1Introduction
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[英语学习]unit-1-Introduction
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7.publishing in Denmark 丹麦出版业 • 8.Publishing is flourishing. 出版事业繁荣发
展。
• a Panorama of Publishing 出版业概况 • book industry 图书出版业 • book community 书业团体
Questions on part 1
• 1 [+ obj] : to prepare and produce (a book, magazine, etc.) for sale ▪ It's a small company that only publishes about four books a year. ▪ The university press publishes academic titles. ▪ The newspaper is published daily. 2 : to have something you wrote included in a book, magazine, newspaper, etc. [no obj] ▪ There is a lot of pressure for professors to publish regularly. [+ obj] ▪ He has not published anything for a long time. 3 [+ obj] : to include (an article, letter, photograph, etc.) in a magazine or newspaper ▪ The magazine published two of my stories.
3. intriguing
展。
• a Panorama of Publishing 出版业概况 • book industry 图书出版业 • book community 书业团体
Questions on part 1
• 1 [+ obj] : to prepare and produce (a book, magazine, etc.) for sale ▪ It's a small company that only publishes about four books a year. ▪ The university press publishes academic titles. ▪ The newspaper is published daily. 2 : to have something you wrote included in a book, magazine, newspaper, etc. [no obj] ▪ There is a lot of pressure for professors to publish regularly. [+ obj] ▪ He has not published anything for a long time. 3 [+ obj] : to include (an article, letter, photograph, etc.) in a magazine or newspaper ▪ The magazine published two of my stories.
3. intriguing
高二英语选修6(外研版)课件2-1Introduction
外 研 版 英 语
Module 2
Fantasy Literature
2．hero n．(pl.～es)男主角，男主人公；英雄，偶像
①He's the hero of the novel. 他是该小说的男主人公。 ②We all think of him as a hero. 我们都认为他是英雄。 ③You're my hero. 你是我心中的偶像。
Module 2
Fantasy Literature
外 研 版 英 语
Module 2
Fantasy Literature
外 研 版 英 语
Module 2
类别
Fantasy Literature
课程目标要求掌握的项目
话题
fantasy literature and fiction stories
外 研 版 英 语
_________________________
答案：He likes a life full of adventure.
Module 2
Fantasy Literature
外 研 版 英 语
Module 2
Fantasy Literature
play a part
1)扮演某个角色 ①Who plays the part of Macbeth? 谁扮演麦克白？ ②He will play an important part in the film. 他将在这部电影中扮演一个重要的角色。 2)担任……任务/职务 He played a leading part in the movement.
外 研 版 英 语
Module 2
Fantasy Literature
Module 2
Fantasy Literature
2．hero n．(pl.～es)男主角，男主人公；英雄，偶像
①He's the hero of the novel. 他是该小说的男主人公。 ②We all think of him as a hero. 我们都认为他是英雄。 ③You're my hero. 你是我心中的偶像。
Module 2
Fantasy Literature
外 研 版 英 语
Module 2
Fantasy Literature
外 研 版 英 语
Module 2
类别
Fantasy Literature
课程目标要求掌握的项目
话题
fantasy literature and fiction stories
外 研 版 英 语
_________________________
答案：He likes a life full of adventure.
Module 2
Fantasy Literature
外 研 版 英 语
Module 2
Fantasy Literature
play a part
1)扮演某个角色 ①Who plays the part of Macbeth? 谁扮演麦克白？ ②He will play an important part in the film. 他将在这部电影中扮演一个重要的角色。 2)担任……任务/职务 He played a leading part in the movement.
外 研 版 英 语
Module 2
Fantasy Literature
1-introduction (s)(1-简介)
Marketing is so much more than that!（营销远 不止这些）
Packaging（包装） Strategy（策略） Competitive Strategies（竞 Sales, Sales-force 争优势） （销售，销售队伍） Market Penetration（市场 Brand Management 渗透） （品牌管理） Quality（质量）
Meaning:
Creating customer value and satisfaction are at the heart of modern marketing thinking A very simple definition of marketing is the delivery of customer satisfaction at a profit. Goals of marketing are to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Marketing is much more than selling and advertising. It is about understanding and satisfying customer needs.
