南开大学《电子商务英语》期末考试备战考题全集

精品文档网络教育专科《电子商务英语》模拟试题一、（共七大题,共150分）一、Decide whether each of the following statements is true or false.1.( )E-commerce is just having a web site and doing business on it. （2分） ( ).标准答案：错误2. ( )The payment system, which used to be considered as one of the fatal factors hindering E-commerce development in the country, is now improved. （2分） ( ).标准答案：正确3. ( )The Internet was conceived by the Advanced Research Projects Agency(ARPA) ofernment in 1969 and was first known as the ARPANETA. （2分） ( ).标准答案：正确4. ( ) E-commerce involves the electronically-facilitated transactions between consumers through some third party without any troubles. （2分） ( ).标准答案：错误5. ( )Third party institutions include the schools, books, stores, professional organizations, research labs and companies with whom the authors are affiliated. （2分） ( ).标准答案：正确6. ( )E-government is “online government” and “Internet-based government”. （2分） ( ).标准答案：错误7. ( )Due to the volume of spam E-mail on the Internet, spam filters are essential to most users. （2分） ( ).标准答案：正确8. ( )There are two types of encryption: secret key and public key encryption. （2分） ( ).标准答案：正确9. ( )The search engines can help visitors get the information pages inside easily. （2分） ( ).标准答案：正确10.The buying and selling in an online auction is made possible through auction softwares. （2分）( ).标准答案：正确二、Answer the following questions.1.Please list the difference between Internet and World Wide Web. （5分）标准答案：The terms Internet and World Wide Web, as a matter of fact, are not one and the same. The Internet is a global data communications system. It is a hardware and software infrastructure that provides connectivity between computers. In contrast, the Web is one of the services communicated via the Internet. It is a collection of interconnected documents and other resources, linked by hyperlinks and URLs. World Wide Web is just one of the way that information can be circulated over the Internet.2. Please give out the definition of E-commerce according to business process perspective. （5分）标准答案：From a business process perspective, E-commerce is doing business electronically by completing business processes over electronic networks.3. What is the general idea of the B2C model? （5分）标准答案：If you could reach more customers, service them better, make more sales while spending less to do it, which would the formula of success for implementing a B2C E-commerce infrastructure.4. Please list the essential security requirements for sale electronic payments. （5分）标准答案：Four essential security requirements for safe electronic payments are: ·Authentication: a method to verify the buyer’s identity before payment is authorized.·Encryption: a process of making messages indecipherable except by those who have authorized decryption keys.·Integrity: ensuring that information will not be accidentally or maliciously altered or destroyed during transmission.·Nonrepudiation: protection against customer’s denial of orders placed and against merchants’ denial of payments made.三、Fill in the blanks with right answers and translate the sentences into Chinese.（20分）A. outweighB. clicked toC. rather than asking a question to a real life personD. they can get an automatic price-quote through a form1. There have been many warnings of the dangers of the Internet, but its power and benefits ___its dark side.译文_____________ （5分）标准答案：A,关于互联网的危害有很多警示，但它的魅力和带来的利益远远大于其不足的一面。

