五星级酒店VI设计清单

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VIS视觉形象识别系统(国际五星执行标准)Corporate Identification Manual ( For Hotel Use )1酒店标志Hotel Logo (VI基础系统)1.01 酒店标志Hotel Logo1.02 酒店标志创意说明Hotel Logo desig n of directio ns1.03 酒店标志墨稿Hotel Logo Black Manuscript1.04 酒店标志反白效果图Hotel Logo White Result Chart1.05 酒店标志标准化制图Hotel Logo Stan dardize Chart1.06 酒店标志方格坐标制图Hotel Logo Square Coordi nate Chart1.07 酒店标志预留空间与最小比例限定Hotel Logo Forward Preservi ng Space andthe Mi nimum Proporti on Limit1.08 酒店标志特定色彩效果展示Hotel Logo Specified Color Result Exhibiti on1.09 标准字体系统Sta ndard Font System1.10 酒店全称中文字体Hotel Full Name Chi nese Script1.11 酒店简称中文字体Hotel Abbreviation Chi n ese Script1.12 酒店全称中文字体方格坐标制图Hotel Full Name Ch in ese Script Square Coordi nateChart1.13 酒店简称中文字体方格坐标制图Hotel Abbreviation Chi nese Script Square Coordin ate Chart 1.14 酒店全称英文字体Hotel Full Name En glish Script1.15 酒店简称英文字体Hotel Abbreviation En glish Script1.16 酒店全称英文字体方格坐标制图Hotel Full Name En glish Script Square Coordi nateChart1.17 酒店简称英文字体方格坐标制图Hotel Abbreviation English Script Square CoordinateChart1.18 印刷字体Logotype Sample1.19 标准颜色系统Sta ndard Color System1.20 酒店标准色(印刷色)Hotel Sta ndard Color1.21 酒店辅助色系列Hotel Suppleme ntary Color Series1.22 背景色使用规定Backgrou nd Color Us ing Fix1.23 色彩搭配组合专用表Color Mach Chart1.24 酒店象征图形Hotel Image Model1.25 象征图形延展效果稿Image Model Exte ndi ng Result Man uscript1.26 象征图形组合规范Image Model Composi ng Sta ndard1.27 标志与标准字组合多种模式Logo and Sta ndard Script Combi natio n Styles2 VI应用系统办公类Office2.01 行政办公室2.01.01 名片Name Card2.01.02 信纸Letter Sheet2.01.03 # 5 信封 # 5 Envelope (local)2.01.04 # 5 信封(航空)# 5 Envelope (Air - Mail)2.01.05 # 7 信封 # 7 Envelope (local)2.01.06 # 9 信封 # 9 Envelope (Local)2.01.07 邀请卡Invitation Card2.01.08 邀请卡圭寸套Invitation Card Envelope2.01.09 致意卡Compliments Card2.01.10 致意卡圭寸套Compliments Card Envelope2.01.11 笔记簿Memo Pad2.01.12 传真页Fax Cover Sheet2.01.13 生日卡(住客/员工) Birthday Card (Guest / Staff ) 2.01.14 职员铭牌Staff Name Badge2.01.15 包装纸Package Paper2.01.16 钥匙牌key Card2.01.17 鼠标垫Mouse Pad2.01.18 挂历版式规范Han gi ng Cale ndar Style Sta ndard 2.01.19 台历版式规范Desk Cale ndar Style Sta ndard2.01.20 酒店徽章Hotel Badge2.01.21 办公用笔、笔架Office Us ing Pen , Pen Con tai ner 2.01.22 笔记本Notebook2.01.23 公文包Document Bag2.01.24 挂旗Han gi ng Flag2.01.25 屋顶吊旗Housetop Hanging Flag2.01.26 竖旗Set Upright Flag2.01.27 桌旗Desk Flag2.01.28 明信片版式规范Postcard Style Sta ndard2.02 财务和人事部Finance and HR Department2.02.01 档案盒Files