实用英语综合教程3第四版第一单元课文翻译

【《新编实用英语综合教程3》第一单元课文翻译答案】Promotion Methods推广方法A marketing manager can choose from several promotion methods-personal selling, mass selling and sales promotion营销经理可以选择几种推广方法---个人销售，大量销售，推广和销售Personal selling-flexibility is its strength.Personal selling involves direct face –to- face communication between sellers and potential customers face-to-face selling also provides immediate feedback-which helps sales people to adapt salespeople are included in most marketing mixes .but personal selling can be very expensive. So its often desirable to combine personal selling with mass selling and sales promotion.个人销售的灵活性是它的强项。

个人销售包括直接面对面销售商之间的沟通和潜在客户面对面的销售也提供即时的反馈，这有助于在大多数营销组合，以适应销售人员包括销售人员，但个人销售可能会非常昂贵。

因此，它往往需要结合个人销售质量的销售和促销。

Mass selling –reaching millions at a price or even freeMass selling is communicating with large numbers of potential customers at the same time .it less flexible than personal selling. But when the target market is large and scattered, mass selling can be less expensive.大规模抛盘达到数百万??的价格，甚至免费大规模销售的同时有大量的潜在客户沟通。

实⽤英语综合教程3（第四版）译⽂及课后答案Unit 5Text A The Gift of a LifetimeExercise 21．Because he used to appear on TV a lot as the host of the American game show “Let’s Make a Deal”.2．He was working as a cleaner in order to help support the family and earn his tuition fees.3．Because t hey couldn’t afford to. Business was poor, and the family barely scraped by.4．He decided to put the young man through university, paying everything for him to attend college, including tuition, books, and other living expenses.5．First, the young man should not tell anyone where he got the money; second, he must maintain top grades; third, he should pay back the money when he could afford to; and finally, he should promise to do the same for someone else in his life.6．He did quite well in the university. He earned high grades, was near the top of his class and was elected president of the student body.7. He paid back all the money three years after his graduation and he helped several young people through higher study. But he broke one promise. He told the story of Mr. Freed because he felt that Mr. Freed deserved public admiration for his good deeds and that this story would inspire more people to help others.8. Helping others is meaningful, worthwhile and rewarding. Not only will those in need be given help, but the helpers will be remembered for what they have done for others.Exercise 31．T 2. F 3. T 4. F 5. TExercise 4Spring, successful, scrubbing / cleaning, university, afford,put, cheque, tuition, expenses, conditions,others, top / high, pay, same, Three,repaid, higher, keep, inspire, deserved,reminded, giftExercise 5 Work out the meaning of the underlined word(s) in each sentence1. 1) n.2 2) v.1 3) n.3 4) n.42. 1) 1 2) 4 3) 1 4) 33. 1) 1 2) 3 3) 5 4) 6Exercise 61. host2.inspire3. afford4. expectation5.deserve9.tuition 10. fortunateExercise 71. put…through2. insisted upon3. went by4. wrote down5. carved out6. helped…out7. handing over8. paid back9. scraped by 10. look overExercise 81. C2. A3.D4. A5. A6. D7. A8. A9. B 10. B11.A 12. D 13. D 14. B 15. A 16. C 17. B 18. B 19. A 20. AExercise 91.It doesn’t matter very much whether they come or not.2. It is quite likely that he will let you down.3. It seems that you have taken a dislike to him.4. It happens that I have had some unpleasant experiences in dealing with him.5. It is difficult to tell which country is technologically superior in terms of space equipment.6.It’s impossible that you have found a mistake in a computer’s arithmetic.Exercise 10 Rewrite the sentences after the model.1. moreover2.In that case6. In other wordsText BExercise 21. C2. A3. B4. D5. BExercise 31.contribution2. association3. echoing4. passion5. congratulating6. resort7. apologized8. froze9.odd 10.expenses Exercise 41. pave the way for2.echoing in my mind3. amount to4. hold...together5. bored...into6. follow in his footstep7. in contact with8. are supportive ofExercise 51. I t o o k a s m u c h l u g g a g e a s w a s a l l o w e d.2.G e r m a n i s a s d i f f i c u l t a l a n g u a g e a s E n g l i s h.3.A y e a r i s a s l o n g a t i m e a s i t t a k e s f o r t h e e a r t h t o g o r o u n d t h e s u n o n c e.4.T o m h a s m a d e a s m a n y s p e l l i n g m i s t a k e s a s M a r y d o e s i n t h e i r c o m p o s i t i o n s.5.W e a r e g o i n g t o h a v e a s h o t a s u m m e r a s w e h a d l a s t y e a r.6. We have as efficient management of the school as they do.Skills Development and PracticeReading skillsPractice 11.d2.f3.j4.o5.g6.e7.k8.l9.m 10.n 11.i 12.b 13.c 14.p 15.h 16.aPractice 21. three2. Brooklyn shop3.clerk4. 684-25505. supervise production workTranslation skillsPractice 31. ⾃动⽣产线最适⽤于汽车⼯业，因为那⾥要⽣产成千上万个同样的零件。

