Article on Ads and Children
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高考阅读策略单选30题1.What does the underlined word "elusive" mean in the passage?A.difficult to findB.easy to understandmonD.rare答案:A。
解析:在文章中,通过上文提到一直在寻找某个东西但没有找到,以及下文描述这个东西的特点是难以捉摸,可推断出“elusive”是“难以找到”的意思,B 选项“容易理解”不符合上下文;C 选项“常见的”与文章整体意思不符;D 选项“罕见的”也不准确,重点是难以找到。
2.The word "prolific" in the text is closest in meaning to _____.A.productivezyC.unproductiveD.slow答案:A。
解析:文中提到某人创作了很多作品,由此可推断“prolific”是“多产的、富有成效的”意思,B 选项“懒惰的”完全相反;C 选项“没有成效的”错误;D 选项“缓慢的”不符合语境。
3.What does the word "ambiguous" refer to in the following sentence?A.clearB.confusingC.specificD.direct答案:B。
解析:根据句子的整体意思,表达的是这个表述让人不太确定,所以“ambiguous”是“令人困惑的、模棱两可的”意思,A 选项“清楚的”不对;C 选项“具体的”不符合;D 选项“直接的”也不合适。
4.The term "obsolete" in the passage means _____.A.outdatedB.modernefulD.popular答案:A。
解析:文章中提到随着技术的发展,某些东西不再被使用,可判断“obsolete”是“过时的”意思,B 选项“现代的”相反;C 选项“有用的”不符;D 选项“流行的”也不对。
After school,he diligently completes his homework in English.He starts by reviewing the days lessons to ensure he has a clear understanding of the material.Then, he organizes his tasks by subject and difficulty,creating a study schedule to manage his time effectively.He begins with vocabulary exercises,practicing new words and phrases to expand his English lexicon.He reads aloud to improve his pronunciation and fluency.Next,he tackles grammar exercises,focusing on sentence structure,verb tenses,and subjectverb agreement.Moving on to reading comprehension,he reads a variety of texts,from short stories to news articles,to enhance his understanding of different writing styles and themes.He takes notes and summarizes the main ideas to reinforce his learning.For writing assignments,he brainstorms ideas,creates an outline,and drafts his essay or report.He pays attention to coherence,cohesion,and the proper use of transition words to make his writing more persuasive and engaging.He also practices listening skills by watching Englishlanguage videos or listening to podcasts.He takes notes and repeats phrases to improve his listening comprehension and speaking abilities.Lastly,he reviews his work,checks for errors,and seeks feedback from teachers or peers to refine his skills.He is committed to continuous learning and improvement,making steady progress in his English studies.。
报纸和网络新闻的对比英语作文80词全文共6篇示例,供读者参考篇1Newspapers vs Online NewsHey there! Today I want to talk about the differences between newspapers and online news. Both of them give us information about what's going on in the world, but they work in very different ways.Let's start with newspapers. Newspapers have been around for a really really long time - way before the internet was invented! They are made by printing words and pictures onto big flat sheets of paper. The paper gets folded up into sections like the front page, sports, weather, comics and more.Every morning, newspaper delivery people drive around neighborhoods putting the day's newspaper into mailboxes or onto doorsteps. Some people also buy newspapers at stores or from those funny metal boxes on street corners. Once you have the newspaper, you can sit down and read all the stories and look at the pictures and advertisements.One cool thing about newspapers is that you can cut out your favorite articles, comics, or photos and save them in a scrapbook. You can also do things like use the newspapers for packing material when you're moving, or lining a bird cage with the paper! My grandpa even uses newspapers to start fires in his fireplace. Pretty handy!But newspapers have some downsides too. First of all, by the time the printed papers get delivered to your house, the news is already pretty old - usually from the day before. So if a big event happens in the morning, you won't read about it in the newspaper until the next day. Newspapers also create a lot of waste from all that paper getting thrown away every day.Now let's talk about online news. This is news that you read on websites on the internet, instead of on paper. You can access online news from a computer, tablet, or even your phone! Online news outlets like CNN, BBC, and tons of others are constantly updating their websites with the latest stories and information as it happens.With online news, you can read about major events just minutes after they occur. The news websites also have videos, podcasts, and interactive features that newspapers can't do. Andinstead of tossing out paper every day, you're not creating any physical waste at all.But online news has its downsides too. There are so many different websites posting news that it can be hard to tell which ones are trustworthy and fact-checked. Some sites might have false information or rumors presented as real news. With newspapers, you generally know the reporters and editors have carefully verified their stories before printing them.Another issue is that while newspapers make money from selling papers and ads, most online news is free to read. So the websites have to find other ways to make money, like charging for subscriptions or putting a ton of annoying ads and pop-ups on their pages. Nobody likes surprise video ads that start blasting sound when you just wanted to read an article!So in the end, both newspapers and online news have their pros and cons. Newspapers are a classic way to get your daily dose of news and info. But online news is much faster and can give you up-to-the-minute updates on anything happening around the world.Personally, I think both forms of news have an important place. I like to read the newspaper my parents get delivered because it's relaxing and I can cut out cool stuff. But I also checkonline news websites to see breaking stories and watch video clips that newspapers can't show. By using both, I stay totally informed on what's going on!Well, that's my take on the whole newspaper vs online news thing. Whether you prefer the crisp printed pages or the instant updates of the internet, just make sure you're getting your news from high-quality, fact-based sources. Happy reading!篇2Newspapers vs Online NewsHi there! My name is Jamie and I'm a 5th grader. Today I want to talk to you about newspapers and online news. They are both ways we can learn about what's happening in the world, but they are also pretty different in some cool ways. Let me explain!First off, newspapers have been around for a really long time - like hundreds of years! The first newspaper was printed way back in 1605. That's ancient history! Online news sites are much newer, only coming about after the internet was invented in the 1990s.Newspapers are made of actual paper that gets printed with ink. You can hold them in your hands and the pages make thatcrispy sound when you turn them. Online news is digital - it's just words and pictures on a screen, like your computer, tablet or phone. No paper involved!With a newspaper, once it's printed, the news stories don't change. But online news sites can update their stories all the time with the latest information. If a big event is happening, the details can keep getting added to the online article. Pretty cool!Speaking of articles, newspaper stories tend to be a bit longer with more in-depth details and analysis. Online news articles are often shorter since folks reading on screens prefer bite-sized bits of info. Though you can find longer articles online too.Newspapers only come out once per day, usually in the morning. But online news sites are updated 24/7, all day and all night long. As soon as something newsworthy happens, it can go up on the website right away.Layout is another big difference. Newspapers have a very distinct look with columns of text, headlines, photos and other visual elements carefully arranged. Online news sites look different but also allow for videos, interactive graphics, ads and more.Then there's the all-important question of price. Newspapers aren't free - you have to pay for a subscription or per issue at the newsstand. Most online news sites are free to access, though some have paywalls for certain premium content.Getting ahold of newspapers can be tricky too. They get delivered to houses that subscribe, or you can buy them at stores and newsstands. But those outlets often run out of copies quickly. With online news, you can read from anywhere anytime as long as you have an internet connection.One cool thing about newspapers is that you can save them, collect them over time as physical records of history. Older newspapers are awesome for looking back at major past events. Online articles don't have that same physical permanence.However, online news scores major points for being way more environmentally friendly than all those trees getting chopped down for newspaper production. No wasted paper or ink getting tossed in the trash with digital news!Newspapers also have other fun sections like comics, games, TV guides and classified ads that you don't get on most news websites. Though I guess you could find that stuff elsewhere online pretty easily.At the end of the day, both newspapers and online news serve a vital purpose - keeping people informed about the happenings of our world, both good and bad. As a kid, I enjoy reading both in their own ways.With a physical newspaper, there's something nostalgic and almost magical about holding that printed paper in your hands, feeling the weight of the dense material filled with all that knowledge and information. You can grab any section you want or just do the crossword puzzles.But I have to admit, I probably get more of my news from online sources these days. It's just so dang convenient and accessible to have an endless stream of info at my fingertips with a few taps on my tablet. No fussing with papers getting inky prints all over my hands!Whatever your preference, the most important thing is to be a curious learner who wants to understand our world a little better each day. Read newspapers, read online reports, watch TV news, listen to podcasts - consume information through whatever medium you enjoy most. An informed citizen is an empowered one!Welp, that's all I've got to say on the topic for now. I'm just a 10-year-old kid but I hope I did a decent job comparing thesetwo different news sources. Learning sure is fun when you get to explore the awesome era we live in with both centuries-old tradition and cutting-edge technology! Ok, time for me to click off this online article and go play outside. Peace!