Box2.02.02 薪资袋Salary Bag2.02.03 工作证Ide ntity Card2.02.04 出入证Permissi on Card2.02.05 工作记事簿Work Notebook2.02.06 备忘录Memo2.02.07 员工手册Staff Handbook2.03 销售部Sales Dept.2.03.01 尊贵会员卡Membership Privilege Card2.03.02 尊贵会员卡圭寸套Privilege Card Jacket2.03.03 尊贵会员卡插页Privilege Card (In sert)2.03.04 酒店旗Hotel Flag2.03.05 酒店小型巴士Hotel Mini Bus2.03.06 货车Cateri ng Truck2.03.07 酒店车Hotel Limousine2.03.08 赠券Coupo n2.03.09 餐酒/ 早餐/ 晚餐/ 洗衣Welcoming Wine / Breakfast /Lunch / Dinner /Lau ndry / 2.03.10 信笺Co nference Letterhead2.03.11 出租车卡Taxi Cark2.03.12 酒店公关销售圭寸套Hotel Sales En velope Cover2.03.13 房价表Room Price List2.03.14 酒店旦传册Hotel Promotion Book2.03.15 客房宣传单页Guest Promotion Profile2.03.16 会议宣传单页Conference Promoti on Profile2.03.17 SPA宣传单页SPA Promotion Profile2.03.18 KTV宣传单页KTV Promotion Profile2.03.19 贺卡Greet ing Card2.03.20 金卡Golden Card2.03.21 银卡Silver Card2.03.22 婚宴宣传册Wedding Promotion Book2.03.23 婚宴请柬Wedding Invitation Card2.03.24 会议请柬Conference Invitation Card2.03.25 酒店请柬Hotel Invitation Card2.03.26 手提袋Handbag3 VI应用系统客房部Guest Room3.01 浴室用品3.01.01 香皂Soap3.01.02 洗发水Shampoo3.01.03 护发素Rin se3.01.04 沐浴露Bath Gel3.01.05 润肤液Body Lotio n3.01.06 浴帽Shower Cap3.01.07 牙刷Toothbrush3.01.08 须刨Razor3.01.09 须刨水After Shave3.01.10 梳子Comb3.01.11 针线包Sewi ng Kit3.01.12 擦鞋布Shoes Cloth3.01.13 盒装(耳棉棒/ 棉花/ 指甲锉)Box Packaging (Swab/cotton/Nail File )3.01.143.01.153.01.163.01.173.01.18 卫生袋 Sanitary Bag 浴巾 Bath Towel 地巾 Floor Towel 面巾 Face Towel 方巾 Ha nd Towel3.023.02.013.02.023.02.033.02.053.02.063.02.07 3.02.083.02.093.02.10 客房印刷物品 铅笔Pe ncil 电视节目指南 TV Guide Card 便签及皮夹Note Pad 迷你吧酒水吧表及皮夹 Mi ni Bar List 早餐挂门餐牌 Breakfast Doork nob Menu Card 晚安卡 Goodnight Card 天气预报卡 Weather Forecast Card 免费饮用水挂牌 Free Drink Han gi ng Card 赠品卡 Gift Card3.033.03.013.03.023.03.033.03.043.03.05 酒店服务指南 圭寸套Folder 分页夹Index Tab 内页- 宾客服务 In side Page - Guest Services 内页- 客房送餐菜单 In side Page - Room Service Menu 内页 - 电话指南 In side Page - Teleph one Directory3.043.04.013.04.023.04.033.04.04 衣柜物品 洗衣清单Laundry List 干衣清单 Dry Cleaning List 购物袋 Shopping Bag 擦鞋服务套件 Shoe Sh ine Request Tray & Mat3.05日用织品 3.05.01 浴袍 Bathrobe3.05.02 3.05.03棉质拖鞋 Terry Cotton Slippers 无纺布洗衣袋 Can vasLaundry Bag 3.063.06.01 3.06.023.06.03 其他用品胶料雨伞套 Plastic Umbrella Cover && 卫生纸包装Tissue Wrapper 面巾纸盒 Facial Tissue Box4 VI 应用系统饮食类F & B4.01中餐厅 Chi nese Restaura nt 4.01.01 主餐牌 Ma in Menu4.01.02点心纸 Dim Sum Menu4.01.03 酒水牌Drink List4.02 西餐厅Wester n Restaura nt4.02.01 正餐餐牌Main Menu4.02.02 