职场语言第八课

职场实用英语交际中级unit8（原创实用版）目录1.职场英语交际的重要性2.中级 Unit8 的内容概述3.Unit8 的主要话题和实用句型4.如何有效学习和应用 Unit8 的内容正文在职场中，英语交际能力显得越来越重要，无论在国内还是国际环境中，都需要用到英语进行沟通。

为了提高职场英语交际能力，许多人选择了学习职场实用英语交际课程。

本篇文章将介绍职场实用英语交际中级Unit8 的内容。

Unit8 是职场实用英语交际中级课程中的一个单元，主要涉及在职场中与人沟通的实用技巧。

这个单元包括以下几个主要话题：介绍自己和他人、询问和提供工作信息、安排会议和商务活动、处理工作问题等。

通过学习这个单元，学习者可以掌握一些实用的句型和表达方式，提高自己在职场中的英语交际能力。

在本单元中，有一些实用的句型值得学习者特别注意。

例如，介绍自己和他人时可以使用以下句型：- I"m John Smith, the manager of the marketing department.- This is Mary, our new sales assistant.在询问和提供工作信息时，可以使用以下句型：- What do you do in the company?- I"m responsible for the company"s financial reports.在安排会议和商务活动时，可以使用以下句型：- Can we schedule a meeting next week?- We are planning a business trip to New York next month.在处理工作问题时，可以使用以下句型：- I"m having trouble with the new software.- Do you have any suggestions for solving this problem?如何有效学习和应用 Unit8 的内容呢？首先，学习者需要认真阅读课文，理解每个话题的含义和相关句型。

Unit 8: Effective Communication in the Workplace1. Introduction1.1 The importance of effectivemunication in the workplace Effectivemunication is crucial in the workplace as it fosters a positive and productive work environment. It allows for clear and efficient transfer of information, helps in building strong relationships among colleagues, and contributes to the overall success of the organization.2. Techniques for Effective Communication2.1 Active ListeningActive listening is a keyponent of effectivemunication. It involves focusing on the speaker, asking clarifying questions, and providing feedback to ensure that the message is understood accurately.2.2 Speaking Clearly and ConfidentlySpeaking clearly and confidently is essential for getting your message across. It helps to convey your thoughts and ideas effectively, and it alsomands attention from your audience.2.3 Nonverbal CommunicationNonverbalmunication, such as body language, facial expressions, and gestures, plays a significant role in conveying messages. Being aware of and using positive nonverbal cues can enhance the impact of yourmunication.2.4 EmpathyEmpathy is the ability to understand and share the feelings of others. It is a vital skill in effectivemunication, as it allows you to connect with your colleagues on an emotional level and build trust and rapport.3. Oveing Communication Barriers3.1 Language BarriersLanguage barriers can hinder effectivemunication, especially in a diverse workplace. It is important to be sensitive to the language proficiency of others and to use simple and clear language whenmunicating with colleagues who are not fluent in the primary language of the organization.3.2 Cultural DifferencesCultural differences can lead to misunderstandings and misinterpretations inmunication. It is crucial to be aware of and respectful of cultural differences, and to adaptmunication stylesaccordingly.3.3 Emotional BarriersEmotions such as anger, frustration, or anxiety can impede effectivemunication. It is important to manage one's emotions and to address them before engaging inmunication to ensure a calm and rational interaction.4. Developing Effective Communication Skills4.1 Practice Active ListeningActive listening can be honed through practice. Engage in conversations with colleagues, practice paraphrasing and summarizing, and seek feedback to improve your listening skills.4.2 Seek FeedbackSeeking feedback from colleagues can provide valuable insights into yourmunication style and areas for improvement. Constructive criticism can help in refining yourmunication skills.4.3 Develop Emotional IntelligenceEmotional intelligence is the ability to perceive, understand, and manage emotions in oneself and others. Developing emotional intelligence can enhance your ability tomunicate effectively andempathize with colleagues.5. ConclusionEffectivemunication is vital for success in the workplace. By employing active listening, clear and confident speaking, understanding nonverbal cues, and beingempathetic,munication barriers can be ovee, and strong working relationships can be built. Developing and honing effectivemunication skills is a continuous process that requires self-awareness and practice, but the benefits of improvedmunication are invaluable for both individuals and the organization as a whole.。