A Pyment Greater Than Money 比金钱更重要的东西1A Pyment Greater Than Money 比金钱更重要的东西When I was 14 , I earned money in the summer by mowing lawns , and I got to know people by the flowers I had to remember not to cut down , by the things stuck in the ground on purpose or by the things lost in the grass . I also learned something about my neighbors in Louisville , Ky. , by their preferred method of payment : by the job , the month -- or not at all .在十四岁的时候，我利用暑假时间给人割杂草挣点零花钱，通过这个机会，我接触了形形色色的人，有的人告诉我割草时不许伤害园子里的花，有的人故意给地里插些东西，有的人在园子的草地上丢了东西。

我还通过付款方式了解了我肯塔基州路易维尔的邻居们，他们有的按照工作量付钱，有的按月付，有的干脆不给钱。

2Mr Ballou fell into the last category , and he always had a reason.One day he had nothing smaller than a fifty . On another he was flat-out of checks ; on another he was simply not home when I knocked on his door . Still , except for the money , he was a nice enough old guy , always waving or tipping his hat when he'd seen me from a distance . I figured him for a thin retirement check , maybe an injury that kept him doing his own yardwork . I kept a running total , but didn't worry about the amount too much . Grass was grass , and the little that was Mr Ballou's didn't take long to trim.巴卢先生属于最后一种人，而且他总是有不付钱的借口。

Unit 1 Fresh Start课文翻译综合教程三XXX StartWhen my parents drove off。

XXX parking lot。

I began to wonder what I was doing on a XXX was to find my way safely to my dorm room。

Despite considering myself mature。

I couldn't help but feel a bit first-grade-ish。

To make matters worse。

it seemed like XXX me。

My plan was to keep quiet and hope noone would XXX I was a freshman.As I walked through campus。

I XXX buildings were massive。

and the number of students rushing around made me feel like a small fish in a big pond。