16秋学期《电子商务英语》在线作业一、单选题（共 20 道试题，共 40 分。

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Listening Comprehension (25 points)Section A (15 points, 1 point each)Directions:In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A., B., C., and D. and decide which is the best answer. Then mark the corresponding letter on the Answer Sheet with a single line through the center.1. A. To get the bed.B. To pick up the bride.C. To visit Bret.D. To buy some food.2. A. She won’t have time to take the blue bin out tomorrow morning.B. She always gets up late and rushes off to work late.C. She will forget to put the blue bin out on Tuesday morning.D. She is being reminded of taking the blue bin out.3. A. This party is going to be loads of fun.B. This party will be a disaster.C. He won’t make it to the party.D. He is not sure about going to the party or not.4. A. He’s having dinner.B. He has a temperature.C. He’s working out.D. He’s leaving to see the doctor now.5. A. Employee and employer.B. Customer and waitress.C. Student and professor.D. Husband and wife.6. A. Neal refused to let the man take Friday off.B. The man would like to take two days off.C. Neal asked for leave due to personal reason.D. The woman is complaining about the manager.7. A. The man is looking for a place to rent.B. The woman invites the man to visit.C. The man thinks the rent is a bit expensive.D. The woman thinks this is the best location for students.8. A. He is going to a meeting.B. His wardrobe is too small to hold his clothes.C. He has already picked something out to wear.D. He does not have many clothes to choose from.Questions 9 to 11 are based on the conversation you have just heard.9. A. He took a quite challenging test.B. He didn’t prepare well for the test.C. He felt he did well on the listening and writing.D. He took a test which was 3 hours long.10. A. Checking his test scores.B. Working on his sociology paper.C. Preparing for the two upcoming tests.D. Packing for summer camp.11. A. The camp is not expensive.B. The camp is organized by University of Michigan.C. The camp is appealing to the boy.D. It is a baseball camp.Questions 12 to 15 are based on the conversation you have just heard.12. A. It’s fun.B. It’s tedious.C. It’s unexpected.D. It’s disappointing.13. A. He had his friend as a guide.B. He went to the major museums and saw a play.C. He was caught up in the whirlwind while visiting New York.D. He went to a wedding in Central Park.14. A. He and his friend drove there.B. He and his friend stayed over in a hotel along the way.C. He and his friend went there to visit clients.D. He and his fiend have stayed there for one day and a half.15. A. He flew back last night.B. His booked flight was canceled.C. He wasn’t feeling well during the flight.D. The flight has been late for three hours.Section B (10 points, 1 point each)Directions:In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A., B., C. and D. Then mark the corresponding letter on the Answer Sheet with a single line through the center. Questions 16 to 18 are based on the passage you have just heard.Passage One16. A. It is a way of celebrating school spirit.B. It is an event held in August and September.C. It is a tradition in American junior high and high schools.D. It is a holiday for students to reunite with their family.17. A. There is usually one boy and one girl from each school.B. They are usually assigned by school cheerleading team.C. Everyone is qualified to compete for these two titles.D. They are usually from senior class.18. A. A pep rally and a parade.B. A parade and a dancing contest.C. A homecoming party and a parade.D. A track event and a parade.Passage TwoQuestions 19 to 21 are based on the passage you have just heard.19. A. A study program.B. A research project.C. A radio program.D. A media workshop.20. A. Promoting college students’ technological awareness.B. Examining how students communicate with their friends through media.C. Researching on students’ preferences on media choices.D. Investigating the intimate relationship students have with the media.21. A. Checking out Facebook on the laptop or phone.B. Chatting with their family online.C. Focusing on their cell phones rather than their friends.D. Searching for books on computers in the library.Passage ThreeQuestions 22 to 25 are based on the passage you have just heard.22.A. The importance of advertisement.B. The society’s great need of advertisement.C. The origin of advertisement.D. The prosperity of advertisement.23. A. They want to sell you something.B. They volunteer a service for you.C. They desire to answer your questions.D. They try to make you believe in God.24. A. From the local governments. B. From the owners’ families.C. From advertisements.D. From the audience.25. A. Advertisements are personal. B. Advertisements are persuasive.C. Advertisements are wasteful.D. Advertisements are misleading.。

