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第二页what is advertising, Advertising is used to publicize a new product and to remind the public that a product is still around or to show the advantages and features of product in comparison with rival products.第三页Nowadays, advertising has become a big industry,In this picture We can see the different kinds of advertising :internet, television, newspaper, magazine, ,direct mails, outdoors ,and others,such as, Billboards, posters, skywriting,fly sheet, Movies, Buses and so on . no matter where you get aro und in a city or even in the countryside, it’s easy for you to find at least one or two kind of advertising introducing a product.it has a great influence on our life in both positive and negative ways.第四页First I want to spend a few minutes to show you some unforgettable advertising, the traffic warning(warning us to obey the traffic rules when we cross the road)Nike(a little boy pee beside the picture which is write”just do it”) and the Brith control Advertising(this picture I think many classmates had seen before,it is very famous)第五页Now let's come back to the advantages and disadvantages,first, I will start by talking about the advantages for advertisers,initially, advertising helps companies improve visibility and product awareness ,it can attract the attention of consumers and build a broader customer base.Besides,Advertising can establish a personality for the product. Personality is important both in positioning a brand and in developing a brand image .Finally, Against competitors,it can promotion the merits of the product, while attacking the weaknesses of competitors第六页Lets move on to advantages for consumers,To start with, most of the Advertising is an artistic creation , The consumers can gain not only knowledge of goods but also artistic enjoyment.Secondly, the fashion advertising always introduce the new arrivals,so that consumer can stay in fashion.Besides, advertising is informative and makes our life more convenient. On the one hand, It provides the customers with a quick access to the product needed and helps them make better choice about what to buy, On the other hand, it’s necessity when we are going to find a job or rent a house.More importantly, advertising brings competition among advertisers, which cann’t only urge them to improve the quality of their products, but benefit consumers in some degree as well. Last but not least, public service advertising can raise awareness of pressing social issues of the day ,such as education, drug abuse, drunk driving, environmental protection, and so on. it stimulate people to take positive action.第七页However,advertising has many disadvantages,it is widely criticized not only for the role itplays in selling products, but also for the way it influences our society,Firstly,In order to attract more peoples attention, in many cases advertising presents some untruthful information about products so that customers are easy to be mislead or cheated. Secondly, it affects our value system, some advertising encourages luxury ,it suggests a happier life is the acquisition of more material things instead of intellectual enlightenment, and some bad advertising contain bad contents, such as: sexy picture which is not suitable for teenagers, it brings about spiritual pollution.Thirdly, advertising will increase the price of the products ,since its cost is ultimately passed on to the customers,Fourth, when many people buy the same goods or services advertised in media, they will have similar styles and appear alike, which will probably lead to the loss of their individuality. Fifth, It reduces cleanliness. Large number of posters and writings on the walls. This makes the roads and the walls of the city look dirty.Sixth, It’s very annony,too much commercials on TV, commercials take up a lot of time. A show that's 30 minutes long, becomes an hour long just because of commercials，. It interrupts a dramatic moment in a movie or show.第八页Finally I want to show you some bad advertising ,1.in a few minutes to make you younger,2.loss 25-pounds weight in only two weeks, in fact, it could never have happened 3.baby drink beer, 4,encourages earn student’s money,5. JobsinTown Marketing(A disgusting door), 6.the wedding ring, .第九页In conclution, every coin has double sides, the advantages of advertising outweigh its disadvantages. As customers, we should be watchful to misleading advertising and try to be smart shoppers. On condition we can make sensible use of advertising, it can surely make our life more convenient and colorful.。
