Chapter 1 Lecture

讲座通知英语作文模板范文讲座通知英语作文模板范文Chapter 1: Introduction- Introduce the topic of the lecture- Provide some background information- Explain the purpose of the lectureDear students,We are pleased to announce a captivating lecture that will be held on [date] in [venue]. The lecture will delve into the intriguing world of [topic], providing you with an opportunity to explore the depths of this subject. Whether you are a novice or an expert in the field, this lecture promises to offer new insights and expand your knowledge base.Chapter 2: Keynote Speaker- Introduce the speaker- Highlight the speaker's qualifications and expertise- Explain the significance of their contribution to the fieldWe are honored to have [speaker's name] as our keynote speaker for this event. With an extensive background in [field], [speaker's name] has made significant contributions to the field through their research, publications, and practical experience. Their expertise in the topic of [topic] is unparalleled, making this lecture a valuable opportunity for all attendees to learn from a true expert.Chapter 3: Lecture Highlights- Outline the key points that will be covered in the lecture- Describe the interactive and engaging nature of the lecture- Mention any additional activities or materials that will be provided during the lectureDuring this lecture, [speaker's name] will take you on a journey through the intricacies of [topic]. By presenting a series of engaging and thought-provoking discussions, they will explore various aspects of the subject, providing you with a comprehensive understanding. Moreover, the lecture will incorporate interactive activities, allowing you to actively participate and immerse yourself in the topic. Handouts and additional resources will also be provided to enhance your learning experience.Chapter 4: How to Register- Provide instructions on how to register for the lecture- Include details such as registration deadline, cost (if applicable), and contact information- Encourage early registration and inform about any limited availabilityTo reserve your spot for this lecture, please register by [registration deadline] by completing the online registration form available at [website]. The lecture is open to all students and faculty members of our institution, and there is no cost associated with attending. However, due to limited availability, early registration is highly encouraged. For any inquiries or additional information, please contact [contact person] at [contact information].We are certain that this lecture will be an enlightening experiencefor all attendees. We look forward to your active participation and hope to see you there!Best regards,[Your name][Your position/title][Your contact information]Chapter 5: Importance of the Topic- Explain the relevance and significance of the topic in today's world- Explore how the topic relates to other fields and disciplines- Highlight the potential impact and implications of understanding this topicThe topic of [topic] holds great importance in today's world and has far-reaching implications across various fields and disciplines. Understanding [topic] can provide insights into various aspects of our everyday lives and help us navigate the complexities of the modern world.For instance, in the field of science and technology, a deep understanding of [topic] can lead to advancements in various areas such as medicine, engineering, and environmental sustainability. By studying the principles underlying [topic], scientists and researchers can develop innovative solutions, improve existing technologies, and address pressing global challenges. Moreover, [topic] not only has practical applications but also offers profound philosophical and ethical considerations. By exploring the philosophical dimensions of [topic], we can gain a deeper understanding of our place in the universe and perhaps evenponder questions related to the existence of life beyond Earth. Additionally, delving into the ethical implications of [topic] can help us navigate the ethical dilemmas arising from our ever-advancing technological capabilities.Chapter 6: Learning Objectives- Outline the specific learning objectives or outcomes of attending the lecture- Emphasize the practical skills and knowledge that attendees will gain- Highlight the long-term benefits of understanding and engaging with the topicBy attending this lecture, you can expect to achieve several key learning objectives. Firstly, you will gain a comprehensive understanding of the fundamental principles and concepts related to [topic]. Through interactive discussions and practical examples, you will be able to grasp the complexities of the