Logistics（物流） Location（定位） Distribution Channels（分销渠道） Pricing Considerations（价格策略）
Globalization（全球化）
New Product Develop（新产品开发） Service Delivery（服务交付）
1Introduction
主要内容 (Outline)• 绪论小规模集成电路三（SSI）• 逻辑函数基础 门电路个• 组合逻辑电路模 块中规模集成电路 （MSI）• 集成触发器 • 时序逻辑电路大规模集成电路 • 半导体存储器（LSI）• 数模、模数转换电路绪论 (Introduction)一、数字(digital)信号和模拟(analog)信号 数字量和模拟量 数字电路和模拟电路二、数字信号相关概念 二进制数 Binary Digits 数字信号的逻辑电平 Logic Levels 数字信号波形 Digital Waveforms一、Digital Signal and Analog Signal Digital and Analog Quantities电子 电路 中的 信号模拟信号: 连续analogue signal value数字信号: 离散digital signal valuetime time模拟信号T( C) 30采样信号T( C)sampled3025离散化 2520202 4 6 8 10 12 2 4 6 8 10 12 t (h)A.M.P.M.2 4 6 8 10 12 2 4 6 8 10 12 t (h)A.M.P.M.数字化－表示 为由0、1组成 的二进制码Analog Electronic SystemDigital and Analog Electronic System★ 工作在模拟信号下的电子电路是模拟电路。
研究模拟电路时，注重电路输入、输出信号 间的大小、相位关系。
包括交直流放大器、 滤波器、信号发生器等。
★ 模拟电路中，晶体管一般工作在放大状态。
★ 工作在数字信号下的电子电路是数字电路。
研究数字电路时，注重电路输出、输入间的逻 辑关系。
主要的分析工具是逻辑代数，电路的 功能用真值表、逻辑表达式或波形图表示。
★ 在数字电路中，三极管工作在开关状态， 即工作在饱和状态或截止状态。
高一英语必修3(外研版)课件6-1Introduction
外 研 版 英 语
Module 6 Old and New
2．accommodate vt. 接待；容纳；为„„提供住宿
① The bus is large enough to accommodate 50 passengers. 这辆巴士可以容纳50名乘客。 ②The hall can only accommodate 200 people. 这个大厅只能容纳200人。 ③This hotel can accommodate 500 guests. 这旅馆可供500名旅客住宿。
外 研 版 英 语
5)形容词＋形容词
aural-oral practice a grey-green roof
Module 6 Old and New
6)形容词＋名词 high-class officials 高级官员们 7)形容词＋现在分词 a good-looking man 一个相貌好看的男人 8)形容词＋过去分词
Difficulties in language communication： It's absolutely enormous！ It was freezing. It's wonderful. I'm astonished. Non-defining relative clauses Contraction of relative clauses The Yangtze River, which is more than 6,000 kilometres long, is the third longest river in the world. The people living in the village have moved to other places.
Module 6 Old and New
2．accommodate vt. 接待；容纳；为„„提供住宿
① The bus is large enough to accommodate 50 passengers. 这辆巴士可以容纳50名乘客。 ②The hall can only accommodate 200 people. 这个大厅只能容纳200人。 ③This hotel can accommodate 500 guests. 这旅馆可供500名旅客住宿。
外 研 版 英 语
5)形容词＋形容词
aural-oral practice a grey-green roof
Module 6 Old and New
6)形容词＋名词 high-class officials 高级官员们 7)形容词＋现在分词 a good-looking man 一个相貌好看的男人 8)形容词＋过去分词
Difficulties in language communication： It's absolutely enormous！ It was freezing. It's wonderful. I'm astonished. Non-defining relative clauses Contraction of relative clauses The Yangtze River, which is more than 6,000 kilometres long, is the third longest river in the world. The people living in the village have moved to other places.
Chapter 1 Introduction 绪论(现代语言学).
