unit 2 establishing business relations

2) Forward We will forward the goods on receipt of your check.
--to send or ship forward
Notes to the tБайду номын сангаасxts:
3) With a view to (doing) Will you please let us know your trade terms and forward your samples with a view to
补充:Tips for writing sales promotion letters:
1. Match the needs of the target audience
2. Get to the point 3. Sell benefits, not features 4. Include testimonials
.I wonder if you need this product.If you are interested in our products, please kindly give me a reply.
Maybe now you have regular business partners.If so,please leave my message in your mail box, maybe someday it will be useful.
We are a factory of fiberglass in China and our main product is chopped strand mat (CSM) and stitch chopped strand mat and etc.

Chapter II Establishing Business RelationsLesson One Developing Client BaseChinese Version:敬启者：我方从贸易向导网获悉贵方行名与email地址，并得知你方需求购圆珠笔。

我们在此介绍本公司及产品，以期与你方建立业务关系。

我们专营圆珠笔的生产和出口已超过六年，我们的产品品种多样，质量上乘，价格极具竞争力。

欢迎登录我们的网站了解我公司概况及最新产品信息。

如果你对我们任何产品感兴趣，请告知，我们乐意提供详情。

作为积极的制造商，我们每月都有推出新产品。

如果你们感兴趣，我们乐意定期为你们提供新信息。

谨上Key to ExercisesI. Translate the following expressions into Chinese or vice versa:1.进出口2.建立业务关系3.想要购买4.贸易向导5.最新设计6.specialize in7.be of interest to8.be on the market9.manufacturerpany profilesII. Fill in each of the following blanks with a proper preposition：1. in, for2.of, of, to3.into,with,in,of4.from,of, in, with, for, of5.of,ofIII．Fill in the missing words in the following blanks with the first letter given：introduce, range, attach, trust, items, interest, interested, receiving, which,quotationsIV. Translate the following sentences into Chinese:1.伦敦史密斯有限公司向我们介绍，贵公司是纺织品的主要进口商。

Part 1 Basic Knowledge Concerned
3. The Main Contents of a Letter for Establishing Business Relations
Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into a business relation, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for a business relation, the contents may include expressing your thanks for the incoming letter, expressing your agreement/desire/wish to establish a business relation with the addressor and indicating the action you are going to take.
Unit 2 Establishing Business Relations

1．首先说明信息来源; 2．写信的目的; 3．对你的公司作一个简单的介绍; 4．表达与对方合作和早日收到回复的愿望。

1．首先说明信息来源:如何取得正规可靠的 印象 （information channel/ information sources） The source of information （how you learned of his company）

出口商主动联系进口商目的： （1）扩大交易地区及对象； expand our products into （2）建立长期业务关系； establish long- term business/trade relations with you （3）拓宽产品销路。 expand our products
4、市场调查
Market survey market investigation

Introduction
7. desirous adj.想要的，渴望的 △ be desirous to do sth 热切盼望做某事 be desirous of 接动名词 渴望做某事 They are desirous of entering into direct trade relations with you.

trading
company trade in goods trade in services
5、market In the market for: 要买 We are in the market for wool. Find a market: 找销路 We are trying to find a market for this article.