But I reminded myself that this was a fresh start。

a XXX.My first day of classes was XXX-XXX I wouldn't be late。

but ended up sitting awkwardly in the front row for what felt like hours。

When the professor arrived。

I XXX。

hoping that Iwouldn't say or do anything embarrassing。

To my surprise。

the lecture was fascinating。

Unit 1Something for stevieI try not to be biased, but I had my doubts about hiring Stevie. His placement counselor assured me that he would be a good, reliable busboy. But I had never had a mentally handicapped employee and wasn’t sure I wanted one. I wasn’t sure how my customers would react. Stevie was short, a little dumpy, with the smooth facial features and thick-tongued speech of Down’s syndrome.I wasn’t worried about most of my trucker customers. Truckers don’t generally care who buses tables as long as the food is good and the pies are homemade. The ones who concerned me were the mouthy college kids traveling to school; the yuppie snobs who secretly polish their silverware with their napkins for fear of catching some dreaded “truck-stop germ;”and the pairs of white-shirted businessmen on expense accounts who think every truck-stop waitress wants to be flirted with. I knew those people would be uncomfortable around Stevie, so I closely watched him for the first few weeks.I shouldn’t have worried. After the first week, Stevie had my staff wrapped around his little finger. Within a month my trucker regulars had adopted him as their official truck-stop mascot. After that I really didn’t care what the rest of the customers thought.He was a 21-year-old in blue jeans and Nikes, eager to laugh and eager to please, but fierce in his attention to his duties. Every salt and pepper shaker was exactly in its place, not a bread crumb or coffee spill was visible when Stevie got done with the table.Our only problem was convincing him to wait to clean a table until after the customers were finished. He would hover in the background, shifting his weight from one foot to the other, scanning the dining room until a table was empty. Then he would hurry to the empty table and carefully bus the dishes and glasses onto the cart and meticulously wipe the table with a practiced flourish of his rag. If he thought a customer was watching, his brows would pucker with added concentration. He took pride in doing his job exactly right, and you had to love how hard he tried to please each and every person he met.Over time, we learned that he lived with his mother, a widow who was disabled after repeated surgeries for cancer. They lived on their Social Security benefits in public housing two miles from the truck-stop. Their social worker, who stopped to check on him every so often, admitted they had fallen between the cracks. Money was tight, and what I paid him was probably the difference between them being able to live together and Stevie being sent to a group home.That’s why the restaurant was a gloomy place that morning last August, the first morning in three years that Stevie missed work. He was at the Mayo Clinic in Rochester getting a new valve or something put in his heart. His social worker said that people with Down’s syndrome often have heart problems at an early age, so this wasn’t unexpected. There was a good chance he would come through the surgery in good shape and be back at work in a few months.A ripple of excitement ran through the staff later that morning when word came that he was out of surgery, in recovery and doing fine. Frannie, my head waitress, let out a war whoop and did a little dance in the aisle when she heard the good news. Belle Ringer, one of our regular trucker customers, stared at the sight of this 50-year-old grandmother of four doing a victory shimmy beside his table. Frannie blushed, smoothed her apron and shot Belle Ringer a witheringlook.9 He grinned. “OK, Frannie, what was that all about?”he asked.10 “We just got word that Stevie is out of surgery and going to be okay.”she responded.“I was wondering where he was,”said Belle. “I had a new joke to tell him. What was the surgery about?”12 Frannie quickly told him and the other two drivers sitting at his booth about Stevie’s surgery, then sighed. “Yeah, I’m glad he is going to be okay,”she said, “but I don’t know how he and his mom are going to handle all the bills. From what I hear, they’re barely getting byas it is.”Belle Ringer nodded thoughtfully, and Frannie hurried off to wait on the rest of her tables.After the morning rush, Frannie walked into my office. She had a couple of paper napkins in her hand and a funny look on her face. “What’s up?”I asked. “That table where Belle Ringer and his friends were sitting,”she said, “this was folded and tucked under a coffee cup.”She handed the napkin to me, and three $20 bills fell onto my desk when I opened it. On the outside, in big, bold letters, was printed “Something For Stevie.”“Pony Pete also asked me what that dance was all about,”she said, “so I told him about Stevie and his mom and everything, and Pete looked at Tony and Tony looked at Pete, and they ended up giving me this.”She handed me another paper napkin that had “Something For Stevie”scrawled on its outside. Two $50 bills were tucked within its folds. Frannie looked at me with wet, shiny eyes, shook her head and said simply, “Truckers.”15 That was three months ago. Today is Thanksgiving, the first day Stevie is supposed to be back to work. His placement worker said he’s been counting the days until the doctor said he could work, and it didn’t matter at all that it was a holiday. He called 10 times in the past week, making sure we knew he was coming, fearful that we had forgotten him or that his job was in jeopardy. I arranged to have his mother bring him to work. We met them in the parking lot and invited them both to celebrate his day back.Stevie was thinner and paler, but couldn’t stop grinning as he pushed through the doors and headed for the back room where his apron and busing cart were waiting. “Hold up there, Stevie, not so fast,”I said. I took him and his mother by their arms. “Work can wait for a minute. To celebrate you coming back, breakfast for you two is on me.”I led them toward a large corner booth at the rear of the room. I could feel and hear the rest of the staff following behind as we marched through the dining room. Glancing over my shoulder, I saw booth after booth of grinning truckers empty and join the procession.We stopped in front of the big table, its surface covered with a mess of coffee cups, saucers and dinner plates, all sitting crooked on dozens of folded paper napkins. “First thing you have to do, Stevie, is to clean up this mess,”I said, trying to sound stern. Stevie looked at me, and then at his mother, then pulled out one of the napkins. It had “Something for Stevie”written on the outside. As he picked it up, two $10 bills fell onto the table. Stevie stared at the money, then at dozens of napkins peeking from beneath the tableware, each with his name printed or scrawled on it.I turned to his mother. “There’s over $10,000 in cash and checks on that table, all from truckers and trucking companies that heard about your problems. Happy Thanksgiving!”Well, it got real noisy about that time, with everybody shouting, and there were a few tears, too. But you know what’s funny? While everybody else was busy shaking hands and hugging each other,Stevie, with a big, big smile on his face, was busy clearing all the cups and dishes from the table —the best worker I ever hired.送给史蒂维的一点心意1 我力求不存偏见，不过在雇用史蒂维时我有理由心存疑虑。