Chapter 1 Introduction 绪论1. What is linguistics? 什么是语言学?1.1 definition 定义Linguistics is generally defined as the scientific study of language.语言学是对语言进行科学研究的学科。
Languages in general 针对所有语言而言A scientific study of language is based on the systematic investigation of data, conducted with reference to some general theory of language structure.语言进行科学地研究最根本的是要对语言材料进行系统的调查研究,并在语言结构的一般理论指导下进行。
The linguist has to do first is to study language facts, i.e. to see how language is actually used; then he formulates some hypotheses about the language structure.语言学家首先必须研究语言材料,即要观察一般情况下语言的使用方法,继而对语言的结构具体地提出一些假设。
A linguistic theory is constructed about what language is and how it works.一套语言学理论是说明语言的本质内容以及这些语言是如何发挥作用的。
1.2 The scope of linguistics 语言学的研究范畴The study of language as a whole is often called general linguistics. This deals with the basic concepts, theories, descriptions, models and methods applicable in any linguistic study.把语言学作为一个整体而进行的全面的语言学研究一般称为普通语言学。
unit1_introduction
The aim/ purpose of this report is to… This present report sets out to… My purpose in writing/ My purpose of writing this report is to… In writing this report, I aim to… It has been found out that… The findings show that… I found out that…
an insurance policy covering loss of movable property (e.g. jewelry) regardless of its location
Floating policy is of great importance for export trade; it is, in fact, a convenient method of insuring goods where a number of similar export transactions are intended, e.g. where the insured has to supply an oversea importer under an exclusive sales agreement or maintains sales representatives or subsidiary companies abroad. 统保单对出口贸易至关重要。它实际上是货物保险中 的一种便利的办法， 特别适用于分不同的时间出口的 一批类似的货物，如， 被保险方根据独家代理协议书 向国外的进口方供货，或在国外委任了销售代表设立 分支机构时使用。
unit 1 introduction：why study sociology
Para. 3-6 Relationship with other social sciences
(1) What are sociologists interested in? They are interested in the interactions between people, groups and nations. (2) What is the main concern of sociology? Its main concern is with predicting human group behavior.
c. A social stratification investigation in contemporary China
d. A poverty alleviation program evaluation in the western region of China e. Study of work pressure and its consequence on employees in foreign
Para.2
As you learn more about sociology, pieces that at first seemed fragmentary will start to come together like pieces in a puzzle.
PART 2 Defining sociology
Para.3
Sociologists' interests are sparked when they see two or more people with a common interest talking or working together.
(1) What are sociologists interested in? They are interested in the interactions between people, groups and nations. (2) What is the main concern of sociology? Its main concern is with predicting human group behavior.
c. A social stratification investigation in contemporary China
d. A poverty alleviation program evaluation in the western region of China e. Study of work pressure and its consequence on employees in foreign
Para.2
As you learn more about sociology, pieces that at first seemed fragmentary will start to come together like pieces in a puzzle.
PART 2 Defining sociology
Para.3
Sociologists' interests are sparked when they see two or more people with a common interest talking or working together.
高二英语必修5(外研版)1-1Introduction
必修⑤
第一课时
Module 1
British and American English
一言辨异 All of them went to the cinema except Tom. They all agreed that it was really a wonderful film except for its theme song. 除了汤姆以外他们都去看电影了。大家一致认为， 除了主题曲之外这部影片真是棒极了。
外 研 版 英 语
必修⑤
Module 1
British and American English
外 研 版 英 语
必修⑤
Module 1
British and American English
知识点击： ①come about 发生 ②at that time 在那时 ③later on 后来 ④to 语。 ⑤some of which引导非限制性定语从句，修饰先行 词words and accents of their own languages ⑥what 引导名词从句，作介词from的宾语。
外 研 版 英 语
必修⑤
第一课时
Module 1
British and American English
②Talking of money—it's really easy to exchange traveller's cheques at banks or hotels so I advise you to get some of those before you come. 谈到钱，在银行或饭店兑换旅行支票非常容易，所 以我建议您在来之前准备一些支票。
高一英语必修3(外研版)课件2-1Introduction
Module 2 Developing and developed countries
外 研 版 英 语
Module 2 Developing and developed countries
外 研 版 英 语
Module 2 Developing and developed countries
外 研 版 英 语
[误]His income is more than his wife's.
[正]His income is larger than his wife's.
