剑桥商务英语BEC中级口试真题试题句型

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。

公司想把已停产的尾货打折处理掉。

公司要求你们对此提出建议。

你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。

BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation？Finding out about the audience Researching the topic2。

What is important when aiming to improve customer service？Staff Training Customer Satisfaction Surveys3.What is important when managing a project？Encouraging Teamwork Keeping to schedule4.What is important when motivating staff？Financial benefits Career development Opportunities5。

What is important when dealing with competition?Pricing policies Advertising strategies6。

What is important when planning health and safety training? Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8。

What is important when entertaining foreign business clients？Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets？Market research Advertising10.What is important when choosing a management training course to attend？Program Contents Length of course11.What is important when relocating a business？Local workforce available Location of site12.What is important when advertising a new product？Target markets Choice of media13.What is important when starting a new job？Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company Previous experience of other countries15。

BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation?Finding out about the audience Researching the topic2.What is important when aiming to improve customer service?Staff Training Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork Keeping to schedule4.What is important when motivating staff?Financial benefits Career development Opportunities5.What is important when dealing with competition?Pricing policies Advertising strategies6.What is important when planning health and safety training?Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8.What is important when entertaining foreign business clients?Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets?Market research Advertising10.What is important when choosing a management training course to attend? Program Contents Length of course11.What is important when relocating a business?Local workforce available Location of site12.What is important when advertising a new product?Target markets Choice of media13.What is important when starting a new job?Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company Previous experience of other countries15.What is important when aiming to reduce production costs? Efficiency of production line Cost of raw materials15.What is important when choosing people to work in teams? Variety of experience Personal qualities16.What is important when dealing with a heavy workload?Time management Sharing tasks17.What is important when developing new products?Market research Pricing18.What is important when being interviewed for a job? Information about the company Personal appearance19.What is important when exhibiting at a trade fair?Quality of display Staff selected20.What is important when introducing a reward system for staff? Purpose of the reward system Types of reward offered21.What is important when entertaining clients?Types of activities Cost22.What is important when choosing retail premises to rent? Location Length of contract23.What is important when deciding on packaging for products? Image Production process24.What is important when selecting staff for promotion?Attitude to work Current performance25.What is important when considering a career change?Future study or training Opportunities for future promotion 26.What is important when planning an advertising campaign? Market research Selecting appropriate media27.What is important when choosing transport for a business trip? Convenience Cost-effectiveness28.What is important when aiming for promotion?Quality of performance Company loyalty29.What is important when exporting goods or services for the first time? Personal Contacts Professional advice30.What is important when dealing with complaints from clients?Offering an apology Suggesting a solution to the problem31.What is important when setting prices for new products?Production costs Competitors’ prices32.What is important when aiming to reduce staff turnover?Financial incentives Career structure33. What is important when planning the layout of a new store?Attractiveness Security of goods34.What is important when choosing a new sales agent?Experience of agent Number of contacts35 What is important when monitoring the quality of service provided? Feedback from customers Checking sales figures36: What is important when…?selecting applicants for a job work experience personal qualities 37: What is important when…?choosing a new supplier price and discounts reputation38: What is important when…?aiming to improve production quality up-to-date equipment staff training39: what is important when…?preparing for a job interview studying the job advertisement finding out about the company40: what is important wh en…?deciding whether to attend a conference venue speakers41: What is important when…?developing new products market research costs involvedBEC中级口试全真试题 Part III1. Program for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme. Discuss the situation together, and decide:--- what should be covered by the training programme--- how else new staff can be helped to settle into their jobs as quickly as possible2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff. You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a company uniform would be --- what kind of dress code would be appropriate for staff in different types of jobs3 Staff TrainingYour company has decided to use an outside agency for training sales staff. You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide:--- what information you will need to provide for the agency---what kinds of questions you will need to ask the agency4. Company VideoThe manufacturing company you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video.