Unit 1Reading 1-抓螃蟹1 大学最后一年的秋天，我们的心情变了。

刚刚过去的夏季学期的轻松氛围、即兴球赛、查尔斯河上的泛舟以及深夜晚会都不见了踪影，我们开始埋头学习，苦读到深夜，课堂出勤率再次急剧上升。

我们都觉得在校时间不多了，以后再也不会有这样的学习机会了，所以都下定决心不再虚度光阴。

当然，下一年四五月份的期末考试最为重要。

我们谁都不想考全班倒数第一，那也太丢人了，因此同学们之间的竞争压力特别大。

以前每天下午五点以后，图书馆就空无一人了，现在却要等到天快亮时才会有空座，大家熬夜熬出了眼袋，脸色苍白，睡眼惺忪，却很自豪，好像这些都是表彰他们勤奋好学的奖章。

2 还有别的事情让大家心情焦虑。

每个人都在心里盘算着过几个月毕业离校之后该找份什么样的工作。

并不总是那些心怀抱负、成绩拔尖的高材生才清楚自己将来要做什么，常常是那些平日里默默无闻的同学早早为自己人生的下几个阶段做好了规划。

有位同学在位于麦迪逊大道他哥哥的广告公司得到了一份工作，另一位同学写的电影脚本已经与好莱坞草签了合约。

我们当中野心最大的一位同学准备到地方上当一个政党活动家，我们都预料他最终会当上国会议员。

但大多数同学不是准备继续深造，就是想在银行、地方政府或其他单位当个白领，薪水足够多，让他们得以在二十出头的时候过上舒适的生活，然后就娶妻生子，贷款买房，期望升职，过安稳日子3 感恩节的时候我回了一趟家，兄弟姐妹们免不了不停地问我毕业后有什么打算，我不知道该说什么。