Teacher’s Book for Unit 8Unit 8 Advertise a productMotivatingAbout the unitAdvertising is crucial to every business as it provides the opportunity to make the target market aware of their product or services. It builds a connection between products or services and customers. Effective advertising not only attracts new customers, but also promotes repeat business as well. It helps companies to remain competitive and gain more sales. Depending on the scale of business, companies either have their own publicity department or hire a professional advertising agency to create an attractive and appealing advertisement. Common advertising media available to an advertiser include: direct mail, newspaper and magazines, television advertising, radio advertising, film advertising, outdoor advertising, window display, fairs and exhibition.This unit mainly focuses on writing advertising copy. In “Inputting”, Ss will learn the content and the necessary words and expressions to describe an advertised product, as well as how to structure and write the advertisement successfully, before they complete the production task in “Outputting”. “Extending” will help Ss learn the advantages and disadvantages of different advertising media and better understand the distinct features of language in advertising. After studying this unit, Ss will be able to write an advertisement and understand the importance of advertising in the business world.Teaching objectivesUpon completion of this unit, the T is expected to enable Ss to:●list the words and expressions concerning advertising (Listening & Reading:Form)●identify the selling points of a product (Listening & Reading: Content)●describe the structure of an advertisement (Structuring)●list three ways of advertising (Listening & Reading: Content)●write an advertisement based on information gathered about a product(Outputting)Teaching suggestionsA production-oriented approach is suggested here. By adopting this approach, the T needs to make clear the unit setting, the production task and the learning objectives in “Motivating”. With the content, language and structure learned in “Inputting”, the T can help Ss get prepared for the production task in “Outputting”. “Extending” is the final stage where a follow-up listening and reading are carried out.Sections TipsMotivating Period 1 (Warming-up)• Present the scenario of communication to Ss.(Trying-out)• Ask Ss to try out the communicative task.• Help Ss realise their gap to complete the task and arouse their interest in learning.(Taking aim)• Explain the learning objectives and the output task.• Make sure Ss can distinguish between the communication and the language objectives.• Make sure Ss are clear about the type and content of the output task.Inputting Periods 1-3(Listening)• Play the audio for Ss to listen to for the first time and to do Task 1 to get topics discussed about Bella & Flora’s products; check the answers and offer help to Ss if necessary.• Play the audio for Ss to listen to and to finish Task 2 to get further details about the products, such as fabrics, target customers, etc.; check answers and offer help to Ss if necessary.• Explain the Language Points (The T may explain the language points before the first listening).• Explain the Cultural Point and the Business Point.• Lead Ss to summarise the language that can be used to complete the output task.(Reading)• Guide Ss to read and understand the passage by finishing the two tasks of “Content” (Task 2 might be finished before Task 1 if necessary) toget details about the company’s new seasonal wear; check answers and provide assistance when necessary.• Explain the Language Points, the Cultural Point and the Business Point and any part of the passage that might be necessary for Ss.• Guide Ss to finish the three tasks of “Form” (some of the tasks such as Task 3 might also be finished flexibly while the language is being explained); check answers and provide assistance when necessary. • Lead Ss to note down more information of the new product and collect more language structures that are useful for the output task. (Structuring)• Explain the structure of an advertisement copy.• Guide Ss to grasp the structure of an advertisement by finishing the Task; check answers and provide assistance when necessary.• Make sure Ss have grasped the structure of an advertisement before moving to the next part of the unit.Outputting Period 4 • Describe the output task so that Ss are clear about each step of the task and relevant requirements of each step.• Guide Ss to finish the output task step by step and carry out the self-assessment.• Assess Ss’ performance by working with them together (construct the assessment criteria with Ss in advance and make a timely assessment inside or outside the class according to the time available).• Provide assistance when necessary.Extending (outside class) (Listening & Reading)• Assign Ss to finish the tasks and provide the channel through which Ss can check answers; provide assistance when necessary.