商务谈判unit1
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Chapter 1:Negotiation Motives and Key Terminology第一章谈判动机与关键概念1. Human beings live in a finite(有限的)world ,but their appetites(欲望)are oriented to (面向)infinite(无限的). As a result, man’s unlimited(无限的)demand has constantly given rise to conflicts between such demand and limited(有限的),scarce(a. 稀缺的)natural resources. To find a way out , the science of economics has been developed to study alternative(另外的)ways to use scarce and limited but productive(富饶的)resource to produce goods and services to satisfy man’s unlimited demand. Man’s endless need and demand not only produce(导致)confrontation (对抗)against nature but trigger (引发)conflicts among themselves. The long lasting negotiations between Israel(以色列)and Syria (叙利亚)on returning of Israeli(以色列的) occupied territory-Golenhigh(戈兰高地版图)site an example to the point. On the 11% of the territory(版图)Israel agreed to return, there is a lake providing fresh water to Israeli(a.以色列)people. Because of serious shortage of fresh water in that area, the lake becomes vital(极重要的) to the people of theboth countries. Israeli(以色列的)government’s target in the negotiation was to make sure that after the returning of the territory , Israel(以色列)could continuously fetch(获取)water from the lake . So the water issue become the focus of the negotiation and increased complexity (复杂性)to the talks.1. 人类生活在一个资源有限的世界里,但人类的欲望却是无限的。