subject and apply them to real-world scenarios.Moreover, this lecture will provide you with valuable analytical and critical thinking skills. You will learn how to analyze and evaluate different perspectives, identify potential challenges and opportunities, and develop innovative solutions. These skills are not only relevant to [topic] but are also transferable to other areas of study and your future career.Furthermore, engaging with [topic] and expanding your knowledge in this field will equip you with a unique perspective that can be highly valuable in today's interconnected world. It will enable youto have informed conversations, contribute to discussions and debates, and even pursue further research or professional opportunities in related fields.Chapter 7: Conclusion and Call to Action- Recap the key points discussed in the previous chapters- Reiterate the importance and relevance of attending the lecture - Encourage readers to register and take advantage of this valuable learning opportunityIn conclusion, the upcoming lecture on [topic] promises to be a captivating and enlightening experience. It will provide you with an opportunity to explore the depths of this subject, learn from an expert in the field, and expand your knowledge and skills. The relevance of [topic] in today's world cannot be overstated, and attending this lecture will undoubtedly equip you with valuable insights and perspectives.We therefore encourage you to register for the lecture as soon as possible to secure your spot and take full advantage of this valuable learning opportunity. We look forward to welcoming you to the lecture and witnessing your active participation in the discussions and activities.Best regards,[Your name][Your position/title][Your contact information]。

《旅游接待业Introduction to Hospitality》课程教学大纲一、课程基本信息课程代码：20080092课程名称：旅游接待业（全英）英文名称：Introduction to Hospitality课程类别：专业课学时：32学分：2适用对象：旅游管理（中外人才培养实验班）考核方式：考试先修课程：无二、课程简介This course provides an understanding of Tourism, Hospitality and Events as separate fields of study and the interrelationship between them all. It looks at the role of THE in society, its involvement with industry and government and its impact on the environment. Tourism, hospitality and events are often viewed as almost separate industries/activities and university degree programs. However, this course is designed to study the inter-relationships that exist between these industries and to demonstrate how they fit into the wider industrial and social landscapes.Given the increasing trend towards globalization, both socially and economically, the course will take a global perspective of these industries/activities to exemplify how they are related to, and influence the nature of, one another.As a result of this course, students should recognize that although they may be focusing their studies on one particular industry/activity they need to take into account all the others in order to fully understand their chosen area of expertise.三、课程性质与教学目的This course aims for students to develop their knowledge and understanding of the industries/activities of tourism, hospitality and events. In particular students should have aclear understanding of the sectors of these industries/activities and the inter-relationships that exist between them.After successfully completing this course you should be able to:1.clearly define tourism, hospitality and event management；prehend and report on the inter-related nature of tourism, hospitality and events；3.understand and explain the concepts, evolution and impacts of tourism, hospitality andevents globally；4.work with peers to synthesise and communicate information on a particular topic fromthe body of knowledge on tourism, hospitality, and events；5.demonstrate academic literacy and ethical scholarship, and appreciate how this appliesto future studies；pare tourism and hospitality industries in China and globally, especially theroles of different actors and management/government principles in different countrie s.