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广告Advertisement英语作文Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper. Advertisements also provide money for newspapers, magazines, radios and TV stations, etc.. 广告给我们带来关于产品的最新信息，如果没有广告，消费者对当地商店所卖的货物会一无所知。
广告可以帮助扩大市场，结果货物卖得越多，价格也就越便宜。
广告还可以为报纸，杂志，无线电台以及电视台提供资金。
But there are also some opinions against advertising. Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoilthe environments. 不过也有一些反对广告的意见。
有些人认为广告不但不能提供多少信息，而只是一门心思劝你买东西。
商业广告的翻译•广告的目的, 功能和构成•广告语言的特点广告的目的和功能•信息功能, 美化,表情功能, 呼唤功能•功能的实现: 说理和移情广告的构成标题, 正文, 口号, 商标, 插图广告语言的特点•词汇特征•句法特点•修辞特征词汇特征(1) 大量使用形容词fine ,great, wonderful 表称赞和推荐crisp, delicious, fresh ,rich在食品广告中常用; clean, fresh, soft 常用在牙刷,洗发水等产品广告中;super-常构成超级,(2)创新的拼写方式Forget hot taste. Only Kool, with pure menthol has the taste of extra coolnees. Come up to cool.We know eggsactly how to sell eggs(3)借用外来词Order it in bottles or in canes Perrier… with added je ne sais quoi(4)灵活运用复合词mass-product, light-blue, frist class, home-made, warm-heated, money-saving, innocent-looking句法特点•比较口语化, 句式大多简单明了, 采用多种句式。
(1)使用简单句, 一目了然飞利浦电器, 没有最好, 只有更好你的人生伴侣.钟表(2)使用疑问句, 制造悬念, 激发好奇心.•Do you teach? If so, Please read on…•The Seiko Ladied Quartz, Prettey, isn’t she?(3)使用祈使句, 简单明快,车鼓动性强.别再犹豫了Take it now!读, 记忆, 行动Red, remembered, rushed.(4)使用省略句, 语言凝练,重点突出当代的经典, 永久的记时A contemporary classic, a timeless timepiece.生机勃勃的领带, 献给那些沉静而有信心的人们. Bright ties, ties for the cool, and certainly the confidence.(5)使用第一,二人称, 曾强亲和力和可信度.•我相信它的疗效, 我喜欢它的价格.I trust the cure! I like the price!修辞特征(1)明喻•妈妈依赖果乐Kool-Aids, 就像孩子依赖妈妈. Mom depends on Kool-Aid, like kids depend on Moms.•戴在你手臂上的东西应该和你手臂上的人一样美丽What’s on your arm should be as beautiful as(2) 暗喻•To spread your wings in Asia share our vantage point..•Sophisticated, sweet-to drink pink Lady.(3) 双关•Mr Kipling(蛋糕牌子，又是对人的称呼)烤制出绝好的蛋糕Mr Kipling makes exceedingly good cakes. You’ll go nuts for the nuts you get in Nut. It fills you up and gives you lots of g o•(4) 对偶•The choice is yours, the honor is ours.选择在你们, 荣耀在我们•See, sun, sand, seclusion and Spain! You can have all this when you visit the new Hotel Caliente.(5)压韵(头韵,尾韵)•健康,幽默,幸福……这就是我们的赠礼. Health, Humor, and Happiness…Gifts we’d love to give.高保真, 高乐趣, 高时尚-只来自索尼Hi-fi, Hi-fun, Hi-Fashion, Only from Sony. •Flash. Dash. Classic splash.(6)反复•电脑设计,激光消音,机器人制造. Designed with a computer; Silenced by a laser; Built by a robot (7)排比•THE CORDIA, shaped by the wind, born for the road. CORDIA汽车,流线型设计,天生地实用与道路行驶•We will tell you the odds before they are out. We will published what other publications dare not. We will give you inside information you won’t find elsewhere. (杂志广告).第二节广告翻译的原则和基本方法广告翻译的原则•考虑译文对接受着的效果,既要保留源语言的形式,风格,有要产生与之相同的效果,达到音,意,韵的和谐统一.•简洁,优美,•符合接受语的文化传统和语言表达习惯.广告语句的翻译方法直译•对原文进行字面的翻译,既保留原文的内容,有保留原文的形式.•(丁家宜化妆品)The secret for perfect skin. 拥有完美肌肤的秘诀转译•翻译人员提取原文中最具有表情功能和呼唤功能的部分来引申,发挥后用地道的语言表达出来. 意译•The unique spirit of Canada 酒类•Good to the last drop麦氏咖啡增补翻译•Start ahead飘柔洗发水•Anytime 快递公司缩减•Wherever you are. Whatever you do. The Allianz Group is always on your side.安联集团•The man who have achieved success are the man who have dared, who have had the courage to act upon their convictions招商套用警句格言•Not all cars are created equal. 三菱汽车•Tasting is believing 食品使用四字结构•Finest food, most attractive surroundings, and friendly disposition.