人教版高中英语选修九Unit5Insideadvertising-Languagepoints课件新

人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。

英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。

本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。

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教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

Unit 5 Inside advertisingPart One: Teaching DesignPeriod 1: A sample lesson plan for reading(HOW ADVERTISING WORKS)AimsTo help students develop their reading abilityTo help students learn aboutadvertisingProcedures■Warming up by defining advertisingGood morning, class! Do you know what is advertising? Do know want to know some inside information about advertising?ADVERTISING is a paid form of municating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.Now turn to page 42. We shall take HOW ADVERTISE WORKS today.■Warming up by learn to use “advertise〞Advertise: (v. t.) To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss. Advertise: (v. t.) To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting.■Warming up by looking and sayingWhat are these pictures for?Yes, they are for advertising goods. Could you say something about them? Could you make questions and answers about these pictures?But first let’s go to page 84 for some necessary information.I. Pre-readingHere are some questions and answers for the pictures I showed you just now. Read them and match them with the correct pictures. You may draw your own pictures to match them.Question1: What can be more terrible than watching these ads?Answer1: You could get someone watch the ads for you.Question2: Why are the ads on this page so small?Answer2: I don't want people to die, I just want them to suffer.Question3: What can I do if I want to order some of these products?Answer3: You can seek for medical care, but it's probably too late already.Question7: What is the purpose of these silly colours you use?Answer7: Turn your monitor off and read the black text on the screen, then you'll know ...Question8: Is it true that you grow banana-threes in Finland?Answer8: Nope, the climate is too hot for them to survive.II. Reading for formsRead the text HOW ADVERTISING WORKS to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.III. Copying expressions and making sentencesYou are asked to copy all the useful expressions into your notebook after class as homework. You may make your own sentences with each of these expressions.IV. Transforming informationRead the text again to find necessary information to plete the table below.V. Closing down by discovering what is funnyLook and find what is funny about these advertisements.Additional Materialsplete the summary of the text with one word in each blank.An advertisement is a message ___1__ announcement __2___ informs or influences people．__3___must pay the media for displaying their ads. In order to __4___ people to do something, __5___often appeal to our hopes and dreams __6___ our emotions．As __7___ as reaching the right audience with the right technique, __8___ must also place their __9___ in the right medium．However good an ___10__ is, people are unlikely to be __11___if the product is unsuitable for them．On the ___12__ hand，being constantly __13___ to advertisements can help to change our opinions __14___ time．(Key: 1. or 2. that 3. Advertisers 4. persuade 5. advertisements 6. or 7. well 8.advertisers 9. ads 10. advertisement 11. persuaded 12. other 13. exposed 14. over ) Notes to the special sentences1．With so many messages from advertisers filling our daily lives，it is important to understand how advertisements work．广告人用如此多的信息冲击我们的耳朵，了解一下广告运作确实重要。

人教版高中英语选修9《Unit5Insideadvertising》教案人教版高中英语选修9《Unit 5 Inside advertising》教案教学准备教学目标Teaching aims: (教学目标)1. To comprehend the passage and improve the reading skills.2. To express different views of an argument.3. To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:(重点、难点)1. Comprehension of the text.2. Knowledge accumulation of advertising.3. Useful words and expressions.教学过程Teaching procedure:(教学过程)I. Warming upPlease enjoy a video and some pictures and answer some questions.1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2. What are the features(特征) of ads?3. Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。

II. Fast reading1. The purpose of the passage is to __________.A. inform us of the fact that there are many advertisementsin or daily life.B. help us understand how ads work and avoid being controlled by them.C. tell us how effective ads areD. show us how effective ads can be made2. Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each sectionSection I (para.1)Section II (para. 2)Section III (para. 3-7)Section IV (para. 8-9)设计意图：快速阅读技能训练。

Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 3 Words and expressions from Unit 5Inside advertisinginformv.告诉,通知vi.检举,告发vt.通知,告诉,向...报告1. I wasn't informed of the decision until too late.等到我得知这项决定时，已经太迟了。

2. Could you please inform me how to go about contacting a lawyer?请您告诉我怎样去联络律师？3. One of the criminals informed against/on the rest of the gang. 有一罪犯告发了同党。

4. Keep me informed (of/about what happens). 有事随时通知我。

5. `Some money is missing.' `Have you informed the police?'｀有些钱不见了.＇｀你报告警方了吗?＇6. Our only resort is to inform the police. 我们唯一的办法就是向警方报案。