• If time permits, the T can also guide Ss to finish the tasks inside the class and roughly follow the procedures of “Listening” and “Reading” in “Inputting”.Inputting2.1 ListeningLanguage focus1.No wonder we always have a good word of mouth advertising.no wonder: not surprising; not unusual难怪；不足为怪e.g. He has been learning French for several years. No wonder he has noproblem communicating with the locals.2.Our competitors are trying to grab our market share by undercutting their price.1)market share: the percentage of an industry’s sales that a particularcompany owns市场份额e.g. They claim to have a 20% worldwide market share.2)undercut: v.to offer goods or services at a lower price than (one’scompetitors) 以低于（他人）的价格出售e.g. They are undercutting us by 20 p a packet.3.Maybe that’s something to run the advertising campaign around.campaign: n. series of planned activities to gain a special object (宣传)活动e.g. It will cost a lot of money to run a political campaign.Reference answersTask 1☑quality☑ market share☐design☑price☑ target customers☐production process☑ advertising strategy☑ contact numberTask 21.silk2.green3.454.fashion5.middle6.quality7.identity8.familyScripts:Natalie:Mr Reefs, do you have a minute? I’m planning an ad for our new seasonal wear and I’d like to talk about it with you.Paul:Sure.Natalie:It’s perfect that our products are of the highest quality in the market.Paul:Yes, especially our fabrics which are of top quality—silk from China, fibre from India, and linen from Russia.Natalie:And our fabrics are all natural and green. No wonder we always have a good word of mouth advertising.Paul:Yes, but we’re facing strong competition at the moment. Our competitors are trying to grab our market share by undercuttingtheir price.Natalie:That’s true. But our target customers are those aged between 25 and 45 who live in cities. They are a fashion-conscious group, whoare educated and fall in the middle-class category. So, fortunately,they often have a relatively high income.Paul:Yes. I believe they are willing to pay more for comfortable, quality products.Natalie:And most of them are married. Therefore, our advertising should create a strong message emphasising the importance of family.When they wear our clothes, they will feel a sense of identity andcommunity.Paul:That’s true. Maybe that’s something to run the advertising campaign around. We hope our customers can associate our brandwith positive feelings such as happiness, family and love. Anadvertising campaign based on that idea could help keep us the topbrand in this area.Natalie:Absolutely.Paul:All right,if you have any further questions, please call me. Or you can also call 0040-2073689627, which is to be used as the contactnumber in the ad we have talked about.2.2 ReadingLanguage focus1.For this year’s spring and summer wear, Bella & Flora is devoting itself toproviding customers with new products based on simple but comfortable designs.1)devote oneself to: to give (one’s time, energy, etc) to sb/sth; to dedicate致力于；献身于e.g. The scientist devotes himself to the exploration of outer space.2)base on: to use sth as grounds, evidence, etc for sth else使建立在……基础上e.g. I base my hopes on the good news we had yesterday.2.The latest collection of Bella & Flora features a wide range of different whitecotton shirts for both men and women.feature: v. to give a prominent part to sth; to be characterized as... 以……为特色e.g. Chinese cuisine features a wide variety of tastes.3.We use organic cotton that is naturally grown in healthy soil, free of harmfulchemicals.free of: not harmed by sth dangerous; not spoiled by sth unpleasant免于……的影响或伤害e.g. I want to have a holiday free of all anxieties.4.The shirts made of these soft and comfortable fabric are suitable for bothworkdays and weekends.suitable for: right or appropriate for a purpose or an occasion适合的；适宜的e.g. You’d better buy some clothes suitable for cold weather.5.Their simple design can fulfill different purposes on different occasions.fulfill: v. to perform sth or bring sth to completion实现；履行e.g. Once you’ve made a promise, you need to fulfill it.6.For example, free-size wear is designed with a symbolic A-shape and loose-fitting cuttings, suitable for casual wear.casual: a. not formal 随便的；非正式的e.g. Please don’t wear casual clothes to the office.7.Apart from the basic colors of black and white, light blue has been added tobring a fresh feeling to the collection.apart from: leaving on one side; besides除了……之外（还）；不止e.g. Apart from global warming, is there any other reason for the weatherchange in this area?8.Since Bella & Flora is a lifestyle brand, the concept of family is held at the coreof the business.core: n. most important part of sth 核心；最重要的部分e.g. The technicians are trying their best to protect the core of the computerfrom the invading virus.This sentence contains an adverbial clause of reason “since Bella & Flora is a lifestyle brand”, starting with the subordinator “since”. It indicates why Bella & Flora holds family as the most important part of its business.This sentence can be paraphrased as: Bella & Flora is a lifestyle brand, so it holds the concept of family as the most important part of its business.Reference answersContentTask 11. D2. C3. B4. ATask 21. D2. D3. B4. B5. CFormTask 11.casually2. chemistry3. sleeves4. fulfilling5. featuringTask 21.based on2. apart from3. suitable for4. free of5. devoted himself toTask 3Model 11.The little girl saved by the firemen in the earthquake became a doctor.2.The pizza bought from the roadside bakery can be shared by four kids.Model 21.Since the necklace was a gift from her father, she cherished it very much.2.Since it was a complicated story, the man spent one hour explaining it.2.3 StructuringStructure extensionIn order to keep your advertising relevant and effective, it is