实际上，我知道该说什么，但我怕他们批评我，所以只对他们说了别人都准备干什么。

4 父亲看着我，什么也没说。

夜深时，他叫我去他的书房。

我们坐了下来，他给我们俩各倒了杯饮料。

5 “怎么样？”他问。

6 “啊，什么怎么样？”7 “你毕业后到底想做什么？”他问道。

8 父亲是一名律师，我一直都认为他想让我去法学院深造，追随他的人生足迹，所以我有点儿犹豫。

9 过了会儿我回答说：“我想旅行，我想当个作家。

Unit1-Unit3 课文段落翻译1.第一册P16 Unit1 Passage1 第一段You, like most people, probably have been in such a situation where you are being asked for a business card, and while reaching for it ... and ... oops ... “I'm sorry, I must be out at the moment” or “they must be in my other bag” or “I left them at the office, I'm sorry,” and the conversation continues on with some sort of story about how this “never happens to me” or “I knew I was forgetting something this morning ...”像大多数人一样，你可能遇到过这样一种情况，你被要求要一张名片，而当你伸手去拿名片的时候，哎呀...“对不起，我现在一定是用完了”或者“他们一定在我其他包里”或者“我一定落在我的办公室里了，对不起”，并且对话会伴着这样的说辞继续下去“这种事情怎么才能不发生在我身上”或“我就知道今早上会忘点事情...”2.第一册P16 Unit1 Passage1 第二段Missed connections are missed opportunities for business. Business cards are a useful marketing tool, and an easy one to have with you at all times. Not having your cards can be seen as being unprepared to market yourself and your business. Don't start that new contact leaving them thinking “that person is already unprepared”.失去联系就是错失商机。

全新版大学英语综合教程3课文翻译第一单元课文A多尔蒂先生创建自己的理想生活售姆·多尔蒂有两件事是我一直想做的——写作与务农。

如今我同时做着这两件事。

作为作家，我和E·B·怀特不属同一等级，作为农场主，我和乡邻也不是同一类人，不过我应付得还行。

在城市以及郊区历经多年的怅惘失望之后，我和妻子桑迪终于在这里的乡村寻觅到心灵的满足。

这是一种自力更生的生活。

我们食用的果蔬几乎都是自己种的。

自家饲养的鸡提供鸡蛋，每星期还能剩余几十个出售。

自家养殖的蜜蜂提供蜂蜜，我们还自己动手砍柴，足可供过冬取暖之用。

这也是一种令人满足的生活。

夏日里我们在河上荡舟，在林子里野餐，骑着自行车长时间漫游。

冬日里我们滑雪溜冰。

我们为落日的余辉而激动。

我们爱闻大地回暖的气息，爱听牛群哞叫。

我们守着看鹰儿飞过上空，看玉米田间鹿群嬉跃。

但如此美妙的生活有时会变得相当艰苦。

就在三个月前，气温降到华氏零下30度，我们辛苦劳作了整整两天，用一个雪橇沿着河边拖运木柴。

再过三个月，气温会升到95度，我们就要给玉米松土，在草莓地除草，还要宰杀家禽。

前一阵子我和桑迪不得不翻修后屋顶。

过些时候，四个孩子中的两个小的，16岁的吉米和13岁的埃米莉，会帮着我一起把拖了很久没修的室外厕所修葺一下，那是专为室外干活修建的。

这个月晚些时候，我们要给果树喷洒药水，要油漆谷仓，要给菜园播种，要赶在新的小鸡运到之前清扫鸡舍。

在这些活计之间，我每周要抽空花五、六十个小时，不是打字撰文，就是为作为自由撰稿人投给报刊的文章进行采访。

桑迪则有她自己繁忙的工作日程。

除了日常的家务，她还照管菜园和蜂房，烘烤面包，将食品装罐、冷藏，开车送孩子学音乐，和他们一起练习，自己还要上风琴课，为我做些研究工作并打字，自己有时也写写文章，还要侍弄花圃、堆摞木柴、运送鸡蛋。

正如老话说的那样，在这种情形之下，坏人不得闲——贤德之人也歇不了。

我们谁也不会忘记第一年的冬天。

Translation:Unit 11.听到他屡次失败的消息，我感到很难过。

（distress v.）It distressed me a great deal to hear the news that he had suffered repeated failures.2.他虽然失去了老板的欢心，但仍然装出一副高兴的样子。

（assume）He assumed an air for cheerfulness, even though he lost favor with his boss.3.Gulliver 经历了冒险奇遇，见到了各色奇异的人物。

（assortment）Gulliver met with extraordinary adventures and saw a strange assortment of people.4.如果你再犯同样的错误，他会很生你的气的。

（furious a.）He will be furious with you if you repeat the same mistake.5.我们都被他坦率的观点、幽默的语言和亲切的态度所深深吸引。

（draw）We were all greatly drawn by his frank views, humorous words and genial manner.6.等到欢呼的掌声平息下来，那位诺贝尔奖获得者开始演讲。

（die down）After cheers and applause died down,the Nobel Prize winner began his speech.7.他天生有一种特别的洞察力和预见力，因此，他很少随大流。