2020-2021学年天津市南开大学附属中学高三英语期末考试试卷及答案第一部分阅读（共两节，满分40分）第一节（共15小题；每小题2分，满分30分）阅读下列短文，从每题所给的A、B、C、D四个选项中选出最佳选项AConsumer Electronics Show (CES) is a global stage where the world’s next-generation inventions are introduced towards the marketplace, and lots of companies are participating. Here are several of the amazing inventions that were introduced at the showin 2020.August Wi-Fi Smart LockIt's an intelligent door lock to protect your home, and it works on Wi-Fi. The lock doesn’t require any additional hardware to attach to it and can be used with the existing door lock. The owner can remotely access the door from anywhere to lock or unlock and can provide guest keys to family or friends. It keeps statistics and records of your door’s “lock”, “unlock”, and who have visited.Motion PillowIt’s a pillow developed for anyone who has a snoring (打鼾) problem. The solution box detects, records, and analyses the sleeping person’s snoring patterns. By changing the internal airbag’s pressure, it fixes the position of the sleeping person’s neck and head gently to improve his breathing. Three layers of noise-reducing material minimize the user’s sleeping disturbance.Ao AirIt’s a high-tech face-covering wearable air purifier with no tight seal on the mouth and nose. The purifier pulls air inside through a filtration (过滤) process and uses fans to createa clean area in front of the device. It’s designed in such a way that it can clean more than 98 % of PM2.5 through filtration.Transparent HoodThe company Continental showed off this revolutionary invention at CES 2020 that got the Best Vehicle Intelligence and Transportation Award. It’s a technology that gives the driver the ability to see barriers and blind spots from the driving seat. Four cameras take surrounding pictures so that the driver can see the real-time blind spots and prevent even parking damage too.1.Who is the text mainly intended for?A.The general public.B.The science lovers.C.The electronic companies.D.The college students.2.Which of the following descriptions of Motion pillow is correct?A.It’s intended for all those who can’t sleep well.B.It can help sleepers breathe smoothly.C.It can remove the noise around to help people sleep.D.Its pressure is changed by sleepers themselves.3.What can we infer from the text?A.August Wi-Fi Smart Lock helps improve the safety of homes.B.Ao Air produces fresh air for its users.C.Motion Pillow reduces material to minimize sleeping disturbance.D.Transparent Hood helps make driving safer and easier.BEven as Google plans to test its fleet (车队) of self-driving cars on public roads this summer, its business model remains abit of a mystery. By 2025, as many as 250,000 self-driving vehicles could be sold each year globally, according to a study by an industry research firm.“Vehicles that can take anyone from A to B at the push of a button could transform mobility for millions of people,” said Chris Urmson, director of Google’s self-driving car project. For now, Google has no plans to sell any of its self-driving cars. They are strictly for research. But they will hit public roads this summer near Google’s headquarters inMountain View,California. Previous testing has taken place only on closed courses.The cars are built to operate without a steering wheel, accelerator (油门) or brake pedal. “Our software and sensors do all the work,” Urmson said. “The vehicles will be very basic — we want to learn from them and adapt them as quickly as possible — but they will take you where you want to go at the push of a button.” The prototype (雏形) is the first of a 100-car fleet the tech giant is building.In the long run, Urmson sees a future of safer roads — the majority of auto accidents are caused by human error — and fewer traffic jams. Robotic cars could also shuttle people who can’t drive because of age or illness.Google has said that self-driving cars could launch new business models in which people buy the use of vehicles they don’t own. The company has already tested other types of self-driving cars on public streets, including modified Lexus sport-utility vehicles, under a special permit program by the California Department of Motor Vehicles that requires a human driver at the controls.The state has issued six other companies permits to operate such cars, includingDelphi, Mercedes-Benz,Volkswagen, Tesla, Bosch and Nissan. The vehicles that will be tested on open roads this summer will have removable steering wheels, accelerators and brake pedals to allow “safety drivers” to take control if needed.4. According to Chris Urmson, __________.A. self-driving cars can give driving orders to humansB. self-driving cars are specially designed for the elderlyC. software and sensors are vital for self-driving carsD. ordinary vehicles will be replaced by self-driving cars5. Paragraph 4 is meant to tell us that __________.A. many traffic accidents are caused by human errorB. some people can’t drive because of illness or ageC. Urmson has promised to create safer roads in the futureD. self-driving cars will probably help to make safer roads and decrease traffic jams6. The underlined word “issued” in the last paragraph can probably bereplaced by__________.A. givenB. claimedC. awardedD. prohibited7. What’s the author’s attitude towards self-driving cars?A. Objective.B. Indifferent.C. Subjective.D. Favorable.CI was in the second year of my Ph. D. program when a colleague asked what I would do if I had an extra hour every day. Without much consideration, I said I would use it to help others. The question kept coming to my mind. Like many graduate students, I was overwhelmed (难以承受的) with research, teaching, coursework, and some attempt at a personal life. Still, I asked myself, "Do I really need a 25th hour to help other people-or do I need to make better use of the 24 hours I have?"I needed