Emerint - Investment Memorandum-chinese

  • 格式:doc
  • 大小:58.00 KB
  • 文档页数:6

投资备忘录概括艾马林投资集团2010年7月目的这个文件的目的是起草关于融资方公司和投资机会提供给潜在投资方的项目信息摘要。

Emerint必须采取一切合理的谨慎措施确保信息的准确和完整,并在所有重大方面追究相应责任。

∙内容提要o机遇o关于公司o产品和市场战略o资金和财物o发售最后编写这部分。

∙机遇o产品和市场机遇o利用机遇的业务模式使用令人信服的特征来说明机遇.为什么这是一个独特的,有利可图的机遇?为什么时间是对的?什么是特殊的情况?利基市场?是否能满足市场需求?这是一个以市场为导向的市场机遇或是不足或变形的结果?(例如,真正的需求?政府补贴?或行业政策?)其他重点:-价值主张(不是做产品描述,而是产品价值怎么传递给消费者)-回报潜力-市场规模产品和市场具备开拓市场机遇的独特产品特征和市场情况。

描述产品和市场,包括市场规模,专家对市场和潜在市场趋势的分析意见。

业务模式具体而言,如何利用好这个市场机遇?∙关于公司o状况o公司历史o经营o整体战略项目公司介绍.状况法律状况,市场地位。

公司历史特别比较关注的问题是财务上的成功,成长和发展动态;一般性说明财务上的历史,包括债务融资和外部资金(不是财务报表记录,应归纳到财务报表部分)。

突出显著的成就,也包括失败的部分,如果在不能在公司的财务报表中规避的话。

业务经营业务经营发展:如扩大产能的历史整体战略公司在从短期,中期和长期的观点来看,将来处于的位置?什么是公司在目前市场趋势下的位置?∙产品o产品描述o知识产权,法律环境o价格/利润/规模经济是什么样的产品?谁购买它? 为什么购买它?产品是否匹配市场机遇/切中要害的陈述;产品的门槛?研发费用需要的资金是多少?产品描述描述产品和目标市场知识产权,法律环境行业法律法规摘要价格/利润/规模经济谁是“真正”的制造商?达到规模化生产的要求是什么?在生产上的关键价格点是什么?∙业务发展o产品和市场战略o行动计划o并购策略o授权策略o未来项目o增长期权o里程碑本节中详细介绍如何设计,实施,实现针对市场的建议的产品。