篇3Newspapers and the Internet News: A Big Kid's ComparisonHi there! My name is Tommy and I'm in the 5th grade. My teacher, Mrs. Robinson, asked us to write about the differences between reading news in the newspaper and reading news online. She thinks it's important for us big kids to understand how news works these days.First off, let me say that I love reading the newspaper! There's something really cool about holding those big pages in my hands and seeing all the different stories, pictures, comics, and more all printed out with that inky newspaper smell. My dad gets the daily paper delivered right to our front door every morning.At breakfast, he sits down with a cup of coffee and reads through all the sections - news, sports, business, entertainment. Sometimes he clips out articles or comics to save. My mom readsthe paper too, especially the food section for new recipes. I like checking out the comics page and the cool photos in the news.But I have to admit, reading news online is pretty awesome too! It's so easy to find any story I want with just a few clicks or taps on my tablet. The videos and interactive graphics that go along with some stories are really neat. I can't get that same multimedia experience from a regular old printed paper.There are some big differences between newspaper news and internet news that I've noticed:Timeliness - Online news is updated constantly, like every few minutes! If a huge story breaks, the latest details go up on news sites right away. But the newspaper can only report news that happened before its nightly printing deadline. So online is definitely more current and up-to-the-second when it comes to new developments in major stories.Mobility - I can read online news anywhere I have my phone, tablet, or a computer with an internet connection. Newspapers are a physical product that have to be printed, bundled, and delivered to houses, stores, etc. You can really only read them in the place you have the actual paper copy.Advertising - Both newspaper and internet news make money from advertising. But online ads can be way more interactive and targeted based on your interests compared to static print ads in the paper. Sometimes those online video ads or pop-ups are really annoying though!Topics - Because online news isn't limited by physical space and printing ability, there is a much wider breadth of news topics and stories available on the internet. From mainstream worldwide events to really hyperlocal community news to niche interest topics, you can find it all online. The newspaper has to be a little more limited in what stories and subjects it can cover due to its finite number of pages.Multimedia - Basically every online news article now comes with photos, videos, audio clips, graphics, and more multimedia elements to enhance the storytelling. Newspapers are pretty much just text, photos, simple graphics and that's it. The online experience is way more immersive.Those are some of the key differences I've observed between news in the newspaper versus news online. But there are also some similarities too!For one, journalists are the ones reporting the news and writing the stories whether it ends up in print or digital form. Theresearch, fact-checking, and reporting processes are largely the same.Two, both need to be really careful about accuracy, fairness, avoiding rumors or fake news, ethical standards, and all those important journalistic practices. Just because it's online doesn't mean it can be sloppy!Three, while online news is more current minute-to-minute, both newspaper and internet writers have to meet daily deadlines for the next day's paper or cycle of news updates.Overall, I think both newspaper and online news are great resources to learn about what's happening in the world around us. I'm lucky to have access to both. Each format has its own strengths and specialties.Maybe when I'm older, I'll even become a journalist myself writing for papers or websites! For now, I'll keep enjoying comics in the newspaper while I can, and rocking those interactive online quizzes and videos. The news is fun no matter篇4Comparing Newspapers and Online NewsHi there, my name is Tommy and I'm in 5th grade. Today I want to talk to you about the differences between newspapers and online news. Both are ways we can learn about what's going on in the world, but they work pretty differently.Let's start with newspapers. Newspapers have been around for a really long time - over 400 years! They are these big sheets of paper that have news stories, articles, comics, advertisements, and all sorts of other things printed on them with ink. In my city, the newspaper gets delivered early every morning by these trucks that drive around the neighborhood tossing the papers onto people's lawns or porches. It's kind of fun to go out and grab the newspaper off the driveway on delivery day.My parents like reading the newspaper over breakfast. They say it's a nice way to start the day and catch up on local news, sports, the weather forecast, and anything interesting happening around town or the world. My dad especially loves doing the crossword puzzle in the newspaper. Sometimes if there's a cool article about dinosaurs or space, my mom cuts it out and brings it to me.But newspapers do have some downsides. First, by the time the paper gets printed and delivered, the news is already pretty old - usually from the day before. So if something big happens inthe morning, you won't read about it in that day's newspaper. Newspapers also create a lot of waste since they get thrown out after being read. And they take up a lot of room to store if you collect them. My grandparents' basement is just stacks and stacks of old newspapers!Online news is way more modern and high-tech. Basically, it's news that you read on websites, apps, or social media instead of on paper. My favorite online news site is HedgeHogster because they have awesome animal facts and videos. But there are tons of other sites for regular news too like CNN, New York Times, Washington Post, and more.The great thing about online news is that it updates constantly, like every few minutes. So you can get breaking news about stuff happening right now, wherever you are, on your phone, tablet or computer. A lot of online news is free too, unlike newspapers where you have to pay to get it delivered.But reading news online can also be distracting with all the ads, pop-ups, and other things on the site trying to get your attention. And you have to be careful about getting your news from trustworthy, well-known sites instead of ones that might have fake or misleading stories. My teacher says we have to beskeptical about what we read online and double-check important facts.Personally, I prefer online news because it's more up-to-date, has cool videos and interactive graphics, and doesn't make a bunch of waste like print newspapers. But I can see why some people still like the tradition and simplicity of sitting down with an actual physical newspaper too. My grandpa wouldn't have it any other way!Those are just some of my thoughts on the differences between newspapers and online news. Let me know if you prefer one over the other and why! I'm curious to hear different perspectives. Thanks for reading my essay, and I'll catch you later!篇5Newspapers vs. Online News: A Kid's PerspectiveHi everyone! Today I want to talk about two different ways to get news—newspapers and online news. Both have good things and not-so-good things, and I'll share my thoughts on each.Let's start with newspapers. Newspapers have been around for a really long time—way before the internet was invented!They're made of actual paper and ink that you can touch and fold up. I kind of like the way newspapers feel and smell. It's neat to be able to pick up different sections and read whatever interests me most.Some awesome things about newspapers are that you can take them anywhere since they don't need batteries or wifi. You can read them on the bus, at the park, or even in the bathtub if you're careful! Newspapers also make a fun noise when you flip through the pages.Another cool part is you can cut out articles, pictures, or comics you like and hang them on your wall or put them in a scrapbook. Try doing that with a website! Newspapers are also pretty cheap if you get a subscription. I think it's neat how newspaper carriers toss them onto people's porches every morning.However, there are some downsides to newspapers too. The biggest problem is that by the time the newspaper gets printed and delivered, the news is already old. Things happening right now won't be in the paper until tomorrow. Newspapers also can't be updated once they're printed, even if something changes with a story.Another issue is that newspapers create a lot of waste paper and ink. Many trees have to be cut down to make the paper. At least you can recycle newspapers when you're done though!Now let's switch over and talk about online news. Getting news from websites and apps is relatively new compared to newspapers. But it's become extremely popular because it's so convenient and up-to-date.The greatest thing about online news is how current it is. Stories get posted online literally as soon as they happen. Reporters can update articles constantly with the latest information too. You'll never get outdated news online like you can with yesterday's newspaper.Online news sites also have video clips, audio, animated graphics, and other cool multimedia stuff that newspapers just can't do. You can watch a video report right alongside reading the written story. News websites usually have way more content too since they don't have a limit on number of pages.Another awesome benefit is that online news is available everywhere, 24/7. You can read it at home, at school, while waiting at the doctor's office—anywhere you have your phone, tablet, or laptop. If you get bored, you can instantly switch between tons of different news sites and topics.However, online news isn't perfect either. There are concerns about whether all online news sources are reliable andfact-checking their information. Since anyone can create a website or blog, made-up stories can spread quickly online before they're debunked. Overall though, big trustedname-brand sites are usually accurate.A downside is that you need an internet connection and a device like a phone, tablet, or computer to access online news. It's also easy to get distracted by ads, videos, games, or other websites when you're online and lose focus on the news you're trying to read. I get sidetracked sometimes and forget what story I was even looking at originally!So those are some of the key differences I see between newspapers and online news. They both have good points and not-so-good points. Personally, I tend to use online news more since it's newer, easier, and has endless info. But I still enjoy sitting down with a physical newspaper sometimes too. There's something nostalgic and fun about it.What do you all think? Do you prefer getting your news on old-fashioned paper or on a glowing screen? Maybe you like mixing it up and using both newspapers and online news? Let me know your opinions! Thanks for reading my essay!篇6Newspapers vs Online News - A Kid's PerspectiveHi there! My name is Timmy and I'm 10 years old. Today I want to talk to you about newspapers and online news. Both are ways we can learn about what's happening in the world, but they are pretty different. Let me explain!Newspapers have been around for a really long time - like hundreds of years! They are these big sheets of paper with writing and pictures all over them. My grandpa loves reading the newspaper every morning. He says it's a tradition and that's how he's always gotten his news.Online news is much newer. It's news you can read on a computer, tablet or smartphone through websites and apps. My mom reads a lot of her news online because she says it's more convenient and up-to-date.One big difference is how quickly you get news from each source. Newspapers only come out once a day, usually in the morning. So if something happens in the afternoon or night, you have to wait until the next day's paper to read about it. That's pretty slow compared to online news which can be updated inseconds! Anytime anything happens, boom - the story is online right away.Another key difference is all the extra stuff that comes with online news that you can't get from a newspaper. When I read news on a website, there are often video clips, audio reports, interactive graphics and maps, and more. Papers just have text and still pictures. Online is way more multimedia and engaging.Then there are all the comments from readers under online news stories. People can share their thoughts and have discussions right on the website. You can't do that with a printed newspaper! I think getting other people's perspectives helps me understand the news better.However, not everything is better with online news. One downside is that pretty much anyone can put anything online, even if it's not true or accurate reporting. With newspapers, there are professional editors who fact check everything before it gets printed. It's harder to spread misinformation and "fake news" in print. Online, you have to be careful about what sources you trust.Getting news online is also not as easy for some people, especially older folks who aren't as tech savvy. My grandpa struggles a bit with websites and apps, so he prefers his familiarprinted paper. Online news requires devices, internet, and a bit more tech knowledge.There are pros and cons to both newspapers and online news! Personally, I tend to get most of my news online since it's just how I'm used to consuming media and information these days. But I can understand why older generations still like their trusty printed papers too.No matter how you get your news, I think the most important thing is to stay informed about your community and the world around you. Being a good citizen means knowing what's going on! You can get quality journalism from good newspaper sources and good online sources alike.Well, that's my take as a 10-year-old kid. Let me know what you think! Do you prefer newspapers or online news? There are good arguments on both sides. Maybe the future is a blend of both. As long as we all keep learning and don't spread fake news and misinformation, I think we'll be just fine. Thanks for reading!。
