体验商务英语1-4

Name ____________________________________ Class __________________________Exit TestL ISTENINGTrack 8A Listen to an interview with Jon Larsen, CEO of a Danish advertising agency, and complete the sentences below.1 Jon Larsen ' s company was founded in _________________2 The compa ny is cha nging its n ame from Vern er-Mart ins to ____________ .3 The proporti on of spe nding on internet advertis ing is (at the time of the in terview):4 In a few years, Jon expects this perce ntage to be _______________ .5 In Jon ' s example, a car manufacturer arranged a series of ___________________________ t o promote its new model.6 To attend these events, people had to register their ______________ or ________________7 Last year, the advertis ing in dustry grew by ______________ per cent.8 The total value of the in dustry worldwide is ______________ .B Now listen again and choose the best answ* to each of the following questions.9 Jon says that his compa ny is cha nging its n ame because …a) they want to market their services in the UKb) they want to show that they are up-to-date with new ideasc) the old n ame is hard to pronounce10 The use of TV commercials in advertising campaigns is …a) grow ingb) at a peakc) no Ion ger as importa nt as it once was11 What is Jon ' s opinion o*poads?a) they are effectiveb) people often feel annoyed with themc) people don ' t pay attention to them12 Jon believes the advertising industry will …a) decline in the long termb) stay at the same size for the next few yearsc) continue to expand13 In what way is the industry changing, according to Jon?a) advertising is becoming more expensiveb) it is becoming more globalc) agencies have to offer more things14 Jon gives an example of a new promotional technique in which …a) people sell the product to their friendsb) no direct advertising is usedc) consumers receive text messages about productsL ANGUAGEA In the text below, there is one mistake on each line. Identify the word that is wrong and write the correct word on the line.A week ago Refco is one of the world gest fi'nasncbeigcompanies, ___________ 15 witha market value of $3.6bn following its high successful flotation in August. ______________16 Now the company has collapsed and trading in its shares have been suspended.______________ 1 7 Initially, internal investigators have been unable to find anything fundamentally __ 18 wrong. But on Monday the company found out that a$430m debt was owing by ______________ 19 the chief executive. On the same day, he paid it forward, with interest. ______________ 20 The problem was that the statement the company put out explaining what has ______________ 21 happened left many unanswered questions. Refco is completely dependent of the _______________ 22 confidence of its customers. If they fear of the security of their assets they will _______________ 23 attempt to withdrawing them, which is exactly what happened this week. ______________ 24B Rewrite the underlined part of each sentence below to create a noun phrase. Do not use relative clauses (clauses with ‘ who', ‘ that ' or ‘ which ' ).Example:We have to review our strategy because the conditions in the market are increasingly difficult.We have to review our strategy because of the increasingly difficult market conditions.25 We are looking for a person who is professional and has good qualifications.We are look ing for …26 Our sales have declined rapidly in recent months.In recent months, we have seen …27 He has been consistent in producing reports which are accurate.He has produced …28 The company has demonstrated that they are extremely effective in planning for disasters.The company has demonstrated …29 is a service company which operates online and has been highly successful. is a …C Complete the sentences below with the appropriate multi-word verb. Where there is a pronoun in brackets, decide whether to put it between the two parts of the verb or at the end.30 We have disc on ti nued that line and we are going to ____________________________ anew line n ext mon th.31 The compa ny is str ong in Europe and the US and now they want to ____________________________ t he Asia Pacific market.32 Hello? Are you still on the line? Oh dear -I think we ' ve been ___________________33 I ' m afraid I won ' t be able to come to the meeting on Friday. Can we __________________________________________________ till n ext week? (it)34 I ' m sorry to hear you ' ve got a problem. Don ' t worry. Leave it with me and I ' ll______________________________________________ . (it)35 The negotiations were not going well, so we decided to _____________________________________________ . (them)D Choose the best answer to complete each gap in the text.Saying ‘ no' to invitations can be very difficult. A standard answer to ‘ Can you come is: ‘ Thank you but I ' m a bit busy at present. ' But what would you say if the next question______________ 36: ‘ When will you be free? ' ______________________ 37)ybe tell a lie hon est?If you_______________ 38 want lunch with some one it may be because they are bori ng, or notimporta nt eno ugh, or because you would prefer to have a san dwich at your desk. It is easier and less rude to tell a lie.I would not advise anyone to say no to their boss. A man ager I know asked his secretary if she would mind typing a letter for him. ‘I ' d rather not, if you ________________ 39 mind,replied. A month later, she was selected for redundancy in a company reorganisation. If she 40 ‘ Yes, of course ' she might still be working there.36 a) was b) is c) would be37 a) would b) will c) won 't38 a) did not b) do not c) would not39 a) would b) won ' c)don 't40 a) said b) had