• 1) If we designate those things that REMM values positively as GOODS, then he or she prefers more goods to less, GOODS can be anything from art objects to ethical norms.
Nov.28,2001
Wanjun Jiang, Guanghua School of Management, Peking University
• Understanding human behavior is fundamental to understanding how organizations function, whether are profitmaking firms, non-profit enterprises, or government agencies.
• Understanding human behavior is also the fundamental to understanding how person act ---- game.
• We will mainly focus on REMM.
Nov.28,2001
Wanjun Jiang, Guanghua School of Management, Peking University
• Every individual cares, he or she is an evaluator.
• 1) The individual cares about almost everything, knowledge, independent,etc