---Discuss the situation together, and decide:--- which departments and activities in the company should be included in the video---which company personnel should appear in the video5. Business Magazine ArticleAn international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for. You have been asked by your company to help the journalist plan the article. Discuss the situation together, and decide:--- what kinds of information should be included in the article--- how this article could benefit your company6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroad for the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:--- what staffing arrangements might be necessary for the new branch--- which information about premises in that country it would be useful to find out about7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- what information it would be useful to know about the clients before finalizing the program8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company might offer--- how the participants should be selected9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training. Discuss the situation together, and decide:--- how to encourage employees to take part in the training--- what kind of schedule would be suitable for the training10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:--- what practical arrangements the company needs to make before the trip--- what work and leisure activities would be suitable for the group11.Foreign Business TripYour company is attending a trade fair in a foreign country for the first time. You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need to make before the trip---which kinds of business customs in the foreign country it would be useful to know about, and how to find out about these before the trip12. (For three candidates) Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- which members of staff should accompany the visitors--- what information it would be useful to know about the clients before finalizing the programme13. For three candidates Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company could offer . how the participants should be selected--- what feedback and evaluation should take place after the programme has finished14 For three candidates English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training. Discuss the situation together, and decide:--- which staff would benefit most from English language training . how to encourage employees to take part in the training---what kind of schedule would be suitable for the training15 For three candidates TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:--- what practical arrangements the company needs to make before the trip--- which work and leisure activities would be suitable for the group--- how to evaluate the success of the tripBEC中级模拟口试试题Stage OneInterlocutor:Good morning. My name is John Smith, and this is my colleague, Mary Clinton. And your names are Li Hua and Wang Wei?Li: Yeah Wang: YeahInterlocutor: Thank you. Now, first of all, we'd like to know something about each of you. Mr. Li, can you tell me about yourself?Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsu province. I'm now studying in Suzhou University. And I'm majoring in international trade there.Interlocutor:Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions? Wang: Yes. I am now a student with Suzhou University majoring in business administration. I hope I can get my MBA and join a world-famous multinational company. And after I have had enough experience, I am going to start a company of my own.Interlocutor:Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions?Li: A big question for me indeed. I've never thought about it, but I bet I'll work towards a CEO of a big multinational corporation. That's my goal in life. And that's why I am spending so much time on English, business English in particular.Interlocutor:Mr. Li, you said you're spending a lot of time on business English. Do you think business English is difficult to learn?Li:Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.Interlocutor:How about you, Mr. Wang? Is it difficult for you?Wang:Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.Stage TwoThe importance of having a good CVWell, in my opinion, you can never underestimate the importance of having a goodCV. In themajority of cases, your CV is the employer's first impression of you,your first chance to impress your potential employer, let's say. It is theessential illustration of your suitability for the job, showing how yourskills and experience match your employer's requirements.But more than that, it shows your ability to summarize, prioritize and presentinformation effectively, essential skills in today's job market. It also showsyour linguistic and communicative abilities.Even though employers these days use a variety of selection techniques, such asanalyzing your handwriting, a good CV is still the single most important partof any application.Stage ThreeTime ManagementYour company has found that ineffective time management is one of the major problemareas throughout the workforce. You have been asked to put forward somesuggestions for improvingthe situation.Discuss, and decide together:------why poor time management can become a major problem in companies------what procedures could be adopted to ensure that time is managed effectively.Zhang:Hi, Ms Wang, you know, our company is sort of out of control these days.Don't you think so?Wang:Yeah. Everything seems to be in disorder here in our company. And thatobviously has a lot to do with poor time management.Zhang:You mean poor time management has caused all these problems. Why? Wang:When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they sh ould complete a certain task. And …Zhang:And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.Wang:That's the point. So time should be planned according to the importance of the tasks we need to deal with.Zhang:So what do you think we can do so that time is managed effectively here in our company?Wang:You mean what procedures we can adopt?Zhang: Sure. That's what our boss is asking us to do. Right?Wang:Right. I think we've got a lot to do. First, we should make all the staff members realize how important effective time management is to our company. Zhang:Yes, I think we can give them instruction in time management, especially those in supervisory positions.Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us.Zhang:Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not. Wang:Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way,we can make sure that important tasks are dealt with first. Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own.可编辑Wang: And rules should be made as to what kind of job should be given priority to..精品文档，欢迎下载。