（run with the crowd）He is gifted with a sort of insight and foresight,so he rarely runs with the crowd.8.我发现现实毕竟是非常严酷的，一个人难以完全按照自己的理想去生活。

综合教程3课文原文翻译《综合教程3》课文原文翻译Unit 1 Tenis Anyone?Part 1 Reading1.1 Before You ReadDo you enjoy playing tennis? Have you ever watched a tennis match on TV or in person? What do you like about the sport? In this unit, you will read a text about a man named Mike Davis who loves playing tennis. Let's find out more about him and his passion for the sport.1.2 ReadingMike Davis has loved playing tennis since he was a child. He used to watch tennis matches on TV and dream about becoming a professional player. When he was ten years old, his parents gave him a tennis racket for his birthday. From that day on, Mike spent every free moment practicing his tennis skills.As he got older, Mike started playing in local tennis tournaments. He enjoyed the competition and the thrill of winning matches. His talent and dedication to the sport caught the attention of a tennis coach who saw him play in a tournament. The coach offered to train Mike and help him improve his game.Mike trained with the coach every day after school. He worked onhis technique and practiced different shots. He learned how to serve, volley, and hit powerful groundstrokes. The coach also taught him about the mental aspect of the game, such as staying focused and confident during a match.With years of training, Mike's skills improved significantly. He started winning more tournaments and gaining recognition in the tennis community. People started talking about his potential as a professional player. However, Mike knew that becoming a professional tennis player was not an easy path.In college, Mike played for his university's tennis team. He competed against other college players and learned valuable lessons from each match. His skills continued to improve, and he became one of the top college tennis players in the country.After graduating from college, Mike decided to pursue a career as a professional tennis player. He knew it would be a challenging journey, but he was determined to give it his best shot. He joined the professional tennis circuit and started playing in international tournaments.Mike faced many ups and downs in his professional career. He experienced injuries, defeats, and moments of self-doubt. However, he never gave up on his dreams. He continued to work hard, improve his skills, and stay motivated.After years of hard work and perseverance, Mike achieved his dream of becoming a professional tennis player. He reached the top rankings in the world and won several prestigious tournaments.His dedication and love for the sport paid off, and he became an inspiration for aspiring tennis players around the world.1.3 Understanding the Text1. Why did Mike Davis start playing tennis?Mike Davis started playing tennis because he loved the sport. He used to watch tennis matches on TV and dream about becoming a professional player.2. How did Mike improve his tennis skills?Mike improved his tennis skills by practicing every day after school with a tennis coach. He worked on his technique, learned different shots, and focused on the mental aspect of the game.3. What challenges did Mike face in his professional career?Mike faced injuries, defeats, and moments of self-doubt in his professional career.4. What did Mike achieve in his tennis career?Mike achieved his dream of becoming a professional tennis player. He reached the top rankings in the world and won several prestigious tournaments.5. How did Mike's love for tennis inspire others?Mike's dedication and love for the sport inspired aspiring tennis players around the world.Part 2 Vocabulary and Grammar2.1 Vocabulary PreviewRead the following sentences from the text. Use context clues to guess the meanings of the underlined words.1. Mike's talent and dedication to the sport caught the attention of a tennis coach.2. He competed against other college players and learned valuable lessons from each match.3. Mike faced many ups and downs in his professional career.2.2 Grammar in ContextRead the following sentences from the text. Use the information in the parentheses to choose the correct verb form.1. Mike's parents gave him a tennis racket for his birthday. (past simple/ past continuous)2. He joined the professional tennis circuit and started playing in international tournaments. (past simple/ present continuous)3. His dedication and love for the sport paid off, and he became an inspiration for aspiring tennis players around the world. (past simple/ present perfect)2.3 Language ActivitiesComplete the following sentences with the correct form of the verbs in parentheses.1. Mike __________ tennis matches on TV when he was a child. (watch)2. His coach __________ him improve his game. (help)3. Mike __________ many tournaments throughout his career. (win)4. After years of hard work, his dream _______. (come true)。