产品和市场战略如何开发和销售产品?产品是否为市场准备好了,或者是需要更多设计和开发的必要?市场营销战略是什么?如何将产品销售?Operational planDetails on production plan, staffing, use of the proceeds, ‘burn rate’, basic revenue and margin discussion (reference ‘Financials’ for more details). The operational plan should include timeline with deadlines.M&A strategyIs M&A part of the growth and investment plan in the future?Licensing strategyWhat are the plans and the goals in relation to utilizing intellectual property rights?- both own and others’. Future projectsDescribe future (realistic) potential and already planned projects with material effect on the company or the investment project.Growth optionsGrowth options are additional projects that can be later added to the current project once it is implemented. E.g. in waste management plant’s sorting facility, growth options is a recycling facility or a bio-mass electricity plant.MilestonesSummary timeline with goals, deadlines, and deliverables.∙THE TECHNOLOGYo Descriptiono Protection against futuretechnologies This section describes technological context of the investment: the use of applied technologies and those technologies that can effectively impact, positively or negatively, current investment.DescriptionNon-technical description of all relevant technologies, including potential technological shifts and other competing technologies.Protection against future technologiesHow to effectively protect the investment should newer, better, more advanced technologies enter the market?∙COMPETITIVE ADVANTAGEo Strengthso Alliances and strategicrelationshipso Operations and distribution Address all issues leading to sustainable advantage over competitors in relation to the product, but also to the underlying production process, distribution channel, or other facts that can provide competitive advantage:-Market lead-Product differentiation-Entry barriers-Replicability-Production, distribution systemsStrengthsUnique product strengths, features that address market niche?Alliances and strategic relationshipsCan the company exploit competitive advantage from special relationships? E..g strategic business partner owning a proprietary technology, agreements with local governments, long-term supplier contracts, purchase agreements, etc.Operations and distributionIndirect source of competitive advantage relative to other competitors: e.g. unique production technology, process (JIT, etc), superior production standards, special distribution channel that can reach additional markets, etc.∙COMPETITOR ANALYSISo Competing productso Competition in the sectoro Emerging productso Competition in other sectors Summary of competition in both domestic and international markets.Competing productsSame products or substituting products (other products serving the same purpose or satisfying the same demand).Competition in the sectorFrequently summarized in a margin, competition in the sector describes the type and the form of bidding for the market share (e.g. price war, specialization, territorial segmentation).Emerging productsNot yet mature, even incipient products (prototypes, designs) that can displace the current product. Competition in other sectorsCover relevant sectors: upstream and downstream.∙CORPORATE STRUCTURE o Ownerso Directorso Senior managemento Advisory boardo Company structureo Summary of companyconstitution Determine decision-making hierarchy and process. While not necessarily explicit, identify key stakeholders, influencers, and their incentives.Full hierarchy of legal and natural persons that own the company. It is imperative to verify and ensure that both owners, professional managers, and other decision makers act in good faith, in the best interest of the company, and in full compliance with all applicable laws.OwnersFull hierarchy (to the topmost level) of the list of owners and their stakes.DirectorsList of director and their responsibilities. Watch for explicit agency and incentive issues.Senior managementList of senior managers and their responsibilities. Watch for explicit agency and incentive issues. Advisory boardSound advisory board helps to build credibility of the corporation.Company structureOwnership, organizational structure, decision-making process, and feedback.Summary of company constitutionOutline relevant articles of company constitution (articles of incorporation or equivalent) that relate to company management, ownership, and all stakeholders’ rights and responsibilities, as well as other contractual material effects on the company operations and financials.∙FINANCIALSo Summary of financialpositiono Summary of financialperformanceo Summary of financialprojectionso Gross margin analysiso Ratioso Capital planningo Long-term strategy andfinancial plan Portray the financial picture of the company according to international accounting and reporting standards. Summary of financial positionCurrent financial situation derived from the most recent financial statements.Summary of financial performanceSummary of historical and present financial results (profit/loss) and their deployment (profit: reinvestment vs. dividend payout; loss: roll-over vs. writedown, etc.) Summary of financial projectionsSummary of cash-flow projections, covering the breakdown of revenues, expenses. Investigate the reliability of previous financial projections and forecasts. Explain in detail the source of revenues and justify the figures.Gross margin analysisExplain in detail the anatomy of the profit/loss statement.RatiosCalculate the set of selected financial ratios.Capital planningDescribe the need and justification of current and planned financing needs.Long-term strategy and financial planWhat is the financial operational flexibility? Can the company overarch contractions? Other topics covered include:-Reserves-Total amount of capital needed forsustainability-Value creation metrics-Financing milestones (IPO, buyout, etc)∙THE OFFERINGo Form of capital Details of the actual deal. Form of capitalo Capital raising process o Timetableo Effect of the issue on the companyo Value of companyo Value of the offering and offering termso Covenants and otherguaranteeso Risk factorso Exit strategy Debt, equity, hybrid? Why?Capital raising processStep-by-step roadmap to capital raising, including application process by the investors.TimetableTimetable for capital raising and capital deployment. Effects of the issues on the companyHow does the company structure and operations change after the issue? How do the covenants affect the company? Other topics covered:-Company objectives-Use of proceeds-Financial resultsValue of the companyResults of the full-scale valuation.Value of the offering and offering termsValue offered to the individual investor per investment unit and the conditions under which the investment is available.Covenants and other guaranteesMaterial facts that help to secure the investment.Risk factorsComprehensive summary of risks: country, sector, market, business, foreign exchange, etc.Exit strategyTime-horizon and options for exiting the investment.∙COMPANY CONTACT DETAILS Company and advisor contact details.∙APPENDICESo Audited financial statementso Unaudited financialstatementso Capitalization tableo Licenses, registrationso Referenceso Technical assessmento Summary of principal termsof relevant agreementso Company constitution Supporting do cuments that fill the ‘completeness’ statement of the Investment Memorandum preface. Audited financial statementsFinancial statements for the past 5 years: balance sheet, income/expense statement, statement of cash flow, statement of retained earnings.Unaudited financial statementsFinancial statements for the past 5 years: balance sheet, income/expense statement, statement of cash flow, statement of retained earnings. Capitalization tableCapitalization of the company organized by type: -Equity (ownership and date of each round of financing)-Debt (Amount, effective interest rate, date due)-Other (hybrid)Licenses, registrationsReferencesFrom clients, customers, suppliers, banks, existing investors.Technical assessmentStatements from independent evaluators and appraisers.Summary of principal terms of relevant agreements Legal review of all valid and pertinent agreements, including but not limited to: current investment agreements, supplier, purchase agreements, intellectual property rights, licensing, etc.Company constitutionFull company constitution. If too long, only relevant excerpts.。