二手物品交易网站外文文献翻译中英文.pdf

中英文对照外文翻译(文档含英文原文和中文翻译)附件1：外文翻译译文网上购物的自由、控制和乐趣网上购物的消费者数量和网上购物的数额正在上升；费雷斯特研究公司估计，今年互联网销售额是去年的20亿倍以上。

相比之下，美国去年的整体零售销售额达13万亿美元。

因此，目前电子商务的销售额仅占零售销售额的1%左右。

专家和学者闷得争执消费者网上消费的百分比的可能上限。

网上消费上限将超过其他直接营销的15%，或者如费雷斯特研究公司所建议的，到2010年占许多零售采购产品类别的1/3.最终，在何种程度上满足购物目标导向和有经验的消费者需求将影响消费者会选择花在每个环境中的美元金额。

虽然许多作家都在鼓吹在线媒体提供交互性和个性化的体验的独特功能，例如，很少有系统的集中于网上购物者真正需要什么，以及为什么他们把网上购物放在第一位清楚的了解什么激发消费者网上购物可以并应告知战略、技术和市场营销的决定，以及网站设计。

那么，什么激发网上购物？在离线的环境中营销人员认识到，消费者不同的消费方式取决于他们用于搜索的动机是否主要是体验（因为好玩）还是目标导向（因为效率高）。

我们的网上客户的研究表明，这两种动机同样可以推广到在线环境。

体验行为特别可能发生在消费者有一个持续的爱好型的兴趣类别中。

收藏家和爱好者享受“惊险的狩猎”一样收藏各种收藏品。

同样，有时间保证和欲望刺激可以引起更多的体验购物行为。

学者们还发现，更高的娱乐性与体验行为比专注于目标的购物引起更积极的情绪、更大的网上购物满意度和更高可能性的购物冲动行为。

目标导向或功利购物已被各种营销学者描述为任务导向的，高效的，合理的和蓄意的。

因此，专注于目标的购物是以交易为导向，希望快速购买他们想要的东西而无需焦急。

零售消费者将功力购买描述为“工作”和评估其努力的成功的条款通常与工作表现相关词汇联系起来，如“成功”“完成”。

重要的是，市场调查公司发现，2/3到4/5的互联网买家从事特定产品的狭义在线搜索。

网络购物行为分析中英文对照外文翻译文献(文档含英文原文和中文翻译)The network shopping behavior analysisAbstractThe thesis analyzes the current situation of online shopping in China. It offers a further analysis to its advantages, and disadvantages, gives solutions to the problems, gives a deep analysis of the benefits it brings to both producer and consumer and make people be more confident with the promising prospect of online shopping in china. It systematically illustrates the exiting problems of online shopping in china from a different view attached with exactly figures and vivid examples. At the same time, it gives relevant resolutions to the existing problems. It includes personal information safety, online payment, logistics, and a series of relevant law problems. The thesis chooses the authentic English materials which gave me a valuable guide and instruction; meanwhile, it has also been attached with specific figures so that people can understand them easily.Key words: Online shopping marketing research logistics service online payment distribution1. IntroductionWith the rapid development of Internet, online shopping has gradually entered the lives of ordinary people. And with the rapid development of Internet in China, more and more Chinese begin to favor online shopping for its convenience, quick delivery and benefit. According to the latest statistics released by China Internet Network Information Centre (CNNIC), the number of netizen in China has hit 87 million, and 7.3 percent said they had the experience of online shopping. Meanwhile, the statistics also showed that 58 percent of netizen in China would try the online shopping next year.Online shopping, in a narrow sense, can be understood as getting online information and inking online deals. In a broad sense, however, once one section of shopping is finished online, it can be regarded as online shopping. In that way, traditional or burgeoning online enterprises may seek a combination, mingling two modes' advantages.The percentage of online shopping in China is growing year on year. According to the experts' prediction, the total volume of China's online shopping is expected to reach 28 billion Yuan in years to come.2. Advantages of the online shopping2.1 Benefits to consumers2.1.1 Saving time and convenienceOnline shopping is becoming popularity ,not only because the great convenience ,but also you can find a shop with so many goods that you may favor. And it also saves your a great some of time ! You can just typing-in the key word of what you want to find , the target will appear on the screen quickly .The online shopping industry has grown a lot in the recent year, and millions of people prefer to buy from the large variety from the online stores than to waste time at the long lines from supermarkets. Furthermore, the online shopping industry keeps growing, and more and more products are made available online. You can now find everything from CD to fruits and books, and you can purchase the items you want just with a few clicks.After you've done some online shopping you'll see how easy it is and you'll quickly get used to it. Soon you will know what the best shopping websites are and you will be able to buy the things you need very easy and fast, saving a lot of time and trouble. Online shopping is the most practical, economical and fun method of shopping, that is perfect for everyone."Online payment provides a more convenient way for consumers who don't carry cash."Beijing resident Ding Xin(丁欣)in her late 20s bought a bottle of perfume online last month."I often browse the websites of online shops because the goods have more attractive prices," she said.With the fast development of the society, the rhythm of life is accelerated progressively, the traffic jam changes crowd gradually, people are unwilling to spend much time to go shopping, and network marketing is accepted by consumers for it’s convenient characteristic Consumers can select the goods at home without going out , with the help of strong database, the shopping course is simplified to an action of " click ", consumers can finish doing shopping at any time, with the appointment of a place to deliver goods.About 41.8 per cent of all online shopping payments are handled over the Internet, the survey shows. And 43.2 per cent of online shopping payments are handled via money remittance personnel and 34.7 per cent are completed in person, the survey shows.2.1.2 Customization and personalizationOnline shopping can provide mass customization and personalization with moderate cost. Point cast, for example, delivers customized news and financial data toevery single customer based on his or her specific needs. displays specific recommendations