7. If you see anything suspicious, inform the police at once.你要是看到什么可疑的东西就马上通知警察。

8. Please inform me by letter of your plans. 请来信把你的计划告诉我。

fit invt.适合(适应)1. A small bottle of liquor, shaped to fit in a pocket.13盎司一瓶的威士忌酒一小瓶酒，形状适合于放在衣服口袋里。

Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 1 Backgrounds for Unit 5 Inside advertising1. Techniques of advertising●Repetition: Some advertisers concentrate on making sure their product is widely recognized. To thatend, they simply attempt to make the name remembered through repetitio n.●Bandwagon: By implying that the product is widely used, advertisers hope to convince potentialbuyers to "get on the bandwago n."●Testimonials: Advertisers often attempt to promote the superior quality of their product through thetestimony of ordinary users, experts, or both. "Three out of four dentists recommend..." This approach often involves an appeal to authority.●Pressure: By attempting to make people choose quickly and without long consideration, someadvertisers hope to make rapid sales: "Buy now, before they're all gone!"●Appeal to emotion: Various techniques relating to manipulating emotion are used to get people to buya product.●Association: Advertisers often attempt to associate their product with desirable imagery to make itseem equally desirable.●Advertising slogans: These can employ a variety of techniques; even a short phrase can haveextremely heavy-handed technique.2．Advertising tips●When considering your advertising op tions put yourself in the shoes of your audience. For example if you want to reach the attention of males 18 plus during June you could look at running ads on 5AA during the KG & Cornes segment and further support this by placing ads in the Sports section of Saturday's Advertiser.●Consider your return on investment - to effectively get your advertising message to your audience you may need to place a series of ads across a variety of medi a. Placing a solitary ad in the newspaper may not elicit a strong response.●Keep your message simple and ensure your call to action is clear. What is the most important part you'd like your audience to read or hear and how would you like them to respond? This should form the basis of your ad/s in terms of content, look and feel.。

Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 1 A sample lesson plan for reading(HOW ADVERTISING WORKS) IntroductionIn this period, after the warming up, students will first be asked to look at an ad and answer questions about advertising. Then they will be helped to read an exposition about how advertising works. The diagram offered can be used in teaching.Three “Warming Up” designs are presented in this book for teachers’ reference. Computer and overhead projector may be used to aid the teaching and learning.Objectives■To help students learn to express different views for argument■To help students learn to read an exposition about advertising■To help students better understand “ads”■To help students learn to use some important words and expressions■To help students identify examples of the object complement in the textFocusAidsMultimedia facilities, tape-recorder, photos, diagramsProcedures1．Warming up⑴ Warming up by defining advertisingGood morning, class! Do you know what is advertising? Do know want to know some inside information about advertising?ADVERTISING is a paid form of communicating a message by the use of various medi a.It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.Now turn to page 42. We shall take HOW ADVERTISE WORKS today.⑵Warming up by learn to use “advertise”Advertise: (v. t.) To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss.Advertise: (v. t.) To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting.⑶Warming up by looking and sayingWhat are these pictures for?Yes, they are for advertising goods. Could you say something about them? Could you make questions and answers about these pictures?But first let’s go to page 84 for some necessary i nformatio n.2. Pre-reading by looking and answeringLook at the ad on the screen, and answer the following questions;3. Reading for formsRead the text HOW ADVERTISING WORKS to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.4. Copying expressions and making sentencesYou are asked to copy all the useful expressions into your notebook after class as homework. You may make your own sentences with each of these expressions.5. Transforming informationRead the text again to find necessary information to complete the table below.6. Reading again to get the main idea of each part of HOW ADVERTISEMENTS WORK7. Closing down by making a diagram of HOW ADVERTISEMENTS WORK and retelling the text with its help8. Closing down by taking a quizI. Complete the summary of the text with one word in each blank.An advertisement is a message ___1__ announcement __2___ informs or influences people ．__3___must pay the media for displaying their ads. In order to __4___ people to do something, __5___often appeal to our hopes and dreams __6___ our emotions ．As __7___ as reaching the right audience with the right technique, __8___ must also place their __9___ in the right medium ．However good an ___10__ is, people are unlikely to be __11___if the product is unsuitable for them ．On the ___12__ hand ，being constantly __13___ to advertisements can help to change our opinions __14___ time ．II. Reading comprehension questions1. A successful advertisement must not _________.A. use a suitable mediumB. appeal to your targetC. persuade people to buy products one is not interested inD. identify its target2. Which of the following would most probably not be a piece of advice offered by a advertisement expert?A. You have to be a big company with lots of money to make TV ads.B. Making your ads funny is sometimes effective.C. Appeal to people’s hopes and dreams in your ads.D. Ads are always paid for and made by business. Appeal to your target Identify your target Use a suitable How effective are advertisements? Product unsuitable being constantly exposed to advertisements3. The expression “to fit in ” in para. 4 means to_______A. To be appropriate to; suitB. To be in conformity or agreement withC. To make suitable; adaptD. To make ready; prepare4. What is the main idea of the last part of the article?A. Advertisements are always effective.B. Advertisements are not effective.C. Advertisements are not always effective.D. Advertisements are both effective and ineffective. (Keys: I. 1. or 2. that 3. Advertisers 4. persuade 5. advertisements 6. or 7. well 8.advertisers 9. ads 10. advertisement 11. persuaded 12. other 13. exposed 14. over II.CDBD)。