said c) would have saidV OCABULARYA Choose a word or phrase from the list to replace each of the underlined words or phrases without changing the meaning.41 We don ' t see any future in this marketo we ' ve decided to withdraw.42 Our sales subsidiaries operate autonomously.43 I ' ve been offered an attractive pay package with the new job.44 The job also comes with a number of perks.45 Hugo got excellent exam results and his future looks promising.46 His speech was short and to the point.47 Share prices are falling fast and the financial analysts have issued dreadful warnings.48 I ' m afraid your chances of success are somewhat doubtful.49 That manager ' s attitudes to women are a bit behind the^mB Choose two verbs from the list that could both be used in each sentence below.50 We employ 5 staff to ______________ customer complaints.51 Normally the departme ntal man ager should _____________ the decisi on.52 The project failed because we failed to _______________ o ur goals.53 The delegates at the conference were asked to _______________ feedback.54 The company is refusing to _______________ l iability for the loss.55 He war ned that tak ing this actio n could seriously _____________ in ter nati onal relati ons.56 The plan is to _______________ t he market with our new design.C Match the words in column A to the words in column B to make phrases and match them to the a term that matches each of the definitions below.58 The way in which wealth is shared by people in a country.59 An attempt to get control of a company by buying most of its shares.60 The location where goods are stored before being sent out to customers.61 A nu mber of shops or stores owned or man aged by the same compa ny.62 A company that arranges sales in which items are sold to the highest bidder.S KILLSChoose the most appropriate phrase from the list to match each of the functions below.63 State the goals of a meeting64 Ask for opinions65 En courage con tributi ons at a brain storm ing.66 Signal that you want to say something.67 Resolve a conflict.68 Soften a request.69 Summarise the points so far.a) I ' d like to make a suggestion.b) Let ' s recap befoesgo on.c) What we n eed to achieve today is …d) Does anyone have any feeli ngs about …？e) We were hoping to pay a little less.h) Fire away!i) How do you think we should deal with this?R EADINGRead the article Ban bureaucracy and bring in the bulldozers. Some parts of the text havebeen taken out. These extracts are listed below the article. Complete each gap with the appropriate extract.The table in Jean-Fran?ois Dehecq ' s chief executive suite in Paris has room for no more than a handful of people to gather round. Sanofi-Aventis, the company he runs, may have become one of the world 's largest pharmaceutical companies, but he believes this table remains big enoughfor all those needed to take the key decisions.Apart from Mr Dehecq, that means just three other long-standing colleagues in whom he has total confidence. ‘We 70, ' he says. ____________________________ ‘We sit around this little table and makedecisions and apply them the next morning. There are no committees, no mucking around.This is one of a number of his defiantly distinctive approaches to management. Whileexecutives in many ‘big pharma ' groups complain that they are spending too much time in largecommittees, trapped by heavy bureaucracy, Mr Dehecq believes he _______________ 71. Hecites the plan of a group of his managers to build a new $100m vaccines plant in the US.challenged it, and then we said ‘ Right, let 's go '. The reaction of these guys was,committee do we go to now? ' I said tomorrow morning you get the bulldozerssoitne tahnedstart building. We ______________ 72. 'That same small group of executives came into play when engineering Sanofi over ' s largest take with the purchase of the rival French group Aventis in a highly unusual, hostile takeover battle.Mr Dehecq says the saga began as a survival strategy for Sanofi, indicating that Pfizer, the world ' s largest drugs group, _________________________________ 73 that were eyeing his business for acquisitionbecause of its profitability.Despite the fact that Aventis was larger, Mr Dehecq launched an aggressive takeover and wenton to acquire his rival in a ?50bn deal. After the merger, most of Aventis ' s top manage their jobs, as he ______________ 74. ‘ Otherwise we would be stuck in the mud like all the big mergers with only 2 or 3 per cent ______________ revenue growth this year, while we aregenerating 11 per cent. 'As for the future, he hints that any of his three close colleagues could take on his role when he comes up for retirement in three years, and with the board v'al sheaphparsochosen a preferredsuccessor -whose identity he will not reveal —who shares his vision. ‘ The essential thing is thatwe don 't end up working by committees. If we ________________ 75. 