BEC中级口试历年真题汇总Part11.What's favorate part of your study? the main purpose of the packaging?2. Do you think small company will disappear in the future? What do you think are the adventages when working for large company?3.对television advertising的看法4.对员工的奖励制度有什么看法？你喜欢用邮件发信息还是打电话？5.最喜欢的学科，学习中最有趣的地方6.应不应该提供员工关于时间管理的培训，是否有些人在某些时间工作会更有效7.为什么人人都喜欢经商8.packaging的用途9.product life 产品耐用性：会买生命周期长的产品吗？在未来产品的生命周期会越来越短吗？市场调查的重要性，选择商品时最关注什么？产品什么时候应该停止生产？10.是否觉得公司给员工很多压力，工作有压力的时候要怎么办，旅游是不是减轻压力的方法。

11.谈谈怎么提高员工的工作积极性。

12.为什么人们在工作时喜欢设定目标。

13.学生该不该到企业兼职？企业招兼职生应该注意什么？Part21如何通过电话进行产品推销（communicate skills;familiarity with your products）2企业选新办公室地址时要考虑的哪些因素（what is importantwhen relocate the company），第一是位置；第二是办公室设计3出租车签长期合同要考虑哪些问题（What is important when choosing a taxi firm for a long term contract）：1）reliability；2）quality of drivers；3）safe4.提供语言培训要考虑哪些问题（planning to offering language courses）：1）cost；2）company；3）need5.提供折扣优惠要考虑哪些因素（offering discount for customers）：1）level of discounts；2）advertising the discounts；3）target the right market6.找一份新工作要考虑哪些因素：1）潜在的employer；2）personal contact7.创建灵活工作时间系统最重要的事情：1）建立记录工作时间的方法；2）和员工沟通好8.欢迎新员工（Welcoming new staff）：1）touring the company；2）introducing the colleagues9.创建会议流程时最重要的事情：1）obtaining the up-to-date information；2）contacts10.拜访潜在供应商时的考虑因素11.控制产品质量的途径12.如何加强公司员工间的交流：1）regular meeting；2）technology13.在网络上寻找工作应该注意些什么14.what is important when aiming to improve acompany's competitiveness?1）customer service；2）effective marketing15.what is important when planning companies activity?1）pubilising event；2）ask each staff to attendPart31.如何使网上销售更有效，考虑网上销售要考虑哪些问题，要不要打折扣，做广告？老师问的是网上购物的弊端。