•广告文本的翻译处理广告文本应该在谋篇布局上应该本着功能相似的原则, 不拘泥与原文的遣词造句, 因该以文本为翻译单位, 再现原文的功能.•The perfect companion for 2001 Since you depend on a diary every day of the year, Pick the one that’s perfect for you. Bright, attraction, colourful, always for a smile…••100%COTTON•GENTLE AND SOFT enough for a baby’s skin.•A NA TURAL WAY to remove, makeup and cleaner, nail polish, lotion, cream, etc. •PERFECT for any use where a soft absorbent applicator is needed主要问题1.准确传递广告中的信息2.根据广告性质采用不同的翻译方法.3.对说理类广告多用直译, 移情类广告比较自由, 实现关高宣传和劝购4.Double Star Takes you Afar5.考虑社会文化因素, 注意读者的审美需求. It is the taste.6.译文要符合译入语的广告文体. Safe, Easy, Quick, and with fun!7.使用安全,操作简单, 高效快捷, 乐在其中!Exercises and Keys•It is gives me hair a top-quality look.•Just do it•You and northwest, business at its best•Old product. New Design•Kodak is Olympic Colour.•A word to wealthy•The world smiles with Reader’s Digest.•The Globe bring you the world in a single copy•Unlike me, my ROLEX never needs a rest•Chromatic exclusive sunglasses•A Mars a day keeps you work, rest and play.•Quality first, advanced technology, scientific management and best service.•Where there is South, there is a way•Everything is extraordinary; Everything tempts.。
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Advertisers Perform a Useful Service to the CommunityAdvertisers tend to think big and perhaps this is why they' re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It' s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertisi ng and reduce the price of their goods? After all, it's the consumer who pays."The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. Advertisements introduce us to new products or remind us of the existence of ones we already know about.Lots of peop le pretend that they never read advertisements, but this claim may be seriously doubted. It is h ardly possible not to read advertisements these days. And what fun they often are, too! A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of c alamities.We mus t not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and televis ion companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Another thing we mustn't forget is the "small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. No other item in a newspaper provides such entertaining readi ng or offers such a deep insight into human nature. It's the be st advertisement for advertising there is!1如有帮助欢迎下载支持。
2014-2015学年高中英语 Unit 5 Inside advertising公益广告素材新人教版选修9什么是公益广告，让我们先看个例子。
CNN播过一则广告：两个幼儿亲密地在一起玩耍，下面分别写着以色列人、巴勒斯坦人；紧接着又出现波斯尼亚和塞尔维亚幼儿、伊拉克和科威特幼儿等几组亲密玩耍的镜头，然后打出字幕：停止战争，为了孩子。
署名：联合国儿童基金会——UNICEF。
这就是一则典型的公益广告。
像这种不是以收费性的商业宣传来创造经济效益，而是“免费推销”某种意识和主张，向公众输送某种文明道德观念，以提高他们的文明程度，获取良好的社会效益的广告，就是公益广告。
公益广告是为了营造一种气氛和声势，即某种社会氛围。
从某种意义上说，一个城市，一个地区，一个国家公益广告的水平，是这一城市、地区、国家民众文化道德水准和社会风气的重要标志。
公益广告的主要作用有两个，一是传播社会文明，弘扬道德风尚；二是企业通过它树立自身良好的社会形象，巩固自己的品牌形象。
一、公益广告的类别从广告发布者身份来分，公益广告可分为三种。
第一种是媒体直接制作发布的公益广告，如电视台、报纸等。
比如中央台就经常发布此类广告。
这是媒体的政治、社会责任。
第二种是社会专门机构发布的公益广告。
比如联合国教科文组织、联合国儿童基金会UNICEF、世界卫生组织、国际野生动物保护组织分别发布过“保护文化遗产”、“儿童有受教育权利”、“不要歧视艾滋病人”、“保护珍稀动物”等公益广告，这类公益广告大多与发布者的职能有关。
第三种是企业发布制作的公益广告。
比如波音公司曾发布过“使人们欢聚一堂”爱立信发布过“关怀来自沟通”等公益广告。
企业不仅做了善事，也确立了自己的社会公益形象。
从广告载体来看，可分为媒体公益广告，如刊播在电视、报纸上的广告和户外广告，如车站、巴士、路牌上面的公益广告。