'a) can best keep his company alive by retaining a direct approach that cuts away bureaucracy.b) imposed Sanofi ' s vision and stylec) was among a number of pharmaceutical companiesd) do that, we are dead.e) just took the decision.f) don 't need to talk to understand each otherNow answer these questions about the article:76 How would you describe Jean-Fran?ois Dehecq ' s approach to management?a) cautious b) consultative c) decisive77 What characterises other pharma groups -m'akdinegc?isiona) a long, complex process b) a fast, direct approach c) lack of red tape78 Why did Jean-Fran?ois Dehecq initially decide to acquire Aventis?a) his own company was threatened with a takeoverb) Sanofi couldn 't compete with the large pharma groupsc) he wanted to improve profitability79 Complete the sentence: As a result of the merger …a) Jean-Fran?ois Dehecq has had to change his management styleb) the company is growing slowlyc) senior managers at Aventis were sacked80 What do we know about the next CEO of Sanofi-Aventis?a) He will make radical changes to the way the group is run.b) He has already been chosen.c) His appointment has already been announced.W RITINGYou work in the engineering department of a manufacturing firm. Your firm needs to purchase a new motor for the pumping system at your plant and you have been asked to investigate three models that would all be suitable from a technical point of viewUse the data below and write a memo of 200 to 250 words to the Purchasing Manager. Tell him which motor you would recommend and give your reasons.S PEAKING T ESTYou are going to have a speaking test that will last about 15 minutes. There will be two parts:Part A: You will be asked to prepare a short (3 -4 minute) presentationPart B: You will have to ask for information about a conference venue, which you should then summarise and evaluate.Part A: PresentationChoose one of the topics below and prepare a short presentation. You should begin with a suitable introduction, divide the main information into about three main parts, and e nd with a conclusion. You can make notes, but should not try to read the whole presentation. You will have about 15 minutes to prepare.1 Make a prese ntati on about a compa ny. Give in formati on aboutits activities (products or services)its size, nationality of main offices or plants, subsidiaries etcits strengths in the market2 Make a presentation about a job: either the job you have, or one you would like to have.Describe:what the job in volveswhy you chose itwhat is most challe nging or rewardi ng about it.3 Make a prese ntati on about a bus in ess pers on: either some one you work with or a well-known pers on. Talk about:what this pers on doeswhat they have done or achieved in the pastwhat special skills they have that you admirePart B: Gathering information and summarizingYou work for a media compa ny. Your compa ny wants to take over a video games producer as a way to en ter the video games market. Ask the exam iner for in formati on about two possible compa ni es: StarSports (based in the US) and Silver Clouds (based in France)Try to get the following information about each company:type of game the compa ny producessales performa nee: how well they are selli ngwhen the compa ny was set upmarket valueprofit last yearshare price tre ndYou can ask as many questions as you like to get facts and check your understanding. You can make notes. When you have all the facts, you will be asked to make a summary comparing the two companies.You should then say which one you think offers the best potential for a takeover.Exit Test Answer KeyL ISTENING (14 MARKS )1 19522 Volca no3 5 per cent4 10 per cen t (accept doubled)5 rock con certs6 e-mail address, mobile phone nu mber7 4.78 $400 billion (or: really work)9 b / 10 c / 11 b / 12 c / 13 c / 14 bL ANGUAGE (26 MARKS)15 is was16 high highly17 have has [to agree with ‘ trading ']18 have had19 owing owed20 forward back21 has had22 of on23 of for24 withdrawing withdraw25 We are looking for a well-qualified professional person.26 In recent months, we have seen rapidly declining sales.27 He has produced consistently accurate reports.28 The company has demonstrated extremely effective disaster planning (or: planning for disasters).29 is a highly successful online service company.30 bring out / 31 break into / 32 cut off / 33 put it off / 34 look into it / 35 break them off36 a / 37 a / 38 b / 39 c / 40 bV OCABULARY (22 MARKS )41 retreat / 42 independently / 43 remuneration / 44 fringe benefits / 45 rosy / 46 succinct / 47 dire / 48 uncertain / 49 old-fashioned50 deal with, handle / 51 take, make / 52 achieve, reach; / 53 give, provide / 54 accept, admit /55 damage, jeopardize / 56 enter, penetrate57 severance package58 income distribution59 monetary regulations60 distribution centre61 retail chain62 auction houseS KILLS (7 MARKS )63 c / 64 d / 65 h / 66 a / 67 i / 68 e / 69 bR EADING (11 MARKS )70 f / 71 a / 72 e / 73 c / 74 b / 75 d76 c / 77 a / 78 a / 79 c / 80 bW RITING (20 MARKS )Please see the examiner ' s guidelines.Model answer:Memo:From: Engineering departmentTo: Purchasing ManagerSubject: New motor for pumping systemWe need to purchase a new motor for the pumping system and I have investigated three models, all of which would suit our purposes from a technical point of view.As can be seen in the attached table, Model A has the lowest purchase cost. However, the running costs for this model are high at $3,066 a year. In addition, the guarantee for this motoris only one year, which means we would have to pay a further $80 per year for a service contract after this guarantee has expired.Model B has a higher purchase cost than Model A and also a much higher running cost. This would be the most expensive option for us.Model C has the highest purchase cost. However, it is a new model which offers a high level of energy efficiency. The running cost for a year is only $2,628, which would compensate for the higher purchase cost after four years. Moreover, this model has a five-year guarantee, which means we would not have to pay for a service contract during the first five years after purchase. The overall cost over five years is nearly $1,000 cheaper for this model than for model A.Conclusion and recommendationMy conclusion is that Model C offers the best value and efficiency and I recommend that we buy this model.229 wordsS PEAKING (25 MARKS )Please see the examiner ' s guidelinesTotal: 125 marks11。