based on the customer’s previous purchases. These kinds of services are very expensive in traditional marketing .The web providing online shopping can move from providing general products or services customized to a customer’s needs, tastes, and preferences.2.1.3 Access to more informationOne important consumer benefit associated with marketing on the web is the access to greater amounts of dynamic information to support queries for consumer decision-making. Furthermore, the interactive nature of the web and the hypertext environment allow deep, non-liner searches initiated and controlled by customers. Hence marketing communication on the web is more consumer-driven than those provided by traditional media. In addition, recreational uses of the medium manifested in the form of non-directed search behavior are such an important benefit to consumers that they are intrinsically motivated to use the medium.2.1.4 Easier market research and comparisonThe ability of the web to access, analyze and control large quantities of specialized data can enable comparison shopping and spread the process of finding line which may stimulate purchase. There is also the potential of wider availability of hard-to- find products and wider selection of items due to the width and efficiency of the channel.2.2 Benefits to the firms2.2.1 Lower costs and pricesIncreased competition in procurement as more suppliers are able to compete in an electronically open market place causes a greater competition, which naturallylowers prices and costs. This increase in competition leads to better quality and variety of goods through expanded markets and the ability to produce customized goods. One of the reasons to lower cost is that they haven’t traditional warehouses and retail shops in the retailing business of the great majority in the commercial city online. Generally speaking, the network does not have a traditional retail channel to sell. For example like , the online retailing bookshop with no stock of books, places an order with bookseller and sends to consumers directly which aims to realize real " zero stock " to lower cost.2.2.2 Better distributionFirm benefits arise partly from the use of the web as a distribution channel. First, the web potentially offers certain classes of providers and opportunity of participating in a market in which distribution costs or cost-of-sales shrink to zero. This is most likely for product categories. For example, digital products can be delivered immediately and hence such businesses may encounter massive disintermediation or even the eventually elimination of middleman. Moreover buyers and sellers can access and contact each other directly, potentially eliminating some of the marketing cost and constraints imposed by such interactions in the terrestrial world. This may also have the effect of shrinking the channel and making distribution much more efficient (mainly due to reduced overhead costs through such outcomes as uniformity, automation and large-scale integration of management processes). Time to complete business transaction may be reduced as well, translating into additional efficiencies for the firm. However, such potential efficiencies must be tempered with market realities.2.2.3 Marketing communicationWeb sites are available on demand to consumers 24 hours a day. The interactive nature of the medium can be used by marketers to hold the attention of the consumer by engaging the consumer in an asynchronous “dialogue” that occurs at both parties’ convenience. This capability of the medium offers unprecedented opportunities to tailor communications precisely to individual customers, allowing individual consumers to request as much information as desired.Further, it allows the marketer to obtain relevant information from customers for the purpose of serving them more effectively in the future. The simplestimplementations involve engaging customers through the use of the E-mail buttons located strategically on the site. More sophisticated implementations may involve fill-out forms and other incentives designed to engage customers in ongoing relationships with the firm. The objective of such continuous relationship building is dual- pronged: to give consumers information about the firm and its offers and to receive information from consumers about their needs with respect to such offerings.3. Limitations of online shoppingDespite the prospects is optimistic, a shortage in types of online payment, lagging logistics and lack of relevant laws are just some of the problems which continue to hinder the development of online shopping.3.1 Online paymentOnline payment plays a key role in e-commerce, and a safe, convenient, and efficient online payment system is essential. However, safety authentication, one of the main factors of online payment system, is inadequate in China.Online shopping is information technology ---based business , which makes the trade between consumers and firms online through the internet . The two sides from time and space limitation , thus not only greatly expand its network of consumers and firms online on the opportunities of commodities trading , but also greatly reduce the cost of commodities trading. However there are still a number of factors influence the development of online shopping in China .1.Security .Security issues is the biggest problem that have hindered the development of online shopping . Although the existing methods Alipay online shopping played a good role, but it is only a substitute in the period of electronic payments . It