欧赛斯Cegedim医疗行业数字营销网络整合营销方案(英文版.

简易营销策划方案英语版1. Introduction:The objective of this marketing plan is to outline strategies and tactics for enhancing the promotion of a new product in order to generate consumer interest, increase sales, and build brand awareness. The product being promoted is a new line of organic skincare products targeted towards health-conscious consumers.2. Market Analysis:2.1 Target Market: The target market for the new organic skincare products includes individuals aged 25-45, who are health-conscious, environmentally conscious, and willing to spend more on premium-quality skincare products.2.2 Competitor Analysis: Conduct a thorough analysis of key competitors in the organic skincare market toidentify their strengths, weaknesses, and unique selling propositions (USPs). This will help in positioning the new product effectively and highlighting its unique features and benefits.2.3 Customer Analysis: Understand the needs, preferences, and purchasing behavior of the target market through market research. This can be done through surveys, focus groups, and social media listening, providing valuable insights into product preferences, price sensitivity, and consumer demands.3. Marketing Objectives:3.1 Increase brand awareness: Increase brand recognition and awareness among the target market by 20% within the first six months of the marketing campaign.3.2 Increase sales: Achieve a 15% increase in sales revenue within the first year of the marketing campaign.3.3 Build customer loyalty: Establish a loyal customer base by increasing customer retention rate by 10% within the first year.4. Marketing Strategies:4.1 Product Positioning: Position the new organic skincare products as a premium, high-quality, and sustainable alternative to conventional skincare products in the market. Highlight the use of organic ingredients, cruelty-free production processes, and eco-friendly packaging.4.2 Pricing Strategy: Price the new products at a premium range to reflect the quality and benefits associated with organic skincare. Offer introductory discounts or promotional packages to attract price-sensitive customers and encourage trial.4.3 Promotional Campaign: Develop an integrated promotional campaign using various channels to reach the target market effectively.4.3.1 Traditional Advertising: Utilize print media, such as magazines and newspapers, to showcase the brand and product benefits through visually appealing and informative advertisements. Also, consider outdoor advertising through billboards and public transportation advertising to increase brand visibility.4.3.2 Digital Advertising: Leverage social media platforms, such as Facebook, Instagram, and Twitter, to engage with the target market and create brand awareness through regular posts, promotions, and influencers. Additionally, invest in targeted online advertising, such as Google AdWords and display ads on relevant websites.4.3.3 Public Relations: Collaborate with beauty influencers and bloggers to review and promote the new products. Use press releases to announce the launch of the products and attract media coverage. Sponsor relevant events and participate in trade shows and exhibitions to showcase the product line.4.3.4 Referral Programs: Implement a referral program to incentivize existing customers to refer their friends and family to try the new product line. Offer discounts or rewards for successful referrals to encourage customer advocacy and word-of-mouth marketing.4.4 Packaging and Design: Invest in visually appealing and eco-friendly packaging to enhance the product's desirability and sustainability credentials. Ensure thatthe packaging effectively communicates the key selling points and benefits of the product to consumers.4.5 Distribution Channels: Establish distribution partnerships with reputable retailers, both online and offline, that align with the company's brand image and target market. This includes high-end beauty stores, department stores, and online platforms specializing in organic and natural beauty products.5. Implementation and Evaluation:5.1 Timeline: Develop a detailed timeline with specific milestones and deadlines for the execution of each marketing strategy and tactic. Regularly review the progress and make necessary adjustments to ensure timely implementation.5.2 Key Performance Indicators (KPIs): Monitor and measure the effectiveness of the marketing campaign using KPIs such as sales revenue, brand awareness, customer retention rate, website traffic, and social media engagement. Analyze the data regularly to identify areas of improvement and modify strategies accordingly.5.3 Budget: Allocate a sufficient budget for the marketing campaign, considering various costs such as advertising, promotional materials, packaging, and event sponsorship.5.4 Continual Improvement: Regularly assess the effectiveness of the marketing strategies and tactics andmake necessary changes based on consumer feedback, market trends, and competitive landscape analysis.6. Conclusion:By implementing these strategies and tactics, the marketing campaign aims to enhance the promotion of the new organic skincare products, thereby increasing brand awareness, sales revenue, and customer loyalty. Continuous evaluation, adjustment, and improvement will be key to the success of the marketing plan.。