四、教学内容及要求Chapter 1 Introducing Hospitality1.Learning Objectives1.1Discuss the history of hospitality through the ages.1.2Describe the characteristics of the hospitality industry.1.3Explain corporate philosophy and total Quality Management.1.4Discuss the many facets of service and why it has become such an important part ofthe hospitality industry.1.5Suggest ways to improve service.1.6Discuss current trends in the hospitality industry.2.Contents2.1Hospitality through the ages.2.2The interrelated nature of hospitality and tourism.2.3Characteristics of the hospitality industry.2.4Sustainable hospitality.2.5Trends in hospitality and tourism.3.Review and Discussion3.1Compare and contrast the characteristics of the hospitality industry in relation to thetourism industry.3.2Identify the corporate philosophy of the global hospitality industry.3.3Assess the importance of Total Quality Management in the global hotel industry.3.4What is the difference between Total Quality Management and quality control?3.5Describe the history of the global hospitality industry.3.6Apart from sustainability and green travel, discuss two key trends in hospitality andtourism.4.Teaching MethodsLecture, Online resources application.Chapter 2 The Hotel Business1.Learning Objectives1.1Describe hotel ownership and development via hotel franchising and managementcontracts.1.2Explain the diamond rating classification of hotels.1.3Classify hotels by rating system type, location, and price.1.4Discuss the concept and growth of vacation ownership.1.5Discuss sustainable/green lodging.1.6Identify trends influencing the hotel business.2.Contents2.1Hotel development and ownership2.2Classification of hotels and lodging properties2.3International perspectives2.4Sustainable or green lodging2.5Trends in hotel development and management3.Review and Discussion3.1Why do you think an entrepreneur would choose to purchase a hotel instead ofacquiring a franchise?3.2Evaluate the importance of various hotel rating systems.3.3Critically assess the trends that you feel will have the biggest impact on the futureof the global hospitality industry.4.Teaching MethodsLecture, Online resources application.Chapter 3 Rooms Division1.Learning Objectives1.1Outline the duties and responsibilities of key executives and department heads.1.2Draw an organizational chart of the rooms division of a hotel and identify theexecutive committee members.1.3Describe the main functions of the rooms division departments.1.4Describe property management systems and discuss yield management.1.5Calculate occupancy percentages, average daily rates, and actual percentage ofpotential rooms revenue.1.6Outline the importance of the reservations and guest services functions.1.7List the complexities and challenges of the concierge, housekeeping, andsecurity/loss prevention departments.2.Contents2.1 The functions and departments of a hotel2.2Management structure and roles of departments2.3 Security/loss prevention2.4 Trends in hotel development and management3.Review and Discussion3.1Briefly define the purpose of a hotel. Why is it important to empathize with theculture of guests?3.2List the main responsibilities of the front- office manager.3.3What are the benefits of using a central reservation system?3.4Why is the concierge an essential part of the personality of a hotel?3.5Explain the importance of accident and loss prevention. What security measures aretaken to protect guests and their property?4.Teaching MethodsLecture, Online resources application.Chapter 4 Food and Beverage1.Learning Objectives1.1Describe the duties and responsibilities of a food and beverage director and otherkey department heads.1.2Describe a typical food and beverage director’s day.1.3State the functions and responsibilities of the food and beverage departments.1.4Perform computations using key food and beverage operating ratios.2.Contents2.1 Food and beverage management2.2 Kitchen2.3 Stewarding department2.4 Catering department2.5 Sustainable wine production2.6 Sustainable brewing2.7 Trends in the beverage industry3.Review and Discussion3.1Briefly describe the challenges a food and beverage director faces on a daily basis.3.2List the measures used to determine the food and beverage department’s profit andloss.3.3Explain the problems a hotel faces in making the following departments profitable:restaurants, bars, and room service.3.4Explain the importance of the catering department for a hotel and list theresponsibilities of a catering sales manager (CSM).4.Teaching MethodsLecture, Online resources application.Chapter 5 The Restaurant Business and Management1.Learning Objectives1.1Describe a restaurant’s front of the house.1.2Explain how restaurants forecast their business.1.3Describe restaurant service.1.4Describe front- and back-of-the-house systems.1.5Outline back-of-the-house operations.1.6Summarize restaurant management financials.2.Contents2.1 The restaurant business2.2 Franchises2.3 Sustainable restaurant operations2.4 Back-of-the-house operation2.5 Restaurant management financials2.6 Trends in the restaurant industry3.Review and Discussion3.1Most restaurants forecast a budget on a weekly and monthly basis, one that projectssales and costs for a year in consideration of guest counts and the average guest check.3.2To operate a restaurant, products need to be purchased, received, and properlystored.3.3Food production is