剑桥商务英语（BEC）中级口语考试试题口语考试分为三部分：第一阶段：1.Q：What’s your name?2 .Q：Where are you from?3. Q：Are you a student or worker?4.Q ：What do you like most about your study?And why?5.What do you wear when you go to college? （如果你是学生，需要准备）8.Do you think businessman have enough time to relax themselves? And why?9. About free time or to relax workShould the company offer leisure facility to employee? And why?Matter people free time or money more? And why?Is employee encouraged to work overtime? And why?10. About Business newsWhat kind of business news is most interesting? And why?How do you keep up with business news?Is it important for business people read business news? And why?11.About organizing timeDo you think you are good at organizing the work? And why?Is it important to be well organized in the work? And why?Do you think people will work more efficiently if they take a regular breaks? And why?12.About conferenceHow useful for business people to go to conferences?What makes a conference interesting? And why?Do you think pay for staff to come to the conference in other country? And why?a business magazine，which is more important?Cost ContentAiming to increase sales of a product, which is more important?Cutting price AdvertisementChoosing software, which is more important?Potential benefitHard diskRequirementSelecting delivery services, which is more important?Reliability SpeedFor the manager , which experience is more important?Experience Education backgroundWriting a newspaper advertising for a job vacancy, which is more important?Description of the work Experience need by applicantDeligating work to others, which is more important?Clear in organization Choose of person fro the taskDeciding a company website, which is more important?Type of information to included Different kind of versionWhen importing good, which is more important?Quality control Transport arrangementOperating in competitive market, which is more important?Product price AdvertisingRecruiting young trainees, which is more important?School qualification ReferenceChoosing a personal assistant, which is more important?Job needed skills Personal qualityDeciding to sell product on internet, which is more important?Security for customer Describing systemChoosing a place to hold a training, which is more important?Equipment available LocationChoosing a business qualification to take, which is more important?Length of course CostManaging a product, which is more important?Communication skills Keeping to budgetMarking a new brand, which is more important?Age of target customersDesign of logoMaintaining stock levels, which is more important?Accurate recordsEfficient storage systemDealing with customer’s inquiry, which is more important?Product knowledgePolitenessChoosing a translation service, which is more important?Language offeredSpeed of servicePlanting a layout for office, which is more important?Organizing of spaceA mount of lightSending out new catalogues, which is more important?Up-date mail listMethod of deliverySetting up a production plant in another country, which is more important?CostLabor supplyTrying to attract new staff, which is more important?Company reputationCompetitive wagesPreparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meetSelecting staff for sales dept, which is more important?Communicate skillsAppearanceDeciding whether to increase price, which is more important?Strength of brandMarket conditionCharging a meeting, which is more important?PreparationKeeping the timeLaunching a product, which is more important?Production capacityMarketing conditionWhether visit a trade fairType of production displayedNumber of exhibitionsSelecting employee for further training, which is more important?Contribute to the companyPrecious trainingSetting a budget for setting a new product, which is more important?Predicted salesQuality of product第三阶段1. Q：How to select employee for promoting?How to prepare staff for manage position?2. The clothing retailer you work for is considering whether to sell their product by mailQ: What advantage for the company would be ?What company need to consider before setting up?3. 公司expanding，但空间不够，怎么办？Q：How space could be save at the existing office?What advantage and disadvantage could be of moving to new office?4. 公司同意一些员工在家工作，取代到公司来上班Q: why staff might prefer working in this way?What the advantage for the company might be?5. Y our company want to reduce business trip aboardQ: How the total number of business trips might be reduced?How the cost of some trips might be reduced?6. The retail company is planning to open a new branchQ: What the company should consider when choosing a site?Where it would be best to advertise the opening of the new store?7. Your company allow a group of students to visit your company , you are asked to prepare one-day visit Q: What types of activities would be most suitable?What types of staff the students should be (be后面没有记录到)8. You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expectedQ: what the reasons for the slow growth might be?How the clubs might be marketed?9. You company is planning to introduce an internal magazine to keep staff informed of company developmentsQ: What type of information to include I the magazine?Which types of staff should contribute to the magazine?10. Y our company is organizing a conference for the sales mangers working in its office around the world Q: What information you will need to send the sales manager before the conference?What activities you could organize to help people to get know each other better?剑桥国际少儿英语2 测试题听力部分一．听录音，并排序。