something to help me return to my old self. After that conversation with my colleague, I googled (谷歌搜索) “volunteer opportunities near me”. A local organization that drives people to stores or appointments was looking for volunteers. Having grown up in a rural village where everyone knew oneanother and my grandparents were always close by, I thought serving senior citizens in my new hometown might be just what I needed.A short time later, I started to volunteer for an organization that provides transportation for senior citizens and people with disabilities. To my surprise, adding this activity to my busy life was just what I needed to calm theconfusion I was feeling as a first-generation international graduate student.I started to volunteer about 3 hours every weekend, the time I otherwise would have wasted oversleeping or scrolling (滚屏) through social media. Sharing stories with my riders was much more rewarding. What they told me about their lives helped me realize that in every corner of the world, humans are connected with the languageof emotions. And seeing how eager my riders were to spend time out and about inspired me to think about how to spend my time, which used to slip away. My previously overwhelming schedule began to feel manageable.I'm proud of who I have become, and I continue to reflect on how I'm using the most valuable thing in life: my time.8. Why did the author ask himself the question in Paragraph 1?A. He wanted to return to normal life.B. He was busy but wanted to help others.C. He couldn't bear too much school work.D. He couldn't answer his colleague's question.9. How did the author find the volunteer job?A. A colleague recommended it.B. A local organization offered it.C. He got it from his grandparents.D. He got it by surfing on the Internet.10. What made the author feel his volunteer job was worth doing?A. Communicating with his riders.B. Improving his language learning.C. Meeting his grandparents often.D. Realizing his previous dream.11. How did volunteering influence the author?A. It helped himbecome confident and efficient.B. He found a good way to live a free and quiet life.C. He realized he had wasted too much time pursuing his Ph.D.D. It inspired him to spare more time to accompany his grandparents.DByteDance（字节跳动）Group’s TikTok, an overseas version of Chinese short video sharing app Douyin, faces an existential crisis in the United States, as murmurs of a “crackdown”（强制取缔）from the White House forced the Chinese company toengage in talks on selling its US business to Microsoft.TikTok is the fastest-growing registered global mobile internet app, with more than 100 million users, and itsrapid growth, especially in the US, is seen as a threat to Facebook. The US government has long viewed globally competitive Chinese high-tech companies including Huawei as a threat and done whatever it could to crack down on（打击）them in the name of “national security”.The US government has not introduced any specific policy against TikTok only threatened it through a number of unclear statements.According to the latest media reports, Microsoft is prepared to press ahead withthe negotiations to take over TikTok’s US operations and complete the negotiations by Sept 15, following talks between Microsoft CEO Satya Nadella and US President Donald Trump.This means that TikTok will have to hand its fate over to some unpredictable power, and even have to sell its assets without the option of setting a price.The US government has failed to find a reasonable legal excuse to deal with TikTok. All private data of TikTok’s US users are stored in the US and are unlikely to be transferred. Considering the US government is trying to deal with TikTok in a political way, TikTok should consider incorporating（合并）the dispute into the US legal process to assert（坚持）its legal rights and interests.TiKTok’s core value lies in its unique algorithms,a product of artificial intelligence that represents the expertise of Chinese engineers and programmers with high-value intellectual property.The US government’s move, which has forced ByteDance to sell TikTok to a US company, is similar to a forced technology transfer and an example of the US’ openseizureof Chinese intellectual property.If ByteDance sells TikTok to a US company for “security reasons", that would set a dangerous precedent, motivating other countries where TikTok operates to follow the US administration's example and cause a chain reaction.ByteDance is a young Chinese private company that cannot deal with a political game played by the US. But as a Chinese company that has gone global, ByteDance has reasons to take up legal means to defend its legal rights. The Chinese government can also consider examining whether the technology transfer in the deal violates China’s law and harms the country’s national interests.12. What is the most valuable as for TikTok?A. Its global popularity.B. Its artificial intelligence.C. Its registered global mobile internet app.D. Its private data of TikTok’s worldwide users.13. Why does the American government force the Chinese company to hand over TikTok’s US operations to a US company?A. Out of so-called political reasons.B. Out of so-called debt reasons.C. Out of so-called technical reasons.D. Out of so-called security reasons.14. What does the underlined word “seizure”probably mean in Para. 8?A. An untrue spoken statement about someone.B. The use of legal authority to take sth from sb.C. The crime of stealing sth from a person or place.D. The act of trying to hurt somebody using physical violence.15. What can be the best title for the news report?A. TikTok must defend its rights legallyB. TikTok is seen as a threat to FacebookC. ByteDance has to sell TikTok to a US companyD. ByteDance agrees to transfer technology第二节（共5小题；每小题2分，满分10分）阅读下面短文，从短文后的选项中选出可以填入空白处的最佳选项。