Toy Story玩具的故事David Cohen戴维·柯亨Advertisers like to take advantage of children's natural credulity. In a world full of dazzling advertisements, how do children react to them? Have they learned how to weigh up advertising before they succumb to its promises?广告客户喜欢利用儿童天生轻信的特点。
在一个充满令人眩目的广告世界,儿童对此类广告的反应如何?他们在接受广告承诺之前,是否学会了怎样评价广告呢?“Why's that man got his hand up a sock? Don't they know how to doit properly? That's not going to get me to buy it, is it?”carped oneseven-year-old about the glove puppets used in Burger King's The Lost World television advertisement.“为什么那个人将手伸到袜子里?难道他们不知道怎么做是对的吗?那样子是不会使我买的,对吧?”一名7岁儿童看到汉堡王的电视广告《失去的世界》中的布袋木偶,挑剔地说.Call it cynicism. Call it sophistication. Nowadays it's not unusual to find children as young as four making judgments like these, claims Nicky Buss of the advertising agency Ammirati Puris Lintas in London. By then children are “brand literate”and they can see through “marketing hyperbole”.你可以管这叫玩世不恭。
托福阅读TPO14(试题+答案+译文)第1篇:儿童与广告推荐文章老托福阅读真题及答案:PASSAGE30 热度:老托福阅读100篇passage33试题及答案热度:老托福阅读真题及答案:PASSAGE2 热度:老托福阅读试题及答案:PASSAGE27 热度:老托福阅读试题及答案:PASSAGE30 热度:为了帮助大家备考托福阅读,提高成绩,下面小编给大家带来托福阅读TPO14(试题+答案+译文)第1篇:儿童与广告,希望大家喜欢!托福阅读原文【1】Young children are trustingof commercial advertisements in the media, and advertisers have sometimes beenaccused of taking advantage of this trusting outlook. The IndependentTelevision Commission, regulator of television advertising in the United Kingdom,has criticized advertisers for "misleadingness"—creating a wrongimpression either intentionally or unintentionally—in an effort to controladvertisers' use of techniques that make it difficult for children to judge thetrue size, action, performance, or construction of a toy.【2】General concern aboutmisleading tactics that advertisers employ is centered on the use ofexaggeration. Consumer protection groups and parents believe that children arelargely ill-equipped to recognize such techniques and that often exaggerationis used at the expense of product information. Claims such as "thebest" or "better than" can be subjective and misleading; evenadults may be unsure as to their meaning. They represent the advertiser'sopinions about the qualities of their products or brand and, as a consequence,are difficult to verify. Advertisers sometimes offset or counterbalance anexaggeratedclaim with a disclaimer—a qualification or condition on the claim.For example, the claim that breakfast cereal has a health benefit may beaccompanied by the disclaimer "when part of a nutritionally balancedbreakfast." However, research has shown that children often havedifficulty understanding disclaimers: children may interpret the phrase"when part of a nutritionally balanced breakfast" to mean that thecereal is required as a necessary part of a balanced breakfast. The authorGeorge Comstock suggested that less than a quarter of children between the agesof six and eight years old understood standard disclaimers used in many toyadvertisements and that disclaimers are more readily comprehended whenpresented in both audio and visual formats. Nevertheless, disclaimers aremainly presented in audio format only.【3】Fantasy is one of the morecommon techniques in advertising that could possibly mislead a young audience.Child-oriented advertisements are more likely to include magic and fantasy thanadvertisements aimed at adults. In a content analysis of Canadian television,the author Stephen Kline observed that nearly all commercials for charactertoys featured fantasy play. Children have strong imaginations and the use offantasy brings their ideas to life, but children may not be adept enough torealize that what they are viewing is unreal. Fantasy situations and settingsare frequently used to attract children's attention, particularly in foodadvertising. Advertisements for breakfast cereals have, for many years, beenfound to be especially fond of fantasy techniques, with almost nine out of ten includingsuch content. Generally, there is uncertainty as to whether very young childrencan distinguish between fantasy and reality in advertising. Certainly, rationalappeals in advertising aimed at children arelimited, as most advertisementsuse emotional and indirect appeals to psychological states or associations.【4】The use of celebrities suchas singers and movie stars is common in advertising. The intention is for thepositively perceived attributes of the celebrity to be transferred to the advertisedproduct and for the two to become automatically linked in the audience's mind.In children's advertising, the "celebrities" are often animatedfigures from popular cartoons. In the recent past, the role of celebrities inadvertising to children has often been conflated with the concept of hostselling. Host selling involves blending advertisements with regular programmingin a way that makes it difficult todistinguish one from the other. Host selling occurs, for example, when achildren's show about a cartoon lion contains an ad in which the same lionpromotes a breakfast cereal. The psychologist Dale Kunkel showed that thepractice of host selling reduced children's ability to distinguish betweenadvertising and program material. It was also found that older childrenresponded more positively to products in host selling advertisements.【5】Regarding the appearance ofcelebrities in advertisements that do not involve host selling, the evidence ismixed. Researcher Charles Atkin found that children believe that the charactersused to advertise breakfast cereals are knowledgeable about cereals, andchildren accept such characters as credible sources of nutritional information.This finding was even more marked for heavy viewers of television. In addition,children feel validated in their choice of a product when a celebrity endorsesthat product. A study of children in Hong Kong, however, found that thepresence of celebrities in advertisements could negatively affect thechildren's perceptionsof a product if the children did not like the celebrityin question.托福阅读试题1.Which of the following is NOT mentioned in paragraph 1 as being a difficult judgment for children to make about advertised toys?A.How big the toys are?B.How much the toys cost?C.What the toys can do?D.How the toys are made?2.The word “verify” in the passage is closest in meaning toA.establish the truth of.B.approve of.C.understand.D.criticize.3.In paragraph 2, what is one reason that claims such as “the best” or “better than” can be misleading?A.They represent the opinions of adults, which are often different from those of children.B.They generally involve comparisons among only a small group of products.C.They reflect the attitudes of consumer protection groups rather than those of actual consumers.D.They reflect the advertiser's viewpoint about the product.4.Cereal advertisements that include the statement “when part of a nutritionally balanced breakfast” are trying to suggest thatA.the cereal is a desirable part of a healthful, balanced breakfast.B.the cereal contains equal amounts of all nutrients.C.cereal is a healthier breakfast than other foods are.D.the cereal is the most nutritious part of the breakfast meal.5.According to paragraph 2, all of the following are true of disclaimers made in advertisements EXCEPTA.They are qualifications or conditions put on a claim.B.They may be used to balance exaggerations.C.They are usually presented in both audio and visual formats.D.They are often difficult for children to understand.6.The word “adept”(Paragraph 3)in the passage is closest in meaning toA.responsible.B.skillful.C.patient.D.curious.7.Paragraph 3 indicates that there is uncertainty about which of the following issues involving children and fantasy in advertising?A.Whether children can tell if what they are seeing in an advertisement is real or fantasy.B.Whether children can differentiate fantasy techniques from other techniques used in advertising.C.Whether children realize how commonly fantasy techniques are used in advertising aimed at them.D.Whether children are attracted to advertisements that lack fantasy .8.Which of the sentences below best expresses the essential information in the highlighted sentence(Paragraph 3)in the passage? Incorrect choices change the meaning in important ways or leave out essential information.A.Rational appeals in advertising are certainly limited bychildren's emotional immaturity and the indirect nature of their associations.B.Indirect appeals to children's psychological states or associations can limit the effectiveness of rational appeals in advertising.C.Rational appeals play a much smaller role in advertisements for children than emotional appeals and psychological associations do.D.Rational appeals in advertising aimed at children should certainly be limited until the children are emotionally and psychologically ready.9.The word "attributes" (Paragraph 4)in the passage is closest in meaning toA.evaluations.B.attitudes.C.actions.D.characteristics.10.In paragraph 4, why does the author mention a show about a cartoon lion in which an advertisement appears featuring the same lion character?A.To help explain what is meant by the term "host selling” and why it can be misleading to children.B.To explain why the role of celebrities in advertising aimed at children has often been confused with host selling.C.To compare the effectiveness of using animated figures with the effectiveness of using celebrities in advertisements aimed at children.D.To indicate how Kunkel first became interested in studying the effects of host selling on children.11.The word "credible"(Paragraph 5)in the passage is closestin meaning toA.helpful.B. believable.C.valuable.D.familiar.12.According to paragraph 5, what did a study of children in Hong Kong show about the use of celebrities in advertisements aimed at children?A. It is most effective with children who watch a lot of television.B. It has little effect if the celebrities are not familiar to most children.C. It is more effective in marketing cereals and food products than in marketing other kinds of products.D. It can have a negative effect if the celebrities are not popular with children.13. Look at the four squares [■] that indicate where the following sentence could be added to the passage. Where would the sentence best fit? Another aspect of advertising that may especially influence children is fantasy.■【A】Fantasy is one of the more common techniques in advertising that could possibly mislead a young audience. ■【B】Child-oriented advertisements are more likely to include magic and fantasy than advertisements aimed at adults. ■【C】In a content analysis of Canadian television, the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play. ■【D】Children have strong imaginations and the use of fantasy brings their ideas to life, but children may not be adept enough to realize that what they are viewing is unreal. Fantasy situations and settings are frequently used to attractchildren's attention, particularly in food advertising. Advertisements for breakfast cereals have, for many years, been found to be especially fond of fantasy techniques, with almost nine out of ten including such content. Generally, there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising. Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.14. Directions: An introductory sentence for a brief summary of the passage is provided below. Complete the summary by selecting the THREE answer that express the most important ideas in the passage. Some sentences do not belong in the summary because they express ideas that not presented in the passage or are minor ideas in the passage. This question is worth 2 points.Advertisers sometimes use strategies that can mislead children.A.Advertisements can be misleading to children when the advertisements use audio and visual formats that are especially appealing to children.B.Children may not be able to interpret exaggerated claims made by advertisers or understand the disclaimers used to offset claims.C.Although the use of celebrities is not necessarily effective in advertisements aimed at children, there is evidence that host selling can positively affect their views of a product.D.Studies show that misleading tactics are used most often in commercials for breakfast cereals, with toy commercials using such tactics only slightly less frequently.E.The use of fantasy is especially common in advertisements for children, but children may not be able to distinguish fantasy from reality.F.Very young children are particularly influenced by host selling, while slightly older children are more readily misled by seemingly rational claims such as “the best.”托福阅读答案1.EXCEPT题,排除法,所有答案都集中在最后一句,A的big对应size,正确,不选;B的cost没有对应,错,选;C的do对应performance,正确,不选;D的made对应construction,正确,不选。