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。

公司想把已停产的尾货打折处理掉。

公司要求你们对此提出建议。

你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。

BEC中级口试全真试题 Part IPhase II: Good morning/afternoon. I’m … and this is my colleague …. S/he’s just going to listen to us. Could I have your mark sheets, please? (To A) What’s your name? Where are you from? A:回答I: Thank you. (To B) And you? B:回答I: Thanks. Do you work or are you a student, B? B: 回答I: (What do you do? What do you study?) B:回答I: What about you, A? (What do you do? What do you study?) A: 回答I: What do you like most about your job/studies, A? A:回答I: (Why?) A:回答I: What about you, B? B:回答Phase II1I: A, which specific skills will you need most in your career? (Why?) A:回答I: How about you, B? (Why?) B:回答I: B, what qualities does a good employee need to have? (Why?) B:回答I: What do you think, A? A:回答I: A, to what extent is it possible to train people in interpersonal skills? (Why/Why not?) A:回答I: B, which special qualities do you think managers need to have? (Why?) B:回答2.I: Do you find the internet useful for your work/studies, A? (Why/Why not?) A:回答I: How about you, B? (Why/Why not?) B:回答I: Do you think the internet will become more widely used by companies in the future, B? (Why/Why not?)B:回答I: What do you think, A? A:回答I: Do you think that the internet is an effective channel for marketing a company’s products, A? (Why/Why not?) A:回答I: Do you think other forms of advertising will continue to be more important than the internet, B? (Why/Why not?) B:回答3.I: How ambitious are you for your career, A? (Why/Why not?) A:回答I: How about you, B? (Why/Why not?) B:回答I: Do you think you are or would be a good manager, B? (Why/Why not?) B:回答I: A, what do you think? (Why/Why not?) A:回答I: Would you rather be a manager in a small company or a large corporation, A? (Why) A:回答I: Would you like to be the head of your own business, B? (Why/Why not?) B:回答4.I: How do you feel about being away from home on business, A? (Why) A:回答I: What about you, B? (Why?) B:回答I: Do you think all hotels should provide special facilities for business people, B? (Why/Why not?) B:回答I: How about you, A? What do you think? (Why/Why not?) A:回答I: Do you think it is an advantage to stay in a large international hotel rather than a small hotel when on business, A? (Why/Why not?) A:回答I: Do you prefer to stay in a hotel on your own or with colleagues, B? (Why?) B:回答5.I: How important is it to you to have flexible working hours, A? (Why/Why not?) A:回答I: What about you, B? (Why/Why not?) B:回答I: Do you think that companies should control the number of extra hours staff work, B?(Why/Why not?) B:回答I: How about you, A? What do you think? (Why/Why not?) A:回答I: Do you work more effectively at certain times of the day, A? (Why/Why not?) A:回答I: Do you work faster when you have to meet a deadline, B? (Why/Why not?)6.I: Are you influenced by company logos when you choose services or products, A? (Why/Why not?)A:回答I: What about you, B? (Why/Why not?) B:回答I: What kinds of popular events or personalities do you think companies should be involved in sponsoring, B? (Why?) B:回答I: What are you, A? What do you think? (Why?) A:回答I: Do you think that sponsoring sports events or personalities is the most effective form of advertising, A? (Why/Why not?) A:回答I: B, do you think companies will make more use of sponsorship in the future as a way of advertising? (Why/Why not?) B:回答BEC中级口试全真试题Part Ⅱ1. What is important when planning a presentation?Finding out about the audience researching the topic2. What is important when aiming to improve customer service?Staff Training Customer Satisfaction Surveys3. What is important when managing a project?Encouraging Teamwork Keeping to schedule4. What is important when motivating staff?Financial benefits Career development Opportunities5. What is important when dealing with competition?Pricing policies advertising strategies6. What is important when planning health and safety training?Selecting topics selecting staff to attend7．What is important when choosing new office equipment?Prices and discounts Brand names8. What is important when entertaining foreign business clients?Venue for entertainment Cultural Differences9. What is important when aiming to reach new markets?Market research Advertising10. What is important when choosing a management training course to attend? Program Contents Length of course11. What is important when relocating a business?Local workforce available Location of site12. What is important when advertising a new product?Target markets Choice of media13. What is important when starting a new job?Knowledge of company procedures Help from company staff14. What is important when selecting staff for marketing trips abroad? Position in the company previous experience of other countries15. What is important when aiming to reduce production costs?Efficiency of production line Cost of raw materials15. What is important when choosing people to work in teams?Variety of experience Personal qualities16. What is important when dealing with a