Module 2 Developing and developed countries
知识拓展
be on a high/low income 高/低收入 live within one's income 量入为出 unearned income 非劳动收入；非工资收入
up to, at the top of, make sure, more than, make efforts, connect...with..., as a result, find out Difficulties in language communication ①How do you find it？ ②It's totally fascinating！ ③As you see(them)． ④I didn't get that. ⑤(Let's)find some of the action.
外 研 版 英 语
Module 2 Developing and developed countries
3．poverty n. (U)
(1)贫穷/困 She had been worn down by poverty and illness. 她贫病交加，受尽折磨。 (2)贫乏；缺乏/少 His work was criticized for its poverty of imagination. 他的作品因缺少想象力而受批评。
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A paradox悖论 Marshall’ s dilemma
Each competitor strives to win so as to gain
higher rewards. But if one wins big, then competition can be replaced by monopoly or dominance. ------ If winning causes dominance, then competition is no longer effective. This problem has arisen frequently in real markets. Fortunately, competition remains effective and balanced in most actual markets.
includes the highest levels of decision making in a society or economy. This sector would include the top executives or officials in such fields as government, science, universities, nonprofit, healthcare, culture, and the media.
1890
5. Government and Industrial Organization (p8)
Industrial Policy (IP) denotes a nation's
declared, official, total strategic effort to influence sectoral development. there is a growing consensus in recent development theory that state interventions are often necessary when market failures prevail.
Chicago Contestable School Markets New IO Game theory
Harvard School SCP
1970-
Knight, Stigler
Mason Bain
Baumol Panzar Willig
Terral
1950
1930
Chamberlin Robinson
structure in which the firms in one sector are arranged.
The Economics of Industrial organization is
a field of economics that studies the structure of and boundaries between firms and markets and the strategic interactions of firms. It considers how firms are organized and how they compete, how to measure effective competition and its effect, and how to promote effective competition with antitrust policies.
Secondary Industry
Tertiary Industry
The proportion of three industries in America (1997-2010 )
Primary Industry Secondary Industry Tertiary Industry
Primary
This involves the extraction of resources directly from the Earth. They do not process the products at all. They send it off to factories to make a profit.
Primary Industry
Agriculture Forestry Animal Husbandry Fishery Mining Manufacturing Production and Supply of Electricity, Gas and Water Construction
Transport, Storage and Post Information Transmission, Computer Services and Software Wholesale and Retail Trades Hotels and Catering Services Financial Intermediation Real Estate Leasing and Business Services Scientific Research, Technical Services Environment and Public Facilities Services to Households and Other Services Education Health, Social Security and Social Welfare Culture, Sports and Entertainment Public Management and Social Organization
feedback effects
determine
impact
3.2 The Chicago School Approach
In the 1960s and 1970s, Chicago School
economists questioned many of the major empirical conclusions reached by followers of the SCP approach. Chicago School economists argued that increased efficiency led to increased market power and increased profits. Chicago School economists believe in the efficiency of markets in the absence of government intervention.
The economics of Industrial Organization
,IO
Industrial Economics ,IE
2. Core issues
The core issues of industrial organization are competition and monopoly.
All firms seek higher market shares in
order to gain higher profits. When firms’ struggles hold each other in check, effective competition有效竞争 exists. If one or several firms have market power and come to dominate, competition is usually ineffective. Market power leads to monopoly.
Industrial Organization 产业组织理论
Industrial Organization : Theory and Practice. 4th
edition. Don E. Waldman & Elizabeth J. Jensen. The Economics of Industrial Organization. 5th edition. William J. Shepherd & Joanna M. Shepherd.
Case
Yu'ebao
Will competition with Internet companies
push the banks to improve their services?
4. History of Industrial Organization
Development of Industrial economics (p21)
1. CONCEPTS
1.1 Industry
1.2 Industrial Organization
1.1 Industry产业
Industry refers the production of an
economic good or service within an economy. The economy’s array of individual markets is divided into a number of major sectors. Production in one sector has high substitutability.
prerequisites
Microeconomics 微观经济学
Evaluation
Final exam 70%
Assignments and participation 30%
CHAPTER 1 Introduction
MAIN CONTAINTS 1. Concepts 2. Core issues
3. Two Approaches to the Study of