电子商务英语试题及答案一、选择题（每题2分，共20分）1. What does "B2B" stand for in the context of e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government答案：A2. Which of the following is NOT an advantage of online shopping?A. ConvenienceB. Cost-effectivenessC. Limited product selectionD. Time-saving答案：C3. The term "e-wallet" refers to:A. An electronic device used for making paymentsB. A physical wallet for carrying cashC. A software application for managing digital currenciesD. A secure online account for storing payment information答案：D4. What is the primary function of a shopping cart on an e-commerce website?A. To store products for future purchaseB. To display advertisementsC. To allow customers to add and remove items before checkoutD. To provide customer support答案：C5. Which of the following is a type of digital marketing strategy?A. Direct mailB. Social media marketingC. Print advertisingD. Radio commercials答案：B6. What does "SEO" stand for?A. Social Engine OptimizationB. Search Engine OptimizationC. Secure Electronic OrderingD. Systematic Electronic Organization答案：B7. In e-commerce, what is the purpose of a "cookie"?A. To store user preferences and track browsing behaviorB. To enhance the website's securityC. To provide customer service through chatbotsD. To encrypt sensitive data答案：A8. Which of the following is a common e-commerce payment gateway?A. PayPalB. FedExC. UPSD. DHL答案：A9. What is the acronym "API" used for in the context of e-commerce?A. Application Programming InterfaceB. Advanced Payment InterfaceC. Automated Product IntegrationD. Advanced Product Application答案：A10. What is the meaning of "EDI" in e-commerce?A. Electronic Data InterchangeB. Electronic Document InterfaceC. Electronic Device InterfaceD. Electronic Display Interface答案：A二、填空题（每空2分，共20分）11. The process of transferring funds from a buyer's bankaccount to a seller's bank account is known as ___________.答案：funds transfer12. A(n) ___________ is a document that provides proof of a transaction between a buyer and a seller.答案：invoice13. The term ___________ refers to the practice of collecting and analyzing data to understand and predict user behavior.答案：analytics14. When a customer places an order online, the process is often referred to as ___________.答案：checkout15. In e-commerce, ___________ is the process of verifying the identity of a user or system.答案：authentication16. ___________ is a method of payment that involves transferring money from a buyer's bank account directly to the seller's bank account.答案：Direct Debit17. The acronym "SSL" stands for ___________.答案：Secure Sockets Layer18. A(n) ___________ is a type of software that helps businesses manage their customer relationships.答案：CRM (Customer Relationship Management)19. ___________ is a type of e-commerce fraud where a customer provides false information to obtain goods or services.答案：chargeback20. The process of returning a product to a seller is known as ___________.答案：returns processing三、简答题（每题10分，共20分）21. What are the key components of an effective e-commerce website?答案：An effective e-commerce website typically includes user-friendly navigation, a clear and concise layout, secure payment options, a responsive design for mobile devices, product descriptions and images, customer reviews, and a reliable customer service system.22. Describe the role of customer service in e-commerce.答案：Customer service plays a crucial role in e-commerce by addressing customer inquiries, resolving issues, and providing support throughout the purchasing process. It helps build trust, improve customer satisfaction, and can influence repeat business and customer loyalty.四、论述题（每题15分，共30分）23. Discuss the importance of security in e-commerce and the measures that can be taken to protect customer data.答案：Security is paramount in e-commerce as it safeguards sensitive customer information and financial data. Measures to protect customer data include using encryptionfor data transmission, implementing secure payment gateways, employing firewalls and intrusion。