heavy workload?Time management sharing tasks17. What is important when developing new products?Market research Pricing18. What is important when being interviewed for a job?Information about the company Personal appearance19. What is important when exhibiting at a trade fair?Quality of display Staff selected20. What is important when introducing a reward system for staff?Purpose of the reward system Types of reward offered21. What is important when entertaining clients?Types of activities Cost22. What is important when choosing retail premises to rent?Location Length of contract23. What is important when deciding on packaging for products?Image Production process24. What is important when selecting staff for promotion?Attitude to work Current performance25. What is important when considering a career change?Future study or training Opportunities for future promotion26. What is important when planning an advertising campaign?Market research Selecting appropriate media27. What is important when choosing transport for a business trip?Convenience Cost-effectiveness28. What is important when aiming for promotion?Quality of performance Company loyalty29. What is important when exporting goods or services for the first time?Personal Contacts Professional advice30. What is important when dealing with complaints from clients?Offering an apology Suggesting a solution to the problem31. What is important when setting prices for new products?Production costs Competitors’ prices32. What is important when aiming to reduce staff turnover?Financial incentives Career structure33. What is important when planning the layout of a new store?Attractiveness Security of goods34. What is important when choosing a new sales agent?Experience of agent Number of contacts35 What is important when monitoring the quality of service provided?Feedback from customers Checking sales figures36: What is important when…?selecting applicants for a job work experience personal qualities37: What is important when…?choosing a new supplier price and discounts reputation38: What is important when…?aiming to improve production quality up-to-date equipment staff training39: what is important when…?preparing for a job interview studying the job advertisement finding out about the compa ny40: what is important when…?deciding whether to attend a conference venue speakers41: What is important when…?developing new products market research costs involvedBEC中级口试全真试题 Part III1. Program for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:--- what should be covered by the training programme--- how else new staff can be helped to settle into their jobs as quickly as possible2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a company uniform would be--- what kind of dress code would be appropriate for staff in different types of jobs3 Staff TrainingYour company has decided to use an outside agency for training sales staff.You have been asked to have preliminary discussions with the agency to organize this. Discuss the situation together, and decide:--- what information you will need to provide for the agency---what kinds of questions you will need to ask the agency4. Company VideoThe manufacturing company you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video.---Discuss the situation together, and decide:--- which departments and activities in the company should be included in the video---which company personnel should appear in the video5. Business Magazine ArticleAn international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for.You have been asked by your company to help the journalist plan the article.Discuss the situation together, and decide:--- What kinds of information should be included in the article?--- How this article could benefit your company6. Opening a Branch AbroadThe retail company you work for has decided to open a branch abroad for the first time.You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:--- What staffing arrangements might be necessary for the new branch--- Which information about premises in that country it would be useful to find out about7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- What kinds of activities would be suitable for the visit?--- What information it would be useful to know about the clients before finalizing the program8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience prog ramme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- What kinds of work experience the company might offer--- How the participants should be selected9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:--- How to encourage employees to take part in the training--- What kind of schedule would be suitable for the training?10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:--- What practical arrangements the company needs to make before the trip--- What work and leisure activities would be suitable for the group?11.Foreign Business TripYour company is attending a trade fair in a foreign country for the first time.You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need to make before the trip---which kinds of business customs in the foreign country it would be useful to know about, and how to find out about these before the trip12. (For three candidates) Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- What kinds of activities would be suitable for the visit?