欧赛斯Cegedim医疗行业数字营销网络整合营销方案（英文版.CegedimNew Media Marketing PlanIndex Cegedim Online Assets Review Cegedim New Media Marketing Cegedim Inbound Marketing Quotation for 3 SenariosVery good Intl, poor in ChinaOver 18K, mostly intl news cited by local mediaReview of Online Brand ImageDid not systematically manage online brandimage yetReview of Website PRNews has not yet routinized, andstructuredReview of Keywords CoverageDid not covering healthcare & pharmaceutical key words yetNatural coverage is existing, in a small scaleNot operating Weibo assets for the time being Review of New Media CoverageNot operating Weibo assets for the time bingIndex Cegedim Online Assets Review Cegedim New Media Marketing Cegedim Inbound Marketing Quotation for 3 Senariosa global technology and services companyspecializing in the healthcare fieldUnderstanding of Cegedim BrandHow We Use Webo & WechatOfficial Media Platform- For Broadcasting -Official Direct ion Communication Platform- For Potential Clients -Weibo Topic Design1 . Setup five main topics ;2 . Publish 6 posts/day ,132 postes/month #Health Care Today# #Health CareMarket##Career Path# #HealthCareService# #CRM Best Practise# CegedimCegedim Weibo Matrix The Jinjiang Inn micro-blogMarketing Success -- 1, Jinjiang over 600 stores, more than 500 employeeshas opened the V the micro-blog. 2, The Jinjiang InnCEO has 810,000 followers, its an in depth micro-blog.3, As long as micro-blog, The Jinjiang Inn, theirMicrosoft will follow-up interaction. 4, Micro-blog theJinjiang Inn the largest value is the consumer of thedistance.Design Weibo VIWeibo Mass Promotion Create Cegedim Weibo EventCase Study: LundaMicro-activities did not start At 9:30 24th of December 2012 , Lunda blog had only 228 followersAt 9:45 24th December,Weibo event started for 15 minutesAt 10:39 24th of Dec.,higher profile Weibo users started to participate in the event and @ their friends.At 10:59 24th Dec., Yellow V users start to participate in the event and @ their friendsLunda Finance Building’s blog followers have increased 10 times over at 22:45 24th of Dec.Follower rising sharply from 24th to 27th Dec.,Lunda Weibo immediately becomes a hot attractionThe Lunda Weibo followers easily surpassed 80,000 at 9:00 30th of Dec., only 5 days after the event started.The ultimate number of forwarding participants reached 75,294.Active followers rate reached 90% by 4th of Jan. 2013.。

