人教版高中英语必修5 Unit5 Learning about language 题型拓展拔高训练
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The most obvious risk for an undercover marketing campaign is failing to keep the campaign hidden. If people feel,or understand that they are being manipulated (操纵）into liking the product, they might become angry at the product and the company. This way, especially with the speed of communication in social media,a failed undercover marketing campaign might hurl a company really bad.
2.Why did the tobacco company give Sylvester Stallone money?
A.Because the company workቤተ መጻሕፍቲ ባይዱrs liked his films.
B.Because he marketed its products in films.
A.get a good price
B.create more jobs
C.Because he advertised its brand in public.
D.Because he was a famous person.
3.The underlined part "create a buzz" in Paragraph 4 can be replaced by"".
Once in a while, you don’t realize that something has been marketed to you. People have named it stealth marketing or undercover marketing. One ofthe most obvious examples is when stars get free clothes or free products that they are using to get other ordinary people to start buying them. The same goes for productplacement in movies. The reason for its undercovermarketing is that it doesn’t say anywhere that we’re actually looking at any type of promotion. I remember Sylvester Stallone took a payment of $ 500,000 from one tobacco company to smoke its brand in three of his films.
1.The author didn’t go to the All You Can Eat Pizzabecause.
A.he was very busy that day
B.he was not aware of it
C.he wasn’t attracted bythe sign
D.he didn’t understand the sign at all
Looking at this man with the sign in his hand,I started thinking about undercover（秘密工作的）marketing. Well, this man and his sign were more or less the opposite of undercover marketing. He was telling the world who he was working for.
The reason why undercover marketing works is that people tend to trust it more than if they know that it’s an advertisement that a company has paid for. And,it’s a lot easier tocreate a buzzwith a marketing campaign that people don’t know is a marketing campaign. One great example is when Ray-Ban started their marketing campaign on YouTube called Sunglass Catch. Right now, it has more than 5.2 million views, and I think that the number would have been much lower if people had known that it was a paid marketingcampaign by Ray-Ban.
Unit5 Learning about language题型拓展拔高训练
一、阅读理解
Iremember the last time T was in Gothenburg, I walked past a man who was holding a sign that said "All. You Can Eat Pizza". 1 was looking at him, and the sign. Bui I didn’t end up going to the All You Can EatPizza.
2.Why did the tobacco company give Sylvester Stallone money?
A.Because the company workቤተ መጻሕፍቲ ባይዱrs liked his films.
B.Because he marketed its products in films.
A.get a good price
B.create more jobs
C.Because he advertised its brand in public.
D.Because he was a famous person.
3.The underlined part "create a buzz" in Paragraph 4 can be replaced by"".
Once in a while, you don’t realize that something has been marketed to you. People have named it stealth marketing or undercover marketing. One ofthe most obvious examples is when stars get free clothes or free products that they are using to get other ordinary people to start buying them. The same goes for productplacement in movies. The reason for its undercovermarketing is that it doesn’t say anywhere that we’re actually looking at any type of promotion. I remember Sylvester Stallone took a payment of $ 500,000 from one tobacco company to smoke its brand in three of his films.
1.The author didn’t go to the All You Can Eat Pizzabecause.
A.he was very busy that day
B.he was not aware of it
C.he wasn’t attracted bythe sign
D.he didn’t understand the sign at all
Looking at this man with the sign in his hand,I started thinking about undercover（秘密工作的）marketing. Well, this man and his sign were more or less the opposite of undercover marketing. He was telling the world who he was working for.
The reason why undercover marketing works is that people tend to trust it more than if they know that it’s an advertisement that a company has paid for. And,it’s a lot easier tocreate a buzzwith a marketing campaign that people don’t know is a marketing campaign. One great example is when Ray-Ban started their marketing campaign on YouTube called Sunglass Catch. Right now, it has more than 5.2 million views, and I think that the number would have been much lower if people had known that it was a paid marketingcampaign by Ray-Ban.
Unit5 Learning about language题型拓展拔高训练
一、阅读理解
Iremember the last time T was in Gothenburg, I walked past a man who was holding a sign that said "All. You Can Eat Pizza". 1 was looking at him, and the sign. Bui I didn’t end up going to the All You Can EatPizza.
