短的时间里迅速抓住受众，并引导他们产生共鸣，而幽默正是一大法宝。
泰国广告重视幽默创意，但与欧美内敛低调的幽默相比，泰式幽默外显而夸张。
泰国人善于从戏谑的角度看待人生的百态，连痛苦甚至死亡都能透过幽默的三棱镜变得奇幻多彩。
欣赏泰国广告，犹如品尝泰式酸辣汤，生猛的点子配上酸辣的幽默，味道鲜美而又辛辣刺激，让人看后瞠目咋舌而又大呼过瘾。
在一则泰国普利司通轮胎广告中，一只小狗看见自己女友偷情黯然神伤，扔下叼来的两块骨头狂奔到车水马龙的公路上，冲到一辆疾速而来的大货车前准备殉情，但一阵急刹车后，它睁开双眼发现自己毫发未伤??原来，飞驰的大车用的是抓地力强、可随时急停的普利司通轮胎。
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==泰国旅游广告文案篇一：世界各地著名旅游地宣传广告语世界各地著名旅游地宣传广告语201X-03-26 10:53:50| 分类：领队之家 | 标签： |字号大中小订阅旅游地口号Spain西班牙： Everything under the sun阳光下的一切Newyork纽约： I Love Newyork我爱纽约Pennsylvania宾西法尼亚： America Starts Here美国从这里开始Hershey, Pennsylvania：The Sweetest Place on Earth地球上最甜的地方Detroit,Michigan底特律(密西根州)：The Renaissance City再生的城市Boston,Massachusetts波士顿(麻省)：The Bicentennial City两百年的城市Quebec魁北克：It Feels So Different感觉如此不同Aruba阿鲁巴：Our Only Business Is You我们唯一的事情就是为你服务瑞士：世界的公园，瑞士、瑞士、还是瑞士夏威夷：夏威夷是微笑的群岛，这里阳光灿烂香港：魅力香港、万象之都。
动感之都泰国：Amazing Thailand神奇的泰国新加坡：无限的新加坡，无限的旅游业；尽情享受，难以忘怀；新亚洲-新加坡新感觉澳大利亚：令人心旷神怡的澳大利亚佛罗里达州：佛罗里达，与众不同宾夕法尼亚州：美国从这里开始香港：魅力香港，万象之都；动感之都；我们是香港上海：新上海、新感受桂林：桂林山水甲天下平遥：华夏第一古县城北京密云县：山水大观与首都郊野公园——北京旅游卫星城苏州、杭州：上有天堂、下有苏杭深圳：畅游深圳，了解中国海南省：椰风海韵醉游人宁夏回族自治区：多姿多彩的塞外主题公园锦绣中华：一步跨进历史，一日畅游中国中国民俗文化村：24个村寨，56个民族世界之窗：世界与你共欢乐您给我一天，我给您一个世界苏州乐园：迪斯尼太远，去苏州乐园宋城：给我一天，还你千年美国好莱坞宇宙城公园：让游人进入侏罗纪时代稿件来源：北方网各国旅游广告词,201X年广告语,201X虎年祝福语短信, 节日庆典,201X经典公益广告语大全——写论文网新加坡：尽情享受难以忘怀！马来西亚：亚洲魅力所在！泰国：缤纷异放精彩之邦！香港：动感之美！日本：日本！印度：圣雄甘地的生平！韩国：开心胜地好客邻邦！土耳其：欧罗巴胜似欧罗巴！伦敦：儿童的胜地！英格兰：潮流、典礼、历史之乡！苏格兰：花格子呢和威士忌之乡！英国：威尔士——城堡之乡！西班牙：阳光普照西班牙！葡萄牙：古今交汇的异国他乡！意大利：露天博物馆！瑞士：上月球之前先来瑞士一游！捷克：金色的布拉格！德国：别在沙滩垒古堡玩请到德国来看看真的吧！瑞典：奇妙的即使冬季！澳大利亚：最真一面在澳大利亚见！新西兰：这里本来世界！加拿大：越往北越使你感到温暖！美国：友好的美国赢得美国的朋友！美国夏威夷:太平洋中的十字路口！美国的阿拉斯加：阿拉斯加一见倾心！南非：到南非来你可以意料之外的享受！突尼斯：空气、阳光、海水浴！埃及：历史的金库中国：中国，魅力永存印度：探索圣雄甘地的生平韩国：开心胜地，好客邻邦篇二：著名旅游地宣传广告语著名旅游地宣传广告语小巫仙发表于 201X-9-20 16:11:00Spain西班牙： Everything under the sun 阳光下的一切Newyork纽约： I Love Newyork 我爱纽约Pennsylvania宾西法尼亚： America Starts Here 美国从这里开始Hershey，Pennsylvania：The Sweetest Place on Earth 地球上最甜的地方Detroit,Michigan 底特律（密西根州）：The Renaissance City 再生的城市Boston,Massachusetts 波士顿（麻省）：The Bicentennial City 两百年的城市Quebec 魁北克：It Feels So Different 感觉如此不同Aruba 阿鲁巴：Our Only Business Is You 我们唯一的事情就是为你服务瑞士：世界的公园，瑞士、瑞士、还是瑞士夏威夷：夏威夷是微笑的群岛，这里阳光灿烂香港：魅力香港、万象之都。
泰国⼴告概况研究92摘 要：排名前⼗位的⼴告公司占据泰国⼴告市场⼀半的份额，⽽其中只有⼀家是真正的泰国本⼟⼴告公司，其它都是外国⼴告公司。
从历史和现在的⾓度来说，泰国⼴告业都是西⽅⼴告影响下的产物。
在其它⼤众媒体⼴告份额占⽐明显下滑和新媒体、⼩众媒体占⽐急剧上升的背景下，电视⼴告仍然稳定地占据了60%左右的⼴告市场，电视媒体的绝对优势地位预计未来仍将持续相当长⼀段时间。
⽬前，泰国最主要的5个电视频道⼏乎垄断了电视⼴告市场，虽然泰国迈⼊数字电视时代后频道数量⼤幅增加，但被4－5个频道强势⽠分电视⼴告市场份额的局⾯短期不会改变。
关键词：泰国⼴告；⼴告公司；市场份额中图分类号：F713.8 ⽂献标识码：A⼀⼴告与媒介有着⼗分密切的关系。
泰国⼴告协会发布的《⼴告书》将泰国⼴告史分为“印刷时代、⼴播时代和电视时代”三个阶段。
根据⼴告市场的发展状况，⼜将泰国⼴告现代史细分为“外国纪”（Foreign era，1943年⾄1976年），“泰国纪”（Thai era，1977年⾄1987年）和“增长纪”（Growth era，1988年⾄今）三个部分。
①泰国的第⼀份报纸是由⼀个名叫丹· 毕其·布拉德利（Dan Beach Bradley）的美国传教⼠创办的，⽽第⼀个报纸⼴告是英国商⼈亨特先⽣（Mr. Hunter）于1845年2⽉⽤泰语发布的“奎宁”（⼜称⾦鸡纳）医药⼴告。
这⼀时期的⼴告⼤多数是医药产品，这是由泰国⼩农经济社会的历史状况决定的——每家每户⾃给⾃⾜⽣活必需品，唯医药等产品⽆法⾃⼰⽣产。
⽆线电技术在1900年初被引⼊到泰国，但覆盖⾯积有限，1930年左右开始第⼀次全国⼴播。
⼴播⼴告克服了印刷⼴告受制于当时民众识字率较低的弊端，此阶段的⼴播⼴告主要运⽤⼴告歌曲或⾳乐的形式向⽬标消费者介绍产品。
泰国政府于1934年（佛历2498年6⽉24⽇）成⽴泰国电视管理机构，但电视作为⼤众媒介真正普及却是在20世纪七⼗年代以后。
GO DIVE IN THE GULF OF THAILANDIf you have done it before, you are already addicted. If you haven''t, then it is remarkably easy. Whatever: Koh Samui is your gateway to the best diving sites in the Gulf of Thailand.Imagine being weightless, suspended in a world of color and light. As in a dream you can fly anywhere, exploring a rainbow-hued garden. The ocean here is a fantasy land, and the wonderful thing is, that anyone can enter it.Not a strong swimmer? You don''t have to be. Scared of sharks and other sea monsters? They will be more afraid of you. Don''t want to be shown up as a land lubber? We''re all like that.Professional diving