体验商务英语4答案【篇一：体验商务英语综合教程4 课本答案】txt>1—5: a a a a aunit 3p23 vocabularyapositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen negative meaning: the rest！！！！！bvery badvery good stormy strained coolamicable friendly close excellentc1—5: e d b a ep26 languageaa---j: 9 3 2 4 8 1 5 7 10 6b1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offunit 4 p33language review1—4: present simple past simple present continuous present perfect p34vocabulary c1—5: overtook outstripped outbid outvote outmaneuvered 6—10: outnumber overbookedoverran overcharged oversubscribedp40vocabularya 2—4: eb f h 6—8: gc db 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilledunfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustratedp42 language reviewa 1—4: c e hb 5—8: d g a fb 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedunit 6 p50aweak moderate strong a bit fairly entirely slightlyincreasingly exceptionally moderately highly reasonably totally quite very rather extremely somewhat b1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyunit 7p58 language reviewa (先为所有单词排序，从左至右为a到f)a promiseb invitation/requestc speculating about the futured bargaining 1—6:ef a c d 7—12: c b a/d f e b中的requestp62 adjective 1 persuasive2 coherentarticulateeloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsiblep63 reading1—5: b c d c b 6—10: d b c d bp64 reading1—7: c b c d c c ap64 multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉onp65 prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrunpassives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedtactful and less~~~~1 c,j 2. a,d 3. b,h 4. e,f 5.g,iintensifying adverbs 1—7：b a e f g d cconditionals1—5:b c b a c 6—12:c a b b c a creading1—7: c b b a c d aunit8p69 vocabulary a1-5 b b c a c b6-12 b b a c a b bb1. ex-president2. bilateral3. predicted4. pro-european5. underdeveloped6. mismanagement7. dishonest cuncommunicative indecisiveinefficient unenthusiastic inflexibleunfocussed unimaginativedisloyal disorganized unpopularimpracticalunsociable unstableintolerantp72 language review a1-8 no yes yes no nonot sure not sureno b1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldunit 10p88 language review b 1—4: b a d cunit 11p96 language review b1. far2. much3. nowhere near as （远不及）4. slightly5. substantial6. nothing likeunit 12p101 vocabularyd1-6 dcabfep104 language review a 3.empty subjectthe royal mail report peoplejohn nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other women try to assert themselves by giving menial tasksb1-7 them they it they we their they【篇二：体验商务英语综合教程 unit_4 答案】lass=txt>part i business vocabularydirections: there are 20 incomplete sentences in this part. for each sentence there are four choices marked a, b, c and d. choose the one that best completes thesentence. then mark the corresponding letter on the answer sheet with a single line through the center. this part totals 20 points, one point for each sentence.c1 outdoor advertising is one of the fastest growing_______________ in the market.a marketsb sectionsc segmentsd sectorsd2 the world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.a worthwhileb worthyc valuedd worthc3 the soaring costs of tv are ______________ clients to consider alternatives.a makingb drivingc promptingd lettinga4 bmw ran a ‘teasers’ campaign in britain on bus shelters.a exclusivelyb largelyc greatlyd inclusivelyc5 placing an ad on a bus shelter for two weeks________________ at about ￡90.a works onb works awayc works outd calculatesd6 we are facing a ________________ with our market share. what are we going to do about it?a promotionb salec orderd crisisa7 focus, a large advertising agency based in paris, has a reputation for creating imaginative and ____________ campaigns.a effectiveb efficientc effectd efficaciousc8 focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.a ensureb assurec convinced persuadeb9 focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.a offerb presentc supplyd furnisha placeb sitec visitd resortb11 thank you for the above order ______________ our bicycles.a ofb forc byd againstc12 it is stipulated in our sales confirmation no. 2007021____________ the 5,000bicycles you ordered are to be shipped in two equal lots in march and april 2007.a whichb wherec thatd whata13 you requested that 80% of the bicycles ____________ in march and the balancein april.a be shippedb shippedc to shipd have been shippedc14 although we have the quantity ______________ stock, it is too late for us to ship80% of your order in march.a fromb forc ind atd15 we have received your letter of 28 march, ___________ us to modify theprevious arrangements for the shipment of the captioned order.a askedb to askc being asked d askinga16 you now wish to advance the date of shipment____________ one month.a byb toc ford ata17 in the circumstances, we regret ___________unable to meet your request.a to beb beingc bed having beena18 in this case, you must _____________ the additional charges.a bearb have bornec to beard bearingd19 please take the above ____________ account and let us know your decision assoon as possible.a tob forc byd intob20 we are pleased to inform you that the captioned order_____________ nowbeen dispatched.a haveb hasc ared ispart iiphrase translationdirections: directions: there are 20 chinese phrases in this part. you are required to translate them into english and write down your translation on the answer sheet. this part totals 20 points, one point for each phrase.1 竞争对手产品competitors’ products2 隐性广告subliminal advertising 3 广告媒体advertising media4 体育赞助sports sponsorship5 免费样品free sample6 广告标语advertising slogan7 大众媒体mass media8 售点展示point-of-sale display9 户外广告outdoor advertising10 大众市场mass-market11 电视黄金时段栏目广告 prime-time tv slot12 市场份额market share13 街道设施street furniture14 公交车候车亭bus shelter15 金融服务financial service16 营销组合marketing mix17 公共关系public relations18 广告宣传活动advertising campaign 19 价格促销price promotion20 潜在客户potential clientpart iii sentence translationdirections: there are 10 sentences in this part. you are required to translate them into chinese and write down your translation on the answer sheet. this part totals 20 points, two points for each sentence.1.the world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising. 整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。

