2023年新高考Ⅰ卷英语真题（解析版）本试卷共12页。
考试结束后, 将本试卷和答题卡一并交回。
注意事项: 1. 答题前, 考生先将自己的姓名、准考证号码填写清楚, 将条形码准确粘贴在考生信息条形码粘贴区。
2. 选择题必须使用2B铅笔填涂; 非选择题必须使用0.5毫米黑色字迹的签字笔书写, 字体工整、笔迹清楚。
3. 请按照题号顺序在答题卡各题目的答题区域内作答, 超出答题区域书写的答案无效; 在草稿纸、试卷上答题无效。
4. 作图可先使用铅笔画出, 确定后必须用黑色字迹的签字笔描黑。
5. 保持卡面清洁, 不要折叠, 不要弄破、弄皱, 不准使用涂改液、修正带、刮纸刀。
第一部分听力（1-20小题）在笔试结束后进行。
第二部分阅读(共两节，满分50分)第一节(共15小题;每小题2.5分，满分37.5分)阅读下列短文，从每题所给的A、B、C、D四个选项中选出最佳选项。
ABike Rental & Guided ToursWelcome to Amsterdam, welcome to MacBike. You see much more from the seat of a bike! Cycling is the most economical, sustainable and fun way to explore the city, with its beautiful canals, parks, squares and countless lights. You can also bike along lovely landscapes outside of Amsterdam.Why MacBikeMacBike has been around for almost 30 years and is the biggest bicycle rental company in Amsterdam. With over 2,500 bikes stored in our five rental shops at strategic locations, we make sure there is always a bike available for you. We offer the newest bicycles in a wide variety, including basic bikes with foot brake (刹车), bikes with hand brake and gears (排挡), bikes with child seats, and children’s bikes.PricesGuided City ToursThe 2.5-hour tour covers the Gooyer Windmill, the Skinny Bridge, the Rijksmuseum, Heineken Brewery and much more. The tour departs from Dam Square every hour on the hour, starting at 1:00 pm every day. You can buy your ticket in a MacBike shop or book online.1. What is an advantage of MacBike?A. It gives children a discount.B. It of offers many types of bikes.C. It organizes free cycle tours.D. It has over 2,500 rental shops.2. How much do you pay for renting a bike with hand brake and three gears for two days?A. €15.75.B. €19.50.C. €22.75.D. €29.50.3. Where does the guided city tour start?A. The Gooyer, Windmill.B. The Skinny Bridge.C. Heineken Brewery.D. Dam Square.【答案】1. B 2. C 3. D【解析】【导语】本文是一篇应用文。
智课网TOEFL备考资料托福阅读机经背景文化类：员工度假，老板买单Bart Lorang may be the best boss ever.巴特-洛朗或许将成为最佳老板。
The CEO of Denver-based internet start-up FullContact API said in a market that is competitive for top talent, he wants to keep his employees happy and refreshed.美国丹佛的网络初创公司FullContact API的总裁巴特-洛朗表示，在各家争相雇佣顶级人才的竞争市场中，他想让自己的员工心情愉快，充满干劲。
The flip-flop wearing founder offers his employees $7,500 for what he calls “paid, paid vacation,” however there are rules.这位穿着夹趾凉拖的公司创始人向他的每位员工提供7500美元，用于“付费带薪休假”，但需遵守相关规定。
“One, you actually have to take a vacation to get the money,” Lorang said. “Two, you have to disconnect from work, so that means no calls, no emails, no tweets, no work of any kind.”洛朗说：“首先，你必须去度假才能拿到这笔钱。
其次，你必须切断与工作的联系，这意味着不接电话，不回电邮，不发推特，不做任何形式的工作。
”Even Lorang admitted he has trouble following his rules.洛朗承认他自己遵守这些规定也有困难。
Setting up a business:建立一个公司：独资企业；合资企业；公司；授权经营1.Sole Proprietorship:（A sole proprietorship is a business owned and controlled byone person.）A:Simple to Establish;Free in Decision-Making;Easy to Keep Opreational and Financial Secrecy;Less Tax burden;Exclusive Use of Profits.D:Unlimited Liability;Limited Access to Capital;Limited Managerial Expertise. 2.Partnership(Those who believe that”two heads are better than one”often chooseworking in a partnership rather than running their business alone)A:Improved Access to Capital and Credit;Greater Possibility for Good Management;Definite LegalFramework;Better Prospects for Groweh.D:Unlimited Liability;Internal Conflicts;Problem of Continuity.3.Corporation:A:Limited Liability;Easy to Expand;Separated Ownership andManagement;Continuous life;D:Double Taxation;High Organizing Costs;Lack of Secrecy.4.Franchising:A:Instant customer recognition;still enjoy some independence as asole proprietor.D:Do not guarantee success;sacrifice some independence.Marketing: an overview1.The Functions of Marketing 营销的功能：Marketing Research ;Acquiring;Selling;Transportation;Storge;Finance and Credit;Risk Taking;Standardization and Grading.2;The Marketing Mix 营销组合：Product Price Promotion PlaceMarket Segmentation 市场细分：Geographic Variables;Demographic Variables; Psychographic Variables;Produce-use Variables3.Types of products产品分类：Consumer Products ; Industrial Products4.Development of New Products:Generating New Produce Ideas;Screening; Development;Testing;Commercialization5.Product Life Cycle产品的生命周期：Introduction,Growth;Maturity;Decline. Pricing Objectives 定价的目标:Prodit-Oriented Objectives;Sales-Oriented Objectives;Follow-the-Leader Objectives.Princing Strategies定价策略:Skimming Strategy;Penetration Strategy;Loss Leader Pricing Stratrgy;Odd Pricing Strategy;Price Lining Strategy.Wholesalers 批发商1.Retailers零售商:Department Stoeres;Discount Srores;Supermarkete;Hypermarkets; General Stoers;Specialty Stores;Door-to-Door Sellers;Mail-Order Houses;Vending Machines;Virtual Stores.2.The Cost and Value of Middlemen 中间商的价值Time Utility ; Place Utility ; Ownersship Utility ; Information Utility ; Form Utility 3.Modes of Transportation 运输方式：Rail;Truck;Pipeline;Water;Air.Promotion1.Advertising:Newspaper,Television,Radio,Direct,Mail,Magazines,Internet,Outdoor, Others2.Personal Selling:Prospect,Quqlify,Approach,Make Presentation,Handle Objections, Close,Follow-up.Money and Banking1.Money:portability,divisibility,stability,durability,acceptability.Printed paper纸币，metal coins硬币2.what does money do?medium of exchange，a store of value,a unit of account3.Types of Money钱的分类:M-1:currency,demand deposits,and other checkabledeposits现金，活期存款，支票存款;Time deposits定期存款。