instructors have to go through rigorous training before they can qualify, and part of that includes putting people at their ease.So, ready to take the plunge?Most of the diving schools on Samui will offer an introductory course which involves a swimming pool dive. This usually has an amazing effect on anyone who has any doubts, because the very act of strapping on the equipment and disappearing under the surface of even a hotel pool gives that essential little spurt of confidence.After that you are ready to begin exploring , and the sheer diveability of Samui is what brings so many people here. The calm waters with their gradual depths just off the beaches are almost designed for beginners. Further out, at other island and rocky outcrops, there are other dive sites perfect for the novice and the experienced diver.Apart from Samui, Koh Pha-Ngan and the Ang Thong National Marine Park Archipelago offer great snorkeling sights. Many are easily accessible on a day-trip: the overnighters will include land accommodation, as few boats from Samui have sleeper facilities.Koh Pha-Ngan is developing as a tourist resort and now offers some attractive beachfront accommodation. It takes just 45 minutes to reach the island by boat from Samui, and once you are there the easiest way to travel from beach to beach is by water taxi: the rocky interior of the island is hard on walkers.Off the beaches you will fine Coral reefs, but the nearby smaller islands do have clearer waters with better reefs. Koh Mah is generally rated the best, and it''s about 45 minutes from Pha-Ngan : a nicely sloping reef here, with caves and crevices forming homes for snappers and sweetlips makes this a very pretty dive. Koh Tae Nok and Koh Tae Nai are also recommended.[R-p6]These are two islets just off Pha-Ngan,and the site is good for beginners as the maximum depth is around 16 meters. There are some attractive coral mounts here, with sponges and sea cucumbers, and the sandy seabed in between the islets is home to lizard and goby fish.Hin Bai, or Sail Rock, is a dramatic rocky outcropping about 2 1/2 hours from Samui''s Chaweng Beach. You can dive here to depths of more than 30 metres, and one of the most distinctive features is the 12 underwater pinnacles with their rocky gorges. There is plenty of brilliantly colored soft coral at this site, and it is also a mating and spawning ground for groupers and snappers. You may see the occasional whale shark which feeds on the plankton close to the surface.[R-p7]Some two hours from Samui is Koh Wao, which with its shallow water of a maximum 19 meters has particularly colorful coral growing in the warm sunlight. There is a particularly dense population of coral fish here, plus butterfly and angel fish and snappers. Antler corals are host to sea anemone, and brain corals to starfish and big oysters.Hin Nippon, or Jap Rock, is only 10 minutes from Koh Wao, and experienced divers come here for the deeper dives of 30 meters or more. About half-way down are shoals of barracudas and yellow tails, and with a strong current prevailing big fish often swim in from the deep ocean to feed on plankton and other marine creatures.Koh Tao is an up and coming dive center, following close on the heels of Samui as its infrastructure improves. You reach Koh Tao by boat in about five hours from Samui. Much of the beachfront accommodation is still fairly pretty basic, but is already beginning to improve.