Advertisers like to take advantage of children's natural credulity. In a world full of dazzling advertisements, how do children react to them? Have they learned how to weigh up advertising before they succumb to its promises?广告客户喜欢利用儿童天生轻信的特点。
在一个充满令人眩目的广告世界,儿童对此类广告的反应如何?他们在接受广告承诺之前,是否学会了怎样评价广告呢?“Why's that man got his hand up a sock? Don't they know how to do it properly? That's not going to get me to buy it, is it?” carped one seven-year-old about the glove puppets used in Burger King's The Lost World television advertisement.“为什么那个人将手伸到袜子里?难道他们不知道怎么做是对的吗?那样子是不会使我买的,对吧?”一名7岁儿童看到汉堡王的电视广告《失去的世界》中的布袋木偶,挑剔地说。
Call it cynicism. Call it sophistication. Nowadays it's not unusual to find children as young as four making judgments like these, claims Nicky Buss of the advertising agency Ammirati Puris Lintas in London. By then children are “brand literate” and they can see through “marketing hyperbole”.你可以管这叫玩世不恭。
托福高分范文:应该禁止针对2到5岁儿童的广告吗托福写作题目Do you agree or disagree with the following statement? Advertisementstargeting children aged between 2 and 5 should be banned.托福写作模板Issues related to the advertising industry have beenbrought up incessantly due to their controversial nature.The distinct side effects incurred through advertising arebeing intensified in this information age. In order to curbpotential harm, some people propose that the production ofadvertisements targeting children aged between 2 and 5should be strictly banned. I must say I agree with thissuggestion.Above all, the health of small children deserves to bethe top priority in society. Advertisements targeted at thisage group are mostly related to medicine, snacks, food anddrinks as well as health care products. The consumers arenot medical experts and therefore, it is hard for them to judgewhether the information in those promotions is false orexcessively exaggerated. Moreover, advertising is a majorcontributor to children's unhealthy eating habits. Some ofthe most typical evidence can be found in fast foodcommercials. The appealing pictures of dishes makechildren addicted to the food which is high in sugar and fat.Consequently, in order to avoid being misled into buyingharmful or futile products, we should advocate a ban onthese advertisements.The tempting messages in advertisements may lead toan unnecessary waste of money. The primary intention ofmost advertisements is a desire for financial gains.Advertisers are filling commercials with appealing visualeffects so as to spark consumers' desires to buy suchtargeted products. Faced with these overwhelming odds,there is no way for children to be fully protected from theonslaughts. In mostcases, they would do their utmosttopersuade their parents to buy their dream objects likeexpensive toys, snacks and drinks. Thus, much money isspent on superfluous merchandise, which is abandonedsoon after being purchased. What's worse, the world is fullof indulgent parents who are willing to pay.Advertisements targeting all young children should bebanned. It is the government's responsibility to reduce theharmful influences of advertisements on children to a largeextent. Childhood is an important period when a personbegins to adopt his values and form his concepts. Immatureyoungsters are lacking in essential abilities to distinguishbetween good and evil. Thus, they might be more easilymisled by false ideas and messages included in theadvertising. Sweden was the first country to ban alladvertisements targeting children under 12 years old, whichsets a powerful example for other nations around the worldto follow.In conclusion, under the powerful influence of the massmedia, children as a special group of people, need to be wellprotected from the hidden hazards existing in advertising. Itis imperative that parents along with the government joinhands to eliminate anything that may negatively impact orharm children. Therefore, banning advertisements targetedat young children is totally justifiable.托福写作中文翻译与注释中文翻译:由于广告业的争议性特质,与其相关的问题不断出现。
A: Good morning, my dear teacher! Today we are talking about Ads and our lives.C: First we talk about the effects of ads in our daily life. I think that's an interesting topic! So what's the most effective way of advertising in your opinion?B:I think it is advertising on the Internet. What's your opinion, C?C: I think so.D: But I think it is advertising on TV. As you can see in our daily life, the advertisements on TV always can be seen, also they are played again and again every day. That's much more effective than the Internet. A: Yeah, you are right D, I agree with you. However, all the ways of advertising have effects. For example, we can say some advertisements at once. Um. ”just do it”-the ad of NIKE. In the beginning, the ad of NIKE i s often advertising on TV, but nowadays, it’s also advertising on Internet, and no matter what way it use, the purpose of ad of NIKE is to increase goods’ sales, and the ad on TV or Internet achieves the purpose.B:That's right. Advertisements always make us know more about what's going on in our daily life. Advertisements make us know more about fashion, also the latest technologies.C: Advertisements provide information that we need. If someone has produced a new article, naturally the seller wants to tell us about it.B:Yes, and advertisements tell us which product is the best.D:Do they? I don't think so. Every manufacturer says that his product is the best, or at least tries to give that impression. Only one can be the best, so the others are misleading us, aren't they?A:Yeah, but I think life needs advertisements. Everything in modern society is linked to information, while the main function of advertisements is to disseminate information on commodities, service, culture, employment, student enrollment and even marriage.B:Yeah, as living tempo quickens, people have less leisure time. If they want to spend time finding suitable commodities, service and employment opportunities, they have to rely on advertisements. So, unconsciously, people have changed their hatred for advertisements to an acceptance and utilization of them. C: They give us the latest news of sales and much information about goods. For a company or a factory, advertising may be the most effective means to let their products be known. Meanwhile, advertisements can guide the customers. They may help us a lot before we make a choice.D: But sometimes, you may be misled to an unwise decision by advertisements. They exaggerate advantages that the goods may not have at all. Some credulous customers will regret having bought something of no use or of poor quality, only due to the tempting pictures and words. It is a waste of money. As a result, more and more people begin to lose their trust. The original effect of advertisements dies away. B: Consumers are often cheated by the false advertisement on which consumers always waste a great deal of time.D:What is more, consumers feel annoyed to be interrupted when they are watching TV play. So I suggest that there should not be too many TV advertisements.A: As we know, everything has two sides. Advertisements are no exceptions. Actually advertisements help us a great deal. But at the same time, the wrong use of them brings us loss and trouble.C:So if all of us try our best to make good use of advertisements, we are sure that they will benefit as a lot and contribute much to the development of our society.B:But whether you like it or not, advertisements have become a part of our life.A/C/D: Yes yes.。
英语考试作文雅思大作文写作真题范文之:广告对儿童的影响考鸭们都知道,2018年的雅思作文真题都来自于历史题库。
本文就为大家梳理历年雅思写作真题范文——媒体类话题:Television advertisement aimed at children. What effects of this on children? Should TV advertisement be controlled?——2014年4月24日题目讲解审题要点:关键词television advertising主要从两个方面完成此文章1.电视广告的影响2.是否应该控制电视广告参考思路:Para 1 开头段引入Para 2 影响1) 生理:长时间专注屏幕造成视力下降2) 心理:一些偏商业的广告会促使孩子购买一些不必要的零食或者玩具,形成不良饮食或生活习惯;另外,广告中出现的一些负面信息一定程度上影响孩子身心健康Para 3:电视广告是否应该被控制取决于这类广告的积极或者消极性质1) 一些具有教育意义的广告应该被鼓励2) 而另外一些有可能会导致盲目消费的广告就应该被控制Para 4 结尾段总结雅思写作大作文范文Currently, a debatable argument over whether children should be exposed to the environment teeming with TV advertising has already aroused public’s attention. According to the discussion, this article tends to focus on the effects it may cause on little children as well as point out the opinion towards whether it should be limited or not.目前,关于儿童是否应该被电视广告所吸引的争论已经引起了公众的关注。
ExerciseA.dbd cbbaC.1. The answer is yes. But the question is open to discussion. Impulse can not stay long without careful thinking. Writing is also an art and art is cultivated2. A writer needs creative power in producing good stories. He has to make painstaking efforts in writing. Creative power needs cultivation and genius alone may not work in creating original stories.3. In most cases a good story is rewritten. But there are writers who think very carefully about the story to be written before they start writing. Careful thinking and rewriting are of the same nature here.D.abcd bddb aaFast readingUnit 2ExerciseA. aB.bbc bdb abacC. 1.The author's hypothesis is based on the following facts: the growth rate of the worldpopulation is now only one percent a year; 44 percent of the world's people live in countries where fertility has already fallen below the replacement rate, and fertility is falling almost everywhere else. The reason is that population changes depend on the values people hold. As long as the modern value of saving efforts and money by raising fewer children remains widespread, the world population will not stop declining.(Of these views, you may have your own judgment, discuss with your partners.)2.The author suggests that human values is one of the determining factors of population fluctuation. Modern way of life has led to the declination in population in the modernized counties, and whether the world population will grow or dwindle depends on the values people hold in the future. Y ou may agree, partly agree or disagree to the author's view. Still you may also put forward new views regarding the relation between human values and population.D.baa aba cdcFast readingPassage one1-5 acdabPassage two6-10 caddbpassage three1-15 dccdbExerciseA.aB.b ab cdb abbC.1. Genetically modified food is made from crops and vegetables genetically changed by scientists. GM food has aroused great dissentions among governments, scientists, farmers, and consumers. On one hand are the high quality crops due to the gene technique, on the other hand are the potential risks.