has obvious defects on security of electronic payments and real-time of financial flows , which can not fully meet the financial electronic requirements.2.Taxation .With the rapid development of online shopping and online shopping as paperless, no site-based, intangible, unbounded, virtual and electronic payments, etc. to make the work difficult to carry out effectively, there has been a series of loopholesin tax administration led to the draining away of tax chargeable caused enormous economic losses to the state. As for the traditional legal system and tax collection management , it is difficult to resolve tax and related issues online shopping . However there is no clear policy for online shopping recently in China .3.Protection of the interests of consumers .In online shopping activities, there is a shortage of face to face communication , the transaction has a large uncertainty. The buyer gets the goods information through the network. Some unscrupulous Internet companies know consumers can not see the real goods and they can’t see each other , in order to reap huge profits, manufacturing counterfeit products. Therefore, the public generally feel online shopping is not intuitive, secure, they don’t believe the network's "rhetoric". The result is caused to the development of online shopping has a large obstacle . Online shopping is also a vacuum of after-sale security, some problem often arise that customers don’t know who to look for . Thus, in recent years online trading complaints are significant increase. In addition, the delivery time is not accurate . The development of shopping depends on a strong logistics system. But in our country, so far still lack a systematic national freight distribution business. Inadequate logistics infrastructure, third-party logistics services developed slowly, that all hampered the development of online shopping.Although many banks have already set up their own financial authentication center, there lacks a notified and authoritative nationwide authentication center, leading to many cases of cross authentication, repeated authentication and a waste of resources.3.2 Logistics serviceSecond is the limitation in the logistics system. Present from the perspective of the development of the logistics, the logistics of electronic commerce have following problems: the weak link at logistics infrastructure, it has n’t high ly specialization, the third party logistics ineffective work , limited services, that all impact the logistics, logistics have a flavor of planned economy color, from the perspective of logistics activities, our main problems is the development of immature distribution center, a small range of logistics activities, logistics alliance is not high, the low level oflogistics technology, information system applications still closed .Among the corporations providing logistic services for online shopping in China, some 1,000 are traditional ones and their service quality is not good enough; therefore, the need to provide a speedy transaction and delivery regardless of space and distance can hardly be fulfilled.3.3 Legal problems and public-social policiesThe laws and regulations are imperfect. Online shopping, as a new commercial activity, brings unavoidable a series of legal problems, such as the electronic contract, the legal effect question of signing in figure, an economic dispute question of the online trade, computer crime question, etc.There are a number of questions concerning marketing through the web: validity of an electronic signature, legality of an electronic contract, risk, trademarks, loss of right to trade secrets and liabilit y. There are also government’s rules, regulations, economic policies and censorship.Besides, due to the lack of legal protection in this field, arbitration and liability cognizance are difficult when disputes arise. In addition, the efficiency of online payment in China is still low: payment validation from the bank takes a long time (about 10 days), the charge is too high (5 per cent service fee of credit cards transaction), and there are too many restrictions. All these hinder the development of e-commerce in China.4. Solutions to the problems4.1 Establishing a good payment mechanismConsistent with Phoneme Institute's other Privacy Trust studies, the biggest fear consumers have is identity theft (82%), followed by unauthorized access to their bank accounts and telemarketing abuse. Eighty percent of respondents said that the privacy of their personal information is very important or important to them.Based on these findings, banks should concentrate strength on solving the security encryption of the online shopping system, authentication, key technology problem on payment, etc., technically, banks should not only prevent mischief anddestruction to the network of computer by virus and hacker, but also guarantee national benefit and commercial rights and interests and secret of enterprises .At the same time the bank should make breakthrough in trade account settlement and cash allocation between different banks or different regions in order to meet the development demand of network marketingAt the same time, banks should address the online security of their Web sites and provide information about the measures customers can take to protect their financial assets. Banks should clearly communicate their commitment to protecting the privacy of their customers and provide information on how consumers can contact the bank with questions or concerns.Respondents were also asked to suggest actions their bank could