大学商务英语试题及答案一、选择题（每题2分，共20分）1. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. None of the above答案：A2. Which of the following is not a function of a marketing mix?A. ProductB. PlaceC. PriceD. Profit答案：D3. In international trade, a Letter of Credit (L/C) is used to:A. Secure paymentB. Reduce costsC. Increase salesD. Promote products答案：A4. What is the meaning of "FOB" in shipping terms?A. Free on BoardB. Freight on BoardC. Full of BeliefD. First of Business答案：A5. The process of negotiating a contract is known as:A. ContractingB. ContractualizationC. Contracting outD. None of the above答案：B6. Which of the following is a type of business agreement?A. Memorandum of Understanding (MOU)B. Memorandum of Disagreement (MOD)C. Memorandum of Non-Compliance (MNC)D. Memorandum of Agreement (MOA)答案：A7. The acronym "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rate of InterestD. Regulation of Industry答案：A8. What is the role of a "wholesaler" in the supply chain?A. They sell products directly to consumersB. They buy products in bulk and sell them to retailersC. They manufacture productsD. They provide raw materials for production答案：B9. The term "SWOT analysis" refers to:A. Strengths, Weaknesses, Opportunities, ThreatsB. Skills, Workforce, Opportunities, TechnologyC. Systems, Workflows, Operations, TechnologyD. None of the above答案：A10. In business, "due diligence" is the process of:A. Paying taxesB. Conducting a thorough investigationC. Preparing financial statementsD. Hiring new employees答案：B二、填空题（每空1分，共10分）1. The four Ps of marketing are Product, Price, ______, and Promotion.答案：Place2. A ______ is a document that outlines the terms andconditions of a business agreement.答案：Contract3. The acronym "BOPIS" stands for Buy Online, Pick up In-Store, which is a strategy used by retailers to enhance the ______ experience.答案：Customer4. In business, a "________" is a situation where a company has more liabilities than assets.答案：Insolvency5. The process of identifying and analyzing the target market is known as ______.答案：Market Segmentation6. A "________" is a financial statement that provides a snapshot of a company's financial position at a specific point in time.答案：Balance Sheet7. The term "________" refers to the process of identifying, anticipating, and assessing risks in a business.答案：Risk Management8. A "________" is a type of financial instrument that represents ownership in a company.答案：Stock9. The "________" is a measure of the value of goods and services produced by an economy over a specific time period.答案：Gross Domestic Product (GDP)10. A "________" is a form of indirect taxation levied on the sale of goods and services.答案：Value Added Tax (VAT)三、简答题（每题5分，共20分）1. What are the key elements of a business plan?答案：A business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategy, funding request, and financial projections.2. Explain the concept of "branding" in business.答案：Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a company's products or services from those of other competitors. It aims to create a lasting impression in the minds of consumers and establish a strong brand identity.3. What is the purpose of a SWOT analysis in business strategy?答案：A SWOT analysis helps a business to identify its Strengths, Weaknesses, Opportunities, and Threats. It is used to assess the internal and external factors that can。