早餐餐牌Breakfast Menu4.02.03 酒水牌Drink List4.03 宴会厅Ballroom4.03.01 会议皮垫Leather Pad for Conference4.03.02 会议信纸Conference Letterhead4.03.03 宴会菜单圭寸套Ban quet Menu Cover4.04 餐饮用品4.04.01 筷子套Chopsticks Wrapper4.04.02 牙签套Toothpick Wrapper4.04.03 杯垫Paper Coaster4.04.04 火柴盒Matchbox4.04.05 白糖包White Sugar in Sachet4.04.06 黄糖包Raw Sugar in Sachet4.04.07 外卖盒Food Take Out Box4.04.08 食品袋Food Bag4.04.09 外卖袋Take Away Bag4.04.10 鸡尾签Cocktail Pick4.04.11 吸管包装Drinking Straw Wrapper4.04.12 圆形烟灰缸Round Ashtray4.04.13 皮帐单夹Leather Guest Check Folder4.04.14 纸杯盖Paper Glass Cover4.04.15 蛋糕盒(2种尺寸) Cake Box (2 sizes )4.04.16 小礼物盒Gift Box4.04.17 面包店纸袋(2种尺寸) Bakery Bag (2sizes ) 4.04.18 致意巧克力盒Complimentary Guest Chocolate Gift Box 4.04.19 餐饮定餐卡Food Booking Card4.04.20 客用名片Guest Using Card4.04.21 西餐桌垫纸Western Food Pad Paper4.04.22 餐巾纸Napkin Paper4.04.23 餐巾纸盒Napkin Paper Box4.04.24 餐巾纸袋Napkin Paper Bag4.04.25 婚宴菜牌Wedding Menu4.04.26 宴会台卡Banquet Desk Card4.04.27 送餐菜牌Room service Card4.04.28 特另U推存牌Special Recommendation4.04.29 存酒卡Retaining Spirits Card5 VI 应用系统 娱乐类Entertainment5.01 康体中心 Health Ce nter5.01.01康体中心价目表 Health Center Tar 肝 5.02.02 饮品表 Drink List6 VI 应用系统礼品类Gifts 6.01 名片夹 Name Card Holder6.02 礼品笔 Pen6.03 便签本 Memo Pad6.04 打火机 Lighter6.05 礼赠用品Gift6.06 标识伞 Sig n Umbrella留言信圭寸 Guest Message Window Envelope / Message Envelope 7 VI 应用系统前厅 Front Office 7.017.02 酒店名片 Hotel Business Card7.03 礼宾部服务确认卡Con cierge Service Co nfirmation Card 7.04 退房收据活页夹 / 帐单信圭寸 Check Out Bill Folder / Invoice Envelope 7.05行李标签 Baggage Sticker 7.06行李牌(个人)Baggage Tag 7.07行李牌(团体)Baggage Tag 7.08锁匙卡(普通楼层) Key Card Key Card Jacket (Sta ndard Floor ) Key Card ( Executive Floor ) Key Card Jacket ( Executive Floor ) Guest Questi onn aire (Guest Room )8 VI 应用系统 酒店广告宣传规范 Hotel Advertisement Promotion Stan dard8.01电视广告标志定格 TV Advertiseme nt Mark Chart 8.02 报纸广告系列版式规范(整版、半版、通栏)News Paper Advertiseme nt Series Style Sta ndard( Hole Printing Plate, Half Printing Plate)8.03 杂志广告规范 Magazi ne Advertiseme nt Sta ndard8.04 海报版式规范 Playbill Style Sta ndard8.05公交车体广告规范 Bus Advertiseme nt Sta ndard 8.06 T 恤衫广告 T-shirt Advertisement 8.07宣传折页圭寸面及圭寸底版式规范 Promotion Profile Cover and Style Sta ndard 8.08网络主页版式规范 In ternet Style Sta ndard 8.09 光盘封面规范 CD Cover Stan dard8.10 擎天拄灯箱广告规范 Sta ndi ng Lamp House Advertiseme nt Stan dard (for left luggage ) (for group use ) (Standard Floor ) 7.09锁匙卡套(普通楼层)7.10锁匙卡(行政楼层) 7.11锁匙卡套(行政楼层)8.11 楼顶灯箱广告规范Top House Lamp House