very important to identify your target audience before you start writing an advertisement. You can first form a profile of your typical customer. For instance, if you sell gym equipment, you can logically assume your typical customer is either someone who owns a fitness facility store or an athlete who wants to exercise at home. Once you have correctly identified your target audience, you need to connect them with your brand. One of the most direct and most common ways is by telling them a story. Stories communicate messages in highly specific and emotionally impactful ways. They’re memorable, and they give us something to identify with and hold on to. Linking a brand with a good story allows customers to connect with the product on an emotional level, to be more receptive to its message and therefore more likely to buy it.An advertising slogan is a catchy tagline or phrase that is used by a company for advertising. It’s a short and sweet reminder of the value a brand offers to their customers. Almost every branding strategy involves the creation and use of an advertising slogan. The followings are some examples of the most popular slogans of all time: “Just Do It”--- Nike“Think Different”--- Apple“Impossible Is Nothing”--- Adidas“Open Happiness”--- Coca-Cola“Have It Your Way”--- Burger King“Go Beyond”--- Land Rover“I'm Lovin’It”--- McDonald's“Anytime, Anywhere”--- WalmartHere are some basic rules for creating an advertising slogan:1.Keep it short and simpleConsumers are more likely to remember brief statements or advertisements. Limit your slogan to no more than 10 words.2.Be consistentMake sure your business slogan complements your existing logo, company name and projected image.3.Focus on what makes you differentFigure out what your unique selling proposition is and use it.Reference answersHeadline:By asking the reader a question and using “special” three times to draw the attention.Body of the copy:a.The special occasions include a special moment with a friend, the end of a longday or the time after a delicious dinner.b.Sipsome travels the world to find the finest ingredients for the tea.Slogan:a.Sipsome tries to sell the concept of love to its customers.b.Alliteration is used in the slogan.c.It makes the language rhythmical and leaves the reader with a deep impression.Call-to-action:They can call at 1-800-457-0789.OutputtingSuggestions for evaluationContent Does the advertisement include the distinct selling pointsof the product?Structure Is the advertisement completely and logically organised?Language Are word choice and sentence structures appropriate?Communication Strategy Is the advertisement written clearly and effectively to the reader?SampleWe Take Care of Our Customers as We Take Care of Our FamilyAfter the launch of Basic Daily Wear, Bella & Flora brings you the new Seasonal Wear Series.This year’s spring and summer collection endeavors to explore themes of building a fashion family. We take you and your loved ones outdoors to enjoy the fragrance of spring and freshness of early summer. Whether you go hiking or havea picnic in the park, Bella & Flora gives you the same comfortable experience asalways. Being soft, yet strong and supple, our cotton wear allows you to move at your will and enjoy nature to your heart’s content. You no longer need to worry about sweaty shirts, because the airy texture of our organic cotton allows your skin to breathe thoroughly. Our loose-fit clothes are comfortable and casual, and are especially designed for outdoor activities. And don’t frown upon your kids’ muddy pants, because they are easy to wash and dry. So let them run in the woods as freely as happy birdies.With a neutral color palette, our new series is simple, basic and universal. The featured new color, light blue, gives you the sense of a cool breeze and a look of stylish simplicity.We offer a wardrobe for the whole family in this season. When you are wearing our products with your loved ones, we want you to have a sense of love and togetherness, because we believe in:the Best Quality for the Most Loved OnesContact: for further inquiry about our products, please call us at 0040-2073689627.ExtendingReference answers4.1 Listening1.B2. A3. B4. A5.A4.2 Reading1.positive impression2.argue3.depth4.Verbs and adverbs5.connotationsScripts:Tim:Hi, Natalie. I’ve heard that you are promoting our next season’s wear.Natalie:Yes. I have written an advertisement for the Family magazine.Tim:That’s great! But why don’t you use TV commercials? With the colourful scenes and sound, would it be more exciting andimpressive?Natalie:Yes, it would. But it is incredibly expensive. We couldn’t afford it.It normally costs about $300,000 to produce a high quality 30-second ad. We have an advertising budget of only $80,000, whichis rather tight, I’m afraid.Tim:Oh, I see. Well, I have always thought that TV has a very big audience.Natalie:But we may run the risk of spending a lot of money advertising to people who’ll never buy our products. We chose Family magazinebecause it has a subscription of over six million, yet its ads costonly one-third of TV ads. Besides, we can advertise directly to ourtarget customers.Tim:OK. That sounds good. We have to maximise the reach to our target users at the lowest possible cost.Natalie: Yes, you are right. Next time, we may try to advertise on somesocial media platforms as they are becoming very popular thesedays...。