南开大学06大二英语期末考试题（含答案）.2007—2008学年度第一学期2006级期末考试试卷（一）本科生2007—2008学年度第一学期2006级外语听说课程期末考试试卷专业：年级：学号：姓名：成绩：试卷一Part I Listening Comprehension (共45 分)Section A: Short Conversations (本部分试题共10分，每小题1分)Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a question will be asked about what was said. Both the conversation and the question will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on the Answer Sheet with a single line through the centre.1. (A) She agrees with him partially.(B) She totally disagrees with him.(C) She advises him not to get into trouble.(D) She suggests setting more time for his son to study.2. (A) The warm weather. (B) Seasons of the year.(C) A piece of clothing. (D) The color of light grey3. (A) He’ll only be available this afternoon. (B) He doesn’t have time.(C) It’s not his office hour. (D) He only has ten minutes.4. (A) He feels sorry for those students.(B) He considers the punishment excessive.(C) He thinks the professor should offer right service for the students.(D) He approves of the professor’s action.5. (A) At a clinic. (B) At a drugstore.(C) At a department store. (D) At a supermarket.6. (A) Making phone calls to his good friends.(B) Getting used to his friend s’ habits.(C) A custom that is new to him.(D) Calling up customers.7. (A) He has to read a lot of books. (B) The history test is very tough.(C) He can’t get the books he needs. (D) He doesn’t like history.8. (A) She went shopping. (B) She refused to answer the man’s phon e.(C) She called the man back. (D) She went to see Janet.9. (A) Selling the man’s old car.(B) Buying a new bicycles.(C) Gasoline prices are on the sharp rise.(D) There is enough gasoline supply for cars.10. (A) She is kind enough to help him.(B) She’s too busy to help the man now.(C) This afternoon may be too late.(D) She can’t hear any sound.Section B: Dialogues(本部分试题共10分，每小题1分)Directions: In this section, you will hear 4 dialogues. At the end of each dialogue, two to three questions will be asked about what was said. Both the dialogues and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B),C) and D), and decide which is the best answer. Then mark the corresponding letter on the Answer Sheet with a single line through the centre.Questions 11 to 12 are based on Dialogue One:11. (A) The woman’s father. (B) The woman’s brother.(C) The woman’s husband. (D) A doctor.12. (A) She thinks the operation will leave her a little scar.(B) She feels she may be dead after the surgery.(C) She thinks she has to go every step of it.(D) She feels a bit nervous about the operation.Questions 13 to 15 are based on dialogue 213. (A) They’ve been in it for quite a whil e and have finished their maincourse.(B) They have just sat down at the table and are about to order their meals.(C) They’ve sat there for hours and are about to leave the restaurant.(D) They’ve stayed there for some time and have finished ordering theirmeals.14. (A) The steak. (B) The cake (C) The coffee (D) The chocolate15. (A) H e’s stuffed and wants to eat nothing else.(B) He has tried their delicious cake before.(C) He just wants to have coffee as dessert.(D) He wants to order both cake and coffee.Questions 16 to 18 are based on dialogue 316. (A) On the escalator. (B) On the fifth floor.(C) In the lift. (D) On the staircase.17. (A) He is not familiar with the store. (B) He knows the store very well.(C) He is a regular customer here. (D) He often does shopping alone.18. (A) The man’s friend. (B) Another customer.(C) A lift operator. (D) The shop assistant who sells pillows.Questions 19 to 20 are based on dialogue 419. (A) She was doing something for her child.(B) She was trying on some new clothes.(C) She was making a dress.(D) She was cleaning the mirror.20. (A) She will lose some weight. (B) She will become sadder.(C) She will get a new dress. (D) She will have a baby.Section C: Passages (本部分试题共15分，每小题1.5分)Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A),B),C) and D).Thenmark the corresponding letter on the Answer Sheet with a single line through the centre. Passage 1Question 21 to 23 are based on the passage you have just heard.21. (A) Cold weather. (B) emotions(C) Cold-blooded killers. (D) Our minds and bodies.22. (A) It means your feet are really cold.(B) It means you need to buy a pair of heavy socks.(C) It means being afraid to do something you have thought about doing.(D) It means you have to do all the work by yourself.23. (A) The meanings and examples of two idiomatic expressions(B) How closely the body’s blood is linked with the emotions(C) In what ways our minds and our bodies can be affected by cold weather(D) The fact that a cold-blooded killer kills someone for no reason and with no emotion Passage 2Question 24 to 26 are based on the passage you have just heard.24. (A) T o show off their wealth. (B) T o feel good.(C) To regain their memory. (D) To be different from others.25. (A) T o help solve their psychological problems.(B) To play games with them.(C) To send them to the hospital.(D) To make them aware of its harmfulness.26. (A) They need care and affection.(B) They are fond of round-the-world trips.(C) They are mostly from broken families.(D) They are likely to commit crimes.Passage 3Question 27 to 30 are based on the passage you have just heard.27. (A) He didn’t like physics any more. (B) Physics was too hard for him.(C) He had to work to support himself. (D) His eyesight was too poor.28. (A) He was not happy with the new director.(B) He was not qualified to be an engineer.(C) He wanted to travel.(D) He found his job boring.29. (A) He wanted to work with his friend.(B) He enjoyed travelling around the world.(C) He wanted to go to Spain.(D) He was rejected by the engineering firm.30. (A) He enjoyed teaching English.(B) He wanted to earn more to support his family.(C) The owner of the school promised him a good position.(D) He could earn more as a teacher than as a travel agent.Section C: Compound Dictation(本部分试题共10分，S1—S8每题0.5分；S9—S10每题3分。