体验商务英语综合教程1第二版_unit4体验商务英语综合教程1第二版_unit4Business EnglishUnit 4TravelMARKET LEADERa new language course for tomorrow’s leaders体验商务英语综合教程1第二版_unit4Business EnglishoverviewLanguage Focus can/can’t there is/ there areVocabulary: Travel detailsReading: Business hotelCase Study Pacific HotelSkills Making bookings and checking arrangementListening Listening for information体验商务英语综合教程1第二版_unit4Business EnglishWarm upDiscussion:Do you like travelling? How often do you travel? Where andwhen did you travel last time? Which countries or cities would you like to travel to the most? How do you usually travel (by plane, by car, etc alone or with other people)? What do you like or dislike about travelling?What objects do you always take with when you are on travelling?体验商务英语综合教程1第二版_unit4Business EnglishThe ten most popular tourism countries7. 5. India America 9. Canada1. Australia3. Thailand10. England 6. France 8. Spain 4. New Zealand 2. Italy体验商务英语综合教程1第二版_unit4Business EnglishStarting upWhen you travel, which of the following do you like or not like? Make sentences as in the examples.I love meeting new people. I like eating new food. I don’t mind packing.I don’t like flying. I hate checking in.Checking in waiting for luggage Going through securitychecks Speaking a foreign language Packing suitcaseBeing away from home Travelling the airport/station Meeting new people Flying Eating new food体验商务英语综合教程1第二版_unit4Business EnglishListening 4.1Where can travelers hear or say these things?a) In a taxid) At a hotelb) at an airporte) on a planec) at a railway station体验商务英语综合教程1第二版_unit4Business EnglishvocabularySay these flight details. Then listen and check.1. 2. 3. 4.Flight BA 427 Flight LH 265 Flight UA 491 The plane leaves from gate 38.5. You fly from terminal 3.6. The 4.40 flight to Frankfurt is now boarding.7. You are in row 35, seat E.8. The plane arrives at 12.10.体验商务英语综合教程1第二版_unit4Business Englishmatch the verbs with the correct phrases.1. buy a) securityMatch the adjectives with their opposites2. confirm3. collect4. go through5. queue6. watchb) a ticketc) at the check-in d) their flight e) their luggage f)a hotel room7. take8. book 9. do 10. check ing) some shoppingh) at the hotel i) an in-flight movie j) a bus or taxi体验商务英语综合教程1第二版_unit4Business EnglishTaskComplete the sentences below. Use the nouns from the box.Bill reservation booking receipt center fax call luggage flight seatAt the ticket office booking 1 I need to change my ................ flight 2 Is there a direct ...............? At the check-in desk luggage 3 Can I take this as hand 。