take to increase confidence in its ability to protect personal information. The most important issue with online consumers is setting limits on the sharing of personal information with third parties. This finding is also consistent with the results of our 2005 Online Consumer Permissions Study. According to that study, consumers want control over their online experience.The rewards from listening to and respecting the concerns of online consumers can lead to greater trust. And, in the world of online banking, trust is positively related to consumer acceptance and greater use of online banking services.4.2 Improving the lagging logisticsLogistics is defined as a business planning framework for the management of material, service, information, and capital flows .It includes the increasingly complex information, communication and control systems required in today’s business environment.The allocate-and-deliver system of logistics should be perfected. The network marketing has offered internal motive force and external demand to the variety and dispersiveness of the allocate-and-deliver demand and the reform of resources in logistic enterprises. It is urgent to establish a nationwide allocate-and-deliver system, which covers both the urban and rural areas to be accorded to the demand of allocate-and-deliver system of network marketing. Logistic enterprise should not only deliver goods, but also become the service supplier to customer finally to help enterprises to finish the after-sales service, to offer more appreciated service contents,for example, to follow the products order, to offer selling statistics and report form, etc., to further increase the kernel service value of enterprises. In addition, they can develop the third-party-logistics, unify manufacturer service thus to optimize the logistics deliver network, and then the cost of allocate-and-deliver service will be reduced.4.3 Making relevant lawsThe research and formulation of strengthening the laws and regulations to offer the favorable external environment for development of marketing of the network, in order to protect the development of network marketing, developing relevant network management by centering the marketing of the networks, the information safety, settle account in finance, such problems as intellectual property protection, etc., at the same time they should accelerate the modification paces of the current laws and regulations , make and issue the new trade regulation at the same timeThey need not only make the relevant laws, but also strengthen the government’s management the management of government except making the relevant laws.Facing the opportunities and challenges in global development of online shopping, the Chinese government has placed online shopping high on the agenda in its basic economic construction.The key task at present is to establish a unified application and service platform with Chinese characteristics. Upon its completion, currently complicated online shopping can be turned into a simple platform operation, and an advanced service mechanism and infrastructure can be set up, which will facilitate the establishment of a new economic model for e-commerce in traditional enterprises.The government should take an active role in encouraging and supporting the Internationalization of traditional corporations. Besides, it also emphasized the business nature of online shopping, and warned that online shopping activities cannot be done by simply building networks.5. ConclusionThe main advantage of online shopping is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyer's home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you don't have to hurry or worry about finding a parking spot.A new survey shows Internet shopping is increasing thanks to improvements of online payment systems and delivery services. The China Internet Network Information Centre survey reveals 17.9 per cent of consumers shop online often.Among those who have never purchased online, 63.7 per cent said they would convert to online shopping in the future, which means the existence of greater potential market.Online shopping has very bright prospect in china. By the end of 2004, the netizen of Chinese Internet users is 94 million. It is estimated by 2007, Chinese Internet user will reach 140 million. The one faster than this speed is the development of user's number of China's online shopping. It is that 5,630,000 will use users in 2004. It is estimated by 2007, this figure will be up to 16 million, online shopping users will be 3 times those of 2004 in 2007, 28 times those of 2001. In addition, the market scale of online shopping increase by 160% in 2004, the turnover rises to 4,500 million RMB by a wide margin. In 2007 this figure is hopeful to be up to 29,600 million RMB, 6 times those of 2004. In the face of more and more users, in the face of such a big market, I think nobody dares to neglect this market; nobody bets and speaks NO to this market.References1.Hu Chunlan (Hu, Chunlan). New economic English [M]. Tsinghua university press, 20042.Zhang Qingying (Zhang Qingying). Logistics engineering English [M]. Chemical industry press, 20033.ZhuangPeiJun (Zhuang Peijun). Logistics professional English [M]. Electronic industry press, 20034. The fourth one (Ding Mingyi.) enterprise electronic commerce foundation [M]. Electronic industry press, 20025. NiJin (Ni Jin). The wto English [M]. Southeast university press, 2001网络购物行为分析摘要此文从对我国目前网上购物的现实状况入手，深入的分析了网上购物的优，缺点，以及解决的方法等一系列的问题，深入的分析了网上购物给商家和消费者双方带来的利益，使人们对网上购物在中国的发展充满信心。