--- Which members of staff should accompany the visitors?--- What information it would be useful to know about the clients before finalizing the programme13. for three candidates Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- What kinds of work experience the company could offer. how the participants should be s elected--- What feedback and evaluation should take place after the programme has finished14 For three candidates English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:--- Which staff would benefit most from English language training? How to encourage e mployees to take part in the training---what kind of schedule would be suitable for the training15 For three candidates TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:--- What practical arrangements the company needs to make before the trip--- Which work and leisure activities would be suitable for the group?--- How to evaluate the success of the tripBEC中级模拟口试试题Stage OneInterlocutor: Good morning. My name is John Smith, and this is my colleague, Mary Clinton.And your names are Li Hua and Wang Wei?Li: Yeah Wang: YeahInterlocutor: Thank you. Now, first of all, we'd like to know something about each of you.Mr. Li, can you tell me about yourself?Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsu province. I'm now studying in Suzhou University. And I'm majoring in international trade there.Interlocutor: Thank you. Mr. Li. Now Mr. Wang, can you tell me about your ambitions?Wang: Yes. I am now a student with Suzhou University majoring in business administration. I hope I can get my MBA and join a world-famous multinational company. And after I have had enough experience, I am going to start a company of my own.Interlocutor: Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions?Li: A big question for me indeed. I've never thought about it, but I bet I'll work towardsa CEO of a big multinational corporation. That's my goal in life. And that's why I am spending so much time on English, business English in particular.Interlocutor: Mr. Li, you said you're spending a lot of time on business English. Do you think business English is difficult to learn?Li: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.Interlocutor: How about you, Mr. Wang? Is it difficult for you?Wang: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.Stage TwoThe importance of having a good CVWell, in my opinion, you can never underestimate the importance of having a good CV. In the majority of cases, your CV is the employer's first impression of you, your first chance to impress your potential employer, let's say. It is the essential illustration of your suitability for the job, showing how your skills and experience match your employer's requirements.But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today's job market. It also shows your linguistic and communicative abilities.Even though employers these days use a variety of selection techniques, such as analyzing y our handwriting, a good CV is still the single most important part of any application.Stage ThreeTime ManagementYour company has found that ineffective time management is one of the major problem areas t hroughout the workforce. You have been asked to put forward some suggestions for improving the situation.Discuss, and decide together:------why poor time management can become a major problem in companies------what procedures could be adopted to ensure that time is managed effectively.Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days. Don't you t hink so?Wang: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management.Zhang: You mean poor time management has caused all these problems. Why?Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And …Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.Wang: That's the point. So time should be planned according to the importance of the tasks we need to deal with.Zhang: So what do you think we can do so that time is managed effectively here in our company?Wang: You mean what procedures we can adopt?Zhang: Sure. That's what our boss is asking us to do. Right?Wang: Right. I think we've got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.Zhang: Yes, I think we can give them instruction in time management, especially those in supervisory positions.Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us.Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.Wang: Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.Zhang: Good idea. So to sum up, our company should run a few training programs, and every s taff member should write a job description of their own.Wang: And rules should be made as to what kind of job should be given priority to.Edited by Glen Luo- 11 -。