1.对于初次创业者，一般都会选择在()网站上开店。

A.B2BB.B2CC.C2CD.B2G答案：C2.在商品生产的过程中，现代化物流活动可以()。

A.提高生产成本B.优化库存结构C.增加资金占压D.增长生产周期答案：B3.以下是对电子商务环境下物流业的发展趋势进行了预测，其中不合理的是()。

A.物流系统要有良好的信息处理和信息传输系统B.物流企业将向跨国经营和全球化方向发展C.在电子商务的环境下，物流向粗放型阶段发展D.在电子商务环境下，物流企业是介于买卖双方之间的第三方答案：C4.()已成为网络用户之间快速、简便、可靠且成本低廉的现代通讯手段，也是Internet上使用最广泛、最受欢迎的服务之一。

A.浏览网站B.QQC.上网D.电子邮件答案：D5.在EDI电子商务阶段，最初依赖的计算机网络是()。

A.VAN网络B.InternetD.局域网答案：A6.电子商务(Electronic Business)一词最初是由()明确提出的。

A.HP公司B.IBM公司C.DELL公司D.3M公司答案：B7.FTP是因特网中广为使用的一种服务，这种服务主要用于两个主机之间的()。

A.连接B.控制C.文件传输D.编码答案：C8.电子商务作为网络的一种形式，其信息的()是开展电子商务的前提。

A.公开性B.安全性C.完整性D.有效性答案：D9.目前()已经成为中国最大的C2C电子商务网站和零售商圈。

A.淘宝网B.海淘C.京东D.聚美优品答案：A10.在移动营销活动中，建立客户忠诚的手段是()。

B.会员制C.情感维护D.以上全是答案：D11.按照电子商务参与主体来对电子商务进行分类，下列哪一项不属于分类结果?()A.B2CB.B2B2CC.非商业电子商务D.不完全的电子商务答案：D12.下列不属于网上银行功能的是()。

A.发布公共信息B.账务查询C.支付D.存折补登答案：D13.以下哪项是营销消费心里的重要因素?()A.价格B.包装C.渠道D.时间答案：A14.以下属于传统支付方式的是()。

南开大学22春“电子商务”《农村电子商务》期末考试高频考点版（带答案）一.综合考核(共50题)1.农村电商的发展自()年开始萌芽，至今经历了萌芽期、探索期、发展期、成熟期和爆发期五个时期。

A.1997B.1998C.1999D.2000参考答案：B2.网络营销不仅是单纯的网上销售，还是企业现有营销体系的有力补充，是()营销理论的必然产物。

A.4TSB.4ASC.4PSD.4CS参考答案：D3.当前各大电商平台不断完善扶贫策略。

()A.正确B.错误参考答案：A4.中国县域电商的支撑体系包括()。

A.市级服务中心B.县级服务中心C.村级服务站D.县乡村三级物流体系参考答案：BCD5.目前，国内农村电子商务有很多较为成功的模式，根据产品或者消费品流通方向分为输出模式与输入模式。

()T.对F.错参考答案：T6.应对砍价型买家的沟通策略是，不与买家在价格上做过多的纠缠，而是通过其他方面的让步来达成交易，如包邮、赠送礼物等。

()A.正确B.错误参考答案：A7.2013年5月，阿里巴巴联合众多伙伴一起成立了专门的物流网络公司()。

A.青鸟公司B.菜鸟公司C.阿里物流D.淘宝物流参考答案：B8.从流通格局上来看，农村电商流通包括()两个方面。

A.卖得好B.卖出去C.买进来D.买得起参考答案：BC9.()是消费者对消费者的电子商务。

C.B3BD.B2C参考答案：A10.()模式是多方主体，包括农户、物流企业及物流运营主体等通过互联网建立联系的一种模式。

A.通榆模式B.遂昌模式C.清河模式D.成县模式参考答案：B11.虽然农村电商形成了诸如洛川苹果、阳澄湖大闸蟹等地域品牌，但基本上陷入()，假冒伪劣严重，最终还是要形成以企业为主体的市场品牌。

A.原产地效应B.原产地悲剧C.独占效应D.公地悲剧参考答案：D12.网络营销产生的现实基础是()。

A.商业竞争的激烈化B.人才竞争激烈化C.营销手段的多样化D.互联网技术的飞速发展参考答案：A13.()是整个扶贫工作、也是电商扶贫的基础。