(While giving your ideas, consider the interests of different peoples.)3. From the text we can see that the food fight between the U.S. and the E. U. comes as muchfrom the concern for their own interests as from safety considerations. While the E. U. banned the non-proved GM food from the U.S., France is still churning out GM crops. Anyway, it shows that people are more alert to the potential dangers of the GM food. (Y our comments can be positive or negative. Consider that while the consumers' attitudes determine the popularity of the GM food, the government, scientific research, media propaganda and other factors can influence the consumers' decisions.)D.aad bac cad bcc adFast readingPassage one1-5 cbbabPassage two6-10 badbbPassage three11-15 bbdadUnit 5ExerciseA. aB.bcadb caC. 1. It doesn't take a genius to work out why advertisers try hard to market directly to children.British children aged four to fourteen spend an average of £2.49 each week. This makes the pocket money market worth more than £1.5 billion a year, according to a recent report from management consultancy Datamonitor. In the US the pocket money market is worth a massive $64 billion a year. Selling to children has become big business.2.Many measures have been taken to achieve this purpose. For example, Winthrop Publications in London has just launched the International Journal of Advertising and Marketing to Children. One article reports that 60 per cent of children aged two to eleven know by the end of October what they want for Christmas, and that for girls under seven the biggest deciding factor is what they see on television.Conferences and consultancies abound. Pay£2000 and you can attend Kid Power 99 at anyone of a string of European venues. The meetings offer workshops on "what works with kids and why", "peer group1 marketing" and how to "think like a kid". Consultancy firms will tell you how to build "a wall of communication" to influence "your core consumer lifestyle" from the moment said consumer is two years old.3. From psychologist's experiments about children's response to ads, we can learn that children are not as gullible as they are thought to be. They become more cynical and sophisticated. Children are "brand literate" and they can see through "marketing hyperbole". Either children are getting wise to the advertising game, and at an earlier age than in the 1970s and 1980s, or in the past psychologists underestimated their young subjects' ability to work out other people's motivation.From article reports we know that 60 per cent of children aged two to ele ven know by the end of October know what they want for Christmas, and that for girls under seven the biggest deciding factor is what they see on television. Children are notoriously fickle, and advertisers have a hard job keeping up with their capricious t astes. Children are aware of the purpose of ads, those aimed children are no more sinister than those aimed at adults.D.dcdab abdad bcaFast readingPassage one1-5 bcacdPassage two6-10 acbdcPassage three11-15 accccUnit 6ExerciseA. aB.bdaac bcdC. 1.Feedback shows that important student needs are being satisfied by the Internet. Websites provide information, support and encouragement when parents aren't around; students having difficulties in particular subjects can choose their own pace, away from the classroom, to study examples, tests and explanations on the web; students who are missing school through illness can keep up. Many students say that websites provide better resources and support in the lead-up to exams than their weaker teachers.2. No. Revision sites can't totally replace traditional school functions. For example, schoolsdo more than just inform and train. Traditional schools do quite a bit in shaping the soundcharacter of the students. (Open to discussion.)D.dcaad cddba bcFast readingPassage one1-5 cadbaPassage two6-10 bcdabPassage three11-15 bdacc。
广告对孩子的影响雅思作文Advertising has become an integral part of our daily lives, and its influence on children is significant. From cartoons to social media, children are constantly exposed to advertisements that promote various products, especially toys, snacks, and fast food. This exposure can have both positive and negative effects.On one hand, advertising can educate children about new products and encourage them to express their preferences. For example, ads can introduce children to healthy food options or educational toys that stimulate their creativity and learning. When done responsibly, advertising can be a tool for positive consumer education.However, the negative impacts of advertising on children are more pronounced. Many advertisements manipulate children's emotions, creating desires for products they do not need. Children may feel pressured to buy the latest toy or snack, leading to unhealthy eating habits and materialism. Additionally, advertisements often portray unrealistic body imagesand lifestyles, which can affect children’sself-esteem and body image.Furthermore, children are not always capable of distinguishing between entertainment and advertising. This blurring of lines can make them more susceptible to marketing tactics. As a result, parents and educators must play a crucial role in helping children critically evaluate advertisements and understand their intentions.In conclusion, while advertising can have some educational benefits, its negative impacts on children cannot be ignored. It is essential for society to promote responsible advertising practices and for parents to guide their children in navigating the complex world of marketing. By fostering critical thinking, we can help children become informed consumers and reduce the adverse effects of advertising.中文翻译:广告已成为我们日常生活中不可或缺的一部分,其对孩子的影响相当显著。
ptc 英语单词PTC, which stands for Paid To Click, is a popular way for people to earn money online. In this article, we will explore the concept of PTC and discuss some common English words that are frequently used in this field.PTC refers to a business model where individuals are paid to click on advertisements. Advertisers pay PTC websites to display their ads, and in return, these websites share a portion of their earnings with users who view and click on the ads. PTC has gained popularity in recent years as a simple and accessible way for people to make some extra income.To effectively participate in PTC, it is important to understand and familiarize oneself with certain English words commonly used in this domain. Here are some key terms related to PTC:1. Advertisement (Ad): An advertisement is a form of communication that promotesa product, service, or event. PTC users earn money by clicking on these ads.2. Click: Clicking refers to the action of pressing a button on a mouse or a touchscreen to select or open something. PTC users are required to click on ads to earn money.3. Earnings: Earnings are the money that individuals make from participating in PTC. Users accumulate earnings by clicking on ads, and these earnings are usually paid out in the form of cash or points.4. Referral: Referral is a term used to describe a person who joins a PTC website through someone else's invitation or referral link. Referrals can be a significant source of earnings, as users earn a percentage of their referrals' earnings.5. Payout: Payout refers to the process of receiving the accumulated earnings from a PTC website. PTC websites typically have a minimum payout threshold that users must reach before they can request a payout.6. Ads per day: This term refers to the number of ads that a PTC website provides each day for users to click on. The more ads available, the greater the earning potential for users.7. Account balance: The account balance is the total amount of money or points thata user has earned and accumulated in their PTC account. This balance can be withdrawn or used for various purposes, depending on the website's policies.8. Surveys: Some PTC websites offer users the opportunity to complete surveys for additional earnings. Surveys are questionnaires that gather information from participants, and users are compensated for their time and input.9. Referral link: A referral link is a unique URL provided to users by PTC websites. Users can share this link with others, and if someone joins the website through that link, the original user becomes their referral.10. Advertiser: An advertiser is an individual or a company that pays PTC websites to display their ads. Advertisers hope to reach potential customers and generate sales or leads through their advertisements.In conclusion, PTC is a popular way for individuals to earn money online by clicking on ads. Understanding the key terms and concepts related to PTC is crucial for effective participation in this field. By familiarizing oneself with words like advertisement, click, earnings, referral, and payout, individuals can navigate the world of PTC more confidently and make the most of their earning potential.。
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Unit1 ReadingNowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day。
I did some research on advertisements, and have some very important information to share with you. What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety,or any other problem that affects public welfare.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat people。
1.Is it possible for a writer to start writing on impulse and then catch some good ideas flashing into his mind during the process of writing? Cite examples to illustrate your point.答案:The answer is yes. But the question is open to discussion. Impulse can not stay long without careful thinking. Writing is also an art and art is cultivated.2.How does a writer produce good stories? Do you believe that a genius is a person who is able to accomplish things without going through any hardship?答案:A writer needs creative power in producing good stories. He has to make painstaking efforts in writing. Creative power needs cultivation and genius alone may not work in creating original stories.3.Do you think it is true that a good story is not written but rewritten? Why or why not?答案:In most cases a good story is rewritten. But there are writers who think very carefully about the story to be written before they start writing. Careful thinking and rewriting are of the same nature here.1.What is the appropriate relationship between speed reading and effective reading?答案Speed reading and effective reading are mutually related. It is understandable to want to read faster, but it is unwise to want to read everything at top speed. The best reader can read very rapidly, but he or she adjusts the rate according to purpose to the kind of material. The English teacher is to help students to read at rates that are appropriate to the purpose for reading and to the demands of the materials.2. How are motivations important in reading well?答案Motivations are very important in reading well. The “best” students in school can also be reluctant readers. Only when one wants to read well can one hope to read well. But this is a complicated issue. The teacher should help students become highly motivated in reading. Sometimes a book is not taught in a challenging way, or a teacher's questions in class discussion or in individual conferences fail to go beyond simple recall, and a student may feel that the book has very limited value. Often too much is said about a book. And that which is said is sometimes so trivial that it wastes a student's time. So the issue involves both teaching and learning and affects the efficiency of reading.1.It's been often assumed that the world population is increasing beyond the earth's capacity, but the view in the article is just the opposite. Why does the writer make such a hypothesis? Are you persuaded to follow this view? Why?答案:The author's hypothesis is based on the following facts: the growth rate of the world population is now only one percent a year; 44 percent of the world's people live in countries where fertility has already fallen below the replacement rate, and fertility is falling almost everywhere else. The reason is that population changes depend on the values people hold. As long as the modern value of saving efforts and money by raising fewer children remains widespread, the world population will not stop declining.