河北科技师范学院本科毕业设计外文翻译二手物品网上交易资源效率的贡献：eBay用户的实证研究院（系、部）名称：专业名称：学生姓名：学生学号：指导教师：2016年03月08日二手物品网上交易资源效率的贡献：eBay用户的实证研究Jens Clausen , Birgit Blättel-Mink , Lorenz Erdmann ,Christine Henseling 摘要：本文探讨了网上二手交易的可持续性的影响（对可持续发展的贡献，减少对环境的不利影响）。

eBay用户的一项调查显示，二手商品交易和自然资源的保护之间的联系很难实现。

其次，保护环境的动机和以可持续的方式采取行动的消费者群体之间的差别很大。

鉴于这些结果，从用户的角度考虑，本文试图寻找网上的二手交易对环境影响的一些客观提示。

由于交易所造成的温室气体排放量似乎比生产新产品的排放量要低得多。

本文的结论与二手交易和消费政策的一套建议有关。

购买二手商品的可持续性利益的信息应包括在一般消费者的信息，并且行为变化的参数应该是针对不同的消费者群体。

关键词：网上市场，在线拍卖，消费者，电子商务，应用产品，二手市场，可持续消费1.介绍在线拍卖和交易平台增加了可持续消费的机会。

基于网络的二手交易的潜力很大程度上来说是在延长产品的寿命，从而避免了由于购买新产品产生额外的环境压力。

到目前为止，私人家庭往往因为高交易成本未能利用二手物品的潜力。

二手货物贸易仍然局限于区域市场，这些障碍经常阻止本地区二手商品市场达到临界质量并阻止他们成为有吸引力的买家和卖家。

然而近年来，互联网和交易平台的迅速增加，比如eBay网，已经从根本上改变了这种市场的基本条件。

在线市场不仅大大增加了市场参与者的数量，也改变了传统分配给消费者和生产者的角色。

交换网站、拍卖平台和其他以互联网为基础的交易模式，用户不仅是买家，而且在同一时间，也成为了活跃产品或服务的卖家，这些已经改变了消费者的作用。

二手的英语作文带翻译关于二手的英语作文带翻译在移动互联网时代，共享经济大大促进了的二手商品的流动和交易。

以下是店铺为你整理的关于二手的英语作文，希望能帮到你。

二手货英语作文Secondhand GoodsIn recent years, second-hand transactions have become quite common. Nowadays there are more and more secondhand goods in the market, such as secondhand books,furniture, appliances, cars, and so on. Why do so many people like to buy secondhand goods?The following reasons can account for this phenomenon. Above all, secondhand goods are cheaper than new ones. This enables those people who have poor financial abilities to buy the things they want. Moreover, secondhand goods transactions make it possible for people to make good use of the goods which may be useless in their hands.Besides, Internet provides a more convenient and quicker transaction platform for secondhand goods.However, there are also some problems in secondhand goods transactions. For one thing, the quality of secondhand goods can not be promised and you can not enjoy the good after-sale service. For another, secondhand goods market lacks enough supervision and management, and there exist many dishonest business activities. In a word, I think secondhand goods transaction is a good trading way, but it needs further perfection of the rules.近年来，二手交易已经变得很普遍。

二手交易市场大学英语作文带翻译二手交易市场大学英语作文带翻译无论是在学校还是在社会中，大家或多或少都会接触过作文吧，借助作文可以宣泄心中的情感，调节自己的心情。

那么，怎么去写作文呢？以下是帮大家整理的二手交易市场大学英语作文带翻译，仅供参考，希望能够帮助到大家。

Second-hand transaction is enjoying an enlarging market nowadays. Some people are in favor of second-hand transaction while others take an opposite side. As far as I am concerned, we cannot afford to ignore the chance to turn the waste into treasure and access to affordable products.现在而搜交易市场的规模越来越大。

有些人喜欢二手交易，然而有些人持反面观点。

就我看来，我们不能无视变废为宝，还有买能支付得起的’产品的机会。

On the one hand, second-hand transaction obtains approval from both sellers and buyers. Firstly, in the seller’s eyes, the products which little or no use to them but still have the potential to be used by others, which turns the waste into treasure. Secondly, from the buyer’s side, some of them can not afford the new products they need urgently. Thus, buyingsecondhand goods is a very effective and provident approach. On the other hand, the demerits of second-hand products are as plain as Salisbury, and the most obvious one concerns the quality-related issue. Some of the second-hand products are of inferior quality or just fake goods that are brought from the unscrupulous businessmen.就一方面来说，二手交易能让卖家与卖家都获利。

英语作文模板二手英文回答：Introduction。

In a rapidly evolving world where technology and innovation are constantly reshaping the landscape, the concept of a "secondhand" product has undergone asignificant transformation. While traditionally associated with notions of inferiority or obsolescence, the secondhand market has witnessed a remarkable resurgence in recent years, driven by a confluence of factors such as sustainability, affordability, and uniqueness.This essay will delve into the multifaceted aspects of the secondhand market, examining its historical evolution, the various motivations for buying and selling secondhand goods, its environmental impact, and the challenges and opportunities it presents in the contemporary era. Through an interdisciplinary approach, we will explore the cultural,economic, and environmental implications of secondhand consumption, drawing insights from diverse fields such as sociology, economics, and environmental science.The Historical Evolution of the Secondhand Market。

中英文对照外文翻译(文档含英文原文和中文翻译)译文:本地化跨境电子商务的模型摘要通过对国际供应链的B2B电子商务交易量的快速增长和伊朗快速增加的跨境交易业务，跨境电商过程的有效管理对B2B电子商务系统十分重要。