欧赛斯脑白金线下线上互动网络整合营销内容策划方案欧赛斯是一家专注于脑健康的品牌，其产品脑白金在市场上表现良好。

为了进一步提升品牌知名度和产品销量，我将提出一个线下线上互动网络
整合营销内容策划方案。

1.线下活动：
a.基于区域性市场特点，选择大型商场和社区活动场地进行推广活动。

组织健康讲座、脑力挑战游戏、小组讨论等活动，吸引目标消费群体参与
并了解产品。

c.制作产品展示视频，播放在活动现场的电子屏和网站，展示产品功
效和用户评价，吸引更多潜在消费者。

2.线上互动：
a.运用社交媒体平台开展线上互动。

发布有关脑健康的知识和科学研究，提供与脑白金相关的新闻和案例分享，吸引用户关注和参与讨论。

b.打造品牌形象和用户粘性的线上互动活动，如“脑力挑战赛”或
“脑部健康问答”，设立奖品和折扣优惠，激发用户的参与热情。

3.网络整合营销：
a.设计公司官方网站，制作产品介绍视频和用户口碑视频，提升网站
的用户体验和品牌认知度。

同时，增加在线购买功能，方便用户直接购买
产品。

b.利用引擎优化(SEO)技术，提高品牌和产品在结果中的排名。

通过
针对性的关键词优化，增加品牌曝光率和网站流量。

通过以上线下线上互动网络整合营销内容策划方案，欧赛斯可以促进
品牌知名度的提升，吸引更多目标消费群体的参与和购买。

同时，通过线
上互动和网络整合营销的方式，欧赛斯可以更好地与用户进行沟通和互动，提升用户粘性和品牌忠诚度。

一、整合数字营销1、数字营销的核心趋势（1）移动化。

所谓移动化，就是消费者大部分时间往手机等移动终端上去。

消费者在移动媒体上主要在看内容而不是看广告，所以移动化营销的核心是做内容、做话题，包括影视剧一定要植入内容而且必须植入在比较热门的剧中。

移动互联网时代还带来一个巨大的不同是消费者主权的时代到来，消费者从被动的接受者转为主动的挑选者，做为一个主动挑选者，消费者不再看广告，因为消费者可以主动跳过广告；消费者消费的是内容，一个移动互联网上的内容营销时代到来了。

（2）被动化。

被动流量是一家企业所能获得的优美流量，因为你工作的时候，被动流量在工作；你娱乐的时候，被动流量也在工作；你睡觉的时候，被动流量还在工作。

后信息时代，信息每年以倍数的状态增长；移动互联网的崛起，消费者开始逐渐拥有信息的自主选择权。

在手机时代，广告失效了，因为消费者拥有信息的自主选择权，不再被媒体劫持。

因此，创造主动的内容，为消费者提供价值，吸引消费者关注，让品牌容易“被发现”，在消费者发生决策，进行搜索是给予消费者必要信息，已经成为王道。

2、数字营销的本质移动互联网时代，数字营销的本质是构建品牌在数字化媒体（PC端及移动端）的内容分发能力。

而品牌内容的分发能力，已经成为品牌在数字化时代是否能够成功的核心能力，不是可选，而是必选。

3、内容营销的时代在互联网上，品牌的核心资产是内容资产，企业的核心竞争力是内容力，是基于用户眼球的争夺，内容是性价比较高的流量，承载的是新客获取、老客留存、品牌建设与提升的诸多功能集合。

在数字营销时代，品牌需要输出系列化的认知占领性的品牌内容资产，借助微信+、头条+、短视频+、直播+、VR+抓紧形成内容生产与分发的能力，通过内容与消费者进行沟通，为品牌打造消费者的忠诚度及分享力。

二、欧赛斯品牌数字营销做什么欧赛斯擅长帮助企业品牌打造360度数字营销体验、建立品牌数字化内容分发能力、通过数字手段进行品牌认知性攻击，构筑品牌内容资产及被动流量，欧赛斯擅长通过赤裸原创点驱动品牌数字营销，以以“新锐、创意、有高度”的服务，通过“有领导力”的数字营销战役，为品牌打造“现象级”的营销案例。

（此文系转载）各位群里的朋友下午好, 很高兴有这个机会和大家就医疗业的整合营销进行交流随着网络行销环境的变化, 网络营销成本越来越高, 结合各种营销资源,以求发挥更大效益的整合行销,将是未来值得大家关注的模式甚麽是整合营销, 网络搜寻一下有很多不同的解释和定义, 实际上整合营销并不是甚麽高深的学问或技术,分开看每一个单一环节,很多都是我们耳熟能详的的东西,重要的是在於如何串连各个单一环节, 形成点, 线,面的整体营销力量今天我们就以航母作战来谈谈整合营销的概念,其中两者有不少异曲同工之处,而且也通俗易懂航母群通常大家的眼球似乎只关注于单一航母,就像前不久中国第一艘航母,瓦良格号,大家似乎也没太注意其舰队编组,今天我们就以航母作战来谈谈整合营销的概念,其中两者有不少异曲同工之处,而且也通俗易懂然而航母之作战实际并非单一航母而已, 航母作战是一个战斗群，除了航母及本身舰载机之外，还会有巡洋舰，反潜驱逐舰，潜艇等等各种不同的舰艇组成。