第一节：主题介绍1.1 背景介绍1.2 目的和意义1.3 内容概述第二节：日常工作交流2.1 客户接待2.2 通信方式沟通技巧 2.3 邮件交流规范第三节：商务洽谈3.1 商务招待礼仪3.2 谈判技巧3.3 会议表达能力第四节：团队合作与管理 4.1 团队协作技巧4.2 领导汇报与管理沟通 4.3 团队建设与激励第五节：职场英语实用技巧 5.1 提升口语表达能力 5.2 写作规范与技巧5.3 提高听力理解能力第六节：结语在我们职场生涯中，与他人进行良好的交流和沟通是至关重要的一环。

而在现代职场中，英语作为国际通用语言，更是必不可少的技能之一。

本教程旨在为中级者提供一套实用的职场英语交际教程，帮助大家更加流利自如地与同事、客户和领导进行有效沟通，提升自己在职场的竞争力。

日常工作交流是职场英语交际中最为基础而又重要的一环。

从客户接待到通信方式沟通，再到邮件沟通，无论是面对面交流还是远程沟通，都需要一定的技巧和规范。

在本节中，我们将重点讲解这些内容，帮助大家提升日常工作交流的能力。

商务洽谈是职场中的重要环节之一，尤其对于销售、市场及业务人员而言更是必不可少。

良好的商务招待礼仪、谈判技巧和会议表达能力都是至关重要的。

在本节内容中，我们将详细介绍这些技巧，帮助大家更好地进行商务洽谈。

团队合作与管理是职场中不可或缺的一部分。

团队协作技巧、领导汇报与管理沟通、团队建设与激励等内容都是对于中级职场人士的挑战。

在本节中，我们将共享一些实用的技巧和经验，帮助大家更好地进行团队合作与管理。

职场英语实用技巧不仅包括口语表达能力的提升，还包括写作规范与技巧以及听力理解能力的提高。

这些技巧都将在本节中进行详细讲解，帮助大家更好地应对不同场景下的英语交流需求。

总结部分，对本教程的内容进行概括和总结，强调职场英语交际的重要性和本教程的实用性。

通过学习本教程，相信大家会对职场英语交际有更深入的了解，并且能够在实际工作中更加游刃有余地进行沟通交流。

《Career Ladders Language Practice》学历案（第一课时）一、学习主题本节课的学习主题为“职场英语沟通基础”。

在《Career Ladders Language Practice》课程中，学生将学习如何用英语有效地进行职场交流，包括面试、团队协作、商务沟通等场景。

第一课时将聚焦于职场沟通的基本要素和基础表达。

二、学习目标1. 掌握职场英语常用词汇和短语，如面试、工作描述、工作职责等。

2. 学会使用简单的职场英语句型进行自我介绍和回答问题。

3. 理解并能够运用基本的职场礼仪和沟通技巧。

4. 培养学生在模拟职场环境中使用英语进行沟通的自信心和表达能力。

三、评价任务1. 词汇应用：学生需在课堂中通过听力和阅读，掌握至少20个职场英语常用词汇和短语，并能够在课后进行复习巩固。

2. 口语表达：学生需在模拟面试场景中，能够流利地使用英语进行自我介绍，并回答面试官的简单问题。

教师将根据学生的表达流畅度、语法正确性和内容完整性进行评价。

3. 礼仪沟通：学生需在课堂上学习和演示基本的职场礼仪和沟通技巧，包括微笑、目光交流、礼貌用语等，并能够在课后应用到实际生活中。

四、学习过程1. 导入阶段：教师通过图片或视频展示职场场景，引出本节课的主题——职场英语沟通基础。

同时，教师与学生进行简单的互动，讨论对职场的认识和期望。

2. 新课呈现：教师通过PPT展示职场英语常用词汇和短语，并讲解其含义和用法。

然后，教师通过实例演示简单的职场英语句型，并邀请学生跟读。

3. 互动讨论：学生分组进行模拟面试练习，互相评价和提供反馈。

教师巡视指导，及时纠正学生的发音、语法错误，并给予鼓励和肯定。

4. 归纳总结：教师总结本节课的重点内容，强调职场礼仪和沟通技巧的重要性。

同时，教师布置课后作业，要求学生复习巩固所学内容，并准备下一课时的学习内容。

五、检测与作业1. 课堂检测：通过随机提问或小组活动，检查学生对职场英语常用词汇和短语的掌握情况。