Unit 5 Inside advertisingPart One: Teaching DesignPeriod 3: A sample lesson plan for Using Language(KEPPING ADVERTISERS HONEST)AimsTo help students read the passage KEPPING ADVERTISERS HONESTTo help students to use the language by reading, listening, speaking and writingProceduresI. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo.It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It! These Coca ColaAdvertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign.You see radio advertising has a long history in the West.II. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider whenmaking a radio commercial?●While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.●Post-Listening ExercisesWhat are your opinions about these questions?○What elements make a radio commercial really great?○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?III. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.IV. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.V. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence intothought groups, blacken the predicative, darken the connectives and underline all the useful expressions.VI. Copying useful expressions and making sentences。

高中英语学习材料madeofjingetiejiBook9 unit 5 Inside advertising一Choose the correct answers.1 What is the main idea of the first paragraph?A. Advertisements are found here and there.B. Advertisements play an important role in our lives.C. We can avoid being controlled by advertisementsD. The effective advertisements really affect our opinions.2 According to the passage, a successful advertiser should do the following EXCEPT ______.A. identify his target and make sure the message would reach his target audience.B. appeal to the hopes and dreams of his targetC. use a suitable medium to advertise his productsD. persuade people to buy products they are not interested in3 We can infer from the passage that the main intention of the author is ________.A. to give advice on how to make effective advertisementsB. to tell us how advertisements workC. to introduce the process of making an advertisementD. to emphasize the importance of advertisements in our daily lives4 What is the main idea of the last part of the article?A. Advertisements are always effective.B. Advertisements are not effective.C. Advertisements are not always effective.D. Advertisements are both effective and ineffective.5 What does the writer intend to do through the text?A. To introduce the process of making an advertisementB. To emphasize the importance of ads in our daily life.C. To warn us to use our own judgment on advertisements.D. To give advice on how to make effective advertisements.6. Effective advertisements are supposed to ________ .A. appeal to customers B identify different target groupsC use a suitable mediumD A, B, & C7 The environmental protection advertisement “ We only have one clear sky and this belongs to us all.” will ________.A attract everyone in the worldB appeal to our conscience or our desire to be worthy citizens.C persuade us all not to pollute the airD earn much money二Answer the following questions.1 Who advertises?2 Why do they advertise?3 Where do they advertise?4 How do they decide where to advertise?5 Does advertising work?三Complete the blanks according to the passage.We can see many ads everywhere in our daily life, on bus and billboards, in shop windows outside restaurants, in magazines and newspaper ____1____ some of casual garments we wear. It is important for us to understand ____2_ads work, ___3____ we _____4____ ( control ) by them.An ad is __5____ message or announcement that informs or influences people by using words , pictures, music or film.First, ___6____ ( identification ) the target audience the ad intends to persuade. Find out their likes ______7___ dislikes. Second, appeal to the target according to their hopes, dreams____8__ emotions. They also appeal to people’s desire to save money, while public adverts appeal our conscience or our desire to be _____9____ ( worth ) citizens. Third, use a suitable medium. In order to reach the right audience, advertisers must place their ads in the right medium. ____10___ good an advertisement is, people will not be persuaded if they are not interested in it.四基础写作写作内容请你根据以下情景，写一篇短文描述所给的信息内容及自己的看法。