从公益广告题材上分，可分为政治政策类选题，如改革开放20年、迎接建国50周年、科技兴国、推进民主和法制、扶贫等；节日类，如“五一”、“教师节”、“重阳节”、“植树节”等；社会文明类，如保护环境、节约用水、关心残疾人等；健康类，如反吸烟、全民健身、爱眼等；社会焦点类，如下岗、打假、扫黄打非、反毒、希望工程等。
百万富翁的悲哀1. 百万富翁是一个虽小却正在扩大成长的阶层，我们当中任何人都可能由于做生意发了横财，明天就跻身于这个阶层。
然而这个阶层在社会上或许是最受忽视的。
为百万富翁鸣不平的小文章，据我所知，这还是第一篇。
2. 从制造商各种各样的广告中我发现，每样商品都是为了百万大众而不是为百万富翁而生产。
这些广告迎合各种各样的人：儿童，少年，青年，绅士，太太小姐，手艺人，职员，甚至贵族和国王，他们都能得到供应；但是百万富翁的惠顾显然并不值得欢迎，因为他们人数太少。
穷人们有他们的旧货商场，那是在猎狐犬沟的一个货源充足、生意兴隆的市场，在那里一便士能买到一只靴子；然而你找遍全世界，也找不到一个市场能批发五十英镑一双的靴子，骑自行车服装用的金线织品，值四颗珍珠一瓶的克娄巴特拉女王牌红葡萄酒。
3. 因此，这不幸的百万富翁一方面要对自己的巨额财富负责，另一方面却无法得到比普通富人更多的享受。
事实上，在许多方面，他的享受不仅不比穷人多，甚至还不如他们。
因为一名军乐队的指挥穿得比他讲究，驯马师的马童常骑更骏的马；头等车厢向来由服侍年轻太太小姐们晚间去兜风的勤杂人员共享；去布莱顿度周日的人都得乘坐普尔曼式列车。
在只供应火腿和牛肉时，纵使他富得买得起夹孔雀脑的三明治，也只好徒唤奈何！4. 诸如此类不公平的情况，这里还远远没有说完。
一个年收入25英镑的人，如果收入翻倍，其生活舒适度会大大增加，而且增加的倍数是无法估算的。
一个年收入50英镑的人，如果收入翻倍，其生活舒适度至少是原来的四倍；甚至对于一个年收入250英镑的人而言，收入的翻倍也意味着生活享受的成倍增加。
再往下推，享受的增加与收入增加之间的比例就越来越低。
降到某一点时，这个不幸的人就成了金钱的受害者，对于能用金钱买到的一切东西都心生厌倦。
5. 你不能因为人人都爱金钱，就期待这时的他会因为得到十万英镑而高兴；正如你不能因为小孩都爱吃糖果，就期待糖果店的小伙计会乐意每天加班两小时一样。
领兑市安插阳光实验学校高三英语Unit 5（I）—ADVERTISING【本讲信息】一. 教学内容：Unit 5（I）—ADVERTISING二. 知识总结与归纳1. The development of radio, television and other media has gone hand in hand with the development of advertising.广播电视和其他大众传播媒体的发展是与广告发展同步的。
hand in hand：手拉手，密切关联的，连在一起地High unemployment and high crime often go hand in hand.They sat down, close together, hand in hand.有关hand的一些短语：by hand：用手；手工地；in hand：手头上用……；at hand：在手边；at first hand：直接地go with：与……同行；与……相配Her hat goes well with her dress.Shall I go with you ?2. Defenders of ads say that ads help us make informed choices as consumers by introducing good quality products.广告的拥护者说广告通过高质量的产品介绍帮助消费者作出明智的选择。
informed：在这里表示“有事实根据的，了解情况的；有知识的，明智的”The news is from informed sources.Accurate weather forecast can help people make an informed decision on outing.3. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it.另一方面，批评者有时指责公司滥用广告误导我们，让我们相信某种产品比它的实际情况要好，或者购买某种产品会让我们更加愉快。
英语广告作文翻译Looking for a fun and exciting way to spend your weekend? Look no further! Our new adventure park is the perfect place for thrill-seekers of all ages. With avariety of high-flying rides and challenging obstacle courses, you'll be sure to have a blast with your friends and family. So why wait? Come on down and experience the adrenaline rush for yourself!Tired of the same old boring meals? Spice up your dining experience with our new restaurant! Our menu features a fusion of flavors from around the world, guaranteed to tantalize your taste buds. From sizzlingstir-fries to mouthwatering desserts, there's something for everyone to enjoy. Don't settle for ordinary – treat yourself to an extraordinary culinary adventure today!Feeling stressed and worn out from the daily grind?It's time to pamper yourself at our luxurious spa. Indulge in a relaxing massage, rejuvenating facial, or soothingbody treatment. Our professional therapists will help melt away your tension and leave you feeling refreshed and revitalized. Say goodbye to stress and hello to tranquility at our exclusive spa retreat.Looking for the perfect gift for that special someone? Our boutique offers a curated selection of unique and stylish items that are sure to impress. From elegant jewelry to trendy accessories, you'll find the ideal present for any occasion. Show your loved ones how much they mean to you with a thoughtful gift from our boutique.。