体验商务英语视听说答案【篇一：体验商务英语 4 综合教程】lass=txt> 一．课程基本信息课程编号：0142524课程类别：选修总学时：36课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。

具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。

在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。

二．教材简介教材名称：体验商务英语综合教程4教材编者：david cotton;david falvey; simon kent; 《体验商务英语》改编组出版社：高等教育出版社教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。

既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。

将国际商务活动引入课堂，体验真实的商务世界。

角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。

教学资源丰富，为体验式教学提供有力支持。

三．课程教学内容教学重点和难点1. 重点：掌握各种商务活动情景对话中的语言要点及专业词汇2. 难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的新知识和商务活动的实战环节。

教学内容、目标和学时分配教学内容教学目标课时分配unit1communication 掌握 4 unit2international marketing 掌握4 unit3building relationships掌握 4 unit 4 success 掌握 4 unit 5 job satisfaction 掌握 4 unit6 risk 了解0 unit7 e-commerce 掌握4 revision unit aunit 8team building 了解0 unit 9raising finance 了解0 unit 10 customer service 了解0 unit 11 crisis management 了解0 unit 12 management styles 掌握4 unit 13 takeovers and mergers 了解0 unit 14 the future of business 了解0 revision unit b四．课程各教学环节的基本要求课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和听力练习，并通过看录像、vcd 及听录音和mp3 等多媒体手段提高学生的商务英语听说能力。