职场实用英语交际教程中级u8Unit 8: Making a Presentation1. Introduction to the Presentation- Hello everyone. Thank you for joining me today. My name is [your name] and I will be presenting on [topic].- Good morning/afternoon/evening. My name is [your name] and today I'm here to talk to you about [topic].2. Outlining the Presentation- Firstly, I will provide an overview of the topic.- Next, I will discuss the main points or key findings.- Then, I will analyze the data or present relevant statistics.- Finally, I will conclude with some recommendations or suggestions.3. Transitioning between Topics- Moving on to the next point/topic...- Now, let's turn our attention to...- Let's move forward and discuss...4. Introducing Visual Aids- As you can see on the screen, I have prepared some charts/graphs to illustrate the data.- I will now show you a short video that demonstrates our product in action.- Here is a visual representation of the concept we have been discussing.5. Asking for Feedback- If you have any questions, feel free to ask.- I would be happy to address any concerns or doubts you may have.- I value your feedback, so please feel free to share your thoughts or opinions.6. Handling Questions- That's a great question. Let me explain...- I'm glad you brought that up. Let me clarify...- I don't have that information right now, but I can follow up with you later.7. Concluding the Presentation- To sum up, we have discussed...- In conclusion, I would like to highlight...- Thank you all for your attention and participation.8. Closing Remarks- If you have any further questions, I will be available after the presentation.- Thank you once again for your time. Have a great day!- I hope you found this presentation informative and useful.。