determined by the expected business for the next few days. Thekitchen layout is designed according to the sales forecasted.3.4Good service is very important. In addition to taking orders, servers act assalespersons for the restaurant.3.5The front of the house deals with the part of the restaurant having direct contactwith guests, in other words, what the guests see—grounds maintenance, hosts/ hostesses, dining and bar areas, bartenders, bussers, and so on.3.6The back of the house is generally run by the food service/kitchen manager, andrefers to those functional areas and tasks with which guests usually do not come in contact. This includes purchasing, receiving, storing/issuing, food production, stewarding, budgeting, accounting, and control.4.Teaching MethodsLecture, Online resources application.Chapter 6 Tourism and managed services1.Learning Objectives1.1Summarize the historical impact of transportation on tourism.1.2Define tourism and describe the important international tourism organizations.1.3Describe the benefits and prospects of tourism.1.4Describe the economic impact of tourism.1.5Identify the promoters of tourism.1.6Summarize the sociocultural impact of tourism.1.7Describe ecotourism.2.Contents2.1 The historical impact of transportation on tourism2.2 What is tourism in the 21st century?2.3 The economic, social and cultural impact of tourism2.4 Ecotourism2.5 Sustainable tourism2.6Cultural, heritage, nature, and volunteer tourism2.7Trends in tourism and travel3.Review and Discussion3.1Give a broad definition of tourism and explain why people are motivated to travel.3.2explain the objectives of the UNWTO. What are the characteristics of the travel andtourism industry according to the UNWTO and the WTTC?3.3Choose a career in the tourism business and give a brief overview of what yourresponsibilities would be.3.4Discuss the positive and negative impacts that tourism can have on a country inrelation to tourism pollution and ecotourism.4.Teaching MethodsLecture, Online resources application.Chapter 7 Recreation, Attractions, and Clubs1.Learning Objectives1.1Discuss the relationship of recreation and leisure to wellness.1.2Explain the origins and extent of government-sponsored recreation.1.3Distinguish between commercial and noncommercial recreation.1.4Identify different types of major attractions in China and globally.2.Contents2.1 Recreation, leisure and wellness2.2 Government-sponsored recreation3.2Commercial recreation attractions3.3Managing attractions3.4Noncommercial recreation2.6 Trends in recreation and leisure3.Review and Discussion3.1Define recreation and its importance to human wellness. What factors affect anindividual’s decision to participate in recreational activities?3.2Describe three recreation activities that are sponsored by the Chinesegovernment and identify the superiority of the socialist system.3.3Briefly describe the difference between commercial and noncommercial recreation.4.Teaching MethodsLecture, Online resources applicationChapter 8 Gaming Entertainment1.Learning Objectives1.1Outline the history of modern casinos.1.2Describe the various components of modern casino hotels.1.3Explain how casinos have been integrated into larger hospitality operations.1.4Understand the basic principles of casino operations.1.5Discuss the different positions within the gaming industry.2.Contents2.1 Historical review of gaming entertainment2.2Case of Macau2.3Working in a casino resort2.4Sustainability in gaming entertainment2.5Trends in the gaming entertainment industry3.Review and Discussion3.1What defines a gaming entertainment business?3.2Explain the attraction of gaming entertainment as a tourist.3.3Why is it necessary for strict regulations to be in force on the casino floor?3.4How are hotel operations in a gaming entertainment business different from hoteloperations in a nongaming environment?4.Teaching MethodsLecture, Online resources applicationChapter 9 Meetings, Conventions and Expositions1.Learning Objectives1.1List the major players in the convention industry.1.2Describe destination management companies.1.3Describe the different aspects of being a meeting planner.1.4Explain the different types of meetings, conventions, and expositions.1.5List the various venues for meetings, conventions, and expositions.2.Contents2.1 Development of the meetings, conventions, and expositions industry2.2 Key players in the industry2.3 Types of meetings, conventions, and expositions2.4 Historical associations2.5 venues for meetings, conventions, and expositions1.6Sustainable meetings, conventions, and expositions2.6 Trends in meetings, conventions, and expositions3.Review and Discussion3.1Which new technologies are being used