Advertisements Play an Positive Role in Our Society

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Advertisements Play an Positive Role in Our Society In this time, life with explosive information is a big bang and everyday people are compelled to deal with a series of news or advertisements. Thus, it is valuable for people to stop and think about the effect of the advertisement.
What follows is the untruth information of advertising. Sometimes, for instance, the consumer choose to buy goods such as the 3G Telephone, just for its good-looking appearance or for the almost perfect advertising. "Every manufacturer says that his product is the best, or at least tries to give that impression. Only one can be the best, so the others are misleading us, aren't they?" Mr.Lee said. It's true-up to a point that the ads always enlarge the superiority of its products for their effective and impressive effect. It is hard to believe that intelligent businessmen would spend millions of dollars on advertising if nobody believed the advertisements. True, the advertisement always has a bad influence in informing the information, but we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform.
Let me show a group of authority date. In December 2008, a research published earlier this year in the Journal of Consumer Research has found that as purchasing deadlines get nearer, a consumer's focus on products promising positive outcomes shifts to a willingness to pay more to help
avoid an argument or other negative outcome.The researchers explained:"Consumers facing an imminent decision are confronted with the negative possibility of failing to fulfil their purchasing goal. When the purchase is still far off in the future, however, consumers are likely to be fairly optimistic about succeeding and less concerned with the possibility of goal failure."
From that, the conclusion can be drew that Advertisements Play an positive role in our society. For one thing, The advertisement makes us aware of the new products available in the market. It increases our knowledge about the latest innovations, in the field of technology as well as arts and others. I believe that everyone has heard the advertisement of one of the most famous cars - Toyota. Well goes like this, "Where there is a mountain, there is a Toyota." It is somewhat very impressive and . Convincing ads, which can help improve ones knowledge of the world if they are attractive enough. This is really different from the education in school. For another thing, everything in modern society is linked to information, while the main function of advertisements is to show information on goods, service, culture, employment, student enrollment and even marriage. Of course, one can get such information by listening to others and making the investigation, but the information provided by advertisements is actually the most direct, comprehensive and detailed.
"Good times, bad times, there will always be advertising, In good
times people want advertising; in bad times they have to. " Bruce Barton,the British economist said. Indeed, advertisement play a positive role in our society.
王建东
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