(Of these views, you may have your own judgment, discuss with your partners.)2.What do you think of the relation between human values and population?答案:The author suggests that human values is one of the determining factors of population fluctuation. Modern way of life has led to the declination in population in the modernized counties, and whether the world population will grow or dwindle depends on the values people hold in the future. You may agree, partly agree or disagree to the author's view. Still you may also put forward new views regarding the relation between human values and population.1.Do you think what Asimov says in the article is only a warning?答案What Asimov says in the article is not only a warning, but also the truth. As a futurist, Asimov is highly aware of what our planet might be and he shows great concern over the future of global, telling us what the whole might be if we don't take some measures to control the population. The significance of this piece of writing , I think, is to draw adequate attention from the public. If the population continues to increase at such a rate as Asimov describes, human beings would destroy themselves in the future.2.What can we do to limit the growth of population?答案Generally speaking, there is only one efficient and practical way to limit the growth of population. That is to practice the family planning program. China has been practicing this program all these years and it has achieved a good result. Another way of limiting the growth of population is to encourage people not to have children. Can you figure out some better ways? War, famine or epidemics? No, everyone hopes such disasters won't happen.1.What is “genetically modified food”? Are you in favor of consuming GM food? Why?答案:Genetically modified food is made from crops and vegetables genetically changed by scientists. GM food has aroused great dissentions among governments, scientists, farmers, and consumers. On one hand are the high quality crops due to the gene technique, on the other hand are the potential risks.(While giving your ideas, consider the interests of different peoples.)2.What's your comment on the last sentence of the article: “it's consumers who will have the final word”?答案:From the text we can see that the food fight between the U.S. and the E. U. comes as much from the concern for their own interests as from safety considerations. While the E. U. banned the non-proved GM food from the U.S., France is still churning out GM crops. Anyway, it shows that people are more alert to the potential dangers of the GM food. (Your comments can be positive or negative. Consider that while the consumers' attitudes determine the popularity of the GM food, the government, scientific research, media propaganda and other factors can influence the consumers' decisions1.Please illustrate briefly how Margaret arranged her feast. If you have had the experience of shopping through the Internet, please give an account of it.答案Since Margaret had to get all she needed though the Internet, she first ordered a new salt shaker and a tablecloth through , and got coffee and beans respectively at and . After a lot of troubles, she finally got goose liver at for real food. She then got a cake at in California. To solve the problem of fresh vegetables she hit . And she got ham through / collection. She also ordered flowers through the Internet. She got wine, and a servant from the local stores which had a website, since she could not get them through the Internet on time or at a reasonable price. It turned out that some of her orders did not arrive on time and the dinner cost much more that it was worth. That's why Margaret called it a virtual success.2.What's your viewpoint about e-commerce?答案E-commerce is aimed to meet the customers' demands with greater efficiency. Despite its present defects, it is commonly believed to have a bright future. (Develop your own idea.)1.Why do advertisers try hard to market directly to children?答案:It doesn't take a genius to work out why advertisers try hard to market directly tochildren. British children aged four to fourteen spend an average of £2.49 each week. This makes the pocket money market worth more than £1.5 billion a year, according to a recent report from management consultancy Datamonitor. In the US the pocket money market is worth a massive $64 billion a year. Selling to children has become big business.2.How is child advertising made as scientific as possible?答案:Many measures have been taken to achieve this purpose. For example, Winthrop Publications in London has just launched the International Journal of Advertising and Marketing to Children. One article reports that 60 per cent of children aged two to eleven know by the end of October what they want for Christmas, and that for girls under seven the biggest deciding factor is what they see on television.Conferences and consultancies abound. Pay£2000 and you can attend Kid Power 99 at any one of a string of European venues. The meetings offer workshops on "what works with kids and why", "peer group1 marketing" and how to "think like a kid". Consultancy firms will tell you how to build "a wall of communication" to influence "your core consumer lifestyle" from the moment said consumer is two years old.3. What can we learn from psychologists' experiments on children's response to ads?答案:From psychologist's experiments about children's response to ads, we can learn that children are not as gullible as they are thought to be. They become more cynical and sophisticated. Children are "brand literate" and they can see through "marketing hyperbole". Either children are getting wise to the advertising game, and at an earlier age than in the 1970s and 1980s, or in the past psychologists underestimated their young subjects' ability to work out other people's motivation.From article reports we know that 60 per cent of children aged two to eleven know by the end of October know what they want for Christmas, and that for girls under seven the biggest deciding factor is what they see on television. Children are notoriously fickle, and advertisers have a hard job keeping up with their capricious tastes. Children are aware of the purpose of ads, those aimed children are no more sinister than those aimed at adults.1. What factors account for the increasing killings by adolescents?答案Violence motion pictures and computer games are considered to be the major factor of adolescent killing. The Colorado Massacre is a good example given by the author. Even when researchers factor out other influences such as parental attention, many peer-reviewed studies have found causal links between viewing phony violence and engaging in actual violence. A 1971 surgeon general's report asserted a broad relationship between the two. Studies by Brandon Centerwall have shown that the postwar murder rise in the United States began roughly a decade after TV viewing became common. Centerwall also found that, in South Africa, where television was not generally available until 1975, national murder rates started rising about a decade later.Violent computer games have not existed long enough to be the subject of many controlled studies,but experts think playing such games in youth also correlates with destructive behavior. There's an eerie likelihood that violent movies and violent games amplify one another, the film and television images placing thoughts of carnage into the psyche while the games condition the trigger finger to act on those impulses.2. What can we do about violence films and television?答案Violent films and violent television programs are rampant in our daily life. Such productions have been eroding the outlook of the younger generation. Such bad effects have become a serious social problem. It is time for the public to bring these productions under control. Firstly, the government should stipulate strict rules of censorship and to wipe out all those films that may bring terrible consequences to the society. Secondly, we should establish an efficient educational system to purify the soul of the people. Finally, the government should encourage those film producers to fabricate more interesting and instructive films to attract the attention of those people who are always addicted to the violent productions.1.What are the advantages of using an online revision service?答案:Feedback shows that important student needs are being satisfied by the Internet. Websites provide information, support and encouragement when parents aren't around; students having difficulties in particular subjects can choose their own pace, away from the classroom, to study examples, tests and explanations on the web; students who are missing school through illness can keep up. Many students say that websites provide better resources and support in the lead-up to exams than their weaker teachers.2.Is it possible that the internet will take the place of schools?答案:No. Revision sites can't totally replace traditional school functions. For example, schools do more than just inform and train. Traditional schools do quite a bit in shaping the sound character of the students. (Open to discussion.)1.Why can the online world make a tremendous difference in helping people to lear?答案The internet proves to be a good tutor, or rather, tutors. The online world can provide more information for learners, and help them embrace learning in really exciting and innovative ways.2.How are online ideas being pursued to support career development?答案Equally innovative online ideas are being pursued to support career development. Organizations use modern technologies to suit the needs of learners, develop free, online help covering issues such as customer care, team building, IT and basic finance. Ivy League universities in America are pioneering the most ambitious forms of online learning, aimed at students anywhere in the world. Virtual courses, one-to-one teaching and interactive care studies are available over the internet.Students will have far more flexibility in the options they can study. They will not be tied to a campus and they will be able to study with more than one institution.3.In what way(s) does the internet prove its worth as a tutor, not only of children, but also of adults?答案The internet has become a good tutor not only of children, but also of adults. For the children, the internet can further their education. They can use the internet not only for schoolwork but to pursue hobbies. For the adults, the most popular reason for using the net is research for either work or education. Pursuing personal interests comes next. The largest numbers of people want to study computers, languages, history, the arts and science as a personal goal. And they can succeed with the help of internet which is more convenient, flexible, accessible and less expensive.1.How does Faith Fitzgerald analyze the cause of Mozart's death? What means does she resort to? What conclusion does she come at?答案Without modern technology, Faith Fitzgerald analyzes the cause of Mozart's death mainly by means of deductive reasoning. She attributes the symptom of anasarca to three causes:liver disease, kidney disease, and congestive heart failure. When the former two causes are ruled off, she considers an epidemic fever that rampaged Vienna at the time of Mozart's death. She concludes that Mozart died of congestive heart failure brought on by rheumatic fever.2.What do you think of the historical clinical pathology conference?答案The conference has resolved the mysteries of many great people's deaths such as Mozart, Edgar Allen Poe, and Alexander the Great. From the text we can see that the conference is not only interesting but useful for the doctors-in-training. The conference lecturers do not resort to modern lab technologies, but use the traditional way of deduction and pay attention to all symptoms. The scientific methods involved in the analysis help the doctors-in-training keep alert to all the possibilities and make the right diagnosis.1.What role can drug-detector dogs play in neurobiology?