Advertiseme nt Sta ndard8.12 立地式POP 规范Sta ndi ng POP Sta ndard8.13 悬挂式POP 规范Ha ngi ng POP Sta ndard9 VI应用标牌系统Signage System9.019.01.01 9.01.02 酒店商标Hotel Logo Signage户外商标Main Outdoor Hotel Signage酒店大门名称Hotel Name Sig nage at the Front Entrance9.02 营业部门商标Outlet Logo Signage9.02.01 9.02.02 9.02.03 9.02.04 中餐厅Ch in ese Restaura nt 西餐厅Western Restaura nt 行政酒廊Executive Lounge 康体中心Health Center9.03 住客楼层指示牌Guest Floors Signage9.03.01 9.03.02 9.03.03 9.03.04 9.03.05 9.03.06房号方向标志Room Number Directio n Sig n 房号牌Room Door Number Sign 楼层标志Floor Number Sign商务楼层标志Executive Floor Sig n火警疏散示意图Fire Escape Route with Floor Pla n 禁烟楼层No-smoking Floor9.04 9.04.01 9.04.02 9.04.03 9.04.04 9.04.05 9.04.06 9.04.07 9.04.08 大堂标牌Lobby Sig nage接待处Reception大堂副理Asst.Manager收银处Cashier礼宾部Concierge外币兑换服务Curre ncy Excha nge酒店指南Hotel Directory宴会通知栏Conference Events Notice Stand 电话标志Teleph one9.059.05.01 9.05.029.05.03 9.05.04 9.05.05 会议楼层Meet ing Room Floor多功能宴会厅Multi - Fun ction Ballroom宴会厅通知栏Event Notice Board for Ballroom衣帽间Clo ak Room会议室门牌Door Name for Each of the Conference Room 会议室女排栏Co nference Eve nts Notice Sta nd10 VI应用标志符号指示系统Mark direction system10.01 10.02 10.03 10.04 10.05 10.06 1 0.07 10.08 10.09 10.10 10.11 10.12 10.13 10.14 10.15 10.16 10.17 10.18 大楼户外招牌Mark of Outside Tower大门入口指示Direction of the Gateway玻璃门Glasses Door微笑服务牌Smile Service Mark盥洗间Washing Room请勿吸烟NO Smoking禁止停车Forbidde n Park方向指引标识牌Mark of Direction Guide公共设施标识牌Mark of Public Facilities布告栏Note Board立地式道路导向牌Sta nding Mark立地式标识牌Sta ndi ng Sig n Mark户外立地式灯箱Lamp House of Sta ndi ng Style停车场区域指示牌Mark of park Directio n室内企业精神口号标牌In door mark of Enterprise spirits 警示标识牌Warning mark公共区域指示性能符号Sign of Public Place Guide各营业处出口/通路规划Exit of Every Door11 VI 应用系统KTV11.01 KTV 标志In dividual Logo for ENightclub KTV Club Dept11.02 KTV 标志应用指引Guideli nes for The Nightclub KTV Club Dept LogoApplicati on11.03 KTV 标志与标准颜色系统Nightclub KTV Club Dept Logo & Sta ndardColours System12 VI 应用系统康乐部Sauna Recreation Dept.12.01 康乐部标志In dividual Logo for Recreati on Dept.12.02 康乐部标志应用指引Guideli nes for Health Ce ntre Logo Applicati on12.03 康乐部标志与标准颜色系统Recreation Dept. Logo tan dard Colours System13 VI应用系统再生工具Reprocessing Means13.01 13.02 13.03 13.04 色票样本标准色Color Bill Sta ndard Color色票样本辅助色Color Bill Suppleme ntary Color 标准组合形式Sta ndard Combi natio n Style 象征图案样本Image Model14 VI系统手册编辑与制作VI DESIGN14.01 vi手册编辑与装订14.02 VIS 数据光盘人与人之间的距离虽然摸不着,看不见,但的的确确是一杆实实在在的秤。