[R-p8]The island''s name in Thai means "Turtle Island" and on a clear day you can see its distinctive humped shape 55 km away on Samui. Apart from its turtle-shape, it does in fact play host to sea turtles who every year crawl up the beaches to laytheir eggs in the sand. For divers, the island is far enough offshore to be away from riverine sediments from the mainland, and the waters are exceptionally clear. Some of the best diving can be had at around 18 meters, an easy depth for novices, and there are many shallow sites for snorkelers.[L-p9] Ao Leuk is just off the island and offers depths of up to 12 metres, a very relaxing way to unwind after the journey from Samui. Some unusual rock formations can be seen here, with clumps of sponges and some sea whips. Staghorn coral is home to schools of small white spotted damsel fish.For a night dive, Koh Nang Yuan is just 25 minutes from Koh Tao. There is a sheltered bay on the eastern side of the islet which is ideal with depths of up to12 meters.[L-p10] In the light of your torch you will surprise nocturnal fish and crustaceans, and some of the shy fish which spend the day deep in caves and crevices and only come out at night.Chumporn is also emergine as a dive center, with day dive programs to offshore islands located just one or two hours from the coast.The dive sites surrounding the islands of Koh Ngam Noi and Koh Ngam Yai offer some very comfortable depths of between 10 and 18 meters, and the sea is very calm here. There are also some interesting swim-throught, hard and soft coral, and a huge variety of fish. The islands are famed for more than their diving sites: the caves and crannies here are home to the swifts who build those nests so highly prized by lovers of Chinese food the world over.The outcrops of Hin Lak Ngan and Hin Pae offer excellent dive sites with depths going to 25 metres or more. The rock walls are riddled with crevices, holes and caves, and if you hover gently outside these you may be rewarded with a pair of eyes peeping curiously back at you.It takes an experienced skipper to find the Northern Pinnacles, Located about 40 minutes from Koh Tao, and only recently discovered. He steers by taking readings off distant landmarks, and it is rather like a treasure hunt. Once you have found the place, there is plenty of excitement, and it is well worth the excursion. Man-sized groupers, Spanish mackerel and eagle ray are all part of the marine life. You can swim through gorges and there is a cave at 25 meters which, if you enter and swim upwards through the funnel in the roof, will bring you out at a depth of 18 meters.Progressing from novice to the kind of experience levels which allow you to tackle some of the more fascinating dives is highly satisfying.。
暑假泰国旅游英语小报内容**标题：Exploring the Wonders of Thailand: A Summer Adventure***引言：*As the summer sun casts its warm glow, it's the perfect time to embark on a thrilling adventure. Thailand, with its rich cultural tapestry, breathtaking landscapes, and vibrant traditions, beckons travelers seeking an unforgettable experience. Join us as we delve into the enchanting world of Thai culture, cuisine, and natural beauty in this summer travelogue.---**1. Discovering Thai Culture:**Thailand, known as the "Land of Smiles," captivates visitors with its unique cultural heritage. Explore the ornate temples that stand as testaments to the country's spiritual richness. Wat Pho, with its majestic reclining Buddha, and Wat Arun, adorned with intricate porcelain, are must-visit landmarks.Immerse yourself in the lively street markets, where the aroma of exotic spices mingles with the vibrant colors of handmade crafts. Witness traditional dance performances and take part in the Songkran festival, a water-splashing celebration marking the Thai New Year.