答案Drug-detector dogs can help neurobiologists to understand the brain mechanisms called "attention processing", which determines what a person pays attention to and for how long. They could even help to identify some of the many genes that underlie attentional processing. At the same time, they help them to understand and deal with the problems such as attention deficit/hyperactivity disorder in human beings.2. What's the significance of the prefrontal cortex to an animal's ability to focus its attention?答案Investigations show that several areas in the brain's prefrontal cortex are especially important for attention processing. The prefrontal cortex alone functions as an "executive", which makes strategic planning and allocates cognitive resources. Besides, the prefrontal cortex may be able to increase the supply of stimulatory chemicals needed for prolonged concentration. It is in a position to regulate the activity of the cortex. So the prefrontal cortex is able to determine what an animal pays attention to and for how long.1.What is so important about the discovery of Pylos?答案:The discovery of Pylos revealed more than 1000 tablets, which recorded in the early Greek script almost everything from bath attendants, bronze-shod chariot wheels, perfumed oil to postings of shepherds and coastguards. The script shows that the Bronze Age Greeks, or Mycenaeans, created the first highly centralized civilization in Europe.2.What is the special way that PRAP works?答案:PARP avoids the traditional method of archaeology such as digging or excavation. It works through a new archaeological practice called survey. PARP surveys by walking. Groups of students walk out in teams in all directions around the old palace. At intervals they pace off precise quadrants, collecting surface artifacts and environmental data. Through analysis, the collected sherds will show peaks of human activity and population.3.Describe the four waves of dramatic environmental change?答案:The first wave shows the explosion of both the human population and the number of grazing livestock between 3000 B. C. and 2000 B. C. The second wave indicates the rise of Mycenaean culture around 1400 B. C. The third wave results from the new intensive agricultural practices of the Classic Period around 500 B. C. The last wave corresponds with the ongoing human activity in modern time.1. What do historians study? What are the main divisions of history?答案The study of historians encompasses political, economical, social, cultural and all other aspects of human past. The historians not only determine what happened in the past, but also try to draw lessons from the past. History study has three divisions based mainly on period, nation and topic. For example, historians divide western history into ancient, medieval and modern periods. Some historians study the history of a nation such as United States of America or China. The third division concentrates on one topic of history, such as the history of art, of religion, or of ethics.2. How do historians work? Outline the development of historical writing.答案The study of history involves many processes and techniques, but most historians follow a few basic steps in their work. First, they select for study an issue or person from some period of the past. Next, they try to read a variety of source materials--everything written by or about the subject. Then they interpret the information obtained from these sources. Finally, they write a narrative history or a biography.1.Why are scientists reluctant to conclude that the weather has gone wild? Has the weather gone extreme in your area?答案:Despite of the increased disasters brought about by bad weather, scientists are hesitant to say the weather is getting worse for lack of strong data to prove the statement. As harsh weather happens infrequently, it is difficult for scientists to come up with enough scientifically sound statistics. Besides, even if they had good numbers, the present computer resolution is still too coarse to be able to make definite predictions.2.Is global warming to blame for harsh weather?答案:Although the hypothesis that global warming is to blame for harsh weather arouses wide attention among scientists, no one can provide enough evidence to prove it. For example, Trenberth, whose findings about global warming and El Niňo caused a stir in the field of meteorology, is aware of the weakness of his hypothesis.3.What is El Niňo? And what is its influence on the climate?答案:El Niňo is the periodic warming of the equatorial Pacific that induces storms and other climatic events, historically occurs once every three or seven years and lasts for up to two years. It can cause storms, floods, droughts, and secondary effects like fires. For example, in the early 1990's, the dryness in Indonesia and other tropical pacific area, the blister in southern Africa and the storm in California were all due to El Niňo.1. Why do people use mental shortcuts?答案One reason is that we have inherited ways of thinking from those of our ancestors whose mental tools were best adapted for survival and reproduction. As they had no time for careful thinking and had to make quick decisions - a cogitating ancestor would have risked losing a dinner, a mate or even its life - so, our mental tools are fast and frugal. The mental shortcuts allow us to make decisions based on very little information and using simple tools. Moreover, in some cases the success rate of mental shortcuts is similar to that of calculated reasoning. And sometimes people have no time to make calculated reasoning and have to resort to mental shortcuts.2.What is the recognition heuristic? What is take the Best heuristic?答案Recognition heuristic means when one is forced to make a choice among many alternatives, he tends to choose "the familiar" as the only cue worth considering. Take The Best, on the other hand, uses the cues in order of importance, stopping the search as soon as one cue distinguishes between the possible choices. Take The Best works well in situations where experience leads us to believe that we know which cues are most important1.In what area of naming have Americans been creative?答案:Americans have been more creative in the area of given names. As family names are inherited, they usually have little wish to change them, but always try to find a particular given name for their children. And the name pattern has been changing along with the fashions and fads.2.What tradition of naming was followed in the southern colonies? In New England? Among women?答案:The name pattern in the southern colonies follows the English tradition. In New England, however, due to the religious influence, names from the Bible, especially from the Old Testament, are more welcomed. Besides, about 15 percent of women names in the Puritan area are "meaningful" names of abstract qualities, such as Mercy, Patience, Thankful, etc1.Why does the writer say that the preference for whiskey in the diet was more than a matter of diet?答案The preference for whisky in the early nineteenth century by Americans was not only a matter of diet, but related to larger social problems: the shortage of other beverages, the prejudice against water due to the limited scientific knowledge of the drink at the time, the bias against tea for patriotic reasons, the price problems, the concern for quality and health, etc. While being part of the eating and drinking habit, it reflected the popular attitudes of the society and the social structure at the time.2. Compare the extent of popularity of tea, coffee and wine in the American life in the early nineteenth century and give the reason.答案The popularity of tea remained low at the time partly due to its high price. But more importantly, it was because most Americans considered tea to be an alien "foreign luxury" and to drink it was unpatriotic. As a result, tea was only popular in anglophilic New England, but rejected in other parts of the country.The popularity of coffee depended more on its price. As the price of coffee was brought down it soon became one of the necessaries of American life.Wine was more popular in the upper society. It was favored because it was once believed to contain no alcohol. Although annual per capita consumption of wine was limited due to its high price, preference by the wealthy and their attempts to promote its use gave it a social importance out of proportion to its small sales.1.In what ways is the author justified in saying, "Work is more than a necessity for most human beings; it is the focus of their lives, the source of their identity"?答案:According to the author, work provides a significant source for human satisfaction. It is from work that a human being draws a pride in accomplishment, realizes his potential, and establishes his unique personality. Moreover, being a member of a successful group also gives a human being pride and self-confidence.2.Do you agree that "all work and no play makes Jack a dull boy"? Give reasons to support your answer.答案:(You can agree, partly agree or disagree to the statement. Consider the following questions:What's the relation between work and play? Is play contributive to Work? In what way? What's the harm of only work without play? In what condition is all work and no play acceptable? Why?In either case, however, you have to justify your answers with supportive reasons. You may defend yourself by citing your own or other people's experience, using some recent findings in psychology and physiology. Anyway, make your answer convincing and logical1. What makes Secoli proud of her work? What makes her unhappy at work?答案Secoli does an excellent job in the supermarket. She remembers the prices of almost every item in the store, identifies the shoplifters easily, and does her work with great efficiency and accuracy. Her boss praises her, the customers trust her. She feels she is making an honest living. It is this sense of accomplishment that makes her proud of her work. Secoli, however, feels unhappy when she is looked down upon and distrusted by the customers.2. Terkel's Working does not use standard English and his style is ungrammatical and rambling. Does it bother you? Why?答案No. Working, Terkel's most popular book, provides a powerful and original perspective on one of the most basic components of human experience: work. The farmer, receptionist, college professor, mail carrier, stockbroker, athlete, checker and many others share their daily routines and dreams in their own words.1.From what motive does the traveling mender take an interest in Elisa’s chrysanthemums? What immediate effect does his interest have on Elisa?答案:The traveling mender takes an interest in Elisa's chrysanthemums for the purpose of gaining a favor from Elisa. He tries to establish a closer relationship with the farm hostess in the hope of being offered some work to do. By taking an interest in the chrysanthemums, the man succeeds in dissolving Elisa's hostility and resistance. He then gains her sympathy and earns fifty cents from her.2.The contents of the flower pot are discarded in the road and when her husband's car overtake the covered wagon, Elisa averts her eyes. "In a moment it was over. The thing was done. She did not look back". Explain.答案:On seeing the discarded chrysanthemum sprouts on the road Elisa realizes she is deceived by the traveling mender. The man takes advantage of her love of chrysanthemums and genuine feeling about human communication only to gain commercial benefits. It hurts Elisa, so she avoids seeing the discarded sprouts and does not look back.More importantly, the incident with the traveling mender exposes Elisa, the woman leading a repressive life on a secluded farm, to the outside world and presents her the potentiality of a life of freedom. The chrysanthemum sprouts Elisa asks the mender to send out imply her aspiration for the life of freedom and vitality and her tentative effort to establish communication with the outside world. That the sprouts are discarded not far from her house symbolizes the disillusionment of her aspiration. That's why it is for Elisa such a critical moment and she averts her eyes and "did not look back".