BEC中级口试全真试题 Part IPhase II： Good morning/afternoon。

I’m … and this is my colleague …. S/he’s just going to list en to us。

Could I have your mark sheets， please?（To A） What’s your name？ Where are you from? A:回答I： Thank you。

（To B） And you？ B：回答I： Thanks。

Do you work or are you a student， B？ B: 回答I: （What do you do？ What do you study？） B:回答I： What about you， A? (What do you do？ What do you study？) A：回答I： What do you like most about your job/studies， A？ A：回答I: （Why？） A:回答I： What about you， B? B:回答Phase II1I： A， which specific skills will you need most in your career？（Why?) A:回答I: How about you, B? （Why？) B：回答I： B， what qualities does a good employee need to have？ (Why？） B：回答I： What do you think， A？ A:回答I： A, to what extent is it possible to train people in interpersonal skills？（Why/Why not？） A：回答I： B, which special qualities do you think managers need to have？（Why？） B：回答2。

BEC中级口试题目和答案解析归纳1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at thepresentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation)1. What is important when managing a project?●Encouraging team work●Keeping to schedule●Selection of the team membersFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion. On top of that, selection of the participants should bealso taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?●Variety of experience●Personal qualities●AttitudeFirstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experienceSecondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills. What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion? (selecting new applicants for candidates)●Work- related qualities(专业素养)●Personal qualities(人品)●Current performance●ExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on. What is important when aiming to retain good staff? What is important when aiming to reduce staff turnover?What is important when motivating staff?●Pleasing work environment●Career opportunity/development/structure(1\2\3)●Flexible working hours●Financial benefits(1\2\3)●TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’fulfillment.)On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort ofrecognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook). Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign language●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and thewide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs.Conference and PresentationWhat is important when organizing a conference?(Presention)●Conference speakers●Venue/Location●Topics covered●Facilities needed●Audience●Practicing beforehandFirstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want andis able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking. (Help you free from nervousness) On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested inand relates to their workTo ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before thepresentation.What do you think is important when planning a career?●Qualifications●Future trends●InterestFirstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others. Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising. Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress. Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?●Pricing polices●Advertising strategies●QualityWhat is important when aiming to reach new markets?●Market research /Target market( the first step before the company gets into the market.)●Pricing●AdvertisingFirstly, market research is important when aiming to reach new markets. By carrying out market research, a company can get such information as whether ther e’s a market for a new product, and what are customers’needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higherquality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?●Cost●Media●Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’and convince the consumers that their products would be the right choice.Thirdly, target consumers should be taken intoconsideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer What is important when setting prices for new products?●Cost●Demand●Competition(competitors’prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss. Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)●What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.●What do you think are the promotional alternatives? They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户●Do you think it’s necessary for a company to establisha goodlong-term relationship with its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocation●What is important when relocation a business?●What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contractwould cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display●Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products. Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display acomplete success.What is important when planning the layout of a stand at trade fair? 展销会展位布置需考虑哪些要点？●Attractiveness●Security of exhibits●Space arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.●Entertaining Clients（organise outdoor activities户外活动、商务活动）●Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentation●How important is it for a company to have regular meetings? Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company●Video conferencing●Training(seminar/programme) for new staff(students /appraisal\measure/evaluate1.offer a training on sth. for sb. It’s certainly a good chance to improve-----Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training programme3.I am with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做，以及这种做法的意义。

第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇＆短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…..The point is that…….Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we canhave an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.Topic B: WHAT IS IMPORTANT WHEN ……?Choosing retail premises to rent●Location●Length of contract【词汇&短语】房东landlord 利润空间profit margin租户tenant 房屋结构building structure可持续发展sustainable development 合同到期exploration of contract繁荣boom prosperity 续签合同renew the contract租金rent 押金deposit【句型点击】●观点阐述Well, it seems to me that…….That’s true, but on the other hand…..●追加观点That’s just what/all I was thinking…..Well, the point I’m trying to make it that……Another thing I want to mention is……【参考范例】When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.Topic C: WHAT IS IMPORTANT WHEN ……?Deciding on packaging for products●Image●Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewableresources 包装设计package design 有利环境的environmental-friendly顾客的青睐customer favor 肤浅的，表明的superficial【句型点击】●自然过渡How shall I put it? 怎么说呢？Actually…..That’s just how I see it …..●个人观点Personally, I think…..Frankly, I think….【参考范例】Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Selecting staff for promotion●Attitude to work●Current performance【词汇&短语】空缺职位vacancy 人事部personnel行政管理部administration 公关public relations总部head office 工资wages and salaries管理技能managerial skill 职业前景career prospect人力资源部human resources 团队协作teamwork【句型点击】●常用开始语Thank you for your questionThe answer is…Let me start with….In my viewIt is very likely that….●表达观点常用句What I am thinking is….Let me make my point very clear.It is crystal clear that…..There is no doubt that…..I am into the first opinion..【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’scareer. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ……?Considering a career change●Further study or training●Opportunities for future promotion【词汇&短语】实际工资real wages 合并merger最终目标ultimate goal 个人收入personal income坏的影响adverse effect 工资价格螺旋上升wage-price spiral 精明的讨价还价交易horse-trading 无形资产intangible assets资格qualification 投资回报return on investment【句型点击】●更倾向于某一个选项I would take …….. as my priority 我会把……..作为我的首选项。