本文对局部模型的结构是基于B2B电子商务的基础设施三大层，消息层、业务流程层和内容层。

由于伊朗的电子商务的要求，每一层的需要适当的标准和合适的方案的选择。

当电子文件需要移动顺利向伊朗，建议文件的标准为文件内容支持纸质和电子文件阅读。

验证提出的模型是通过案例研究方法呈现一到四阶段的情景。

本文试图通过交换商业文件在贸易过程中这一局部模型，实现在全球电子贸易供应链更接近区域单一窗口建设的关键目标。

关键词：电子商务;跨境贸易;电子文档管理;国际供应链1.简介电子商务是关于在互联网或其他网络电子系统购买和销售产品或服务。

术语B2B（企业对企业），描述了企业间的电子商务交易，如制造商和批发商，或批发商和零售商之间。

本文的研究目标是上两个不同国家贸易商之间的通信。

今天的世界贸易组织的主要目标之一是建立区域单一窗口，可以提高世界各地的贸易便利化。

建立区域单一窗口需要跨境海关，可以有效地交换贸易文件。

因此，首先，简化跨境贸易文件的关键在于朝着国家单一窗口移动。

然后，区域单一窗口可以授权国家之间的通信。

电子商务模型是基于三个主要逻辑层的研究。

这三个层消息传输层，业务处理层和内容层。

本文的局部模型是一种能够自动交换读取文件的过程。

通过与东亚和中东国家的建立区域单一窗口可以在将来得到改善的更多的互操作性，从而建立伊朗国家单一窗口在本文的第二部分讨论引进国际供应链中的跨境B2B模式所需的基本概念和标准。

第三部分介绍在大的模型中引入的组件功能和范围。

第四部分讨论了B2B交易层模型的定位，最后结束本文。

2.背景在本节中，除了了解B2B电子商务在伊朗的情况，还有参考模型的背景等概念以及讨论B2B电子商务跨境模式的本土化。

消费者行为研究报告中英文外文翻译文献本文档提供了一些关于消费者行为研究领域的中英文外文翻译文献，旨在帮助读者对该领域进行深入了解。

1. 文献标题英文标题： Consumer Behavior in Online Shopping: A Literature Review and Classification Consumer Behavior in Online Shopping: A Literature Review and Classification中文标题：网上购物中的消费者行为：文献综述和分类网上购物中的消费者行为：文献综述和分类2. 文献概要该文献对网上购物中的消费者行为进行了综述和分类。

通过系统地研究和分析大量相关研究，文献作者对消费者的在线购物行为、决策过程、购物动机等方面进行了深入研究。

3. 文献标题英文标题： The Impact of Social Media on Consumer Buying Behavior The Impact of Social Media on Consumer Buying Behavior 中文标题：社交媒体对消费者购买行为的影响社交媒体对消费者购买行为的影响4. 文献概要这篇文献研究了社交媒体对消费者购买行为的影响。

通过调查和分析社交媒体在消费者购买决策过程中的作用，研究者探讨了社交媒体推广、影响因素和消费者行为之间的关系。

5. 文献标题英文标题： Factors Influencing Consumer Buying Decision in the Automobile Industry: A Review Factors Influencing Consumer Buying Decision in the Automobile Industry: A Review中文标题：汽车行业中影响消费者购买决策的因素：一项综述汽车行业中影响消费者购买决策的因素：一项综述6. 文献概要此文献回顾了汽车行业中影响消费者购买决策的因素。