(Open to discussion.)3.Why are Elisa Allen’s chrysanthemums so centrally important to this story? What do they mean?答案:The chrysanthemums in the story take on many meanings. At the beginning of the story when Elisa works in her garden the chrysanthemums help to bring out the strength and strong will in her personality. As she asks the traveling mender to send out the chrysanthemum sprouts they then show her belief in the communication and affection between human beings and symbolize her desire for communication with the outside world and the life of freedom. As she sees the discarded sprouts on the road, the chrysanthemums turn to symbolize the betrayal in human affection and more importantly, the disillusionment of her hope and aspiration.In the story Steinbeck does not peg the symbol to any single idea or thing. It may symbolize her desire for freedom, for sex, her will, her strength, but it surely means more1. Do you think Miss Bartlett was justified in thinking that she had been treated as a pet plaything?答案Miss Bartlett felt annoyed and ashamed that she had been treated like a pet plaything. It was Miss Roscommon who took care of the business in the shop, made sure that she was well fed and looked after. It was true that Miss Roscommon had made her look like a child unable to look after herself and dependent on her. Miss Bartlett thought Miss Roscommon took care of her just because she needed her company and to have someone to look after. And she was stifled by Miss Roscommon's care. Miss Bartlett, however, failed to understand that she herself needed Miss Roscommon's company and love as much. She was much more than a pet child for Miss Roscommon, but the central part of Miss Roscommon's life on which she pinned all her life meaning.Actually the two were mutually dependent on each other. Miss Roscommon needed Miss Bartlett as well as Miss Bartlett needed Miss Roscommon. Miss Bartlett could not live without Miss Roscommon, nor could the latter.。
儿童节活动广告语大全简短英语【Introduction】Children's Day is a very important holiday for children around the world. It is a day that celebrates children and their childhood. On this day, children should be happy, healthy, and have fun. To make this day special for children, various activities and events are held. In this article, we provide a collection of short and simple English advertisements for Children's Day activities.【Activities】1. Painting Competition: "Unleash your creativity and paint your imagination into reality. Join our Children's Day Painting Competition!"2. Storytelling Sessions: "Listen to enchanting stories and embark on magical journeys with us. Come to our Storytelling Session this Children's Day!"3. Fun Fair: "Rides, games, and treats galore! Bring your family and friends to our Fun Fair this Children's Day!"4. Talent Show: "Sing, dance, act, or show off any other skills you have. Take part in our Children's Day Talent Show and shine like a star!"5. BBQ Party: "Enjoy mouth-watering barbeque, music and games at our Children's Day BBQ Party. Join us for a day to remember!"6. Sports Day: "Run, jump, and play your way to the finish line at our Children's Day Sports Day. Let's get active and have some fun!"7. Art and Craft Workshop: "Create beautiful handmade items and unleash your inner artist. Join our Children's Day Art and Craft Workshop!"8. Science Exhibition: "Explore the wonders of science and technology at our Children's Day Science Exhibition. Get ready to be amazed!"【Conclusion】Children's Day is a special day that deserves to be celebrated with happiness and fun. These simple ads can inspire children and their families to participate in various activities and events, making Children's Day memorable and enjoyable for all. Let's celebrate the joy of childhood on this special day!。
素材2-禁止孩子用手机,真是件好事吗?背景材料:儿童使用电子设备的情况已经非常普遍了,与此同时,关于这一问题的讨论声音也不绝于耳:儿童是否应该使用电子设备?一方面,儿童可以通过电子设备获取丰富的信息,收获趣味的互动方式;另一方面,长时间使用电子设备不仅会对孩子的视力造成损伤,还会造成负面的精神影响。
如何在二者之间寻求平衡,的确成了父母们亟需解决的问题。
本篇课程首发于2019年2月27日,节选自the Economist 长文章"How children interact with digital media" (文字稍有改动)原文:How children interact with digital media①Children are starting on digital devices at ever younger ages, and opinions on the effects of children's digital-media habits are deeply polarised.②Jean Twenge, a psychology professor, thinks excessive use of the internet and social media makes children lonely and depressed and poses serious risks to their physical and particularly their mental health, sometimes to the point of driving them to suicide.③However, Daniel Kardefelt-Winther of the Innocenti research office of Unicef examined various evidence and found less cause for alarm than is often suggested.④Most of the studies he examined seem to show that the technology helps children stay in touch with their friends and make new ones.⑤The relationship between the use of digital technology and children's mental health, broadly speaking, appears to be u-shaped.⑥Researchers have found that moderate use is beneficial, whereas either no use at all or extreme use could be harmful.⑦What worries some experts more is that screens are becoming part of the middle-class armoury for perpetuating social advantage.⑧Children from well-off homes are enrolled in private classes to learn skills like "How to be a YouTuber", which poorer parents cannot afford.生词好句digital media: 数字媒体polarise /'p?ul?raiz/: vt. 两极化excessive /?k?ses?v/: adj. 过度的;不节制的depressed /d?'prest/: adj. 压抑的;抑郁的pose serious risks to: 给……带来风险Unicef /'ju:nisef/: 联合国儿童基金会broadly speaking: 一般地说(常位于句首)moderate /'m?d(?)r?t/: adj. 温和的;有节制的armoury /?ɑ?rm?ri/: n. 武器装备;武器库;宝库perpetuate /p?'pet??e?t/: vt. 使延续、永恒well-off /?wel??f/: adj. 富裕的enroll /?n'r??l/: vt. 注册;参加(某个课程、学校)private class: 一对一教学词汇拓展1. digital media: 数字媒体·print media: 纸质媒体2. ever+比较级: 越来越……·近义词:increasingly, constantly3. polarise: vt. 两极化The debate is getting polarised without any middle grounds.争论越来越两极化,没有任何中间立场。
不应该禁止面向儿童的广告一辩陈述:We believe that advertising for children should not be banned。
The existence of advertisement is meaningful, and the prohibition of advertisement is equivalent to denying the meaning of advertising. Children need the advertisements for them so that they can understand and choose what they like or want。
They can also learn about society through advertising and improve their judgment and self—control。
For businesses, there are many products for children that need to be advertised to raise their awareness。
Adults often don’t have a good understanding of things that children really want, so advertising needs to gear towards children。
Besides commercial advertisements,there are also some public service advertisements。
Interesting public service advertisements are a good guide for children. We can’t deny the advantages of advertising to children because of a small number of bad ads。
hi guys, we are going to talk about Ads and Children, please take a look at the related article below.CaiAds Influence Children's Food Choices06 Oct 2011A new study suggests watching advertisements influences children's food choices. Parental encouragement to choose healthier options also appears to have an effect, although when that goes against the message of commercials, parental influence is not as strong as the researchers expected.The study, currently in press, is about to be published in The Journal of Pediatrics.Lead author Dr Christopher Ferguson, an assistant professor in Behavioral, Applied Sciences and Criminal Justice at Texas A&M International and colleagues studied 75 children aged from 3 to 5 who were invited to choose one of two fast foods after watching advertisements for healthy and unhealthy options.Ferguson said in a statement:"Parental encouragement to eat healthy was somewhat able to help undo the message of commercials, although the effects of parents were smaller than we had anticipated."For the study, Ferguson and colleagues put the children into two groups. Both groups watched two cartoon films, one after the other, with a commercial in between. In one group the commercial was for French fries, in the other group it was for apple slices with dipping sauce.After they watched the two films and the commercial, each child was offered a coupon: they could choose either a coupon for French fries, or a coupon for apple slices with dipping sauce (thus regardless of which commercial they had watched, they all had the same choice).While they made their choice, the children were with their parents, half of whom had been asked to remain neutral while the other half were asked toencourage their children to choose the healthy option (the apple slices).The results showed that:∙71% of the children who watched the French fries advert and whose parents remained neutral opted for the French fries.∙However, of those who watched the French fries advert and whose parents advised them to take the healthier option, 55% still went for theFrench fries, a higher figure than the researchers anticipated.∙46% of the children who watched the advert for apple slices and whose parents remained neutral opted for the French fries.∙33% of the children who watched the advert for apple slices and whose parents encouraged them to go for the healthier option also opted for the French fries.Ferguson said the results showed that:"Children were clearly influenced by the commercials they saw; however, parents are not powerless.""Parents have an advantage if they are consistent with their long-term messages about healthy eating," he added.The researchers recommend that instead of banning advertisements to children, the focus should be on finding ways to promote healthier options, because, as Ferguson put it:"Advertisement effects can work both for and against healthy eating."Written by Catharine Paddock PhDTV Ads a Strong Influence on Children's Eating HabitsFood commercials aimed at children greatly influence what they choose to eat. That's the word from a new study by a group of scientists with the Institute of Medicine. Michael McGinnis says advertising sways children in several ways. "It influences their preferences, it influences their request of parents, it influences their short term consumption patterns."Last year, the food industry spent $10 billion on advertising for kids. Most of the commercials aimed at children advertise foods with little or no nutritional value such as sugared cereals, soda and fast-food meals. The ads featurepopular cartoon characters, which entice children more. The study says the food industry should shift its advertising to promoting healthier eating habits. The food industry says it's already doing that.Richard Martin is with the Grocery Manufacturers Association. He says that companies recognize profit in healthier food products."At the end of the day, healthy foods bring healthy profits and companies realize that. I think the fact that 98 percent of major food and beverage manufacturers are producing healthier products speaks for itself."And there have been changes. Cartoon character Spongebob Square Pants is now promoting spinach and Blues Clues can be seen on milk cartons. However, the panel said the growth of new food products targeting kids increased from 52 in 1994 to almost 500 new products last year.Some nutritionists say the industry must be regulated. The report called for the government to monitor food marketing over the next two years and if companies don't significantly change how they market food to children, Congress should then intervene.One parent says that she's ultimately responsible for what her children eat. "They can cry all they want but it's up to me whether I buy it for them or don't buy it for them."And kids aren't bombarded by TV commercials only. The scientists say images in computer games also expose children to junk food. And advertisers are using coupons, in-store events and even organized word of mouth campaigns to get children to get their parents to buy the products.。