---**2. Gastronomic Delights:**Thai cuisine is a culinary journey in itself. Indulge in the explosion of flavors – from the aromatic Tom Yum Goong to the flavorful Pad Thai. Experience the vibrant street food scene, where local delicacies tantalize your taste buds.Don't miss the chance to savor the authenticity of Thai dishes in local eateries, providing an insight into the country's gastronomic soul.Embark on a cooking class to learn the art of Thai cooking, allowing you to recreate these delectable dishes back home. Uncover the secrets of balancing sweet, sour, salty, and spicy flavors that define Thai cuisine.---**3. Natural Wonders:**Thailand's diverse landscapes offer a paradise for nature enthusiasts. From the pristine beaches of Phuket to the lush jungles of Chiang Mai, the country boasts an array of natural wonders.Take a boat ride through the emerald waters of Phang Nga Bay, marveling at the limestone karsts that rise majestically from the sea. Explore the vibrant marine life while snorkeling in the crystal-clear waters of the Andaman Sea. For a serene escape, visit the northern region's Chiang Rai, where the White Temple (Wat Rong Khun) stands as a symbol of purity and enlightenment.---**4. Adventure Awaits:**For thrill-seekers, Thailand offers an array of adrenaline-pumping activities. Zip-line through the lush rainforests of Chiang Mai, soar above the treetops, and witness the breathtaking views below. Go trekking in the northern mountains, encountering diverse flora and fauna along the way.Dive into the vibrant underwater world by exploring the coral reefs of the Similan Islands or the Gulf of Thailand. Whether it's hiking, rock climbing, or water sports,Thailand's diverse terrain caters to every adventurer's passion.---**5. Relaxation and Wellness:**After the excitement of exploration, unwind in Thailand's world-renowned spas and wellness resorts. Indulge in traditional Thai massages and holistic treatments that rejuvenate both body and mind. Picture yourself in the tranquil settings of luxury resorts, surrounded by lush landscapes and soothing sounds of nature.Consider a visit to the hot springs of Pai or the rejuvenating retreats in Koh Samui for a holistic wellness experience. Thailand's commitment to well-being ensures a truly rejuvenating and transformative escape.---**6. Practical Tips for Travelers:**To ensure a seamless and enjoyable trip, here are some practical tips:- **Currency and Language:** Thai Baht is the official currency, and while English is widely spoken in tourist areas, learning a few basic Thai phrases enhances the experience.- **Respect Local Customs:** Embrace the local customsand traditions, particularly when visiting temples. Dress modestly, remove shoes when required, and be mindful ofcultural sensitivities.- **Transportation:** Thailand offers varioustransportation options, including tuk-tuks, taxis, and the efficient BTS Skytrain in Bangkok. Plan your itinerary, considering travel distances and modes of transport.- **Health and Safety:** Stay hydrated, use sunscreen,and be cautious with street food hygiene. Familiarizeyourself with local emergency numbers and healthcarefacilities.---**Conclusion:**Embarking on a summer adventure in Thailand is a journeyof discovery, where ancient traditions meet modern excitement, and natural beauty surrounds you at every turn. From cultural immersions to thrilling escapades, gastronomic delights to wellness retreats, Thailand welcomes all with open arms. Come, explore, and create memories that will last a lifetime inthis tropical paradise.。