天上飞的有预警机,战斗机,直升机等各种不同任务的机群,水面上大大小小的舰艇, 加上水面下的潜艇艇, 这种包含了天上, 水面, 水下的立体协同整合而形成的巨大战斗力才是其真正的威力之所在我们把这个概念套到我们医疗业来看看同样的我们也需要有侦察机进行各种资讯的搜集,例如竞争对手的动态, 与自己本身行业有关的讯息,有无消费者的正面或负面反馈?也要有雷达预警机来分析各种信息资料, 网站的浏览量状况? 来自哪里?本地还是外地? 从哪里来? 搜索引擎?直接输入? 还是其他看了哪些网页?停留了多久?分析营销广告的效果, 浏览量, 转化量, 投入与产出比, 有了这些数据後续才能做一些营销方面工作的调整要有战斗机, 轰炸机, 直升机,来执行不同的作战任务,同样的网络也要运用不同的营销方法来执行不同的营销模式例如精准的搜索引擎营销? 还是铺天盖地的群发? 还是要用病毒式营销? 事件炒作?水面上除了航母,还必须有各种不同的舰艇来因应各种不同的任务,医院除了主要的官网之外,还要有其他的来辅助,例如资讯类网站,博客,微博,百科,知道,社群等等,不同的营销目的,也就会有不同的营销模式与工具不管是再好的平台, 再好的工具,都还有一个最重要的----人来执行与操作,就如同补给舰, 提供人与物的补给.而隐藏在水面下的潜艇可能是你的马甲,你的水军,或是协力厂商,利用社会化媒体在引导或影响着企业在互联网上的表现与声誉.最好的潜艇则是客户的口碑,以第三方的身分来推荐因此不同的机舰之整合就如何不同的管道与不同的媒体间的整合, 以往个别的管道有各自的管理运作模式,如同海陆空三军有各自的作战模式, 一旦要进行整合, 都将历经磨合的考验而各机舰的不同战斗性能就如不同的营销资源,因此要不断的积累各种营销资源和熟悉经验与技巧虚实结合的整合营销.在整合营销运作上不能只单独考虑线上或线下.例如线上的营销有搜寻引擎行销,邮件行销,病毒式行销,博客微博行销等等多种方式,其中还可以再细分,搜寻引擎营销又有网站优化,竞价排序的不同,除了文字搜索之外还有图片搜寻, 视频搜寻,新闻搜寻等等.线下的如电视,广播, 分众媒体,公交车广告,杂志,户外看板,彩页,名片等等.如何让这些资源发挥1+1>2 的效益正是考验舰队指挥官也就是营销企划者对整合营销掌握的能力例如我们来思考如何利用线下的媒体带领潜在客户到网上找到我们可否引导目标客户搜索关键词这是我们常见的线下广告或许是看板彩页上面留给消费者的信息有地址电话还有常见留的是一长串的网址, 对於许多人其实要去记这样的网址并不容易如果我们增加点东西来引导消费者搜寻找到我们呢这组词也就只是个三~五个中文字,对消费者而言是不是比长串英文字母组成的域名更容易有印象?我们做一个项目，重要的是传播一个记忆点。

营销方案英文作文Are you looking for a marketing plan that will help your business stand out in the crowded marketplace? Look no further! Our innovative approach will set you apart from the competition and attract new customers.With our strategic social media marketing, we will create engaging content that resonates with your target audience. By leveraging the power of platforms like Instagram, Facebook, and Twitter, we will increase brand awareness and drive traffic to your website.In addition to digital marketing, we will also implement traditional advertising methods such as print and radio to reach a wider audience. Our creative and eye-catching ads will leave a lasting impression on potential customers.Furthermore, we will organize exciting events and promotions to create buzz around your brand. From productlaunches to special discounts, we will make sure that your business is always top of mind for consumers.To top it all off, we will collaborate with influencers and industry leaders to endorse your products and services. Their endorsement will lend credibility to your brand and help you gain the trust of potential customers.In conclusion, our comprehensive marketing plan will elevate your business to new heights and position you as a leader in your industry. Get ready to see a significant increase in sales and brand recognition!。