注:以下是开学初老师说要上课的单元的答案U1 Language review A: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.g U 2 V ocabulary A:1. monetary regulations ernment bureaucracy 3. political stability 4. buying habits 5. economic situation 6. income distribution C:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d Reading F: 1 . a 2. a 3. a 4. a 5. a U 3 V ocabulary C: 1. e 2.d 3. b 4. a 5. c Listening C: 1. b 2. a 3. b 4. b 5. b D: 1.c 2.a 3.b 4.e 5.d U 6 V ocabulary 7 . a B:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 6 . b 7 . a Reading B: 1.e 2.g 3. d 4. f 5. a 6. c 7. b U 7 V ocabulary B:  2. search engines 3. traffic 4, site 5. search 6. key word 7. hits 8.surfers 9.on-line 10.directories 11. browse 12.locate C: 1.b 2.a 3. c UNIT A Revision Adjectives: Complete…1.persuasive 2.articulate coherent eloquent 3,hesitant inhibited 4,succinct 5,lucid 6.reponsive 7.fluent Now use….. 1. fluent 2. articulate 3. lucid 4. inhibited 5. succinct 6 .reponsive Reading: 1-10:1.b 2.c 3.d 4.c 5.b 6.d 7.b 8.c 9.d 10.b Prefixes 1.underperforming 2.overestimated 3.outbid 4.outsource 5.undercharged 6.overextended 7.outmanoeuvre 8..overrun Intensifying adverbs 1.b 2. a 3.e 4. f 5. g 6. d 7. c Conditionals 1. b 2. c 3. b 4. a 5. c 6,c 7.a 8.b 9.b 10.c 11.a 12. c U8 V ocabulary A: 1.b 2.b 3.c 4.a 5.c 6.b 7.b 8.a 9.c 10.a 11.b 12.b B: 1.ex-president 2.bilateral 3.predicted 4.pro-European 5.underdeveloped 6.mismanagement 7.dishonest Reading A:mon goals with challenging targets 2.Open communication 3.Involvement of all team members 4.Conflict resolution 5.Leadership 6.Measuring progress against C: 2.a)on and off b)hard and fast c)give and take d)ups and downs e)touch and go f)wine and dine g)by and large h)pros and cons U10 V ocabulary A: plaints …e 2.rapport ...d 3.reassure …a 4.standards …b 5.products . …c B: 1.c 2. d 3. f 4.e 5.a 6. b 7. g C: 1.get to the bottom of the problem 2.pass the buck 3.it was the last straw 4.slipped my mind 5.talking at across purposes 6.ripped off 7.got straight to the point Language review B:1. b 2.a 3.d 4.c U11 V ocabulary B:1.speed of response 2.press conference 3.press release 4.flow information 5.action plan 6.contingency plan 7.legal action 8.admission of liability 9.loss of confidence 10.damage limitation U 12 V ocabulary D: 1.d 2.c 3.a 4.b 5.f 6.e Language review B:1.them 2. they 3.it 4.they 5. we 6. their 7.they Skills D:1.c 2. e 3.a 4.b 5.d U13 V ocabulary 1.f 2.c 3.e 4. d 5.b 6.a Listening A: 1. d 2.a 3. e 4.f 5.c 6.b Reading C: 1.b 2.b 3.a 4. a 5.a 6.b 7.b D: patible 2.odds are stacked against plementary 4.replicate Language review C:1.d 2. f 3.g 4.l 5.c 6.b 7.j 8.a 9.k 10.i 11.e 12.h UNIT B Revision Fixed pairs A: 1.b 2. e 3. c 4.a 5.d 6. f 7. g B: 1.wax and wane 2.loud and clear 3.hard and fast 4.nuts and bolts 5.boom and bust 6.touch and go 7.pros and cons Negotiating expressions 1.d 2. c 3.b 4.e 5.g 6.a 7.f Reading(P125) 1.d 2.c 3.b 4.a 5. c 6.b 7.d Reading(P126) 1.c 2.d 3.b 4.b 5.c 6.b 7.c 8.a Comparisons 1.g 2.e 3. d 4.f 5.a 6.c 7.b Opposites B:1.disobedience 2.illegalities 3.impatience rmality 5.irresponsibility 6.unfairness Text reference 1.b 2.c 3. e 4.a Presentation language 1.h 2.f 3.g 4.e 5.a 6.d 7.b 8.c Reading(P129) 1.b 2.a 3.c 4.a 5.c 6.b 7.d 。