外文文献翻译(含: 英文原文及中文译文)文献出处：Jens Clausen, Birgit Blättel-Mink2, Lorenz Erdmann, Christine Henseling .Contribution of Online Trading of Used Goods to Resource Efficiency: An Empirical Study of eBay Users [J].Sustainability, 2010, 2: 10-30.英文原文Contribution of Online Trading of Used Goods to Resource Efficiency:An Empirical Study of eBay UsersJens Clausen, Birgit Blättel-Mink , Lorenz Erdmann and ChristineHenselingAbstractThis paper discusses the sustainability impact (contribution to sustainability, reduction of adverse environmental impacts) of online second-hand trading.A survey of eBay users shows that a relationship between the trading of used goods and the protection of natural resources is hardly realized.Secondly, the environmental motivation and the willingness to act in a sustainable manner differ widely between groups of consumers.Given these results from a user perspective, the paper tries to find some objective hints of online second-hand trading’s environmental impact.The greenhouse gas emissions resulting from theenergy used for the trading transactions seem to be considerably lower than the emissions due to the (avoided) production of new goods.The paper concludes with a set of recommendations for second-hand trade and consumer rmation about the sustainability benefits of purchasing second-hand goods should be included in general consumer information, and arguments for changes in behavior should be targeted to different groups of consumers.Keywords: online marketplaces; online auctions; consumer; electronic commerce; used products; second-hand market; sustainable consumption1.IntroductionOnline auction and trading platforms are increasing the opportunities for sustainable consumption.The potential of online based second-hand trading lies largely in the opportunity to extend the life span of products, thereby avoiding additional environmental stresses due to the purchase of new goods.To date, private households often failed to exploit the potentials for reusing products because of high transaction costs.Trade in second-hand goods remained limited to regional markets.These barriers frequently prevented local and regional used goods markets from attaining critical mass and becoming attractive for both buyers and sellers.In recent years, however, rapidly increasing use of the Internet and trading platforms, such as eBay, have fundamentally transformed the underlying conditions of such markets.Online markets have not only significantly increased the numbers of market participants; they have also changed the roles traditionally assigned to consumers and producers.Exchange sites, auction platforms and other Internet-based trading models where users are not merely buyers, but at the same time, also active sellers of products or services, have shifted the role of consumers.Against this background, this article examines consumption processes using the example of eBay, the world’s largest online trading platform for used goods, by focusing on the following question: Which sustainability potentials are connected with the electronic trading of used goods, and how can these potentials be exploited? This question lies in the center of the research project “From Consumer to Prosumer—Development of new trading mechanisms and auction cultures to promote sustainable consumption.”The project is intentionally linked with various streams of research and insights, especially concerning the intensification of use, lifestyle research, and life-cycle assessment, in the fields of information technology and telecommunications, and integrates them from the perspective of the research guiding question.After giving an overview of the scientific work on environmental attitudes and behavior in the context of internet based used goods trading, and an empirical look on internet usage in Chapter 2, the empirical results of an online survey on online trading and sustainability are presented inChapter 3.Chapter 4 draws conclusions from the empirical study and Chapter 5 focuses on the ecological assessment of used goods trading.The paper concludes with some remarks on the consequences of second-hand trade, online platforms, and consumer policy.2.Internet-Based Used Goods Trading from a Subjective PerspectiveSustainability researchers in the social sciences assume that environmentally-oriented behavior is supported to a non-negligible degree by positive attitudes toward the environment and by knowledge about the environment [1-7].Time and again, however, representative surveys of the population provide evidence for a discrepancy between concern about increasing environmental devastation and its consequences, as well as knowledge about the environment on the one hand, and environmental behavior that is in line with such knowledge on the other.It is possible to identify groups of individuals who display environmentally-friendly behavior, but not the corresponding attitudes toward the environment (e.g., older single women), just as there are groups of individuals who display a high degree of ecological awareness, but whose behavior is nonetheless not consistently environmentally oriented (e.g., families whose environmentally-friendly behavior is organized to the hilt, but who still drive a family car).Three bundles of characteristics that influence the sustainability of styles of consumption have emerged in the research [8]: the household’s social situation(socio-demographic characteristics and time resources), consumer preferences (subjective preferences relating to the selection of products and behaviors), and actual consumption behavior.Socio-demographic characteristics that substantially influence differences in terms of sustainable consumption patterns include age, educational level, gender, marital status, and income, with women, well educated people, and parents striving for consistency of attitudes and behavior.Grunenberg and Kuckartz [1] were able to identify the group they called the “environmentally committed”in their study, which was representative for Germany.“[A group] that takes environmental problems more seriously and is actively committed to solving them.Entirely consistent pro-environment behavior is not demanded of this group; that would require, for example, that these individuals would not just eat exclusively organically-grown food, but would also sell their cars and take bicycling vacations.”