in meetings and conventions?3.2Why are cruise ships being increasingly used as venues for meetings?3.3Discuss the role and functions of a DMC.3.4Outline the format of a typical convention program.4.Teaching MethodsLecture, Online resources applicationChapter 10 Special Events1.Learning Objectives1.1Define a special event.1.2Describe what event planners do.1.3Classify special events.1.4Outline the skills and abilities required for event management.1.5Identify the main professional organizations and associations involved with thespecial events industry.2.Contents2.1 Classifications of special events2.2What event planners do2.3Required skills and abilities for event management2.4Special event organizations2.5Sustainability in special events2.6 Trends in the special events industry3.Review and Discussion3.1What are the responsibilities of an event planner?3.2What are the challenges for event planners and managers?3.3Describe three of the classifications of special events.3.4Describe what organizers should do for crisis management.4.Teaching MethodsLecture, Online resources applicationChapter 11 Leadership and Management1.Learning Objectives1.1Identify the characteristics and practices of leaders.1.2Define leadership.1.3Identify the characteristics and practices of management.1.4Define management.1.5Differentiate between leadership and management.1.6Discuss ethics in hospitality.2.Contents2.1 Leadership in hospitality management2.2Sustainable leadership2.3 Ethical dilemmas in hospitality2.4 Trends in leadership and management3.Review and Discussion3.1Give examples of the management functions as they apply to the hospitalityindustry.3.2Discuss the changing role of managers.3.3Define leadership and name the essential qualities of a good leader.4.Teaching MethodsLecture, Online resources application六、课程考核（一）考核方式考试（二）成绩构成平时成绩占比：40% 期末考试占比：60%（三）成绩考核标准1. Assessment:Presentation: Content (40%) + Structure (30%) + Oral Presentation (15%) + Aesthetics (15%)Reading Report: Content (40%) +Structure (30%) + Grammar (20%) + Aesthetics (10%)2. Class Attendance3. Finals七、推荐教材和教学参考资源1.Walker, J. R. (2017). Introduction to Hospitality (7th ed.). Prentice Hall.2.Ford, R.C., Sturman, M.C. & Heaton, C.P. (2012). Managing Quality Service inHospitality: How Organizations Achieve Excellence in the Guest Experience. Pages 14-17.3.Weaver, D. & Lawton, L. (2014). Tourism Management, 5th Ed. Pages 50-60.4.Walker, J.R. (2013). Introduction to Hospitality, 6th Ed. Pages 354-356.5.UNWTO. (2019). Tourism Highlights. https:///10.18111/97892844211526.Weaver, D. & Lawton, L. (2014). Tourism Management, 5th Ed. Pages 286-295.7.Ford, R.C., Sturman, M.C. & Heaton, C.P. (2012). Managing Quality Service inHospitality: How Organizations Achieve Excellence in the Guest Experience.lard, N. (2006). Learning from the ‘wow’ factor- how to engage customers throughthe design of effective affective customer experiences. BT Technology, 24(1), 11-16.9.Calahan, M. (2014). What do the words hospitality and customer service mean to you?10.Coussement, M.A., Tanyatanaboon, M., Li, Z., Shportko, A. & Miao, L. (2014). Astrategy of duality: New choreography for the Marriott/Ritz-Carlton dance. Journal of Hospitality & Tourism Cases.。

of alternatives.
• Whether to go to college or to work? • Whether to study or go out on a date? • Whether to go to class or sleep in?
Principle #1: People Face Trade-offs.
• To get one thing, we usually have to give up another thing.
• Bicycle v. butter • Food v. clothing • Leisure time v. work • Efficiency v. equity
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TEN PRINCIPLES OF ECONOMICS
Economics is the study of how society manages its scarce resources.
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Principle #2: The Cost of Something Is What You Give Up to Get It. • Decisions require comparing costs and benefits
• Efficiency means society gets the most that it can from its scarce resources.

兼任 湖北省学位委员会评议组成员、华中师范大学学位 委员会第3、4届委员、教育部人文社科基地华中师大语言 与语言教育研究中心兼职研究员。学术兼职包括全国专业 英语研究会理事、中南地区外语教学法研究会副理事长、 湖北省翻译者协会副会长、武汉欧美同学会常务理事等。 被邀担任教育部全国本科教学评估专家和教育部出国留学 基金语言学评审专家。同时担任上海外语教育出版社教育 部"十五"规划项目英语专业教材编写委员会委员，重庆出 版社中西部英语专业系列教材编写委员会委员。 主讲 英语词汇学、文体学、语义学等理论课程。从事语 言学和应用语言学方面的研究，并对话语篇章、语用、语 言与文化等有浓厚的兴趣。




近年来，汪榕培教授在中国古典文学英译和中西 文化比较等方面取得了突破性的进展，先后完成 了 《英译老子》、《英译易经》、 《英译陶诗》、 《英译诗经》、《英译庄子》、 《英译邯郸记》 《英译汉魏六朝诗三百首》、 《英译牡丹亭》、 《英译孔雀东南飞· 木兰诗》、等译著， 并撰写了一系列相关的论文，出版了专著《比较 与翻译》和《陶渊明诗歌英译比较研究》，得到 国内外学者的高度重视。他目前正在继续进行典 籍英译研究工作，兼任苏州大学、大连理工大学 博士生导师。
What we shall learn in ish lexicology is more than to learn to remember new words，but it will make you powerful in learning new words. 有人误认为词汇学就是“学词汇”。
4.所有作业，独立完成，不能抄袭 ，否则扣分。
Chapter One
The Basic Concepts of Words and Vocabulary