(Grunenberg/Kuckartz, p.204 [1]).The following indicators were used to define the group of environmentally-committed individuals: membership in an organization promoting conservation or environmental protection; donation to such an organization in the previous year; familiarity with the term “sustainable development;”high willingness to pay for improved environmental protection; frequenting of information about environmental problems from specialist periodicals; environmental mentality type 1 (motto: “Be arole model when it comes to environmental protection!”); declared shared responsibility for environmental protection (statement: “It isn’t difficult for an individual person to do something for the environment!”) (Grunenberg/Kuckartz, p.204 [1]).Members of this group are often in the familial phase of life, have a relatively high level of education, often live in major cities or small communities, seldom in medium-sized towns or villages, tend to come from West Germany, as a rule have a higher professional position (senior staff, upper-middle-level or upper-level civil servants, the professions), have a medium to high, but not very high income, and tend to live in quiet neighborhoods in single- or two-family houses.Regarding their political preferences, the authors ascertained a more pronounced interest in politics in general, and a clear focus on post-materialist values.As to trading in used goods as a specific area of consumption, a study of West Berlin showed that buying and selling used goods is linked fairly rarely to ecological motives [9].Pragmatic reasons for selling used goods are mentioned more frequently, for instance “making room”or “getting rid of items we no longer need.”In contrast, when purchasing used goods, financial motives are more important.The proportion of men who buy and sell used goods is somewhat higher than that of women.The average age is 36.More than two-thirds of those offering goods on the second-hand market have a job.Housewives and students comprise 10%of sellers each, the unemployed and pensioners about 5% each.The sellers often live in multi-person households, and live less commonly alone.Among the buyers of second-hand goods, 29.4% are in the 19- to 25-year age group and 35.7% are in the 26- to 35-year group.Most people have a job (61%), and students form 15% of the buyers, which is substantially higher than their proportion of the cational levels are above-average among buyers, too, as is the proportion of individuals living in multi-person households.3.Online Trading and Sustainability—Empirical ResultsTaking the example of eBay, the above mentioned relationships were more closely looked at with an online survey that was carried out by the authors in November, 2008.The survey was intended to gain insight into eBay users’consumption patterns, their attitudes, and their ways of dealing with used products on eBay.The survey was directed to private eBay users who use the site, both for buying and selling, and who carried out at least one transaction during the preceding 12 months.In total, 2,511 valid questionnaires were analyzed.In contrast to Germany’s total population, more men (57.1%) than women responded, more persons who live with their partners (73.4%), and more people living in households of three or more (52.4%).The sample also displays a relatively high educational (49.4% level A) and employment status (49.2% working full time), and the respondents tend to live in or near urban areas.The agedistribution of the respondents (biggest cluster 40–49 years old; 29.8%) and their income distribution (40% medium to low income) are comparable with the overall population.More women (45.1%) than men (34.0%) of the sample live in households with children; the proportion of men increases with increasing age.The women who buy or sell on eBay have lower incomes.48.7%, of all female eBay buyers earn less than 2,000 Euros per month compared to 39.8% of all male eBay pared to the group of Internet users mentioned above, the sample analyzed here differs only in relation to income, with Internet users displaying higher incomes.The following subjects will be approached: Attitudes toward the environment and motives for trading on eBay, attitudes of eBay users regarding used products and their handling of used products.Then, a typology of consumer patterns of eBay users that was derived from the data will be presented.4.Conclusions from the Empirical StudyThe results of the survey show that environmental aspects play only a minor role for the majority of the surveyed eBay users when trading used products.When concerning their motivations in particular, other aspects have been more important to date: practical and financial considerations, as well as having fun trading on eBay.Opportunities to make trading on eBay more environmentally friendly lie in providing information about the environmental relevance of used goods trading, e.g.,directly on the eBay platform.In addition, the broad range of motivations that eBay speaks to offers good starting points for creating alliances of motivations that connect ecological aspects with other aspects of use.A concrete strategic point of intervention is the option to provide opportunities for climate-neutral shipping on the eBay platform, and eBay users have indicated a high willingness to use such an option.The survey also made it possible to identify various starting points for intensifying used goods trading.When developing communications strategies in this regard, the value of used goods for others should be emphasized more strongly.This could happen, for example, by pointing more clearly to the quality, as well as the monetary value, of used products in such communications.Interesting approaches that take this direction include quality tests of used products, as well as tools with which users can learn about the prices they can get for used products.The test lab introduced by eBay in mid-2008 is an interesting approach.Certain used products were tested here to show their value in relation to the value of new products.The results highlight the significance of situations of change in life for trading used products.Such phases, for example, the birth of one’s first child or retirement can (under certain circumstances) function as times when people start trading used goods, or they can be situations in which the willingness to buy and to sell second-hand products is especially high.An important aspect for used goods trading is that the effort invested in selling the product must be financially worthwhile.The responses showed, however, that this is not always the case.This aspect must be taken into account when developing measures to intensify used goods trading.Another finding: a central problem of used goods trading lies in the fact that many buyers are unsure of the quality of the products for sale (lack of warranties, doubts about whether the products are in fact in proper working order).In order to address this concern, it is important to develop mechanisms that increase trust in second-hand products and reflect their quality.Initial starting points include initiatives to refurbish used products.One example for this is the initiative which purchases, refurbishes and then resells used cell phones and provides a warranty.Identification of the five consumption patterns in online used goods trading contributed to structuring the various behavior patterns of private eBay users.Above all, the fact that the respondents’differences in socio-demographic characteristics are very small is remarkable.The five types do differ significantly, however, regarding their attitudes and their behavior on eBay.They also differ with respect to their concern for the sustainability-related contexts of eBay trading.The environmentally oriented buyers of used goods and the prosumers, as different as they may be, are those upon whom we pin our hopes for sustainability.Although the former group displays a certain consistency in terms of attitudes andbehavior, which is also characterized by increasing awareness of sustainability, it is the prosumers who treat new and used products with care in order to resell them, thereby contributing to lengthening of the life spans of products, even if they are not aware of this effect.中文译文二手物品网上交易资源效率的贡献:eBay用户的实证研究Jens Clausen , Birgit Blättel-Mink , Lorenz Erdmann ,Christine Henseling 摘要本文探讨了网上二手交易的可持续性的影响(对可持续发展的贡献,减少对环境的不利影响) 。